Slowdance by Jung Lee NY

What Slowdance by Jung Lee NY does

Slowdance by Jung Lee NY (legal name Jung Lee NY) is a privately held, founder-owned luxury wedding registry and curated home goods retailer founded by Jung Lee around 2004 and headquartered in New York City. The company sells premium tableware, barware, glassware, serveware, furniture, and decorative items sourced from 200+ designer brands including Hermès, Baccarat, Christofle, Marie Daâge, Tom Dixon, and proprietary collections under the JLNY sub-brand, with custom engraving and custom-to-order options. Its core offering is a complimentary, hyper-personalized wedding registry curation service in which dedicated registry designers guide couples through product selection, combining online registry tools with in-person and virtual appointments booked through HubSpot and a single physical showroom at 25 West 29th Street, Manhattan, which also houses a Floral Cafe.

The business operates a direct-to-consumer, multi-channel luxury retail model anchored by a single Manhattan retail showroom and a full e-commerce storefront at jungleeny.com that supports online registry creation for couples and gift purchases from guests globally. Revenue is generated primarily through one-time product sales of luxury items and per-transaction revenue when gift-givers purchase from a couple's registry, with the complimentary curation service functioning as a customer-acquisition and average-order-value driver rather than a direct revenue line. The company markets via email, blog content, testimonials, and an affiliated events brand, FÊTE Events, which provides event design and production services under common ownership and serves as an upstream funnel into the registry business. Distribution remains concentrated in the Northeast US, with no disclosed expansion into additional physical locations, and the company has no disclosed venture capital, private equity, or institutional investment.

Name

Slowdance by Jung Lee NY

Legal name

Jung Lee NY

Website

https://slowdance.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Slowdance by Jung Lee NY is a privately held, founder-owned luxury wedding registry and curated home goods retailer based in New York City, serving affluent couples through a single Manhattan showroom, an e-commerce platform, and a complimentary, hyper-personalized registry curation service across 200+ designer brands.

Ownership category

akta.pro rank

Product category

Luxury Wedding Registry & Home Goods Retail

NAICS

Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

Keywords

• Luxury wedding registry
• Curated home goods
• Luxury home decor
• Wedding gift curation
• Designer tableware retail

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Product Sales: One-time sales of luxury home goods, dining items, wedding gifts, and home decor through e-commerce and retail storefront. Products range from designer collections (Hermès, Baccarat) to bespoke and custom-to-order items (Marie Daâge).
2. Registry Transaction Fees: Couples create registries on the platform where gift-givers purchase items, with the company earning revenue on each transaction through the registry system.
3. Wedding Registry Curation Service: Complimentary personalization service included with registry creation, driving customer acquisition and conversion. The service helps couples discover products and build comprehensive registries, increasing average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Slowdance by Jung Lee NY is a luxury wedding registry and curated home goods retailer that helps couples build registries and gift buyers purchase designer home products from brands such as Hermès, Baccarat, Christofle, and Marie Daâge. The company combines a physical Manhattan showroom with an e-commerce platform and provides a complimentary hyper-personalized registry curation service staffed by dedicated registry designers.

Product overview

Jung Lee NY operates as a luxury wedding registry and home goods retailer offering a single unified platform combining curated gift curation services with an extensive portfolio of luxury products. The core offering is the Wedding Registry service, which provides complimentary hyper-personalized curation assistance for couples. The product portfolio spans dining & entertainment (barware, dinnerware, flatware, glassware, serveware, table linens), home living (bath, candlelight, frames, vases, furniture), and specialty gifts including custom engraving options. The company partners with luxury brands including Hermès, Baccarat, Christofle, Marie Daâge, and over 200 additional designer brands. Additional services include FÊTE Events (event design & production) and an in-store Floral Cafe. Appointments are available in-person or virtually through HubSpot scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• JLNY: The company's own brand designation used for their proprietary products and collections.

Products and services

• Luxury Wedding Registry A complimentary hyper-personalized wedding registry curation service for couples, providing dedicated support from registry designers to build a curated gift list from world-class luxury brands.
• Luxury Home Goods & Gift Curation Curated retail selection of luxury designer collections and rare finds including Hermès, Baccarat, Tina Frey, Pols Potten, Klein Reid, and custom-to-order items from Marie Daâge, available for individual purchase or inclusion in registries.
• Dining & Entertainment Products Retail category of barware, dinnerware, flatware, glassware, serveware, table linens, and table accessories from luxury designer brands.
• Home Living Products Retail assortment of bath accessories, candlelight, frames, vases and bowls, trays, objects and treasures, scents and soap, throws and pillows, furniture, library, and games.
• Custom Engraving Personalization service that adds custom engraving to purchased gift items, enabling buyers to mark pieces for weddings, anniversaries, and other milestone occasions.
• In-Store & Virtual Appointments Bookable one-on-one consultations with Jung Lee NY registry specialists for wedding registry and home decor guidance, available both in-store and virtually.
• Floral Cafe Walk-in floral cafe located within the 25 West 29th Street New York City showroom, open Monday through Saturday from 8AM to 5PM.
• FÊTE Events Event design and production services offered through the affiliated FÊTE Events company, complementing Jung Lee NY's wedding registry offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FÊTE EventsminorStrategic or Co-development PartnerRelated event design company under the same ownership. FÊTE Events provides event design and production services, complementing the wedding registry offering. Listed as a sister brand on the website footer.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• ABC Carpet & Home: Iconic New York City luxury home furnishings retailer with a flagship showroom and curated designer offerings. Comparable as a NYC-based luxury home destination, though without Jung Lee's wedding registry specialization.

Emerging players

• Honeyfund: Digital wedding registry focused on honeymoon and cash gift experiences. Comparable as a modern registry alternative, though positioned at a different price point and use case than Jung Lee's luxury home goods model.

Broad incumbents

• Macy's Wedding Registry: Department store bridal registry with broad assortment and nationwide footprint. Comparable as a traditional wedding registry alternative, but serving mainstream rather than ultra-luxury positioning.
• Williams Sonoma: National premium home and kitchen retailer with a well-known wedding registry program. Comparable as a larger incumbent offering luxury home goods and registry services, but with mass-distribution scale rather than Jung Lee's boutique curation.
• Crate & Barrel Registry: National modern home retailer with a strong wedding registry program. Comparable as an established registry competitor in the home goods category, positioned at a more accessible price tier than Jung Lee NY.
• Neiman Marcus Home & Registry: Luxury department store with curated home goods and a wedding/gift registry program. Comparable as a broader luxury incumbent carrying overlapping designer brands, but operating at national department-store scale rather than boutique curation.

Direct peers

• Zola: Online-first wedding registry platform offering couples a digital registry with broad brand selection, cash funds, and group gifting. Directly comparable as the leading modern alternative to traditional and boutique registries.
• The Knot Registry: The Knot's online wedding registry, paired with wedding planning tools and a broad merchant network. Comparable as a competing wedding registry destination, though positioned at mainstream rather than luxury price points.
• MyRegistry.com: Universal online registry platform allowing couples to add gifts from any retailer. Directly comparable as a registry-tech competitor offering a different model of aggregation versus Jung Lee's curated single-merchant approach.
• Gearys Beverly Hills: Long-standing Beverly Hills luxury housewares retailer with a flagship showroom, bridal registry service, and curated designer brand assortment. Closely mirrors Jung Lee's model of personalized luxury registry plus curated home goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/slowdance-by-jung-lee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slowdance by Jung Lee NY