Skool Aid

What Skool Aid does

Skool Aid is a privately held enrichment education company founded in May 2011 by Ian Smith and headquartered in Northern Kentucky (Covington). The company delivers after-school, in-school, summer, and supplemental school-year programs to K-12 schools and community organizations, organized across six pillars: Wellness, Performing Arts, Visual Arts, Culture and Language, STEM, and Disability Awareness. Programming is delivered by a roster of Teaching Artists who are working professionals in their respective fields (musicians, artists, athletes, chefs, etc.), and the company has developed over 60 distinct class types plus a curated library of 140+ on-demand video activities accessible via its Skool TV subscription platform. Skool Aid has served over 500 cumulative clients including public and private schools, boys and girls homes, non-profit organizations, and senior centers, with products such as Skool Assemblies, the Skool Aid Olympics team-building event, Disability Awareness programs (Wheelchair Basketball, Ethan the Brave, PE Takeover: Inclusion), and a parent-paid elective enrichment track running alongside the school-procured contracts.

The business operates across four revenue streams: school program fees (quote-based unit pricing at roughly $350-$900 per session), parent-paid elective enrichment (e.g., $130/student for Quest Club), Skool TV subscription recurring revenue, and merchandise sales (FRYSCKY Podcast T-shirts at $20). Distribution is primarily on-site delivery to schools within Ohio and Northern Kentucky, with Skool TV providing a global digital channel. The company is bootstrapped with no disclosed institutional funding, led by Founder Ian Smith, Executive Director Liam Hall, Director of Operations Mary Poland, and Sales Coordinator Hannah Johnson, supported by a Teaching Artist contractor pool. Underlying technology is limited: Skool Aid is fundamentally a live-instruction services business with a digital content extension, rather than a software platform, and there are no disclosed APIs, proprietary AI/ML capabilities, patents, or regulatory certifications.

Name

Skool Aid

Legal name

Skool Aid

Website

https://skoolaid.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Skool Aid is a Northern Kentucky-based enrichment education company founded in 2011 that delivers on-site after-school, in-school, assembly, and team-building programs across six pillars (arts, wellness, STEM, culture, disability awareness) to K-12 schools and community organizations, with a Skool TV subscription video platform as its digital extension.

Ownership category

akta.pro rank

Product category

Children's Enrichment Education Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Instruction & Resource Support (Inclusion, Pull-Out, Co-Teaching) (EDAJAKAC)

akta.pro secondary industries

Family Advocacy, Parent Training & Support Services (EDAJAKAK), After-School & Extended-Day Programs (School-Run) (EDAJAJAK), Physical Education (PE) & Fitness Programs (EDAJAJAC)

Keywords

• Enrichment education services
• After-school programs
• School assembly programs
• Youth arts education
• On-demand activity platform

Headquarters

HQ city

Northern Kentucky

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. School Program Fees: Schools pay per session for enrichment programming including after-school classes, assemblies, PBIS incentives, and family engagement nights. Volume discounts available for multiple sessions.
2. Parent-Paid Elective Classes: Families pay directly for elective enrichment courses offered through schools. Programs like Culinary Arts, Fun with Drums, Passport to the World, Yoga & Mindfulness, and Quest Club have direct parent registration and payment.
3. Skool TV Subscription: On-demand video subscription service with over 140 activities across multiple categories. Videos average 10-15 minutes and include SEL standards, age/grade levels, and material lists.
4. Merchandise Sales: Sale of branded merchandise including the FRYSCKY Podcast shirt at $20.00

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Skool Aid is an enrichment education provider that designs and delivers after-school, in-school, summer, and supplemental school-year programs through a roster of professional Teaching Artists. Its curriculum spans six pillars — Wellness, Performing Arts, Visual Arts, Culture & Language, STEM, and Disability Awareness — with more than 60 class types. The company also offers Skool TV, a subscription-based on-demand video platform with 140+ activities, plus branded podcast and merchandise offerings.

Product overview

Skool Aid is an enrichment education company founded in May 2011 by Ian Smith, offering after-school, in-school, summer, and supplemental school-year programs. The company has developed over 60 class types organized around six core pillars — Wellness, Performing Arts, Visual Arts, Culture & Language, STEM, and Disability Awareness — delivered by a team of passionate Teaching Artists. In addition to its core Enrichment Programming and Skool Assemblies, the portfolio includes Skool Aid Olympics (a full-day custom team-building event), Disability Awareness Programs (Wheelchair Basketball, Ethan the Brave, PE Takeover: Inclusion), and an Elective Enrichment parent-paid track. Skool Aid also operates Skool TV, a subscription-based on-demand video platform with over 140 activities spanning the same six pillars, accessible for Pre-K through grade 12. The FRYSCKY Podcast represents the company's media/podcast brand. Programs serve public and private schools, boys and girls homes, non-profit organizations, senior centers, and community groups, with over 500 clients served. PBIS incentives and Family Engagement Nights are offered as complementary program types. The company is led by Executive Director Liam Hall, with Mary Poland as Director of Operations and Hannah Johnson as Sales Coordinator.

Differentiator

Problem solved

Functional benefit

Brands

• Skool TV: On-Demand Activities hub with over 140 activities across art, cultural and language studies, wellness and fitness activities, and music. Each video includes SEL standards, appropriate age/grade levels and a material list.

Products and services

• Enrichment Programming After-school, in-school, and summer enrichment programs delivered by Teaching Artists across six core pillars: Wellness, Performing Arts, Visual Arts, Language Arts, STEM, and Disability Awareness. Includes over 60 distinct class types and is designed for K-12 schools and community organizations.
• Skool Assemblies School assembly programs that bring high-energy, interactive performances and presentations directly to schools, complementing the enrichment class curriculum. Examples include Wheelchair Basketball at $900 per session and PE Takeover: Inclusion at $350 per session.
• Skool Aid Olympics A custom-designed day of team-building, play, and friendly competition hosted at schools or organizations, featuring rotating stations led by Teaching Artists, team themes, opening/closing ceremonies, and prizes.
• Disability Awareness Programs Programs including Wheelchair Basketball (adaptive sports assembly), Ethan the Brave (character education presentation for PreK-2nd grade), and PE Takeover: Inclusion (full-class adapted PE experience), designed to build empathy and inclusion.
• Elective Enrichment (Parent-Paid) Parent-paid afterschool enrichment programs where families sign up and Teaching Artists deliver classes at the school. Includes offerings such as Culinary Arts, Fun with Drums, Fun with Science, Passport to the World, Yoga & Mindfulness, and Quest Club at $130 per student.
• Variety Programming Flexible, custom-curated enrichment programming tailored to the specific needs of a school or community, including STEM workshops, creative arts enrichment, and team-building activities, aligned to specific grade levels and learning goals.
• Skool TV Subscription-based on-demand video platform offering over 140 activities across art, cultural and language studies, wellness and fitness activities, and music. Videos average 10-15 minutes, include SEL standards, age/grade levels, and material lists, and target Pre-K through grade 12.
• FRYSCKY Podcast Branded podcast content associated with Skool Aid, offering audio content related to enrichment education and engaging families and educators.
• FRYSCKY Podcast Shirt Branded merchandise T-shirt associated with the FRYSCKY Podcast, available in multiple sizes (XSmall through XXXLarge) and color variants (Tri-Blend Cream or Athletic Blue) at $20.00 per shirt.

Quantifiable outcome

• Served over 500 clients including schools, homes, and community organizations

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keith at IdeaStartGrow ([email protected])minorOthersEntrepreneurship program taught by Keith from IdeaStartGrow, who serves as the teaching artist/instructor for the entrepreneurship enrichment class. Contact email provided for Skool Aid inquiries about the program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outschool: Online marketplace for live enrichment classes for kids; comparable to Skool TV and Skool Aid's parent-paid electives as a destination for families seeking supplemental arts, STEM, and wellness classes outside school hours.
• Sawyer: Booking and enrollment platform for kids' classes, camps, and after-school activities; comparable because Skool Aid sells elective enrichment directly to parents through school partnerships and benefits from similar enrollment/payment infrastructure.
• BOKS (Build Our Kids' Success): Before- and after-school physical activity program delivered directly at K-12 schools; comparable to Skool Aid's wellness/fitness enrichment, family engagement nights, and Skool Aid Olympics events.
• School of Rock: Franchised music education provider offering in-school and after-school programs with performing-professional instructors; comparable to Skool Aid's Performing Arts pillar (Songwriting & Recording, Fun With Drums, Ukulele Club, Performance and Improv).
• Mad Science: Franchise that delivers in-school STEM assemblies, after-school clubs, and summer camps to K-12 schools; the closest direct comparable to Skool Aid's assembly-plus-elective enrichment model, especially for the STEM pillar.
• Young Rembrandts: Franchised in-school and after-school visual arts enrichment for elementary students; directly comparable to Skool Aid's Visual Arts pillar (Awesome Art, Cartooning, Printmaking, Mural Creations).
• The Little Gym: Franchised children's enrichment programs in gymnastics, sports, and fitness with both in-center classes and school-based delivery; comparable to Skool Aid's Wellness pillar (Beginner Gymnastics, MMA, Dance Fit, Fun & Fit) and PE Takeover offerings.

Emerging players

• Envision EMI: Provider of in-school assemblies, residencies, and virtual programs across arts, STEM, and character education; comparable to Skool Aid's Skool Assemblies and Disability Awareness programming for K-12 districts.
• KiwiCo: Subscription-based STEM and arts activity kits and online content for kids; comparable to Skool TV's on-demand digital enrichment angle and Skool Aid's STEM pillar for parent-paid, at-home engagement.

Broad incumbents

• Varsity Tutors: Large-scale online tutoring and enrichment provider serving K-12 with subscription and on-demand content; comparable to Skool TV's digital enrichment layer and competes for parent attention and school partnership dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/skool-aid

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skool Aid