What Skoleglæde.nu does

Skoleglæde.nu is a Danish education and well-being company, founded in 2013 by former Folkeskole teacher Henrik Leth and headquartered in Copenhagen, that delivers training programs, workshops and a digital content portal to public primary schools (Folkeskoler), municipal education departments and vocational institutions across Denmark. The core offering is a platform-plus-modules architecture: a UniLogin-authenticated portal bundling more than 100 expert-led films, 170 social workouts and 35 active teaching methods, paired with grade-specific programs — Klassefitness (170 activities, middle and upper primary), Klassefitness Kids (100 activities, early primary), Zen Basic (5-week mindfulness), Booster Basic/Advanced (grades 6-9 training ambassadors), Jeg-Vi-Os (class building) and Klar til prøve (9th-10th grade exam preparation with sports psychologists). Physical products (Klassefitness card kits, posters, boxing equipment) round out the offering and ship alongside on-site workshops and student bootcamps.

The business operates a multi-stream revenue model that combines (i) an annual school subscription portal priced at 2,000 kr per school (previously 8,400 kr), (ii) fee-based teacher workshops ranging from 11,500 kr to 15,500 kr, (iii) student programs (bootcamps, bridging programs, class-building programs) priced from 3,500 kr to 28,000 kr per class, (iv) physical product sales, and (v) multi-year municipal contracts covering multiple schools. Distribution is sales-led, with direct outreach by founder Henrik Leth to school leadership, municipal PPR units and education departments, supplemented by referrals, blog content marketing, CSR co-marketing with corporate partners (PwC Denmark 2019-2027, BESTSELLER, Apollo, Aleris Danmark) and digital self-service via the UniLogin portal. The company is privately held with no external investors disclosed and operates with a core team of approximately six alongside an extended network of freelance teacher-consultants and instructors.

Name

Skoleglæde.nu

Legal name

Skoleglæde.nu

Website

https://skoleglaede.nu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Skoleglæde.nu is a Copenhagen-based Danish education company that delivers well-being, movement and active-teaching programs — including a UniLogin-gated digital portal and on-site workshops — to Folkeskoler, municipal education departments and vocational schools across Denmark.

Ownership category

akta.pro rank

Product category

K-12 Education Services

NAICS

Elementary and Secondary Schools (6111), Other Schools and Instruction (6116), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)

akta.pro secondary industries

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Workshops, Webinars & Live Masterclasses (MPACALAD), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• School wellness programs
• Teacher training services
• Student wellbeing programs
• K-12 physical education
• Municipal education services

Headquarters

HQ city

Copenhagen Ø

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. School Subscription Portal: Annual subscription providing school-wide access to all portal content including 100 quality films, 170 social workouts, 35 active teaching methods, and structured digital lesson plans. Accessed via UniLogin for all teachers and students at the school.
2. Teacher Training Courses: 3-hour and multi-day workshops for teachers and pedagogical staff on active teaching methods, class management, and wellness integration. Includes practical exercises, films, and coaching.
3. Student Programs: Bootcamps, workshops, bridging programs, and motivational events for students across grades 4-10. Includes fitness boxing, team building, and coaching sessions.
4. Product Sales: Sale of physical products including Klassefitness class kits (poster and 60 cards), boxing gloves, punch pads, and motivational posters for classrooms.
5. Municipal Contracts: Multi-year contractual arrangements with municipalities for comprehensive wellness programs across multiple schools within the municipality.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Skoleglæde.nu delivers well-being, movement, and learning programs to Danish public primary schools (folkeskoler). The offering combines an annual digital subscription portal (accessed via UniLogin) containing 100+ expert-led films, 170 social workouts, and 35 active teaching methods with on-site teacher workshops (1.5 to multi-day courses) and student programs (bootcamps, bridging programs, class-building courses). The company also sells physical products such as Klassefitness kits, boxing gloves, and posters, and signs multi-year contracts with Danish municipalities covering multiple schools.

Product overview

Skoleglæde.nu is a digital platform providing well-being, health, and learning programs for Danish primary schools. The offering is a platform-plus-modules architecture centered on physical activity, mental well-being, and personal development. The core offerings include Klasse fitness programs (Kids for early elementary and standard for middle/upper grades) providing structured physical activities; Zen Basic for mindfulness and meditation; Booster programs for training ambassadors and advanced well-being; and the comprehensive portal subscription with films, workouts, and teaching methods. The platform integrates with UniLogin for school authentication and supports the full K-10 spectrum from early elementary through 10th grade exam preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Klassefitness: A wellness-promoting tool combining teamwork, training, and learning in 170 physical activities for middle and upper grades
• Klassefitness Kids
• Zen Basic
• Booster Basic
• Jeg-Vi-Os
• Klar til prøve

Products and services

• Klassefitness Kids A well-being program for Danish early elementary students (preschool through 2nd grade) featuring 100 physical activities that strengthen students' well-being, motor skills, learning readiness, and sense of community. Designed for school teachers and pedagogical staff to deliver in classroom settings.
• Klassefitness A well-being tool for Danish middle and upper elementary grades (mellemtrin and udskolingen) combining teamwork, training, and learning in 170 physical activities designed to enhance student well-being and class cohesion. Sold with associated class kits (poster plus 60 workout cards).
• Zen Basic A structured 5-week mindfulness program for 8th grade students developed with yoga and meditation experts, featuring 15 lessons with films and workbooks introducing students to yoga, meditation, and mental well-being.
• Booster Basic 1+2 A training ambassador program for 6th grade students covering motivation, personal development, and training theory. Students learn to teach their classmates and gain experience motivating themselves and others.
• Booster Advanced A well-being program for 7th grade students featuring teamwork, training games, and active teaching designed to strengthen class community and motivation.
• Klar til prøve A 5-week exam preparation program for 9th and 10th grade students featuring sports psychology, motivation coaching, and mental training with experts including Carsten Hviid from Team Danmark.
• Jeg-Vi-Os A digital class-building program for early elementary students focused on safety, community, and personal/social competencies, using motor skills, play, and training exercises as catalysts for development.
• Skoleglæde.nu Portal (Abonnement) An annual school subscription (priced at 2,000 kr per school per year excluding VAT) providing all teachers and students at a subscribing school access to 100+ expert films, 170 social workouts and exercises, and 35 active teaching methods via the Danish UniLogin authentication system.
• Teacher Training Workshops On-site professional development workshops for Danish teachers and pedagogical staff covering active teaching methods, class management, and wellness integration. Priced at 11,500–15,500 kr per session, bundled with Klassefitness class kits and multi-year portal subscriptions.
• Student Bootcamps and Bridging Programs Instructor-led student programs for grades 4–10 including fitness boxing, team building, bridging programs, class-building courses (24,000 kr for 6 days x 4 lessons), and motivational events. Bridging programs priced 9,500–28,000 kr depending on duration.

Quantifiable outcome

• School evaluation shows 26.1% of students in grades 4-9 experience boredom affecting learning - addressing this through active teaching methods
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• Aleris DanmarkminorStrategic or Co-development Partner · 1 September 2023Collaboration with Aleris Danmark mentioned in context of contributing to student wellness challenges in larger scale, alongside Henrik Leth's work with Skoleglæde.nu.
• PwC DenmarkflagshipStrategic or Co-development Partner · 1 January 2019Partnership (2019-2027) with PwC for development of financial literacy teaching materials and ongoing collaboration on motivational school programs rolled out to schools nationwide. Skoleglæde.nu delivers up to 10 fully sponsored school projects annually plus end-of-year workshops. Focus on strengthening students' understanding of personal finance and providing good economic start in life.
• BESTSELLERcoreGTM or Marketing Partner · 1 January 20183-year school project partnership (2018-2021) in Ikast-Brande Municipality with 10 schools. Trained wellness ambassadors and delivered teacher courses on wellness-promoting teaching. Project helped schools create more active school days with strong community focus.
• ApollocoreGTM or Marketing Partner · 1 January 2015Partnership (2015-2021) with Apollo for training trips and school wellness projects supporting physical activity and health programs. Apollo helped fund school packages and wellness initiatives. Collaboration included 6 training trips annually for children, youth, and adults focused on motivation, quality of life, and training joy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kompan: Danish-origin global manufacturer of playground and outdoor fitness equipment for schools and municipalities. Comparable in addressing physical activity infrastructure for the same Danish school market, though focused on physical installations rather than curriculum.
• Clio Online: Major Danish K-12 digital learning platform with broad curriculum coverage across subjects. Provides comparable digital subscription access to Danish schools (though Clio focuses on academic core subjects rather than wellness/PE), making it the largest incumbent in the same school portal ecosystem.
• Alinea (Gyldendal Uddannelse): Major Danish K-12 educational publisher providing textbooks and digital learning resources. Comparable in distributing curriculum content to Danish folkeskoler via subscription, with broader subject coverage but less specialization in wellness/PE.

Emerging players

• DCUM (Dansk Center for Undervisningsmiljø): Danish national center supporting well-being and learning environment in schools. Comparable in addressing student mental health and classroom climate, though operating as a knowledge/consulting body rather than a curriculum publisher.
• Børns Vilkår: Danish children's rights organization running school programs on mental health, well-being, and community. Comparable in targeting Danish school staff with structured interventions addressing student resilience and class culture.
• motorikcenter.dk: Danish specialist provider of motor skills and movement-based learning programs for schools, employing consultant Louise Løvgreen. Directly comparable niche in physical literacy and motor skills development for primary school students.

Regional players

• Move (Norwegian school movement initiative): Norwegian cross-sector initiative promoting physical activity in schools with research-backed programs. Highly comparable in the wellness-and-movement-in-schools niche, serving the adjacent Nordic market with similar public-sector customer base.

Direct peers

• Dansk Skoleidræt: Danish School Sports federation providing movement, sports, and wellness programs to folkeskoler nationwide. Direct comparable in serving the same Danish primary school market with physical activity and class community programs, though operating as an NGO umbrella.
• Mary Fonden: Danish foundation running school-based well-being, anti-bullying, and community-building programs. Comparable in addressing Danish student mental health and class culture through structured programs delivered in partnership with municipalities and schools.
• Bevægelse i Skolen (Dansk Skoleidræt program): Specific Danish initiative integrating physical activity and movement into classroom teaching. Direct overlap with Skoleglæde.nu's Klassefitness and active teaching method offerings for the same folkeskole customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skoleglaede1
• LinkedInlinkedin.com/company/skolegl%C3%A6denu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skoleglæde.nu