Smart Casual Event & Marketing

Name

Smart Casual Event & Marketing

Legal name

Smart Casual Turizm Organizasyon Pazarlama ve Ticaret Anonim Şirketi

Website

https://smartcasualevent.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Sports Team, Tournament & Training Travel (THAKAGAI), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Meet & Invitational Organizers (MPAKADAC)

Keywords

• Event management services
• Corporate MICE events
• Sports tournament organization
• Youth sports camps
• 3x3 basketball activations

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Camp and Training Programs: Revenue from organizing sports camps for schools and clubs including swimming, basketball, and general sports training programs. Includes accommodation, meals, transportation, and training facilities at venues like Gloria Sports Arena and Inventist Academy.
2. M.I.C.E Services: Revenue from organizing meetings, incentives, conferences, and exhibitions including venue selection, accommodation, transportation, transfer, event team provision, technical equipment rental, stand design, and printing services for turnkey projects.
3. Professional Sports Tournament Organization: Revenue from organizing pre-season and mid-season tournaments and training camps for domestic and foreign sports clubs, including compliance with tournament regulations, Euroleague regulations, transportation, transfer, accommodation, and match scheduling.
4. Youth Organization and School Camps: Revenue from organizing youth camps during semester, Easter, and summer holidays including personal development, physical development, group activities, sports and education-focused programs with and without accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Smart Casual Event & Marketing organizes corporate M.I.C.E events, professional sports tournaments and training camps for domestic and international sports clubs, youth sports and education camps for schools, and 3x3 basketball activations using the only FIBA-certified portable Enlio court in Turkey. The company handles end-to-end logistics including venue selection, accommodation, transportation, transfers, event staffing, technical equipment, and turnkey project coordination for corporate and sports clients.

Product overview

Smart Casual Event is a tourism and event management company organized around four main service branches: M.I.C.E (corporate meetings and events), Spor Organizasyonları (professional sports organizations), Gençlik Organizasyonları (youth camp organizations), and 3x3 Basketbol (3x3 basketball court services). The company operates primarily as a service-based business organizing camps, tournaments, and corporate events, with its products functioning as distinct service lines rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• M.I.C.E (Corporate Event Management) End-to-end corporate meetings, incentives, conferences, and exhibitions services for corporations and institutions, including venue selection, accommodation, transportation, transfers, event team provision, technical equipment rental, booth design, printing, and turnkey project coordination. Covers fairs, symposiums, seminars, incentive trips, opening ceremonies, dealer meetings, product launches, training meetings, year-end meetings, and special day events.
• Sports Organizations (Spor Organizasyonları) Pre-season and mid-season tournament and training camp organization for domestic and foreign sports clubs, including tournament regulation compliance, Euroleague and FIBA regulations, transportation, transfers, accommodation, match scheduling, sponsor and brand work, and IDDAA participation logistics.
• Youth Organizations (Gençlik Organizasyonları) Camp organization services for students during semester, Easter, and summer holidays, including personal development, physical development, team bonding, sports-focused and educational programs, available with or without accommodation at venues such as Gloria Sports Arena and Inventist Academy.
• 3x3 Basketball (3x3 Basketbol) FIBA-certified portable 3x3 basketball court setup and management for company motivation events, street tournaments, and professional league organizations. The court is the only FIBA Official Enlio 3x3 basketball court in Turkey, designed to be portable and easy to install at any location, preventing athlete injuries and improving jumping performance and game quality.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Gloria Hotels & ResortscoreStrategic or Co-development PartnerPrimary venue partner for sports camps and tournaments. Gloria Sports Arena serves as the host venue for swimming, basketball, and general sports training camps with all-inclusive accommodation facilities. Gloria Hotels & Resorts provides comprehensive venue services including meeting rooms, fitness centers, and sports facilities.
• Inventist AcademycoreStrategic or Co-development PartnerVenue partner for swimming training camps. Inventist Academy Istanbul provides full board accommodation with swimming pool and fitness facilities for sports training programs.
• FIBAcoreTechnology or IntegrationFIBA-certified 3x3 basketball court operator (Enlio brand). Smart Casual operates the only FIBA Official 3x3 basketball court in Turkey, enabling professional street tournaments and company motivation events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infront Sports & Media: International sports marketing and event-management firm organizing tournaments, training camps, and federation-level events for sports clubs and governing bodies — directly comparable to Smart Casual's sports organization and tournament business for European basketball and similar clubs.
• Jolly Tur (Corporate & Events Division): Large Turkish travel and events operator offering corporate M.I.C.E services, sports packages, and camp-style tourism programs — a domestic peer competing for the same Turkish school, corporate, and sports-client accounts as Smart Casual.
• Setur (Corporate Travel & Events): Major Turkish M.I.C.E and corporate travel operator offering meetings, incentives, conferences, and event management services to enterprise clients, directly overlapping with Smart Casual's M.I.C.E business line.

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events agency serving multinational clients with strategic meetings management, incentive travel, and conference services — overlapping with Smart Casual's M.I.C.E offering but at much greater scale and geographic reach.
• Wasserman: Global sports marketing and talent-management agency that designs and executes sports events, branded activations, and consulting services for leagues, clubs, and brands — overlapping with Smart Casual's sports and corporate activation services at higher scale.
• Cvent: Leading event-management platform and corporate meetings agency, providing venue sourcing, attendee management, and on-site event services to enterprise customers — comparable to Smart Casual's M.I.C.E function but with proprietary technology and global scale.
• Octagon: Global sports marketing agency that manages sports properties, executes brand activations, and produces sports events for major brands — comparable to Smart Casual's sports-marketing activation capability for corporate clients.

Emerging players

• Euroleague Basketball (Events Operations): Operator of top-tier European basketball competitions and affiliated events; while a governing body rather than agency, it organizes the kind of Euroleague-compliant club tournaments Smart Casual delivers for its basketball clients in Turkey.

Regional players

• Marsta Sports Travel: Specialist in sports team travel, tournament logistics, and training-camp packages for clubs — directly comparable to Smart Casual's sports-club tournament and training-camp services, particularly across Mediterranean and European destinations.
• Atlantis Sports Travel: Sports-tour operator that arranges tournament participation, training camps, and travel for amateur and professional clubs — a specialized regional peer to Smart Casual's sports-club tournament and camp organization business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smart-casual-event-marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Casual Event & Marketing