Slijterij-Wijnhandel W. van Schaik

What Slijterij-Wijnhandel W. van Schaik does

Slijterij-Wijnhandel W. van Schaik is a family-owned Dutch beverage company (legal entity W.J. van Schaik B.V.) that operates a multi-channel liquor retail and wholesale business from its headquarters in Montfoort, Utrecht province. The company runs six retail storefronts under the 'Slijterij-Wijnhandel W. van Schaik' banner plus one Mitra franchise in Aalsmeer, stocking an unusually broad assortment of over 700 whiskies, 300+ beers, 130 rums, 100 vodkas, 80 gins, 50 cognacs, and approximately 750 wines, including its own 'Onder de Boompjes' private-label spirits and keg/tank beer. The firm also operates a self-standing wholesale division (Drankenhandel W. van Schaik) supplying horeca, businesses, schools, sports canteens, institutions, and associations, and a party-rental service (Partyverhuur) providing beer-tap installations, refrigerated trailers, party tents, furniture, and glassware for events ranging from small parties to gatherings of 2,000+ attendees.

The business generates revenue through three streams: one-time retail purchases at six physical slijterijen and the Mitra franchise, transaction-fee wholesale supply to B2B accounts at published wholesale pricing, and transaction-fee rental of event equipment. Go-to-market is direct-to-consumer for the retail arm and direct-sales for wholesale and party rental, supported by approximately 1,000 in-store tasting events per year, an annual Drankenfestival, regular newsletters, and location-specific Facebook and Instagram pages. The company is affiliated with the Wijnkring cooperative of 100+ independent Dutch wine merchants for sourcing and joint purchasing, and holds SWA Whisky Ambassador, Classic Malts Ambassador, official Glenfiddich store, and Bacardi store credentials at key locations.

Founded on 22 October 1962 as a wholesale drinks business, the company entered retail in 1992 and has grown through a mix of organic openings (Maarssen 2015, Nieuwegein 2015) and acquisitions of independent slijterijen when owners retired (De Meern 2000, Aalsmeer 2014, Amstelveen 2022), with one closure (Vianen 2022). It remains 100% family-controlled with no external funding, no parent company, and no public listing.

Name

Slijterij-Wijnhandel W. van Schaik

Legal name

W.J. van Schaik B.V.

Website

https://slijterijvanschaik.nl

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Dutch beverage company (W.J. van Schaik B.V.) operating six retail liquor stores plus a Mitra franchise across Utrecht and the Amsterdam metro area, alongside a wholesale drinks division and party-rental service serving horeca, businesses, and consumers since 1962.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Liquor retail stores
• Wine and spirits wholesale
• Party equipment rental
• Beverage distribution services
• Specialty whisky assortment

Headquarters

HQ city

Montfoort

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Beverages: Sale of wines, spirits, beers, and accessories through six owned retail stores and one Mitra franchise location. Revenue is generated through individual consumer purchases at retail pricing.
2. Wholesale / Drankenhandel: Self-standing wholesale operation supplying beverages and accessories to horeca, businesses, schools, sports canteens, institutions, and associations. Wholesale pricing lists are available to business customers.
3. Party Rental / Partyverhuur: Rental of event equipment including beer tap installations, cooling units, party tents, furniture, glassware, and other party materials. Services scale from small birthday parties to events of 2000+ guests. For large events, beer tanks (500L or 1000L) and refrigerated trucks with multiple tanks are also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

W. van Schaik operates five owned specialty liquor retail stores and one Mitra franchise store in the Netherlands, selling wines, spirits (whiskies, rums, gins, vodkas, cognacs), beers, and accessories with expert staff advice and in-store tasting events. Alongside retail, the company runs a self-standing wholesale drinks division (Drankenhandel) supplying horeca, businesses, schools, sports canteens, institutions, and associations, plus a party rental service (Partyverhuur) providing beer tap installations, cooling equipment, tents, furniture, and glassware for events.

Product overview

Slijterij-Wijnhandel W. van Schaik is a family-owned Dutch beverage company operating retail liquor stores (slijterijen) and a wholesale drinks business (drankenhandel) with party rental services (partyverhuur). The company runs six retail locations in Montfoort, De Meern, Maarssen, Nieuwegein, Amstelveen, and Aalsmeer (Mitra franchise). Their wholesale division serves horeca, businesses, schools, sports facilities, and institutions. The party rental operation offers beer tap installations, cooling equipment, party tents, furniture, glassware, and event materials for events from intimate gatherings to large festivals of 2000+ attendees. They carry an extensive assortment of over 700 whiskies, 300+ beers, 130 rums, 100 vodkas, 50 cognacs, and 80 gins, plus wines from the Wijnkring cooperative. Their private label 'Onder de Boompjes' includes distilled beverages and beer on tap.

Differentiator

Problem solved

Functional benefit

Brands

• Onder de Boompjes: Own private-label brand for distilled spirits and beer, named after the original street where the first Montfoort store opened. Includes bier (beer) and gedistilleerd (distilled spirits).

Products and services

• Slijterij Retail Stores Five owned specialty liquor retail stores (and one Mitra franchise) in the Netherlands selling wines, whiskies, rums, gins, vodkas, cognacs, beers, and accessories with expert staff advice, gift packaging, and in-store tasting events.
• Drankenhandel (Wholesale Drinks Supply) Self-standing wholesale drinks business supplying horeca, businesses, schools, sports canteens, institutions, and associations with beverages and accessories at wholesale pricing with dedicated account management.
• Partyverhuur (Party Equipment Rental) Rental service for event equipment including beer tap installations, cooling units, party tents, furniture, glassware, and materials for events ranging from intimate parties to 2,000+ attendee festivals.
• Proeverijen & Masterclasses (Tastings and Masterclasses) Organized tasting events and masterclasses (whisky, wine, rum, spirits) including the annual Drankenfestival featuring 200+ wines and 200+ whiskies and approximately 1,000 local tasting events per year across the network.
• Onder de Boompjes Private Label Own-label brand of distilled beverages and beer available in 20L and 50L kegs plus tank beer, sold through retail and wholesale channels under the Onder de Boompjes name.
• Whisky Assortment (Curated Range) Curated whisky assortment of over 700 different varieties across the store network, with the Maarssen location alone offering 500+; one of nine official Glenfiddich stores in the Netherlands with SWA Whisky Ambassador certified staff.

Quantifiable outcome

• Over 700 different whiskies stocked, with over 500 in Maarssen alone, and thousands more available for short-term order
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• WijnkringcoreChannel Partner/ Reseller/ DistributorWijnkring is a cooperative of over 100 independent Dutch wine merchants, delicatessens, and wine shops. W. van Schaik is affiliated with Wijnkring, sourcing quality wines from around the world (including Bollinger Champagne, Bodegas Salentein, Santa Rita, Ramon Bilbao, Ogier, Laurent Miquel, Yalumba, Graham's Port). Wijnkring provides regular digital magazines with wine information, food pairings, and promotional offers.
• MitracoreChannel Partner/ Reseller/ DistributorThe Aalsmeer store operates as a Mitra franchise, carrying the Mitra brand and its established assortment of drinks and accessories. Mitra is described as one of the largest liquor specialty chains in the Netherlands.
• DMB ConceptsminorOthersW. van Schaik has transferred its construction tent (constructietent) rental inventory to DMB Concepts, recommending customers contact Daan Breedveld at DMB Concepts for construction tent rentals.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Bol.com: Largest Dutch online general retailer with a growing licensed alcohol assortment. Comparable as a digital off-premise alcohol channel that W. van Schaik currently lacks and represents both a threat and a potential marketplace/channel partner.

Direct peers

• Dirck III: Dutch premium specialty liquor store chain focusing on wines, spirits and gift assortments. Comparable to W. van Schaik in store experience, expert advice and premium positioning, with overlap in the Maarssen/Utrecht catchment.
• De Monnik Dranken: Dutch specialty liquor retailer and wholesale drinks supplier with both storefronts and B2B distribution. Directly comparable to the combined Slijterij + Drankenhandel + Partyverhuur model that W. van Schaik operates.
• Mitra: National Dutch liquor specialty chain whose franchise formula W. van Schaik already operates in Aalsmeer. Closest comparable by assortment breadth, store format and service-led model; Mitra provides network purchasing and brand recognition that W. van Schaik leverages.
• Gall & Gall: Largest Dutch specialty liquor store chain with both physical stores and a leading online channel. Direct competitor to W. van Schaik's retail slijterijen in the off-premise beer/wine/spirits category, with broader geographic reach and stronger digital.

Broad incumbents

• Sligro Food Group: Largest Dutch foodservice wholesaler serving horeca, catering and institutional buyers. Comparable to the Drankenhandel wholesale arm and a benchmark for B2B beverage distribution scale in the Netherlands.
• Jumbo: Second-largest Dutch supermarket chain with strong private-label wine and beer ranges and an online alcohol channel. Competes with W. van Schaik on price, convenience and increasingly on premiumization within grocery.
• Heineken Beverages: Major Dutch brewer with nationwide wholesale and on-trade distribution through its StarBev/Heineken trade customer network. Comparable as a beer wholesale counterparty and competitor to W. van Schaik's Onder de Boompjes private-label keg beer.
• Hanos: Dutch cash-and-carry and wholesale supplier for horeca and institutional customers. Comparable to the wholesale + party-rental B2B model and a relevant competitor for horeca beverage contracts.
• Albert Heijn: Largest Dutch supermarket chain; off-premise alcohol is a core category within its broader grocery business. Sets the everyday price reference that W. van Schaik's promotional pricing (e.g. 25% off) competes against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wvanschaik.slijterijen
• Instagraminstagram.com/slijterijvanschaik_maarssen
• LinkedInlinkedin.com/company/slijterij-wijnhandel-w.-van-schaik

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slijterij-Wijnhandel W. van Schaik