Small World Vet Centre

Name

Small World Vet Centre

Legal name

Small World Vet Centre

Website

https://smallworldvets.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

SECONDARYHLAMAAAH

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

Keywords

• Companion animal healthcare
• Veterinary diagnostic services
• Exotic animal care
• Wildlife veterinary care
• Preventive wellness plans

Headquarters

HQ city

Liphook

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Consultations and Procedures: Standard consultations (20 minutes) allowing thorough clinical examination. Fee levels determined by time spent and materials/drugs used. Surgical costs typically include one post-operative check. Additional charges for follow-up consultations, dressings, consumables, and drugs.
2. Wellness Plans: Award-winning wellness plans with unlimited consultations, providing tailored preventative healthcare using diagnostic advances. Plans offer savings and environmental benefits.
3. Products and Medications: Sale of diets, drugs, and medications. All fees subject to VAT. Specialist recycling offered for medication blister packs.
4. Diagnostic Services: Investigations such as radiographs and ultrasound scans. Professional fee charged for carrying out and interpreting these investigations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Small World Vet Centre is an independent veterinary practice providing routine, preventive, diagnostic, surgical, and emergency care for pets in Liphook and the surrounding area. It also treats exotic species, makes arrangements to examine injured wildlife at no charge, and sells recurring wellness plans with unlimited consultations.

Product overview

Small World Vet Centre is an independent veterinary practice offering a unified suite of veterinary services built around personalized, environmentally-friendly care. The core offering includes wellness plans with unlimited consultations, standard consultations, dental care, vaccinations, parasite treatments, exotic pet care, wildlife care, and emergency services. The practice also provides specialized accreditation programs for cat-friendly and rabbit-friendly care. Supporting the clinical services are technology integrations for appointment booking (PetsApp, Vetstoria), payment processing (Stripe, Easy Direct Debits), and appointment reminders (Virtual Recall). Sustainability and One Health initiatives underpin the practice philosophy, with programs for greener operations, climate contributions, and medication blister pack recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Plans Recurring preventive healthcare plans offering unlimited consultations, individualized health planning using diagnostic advances, and savings on eligible care.
• Consultations Standard 20-minute veterinary consultations providing a thorough nose-to-tail clinical examination and time to discuss the pet's health.
• Dental Care Veterinary dental care services for pets.
• Vaccinations Preventive vaccination services for pets.
• Parasites Veterinary parasite prevention and treatment services for pets.
• Exotic Pets Veterinary care for unusual companion animals, including birds, lizards, tortoises, snakes, and small mammals.
• Diagnostic Services Diagnostic investigations including radiographs and ultrasound scans, with a professional fee for carrying out and interpreting the investigation.
• Surgical Procedures Veterinary surgical services priced according to professional time, drugs, materials, and consumables; most routine surgery includes one post-operative check.
• Emergency and Out-of-Hours Care Urgent veterinary medical attention, with out-of-hours cases referred to St Peter's Vets in Petersfield when the Liphook practice is closed.
• Repeat Prescriptions Repeat prescription service requiring 24 hours' notice and available through PetsApp, email, or telephone.
• Veterinary Products and Medications Sale of veterinary diets, drugs, and medications, with fees subject to VAT.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• St Peter's VetscoreChannel Partner/ Reseller/ DistributorProvides out-of-hours emergency care for Small World Vet Centre patients when the practice is closed. Located at St Peter's Road, Petersfield GU31 4AA. Clients call the practice number to be connected.
• British Trust for OrnithologyminorStrategic or Co-development PartnerConservation partnership supporting the cuckoo tracking project. SWVC has donated to enable tagging of cuckoos and supports ground-breaking radio-tracking to study migration. Also supported Rivercide documentary about river pollution.
• Hart Wildlife RescueminorStrategic or Co-development PartnerLocal wildlife rescue organization that receives injured wildlife from SWVC, including nestlings sent for rehabilitation when local nests fall.
• PetsAppcoreTechnology or IntegrationTechnology platform enabling clients to book appointments, request repeat prescriptions, receive reminders, and make payments. Integrated into practice operations.
• StripecoreTechnology or IntegrationPayment service provider for processing electronic payments including credit card transactions in practice and online.
• TerraCycle (Zero Waste Box)minorStrategic or Co-development PartnerRecycling partner for medication blister packs. Practice collects blister packs and sends to TerraCycle via Zero Waste Box where plastic and aluminium are separated and recycled.
• Rabbit Welfare AssociationminorOthersOrganization that awarded Rabbit Friendly Silver certification to the practice.
• International Society of Feline Medicine (Cat Friendly Clinic)minorOthersOrganization that awarded Cat Friendly Clinic Silver certification to the practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• VetPartners: VetPartners is a major UK and European veterinary group backed by BC Partners that acquires and operates small animal, equine, and referral practices. It is comparable to SWVC as another consolidator building scale across UK independents, and is relevant for acquirer-of-record comparison and competitive dynamics.
• Linnaeus Veterinary Group: Linnaeus is a UK veterinary group owned by Mars Petcare operating primary care practices, referral hospitals, and specialty services. It is comparable as a benchmark for large-scale UK veterinary operations and a relevant competitor for clinical talent and client share in the same geography.
• CVS Group: CVS Group is a major UK-listed veterinary corporate operating companion animal practices, referral hospitals, and crematoria. It represents another consolidator of independent practices and a benchmark for what an institutionalized multi-site UK vet operator looks like versus SWVC's single-site independent model.
• IVC Evidensia: IVC Evidensia is the largest veterinary group in the UK and Europe, operating thousands of clinics. It is comparable to SWVC as the dominant consolidator acquiring independent UK vet practices, providing the broader competitive context and potential acquirer profile for an independent like SWVC.

Direct peers

• Pennard Vets: Pennard Vets is one of the largest remaining independent veterinary groups in the UK, operating multiple branches in Kent and London with a stated employee-ownership ethos. It is the closest direct comparison to SWVC in terms of independent UK small animal practice with sustainability positioning and a strong community brand.
• Village Vet (Village Vet Group): Village Vet is a London-based veterinary group operating multiple primary care practices under the Linnaeus/Mars umbrella. It is comparable to SWVC as a multi-vet UK small animal practice serving affluent suburban pet owners with similar wellness and preventive services.
• Maven Veterinary Care: Maven Veterinary Care is an independent UK small animal veterinary group operating practices in the South East. It is comparable to SWVC as a similarly-sized independent competitor serving suburban UK catchments with companion animal services.

Emerging players

• FirstVet: FirstVet is a Nordic-origin telehealth veterinary consultation platform operating in the UK. It is comparable to SWVC as a substitute or complement for in-person vet consultations, representing the digital channel that could disrupt or augment SWVC's traditional 20-minute in-practice model.
• Great Western Exotic Vets: Great Western Exotic Vets is a UK referral-only exotic animal veterinary practice in Swindon treating birds, reptiles, small mammals, and other non-traditional species. It is comparable to SWVC as a specialist competitor in the niche exotic pet clinical segment where SWVC differentiates from general practices.
• Joii Pet Care: Joii Pet Care is a UK-based AI-powered veterinary app offering symptom checking, video consultations, and nurse-led triage. It is comparable to SWVC as a digital-first pet care provider potentially eroding demand for in-person consultations on routine issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/smallworldvets
• Facebookfacebook.com/SmallWorldVetCentre
• LinkedInlinkedin.com/company/small-world-vet-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small World Vet Centre