SLATE

Name

SLATE

Legal name

SLATE Media Group

Website

https://slatemedia.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SLATE is a privately held Brisbane-based creative agency of about six people that delivers branding, web design and development, and creative production (photo, video, graphic design) for Australian brands ranging from local SMBs to enterprise clients such as Casio, Amazon Music, and RACQ.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Production Services: Photography, video production, and graphic design services delivered as project-based work for brands across websites, social media, advertising, and print.
2. Branding Services: Brand strategy and visual identity development including logos, visual systems, and brand assets. Delivered as project-based engagements or retainers.
3. Web Design & Development Services: Custom website design and development services with SEO optimization, CMS integration, and ongoing maintenance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SLATE is a Brisbane-based creative agency delivering three interconnected service pillars: Creative Production (photography, video production, and graphic design for websites, social media, advertising, and print), Branding Services (brand strategy, visual identity, logos, and brand systems), and Web Design & Development (custom responsive websites with SEO optimization and CMS integration). Services are delivered as project-based engagements for Australian purpose-led brands.

Product overview

SLATE is a Brisbane-based creative agency offering three interconnected service pillars: Creative Production (photography, video production, graphic design), Branding Services (brand strategy, visual identity, brand systems), and Web Design & Development (custom websites, CMS builds, SEO). Their service model is project-based rather than a software product, delivering client-specific campaigns and brand work rather than a proprietary platform or SaaS offering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully established Skipper as bold newcomer in dish tab category with 'Better Naked' campaign
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cummins & Partners: Cummins & Partners is an Australian independent creative, media, and production agency. Comparable to SLATE in offering brand strategy, creative production, and digital services to enterprise clients.
• Frank Digital: Frank Digital is an Australian digital agency specialising in web design and development with branding and creative production. Closely aligned with SLATE's web dev and branding focus, particularly around Webflow and similar platforms.
• Studio Edwards: Studio Edwards is an Australian brand and design studio delivering brand strategy, identity, and design work for hospitality, lifestyle, and consumer brands. Comparable to SLATE's brand design work for hospitality (Straits, Sippy Tom) and consumer clients.
• Howatson+Co: Howatson+Co is an Australian independent creative agency delivering brand, advertising, and content work for major consumer and enterprise clients. Comparable to SLATE across integrated creative production, brand strategy, and digital, but at larger scale.
• Taboo Pty Ltd: Taboo is an Australian independent creative agency providing brand, advertising, and digital services. Comparable to SLATE for integrated creative services across brand, web, and content production.
• Thinkerbell: Thinkerbell is an Australian creative, brand, and communications agency with offices in Sydney and Melbourne, blending strategic, creative, and production work. Comparable to SLATE in offering integrated brand and campaign services, though larger and more nationally scaled.
• The Royals: The Royals is a Brisbane-based integrated creative agency offering branding, digital, content production, and campaign work for Australian brands. Directly comparable to SLATE in geography, service mix, and mid-market to enterprise client base.
• Topham Guerin: Topham Guerin is an Australian creative and content agency known for social-led campaign production and brand work. Comparable to SLATE for its production-led creative model and similar mix of branding, video, and campaign services.
• BStudio: BStudio is a Brisbane-based design and branding studio offering brand identity, web design, and creative services. Direct geographic peer to SLATE with a similar boutique positioning across branding and digital.

Broad incumbents

• Publicis Worldwide Australia: Publicis is a global advertising and creative network with a Sydney-based Australian operation offering brand, advertising, digital, and content services. Relevant as a broad incumbent serving the same enterprise client pool (Amazon, Casio, Rio Tinto) that SLATE taps into at a regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@slatemediagroup
• LinkedInlinkedin.com/company/slatemedia
• Instagraminstagram.com/slatemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLATE