Smartfeld
- Company typePrivate
- Founded2017
- HeadquartersSt. Gallen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smartfeld does
Smartfeld (legally Verein Smartfeld) is a Swiss non-profit educational organization founded in 2017 and headquartered in St. Gallen, operating MINT and AI education programs for school classes, teachers, and corporate partners across eastern Switzerland. The organization delivers hands-on technology education through two main brands: EduFactory (in-person courses for school classes and leisure learners) and EduLab (teacher professional development under the EduAI initiative). Course offerings span programming and robotics using platforms such as micro:bit, mBot2, Thymio, Ozobot, Matatalab, Scratch, and MakeCode; AI-focused courses covering generative AI, machine learning fundamentals, computer vision, and AI ethics; and specialized modules including the proprietary LoRaWAN-based IoT-Würfel kit, the micro:bit-powered SmartShirt, video production via the filMINT platform, and the FuturePitch sustainability entrepreneurship program. Smartfeld also hosts the ICT Campus program as part of the national ICT Scouts and Campus talent-identification initiative.
The organization's business model combines earned revenue (CHF 300 per half-day workshop, CHF 450 per full-day workshop; birthday party workshops at CHF 300-450; annual corporate partner memberships at four tiers from CHF 2,500 Bronze to CHF 25,000 Platin) with public funding, primarily from the Canton of St. Gallen's IT-Bildungsoffensive (ITBO) and partner foundations. Smartfeld is a Leadorganisation within ITBO, which is investing CHF 75 million through 2027 in digital education. The organization operates three physical locations — St. Gallen (Switzerland Innovation Park Ost), Rapperswil-Jona (Quadrit Campus, opened March 2024), and Buchs (BZBS, opened March 2024) — and is governed by a consortium of six founding institutional partners: EMPA, OST, PHSG, HSG, GBS St. Gallen, and Switzerland Innovation Park Ost. As of 2025, Smartfeld reports over 21,000 lifetime student participants, 380+ courses and 6,300+ students served in 2025 alone, and 300+ teachers trained in 2023, with over 40% female participation in the ICT Campus program.
Smartfeld firmographics
Firmographics- Name
- Smartfeld
- Legal name
- Verein Smartfeld
- Website
- https://smartfeld.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smartfeld industry classification
Industry- Product category
- STEM Education Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- AI/ML Learning Platforms for Students (EDAFANAE), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), AI & Machine Learning for Robotics Programs (EDAMADAK)
Keywords
Where Smartfeld is headquartered
LocationHeadquarters
- HQ city
- St. Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Smartfeld business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- School Class Workshops: Smartfeld charges per-class fees for MINT and AI workshops delivered to school classes. Pricing follows a tiered model: half-day courses at CHF 300 and full-day courses at CHF 450. Courses are available across multiple locations in eastern Switzerland (St. Gallen, Rapperswil-Jona, Buchs).
- Teacher Professional Development: Smartfeld generates revenue through workshops and training programs for teachers and educators focused on AI literacy and MINT pedagogy. These professional development offerings support teachers in integrating technology into classroom instruction.
- Birthday Party Workshops: Private birthday party workshops (Mission: Birthday) offered at CHF 300 without catering or CHF 450 with food and beverages, targeting children ages 6-12 and their families.
- Business Partner Memberships: Corporate partners pay annual membership fees at four tiers: Platin (CHF 25,000/year), Gold (CHF 10,000/year), Silber (CHF 5,000/year), and Bronze (CHF 2,500/year). Private individuals can support as Gönner at a minimum of CHF 250/year. Business partners receive benefits including logo placement, workshop allocations, and facility use rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platinum Business Partner — CHF 25,000/year |
| Unit Pricing | Pay-as-you-go | Full-Day School Workshop — CHF 450 |
| Unit Pricing | Pay-as-you-go | Half-Day School Workshop — CHF 300 |
| Unit Pricing | Pay-as-you-go | Birthday Party Workshop — CHF 300-450 |
| Freemium | Pay-as-you-go | ICT Scouts Program — Free for schools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Smartfeld product offering
Product offeringCore offering
Smartfeld delivers hands-on MINT (mathematics, informatics, natural sciences, technology) and AI education courses for school classes from kindergarten through Sek II, plus teacher professional development programs through its EduAI initiative. Courses use educational robotics (Matatalab, Thymio, Ozobot, mBot2, micro:bit) and block-based programming platforms (MakeCode, mBlock, Scratch, OzoBlockly, VPL Aseba) integrated with proprietary IoT kits.
Product overview
Smartfeld is an interdisciplinary education organization (Verein Smartfeld) that provides technology and creativity-based learning experiences for school children, teachers, and adults across the St. Gallen region of Switzerland. Its product portfolio consists of two main delivery brands — EduFactory (in-person courses for school classes and leisure) and EduLab (teacher professional development under the EduAI initiative) — plus a portfolio of named course products and events. The EduFactory courses span programming and robotics for kindergarten through secondary school using platforms including Matatalab, Thymio, Ozobot, mBot2, and micro:bit; AI-focused courses including KI ≠ Magie, KI – Von Daten zu Taten, Generative Künstliche Intelligenz, and Berufswahl mit KI; and specialized offerings including Smarte Textilien (SmartShirt), IoT-Würfel (IoT Cube), filMINT (video production), FuturePitch/FuturePitch Primar (sustainability innovation), SmartDriver (autonomous driving), and CodeBot. The EduLab provides teacher training through the EduAI initiative, which includes EduAI Workshops, EduAI Webinare, the EduAI Summit (annual conference), and the EduAI Award. Supporting programs include the ICT Scouts & Campus talent program and the Innovation Camp annual event. Smartfeld operates physical locations in St. Gallen, Buchs, and Rapperswil-Jona.
Differentiator
Problem solved
Functional benefit
Brands
- filMINT: Video production course focusing on future-oriented professions and digital storytelling for students.
- SmartShirt
- ICT Scouts & Campus
- IoT-Würfel
- EduAI
- EduLab
- EduFactory
Products and services
- EduFactory (Schulklassenkurse und Freizeitkurse)
- EduLab (Teacher Professional Development)
- denKIntelligent Course
- filMINT Berufsportrait & Selbstportrait Courses
- Generative Künstliche Intelligenz (Gen-KI) Course
- SmartDriver Course
- CodeBot Course
- IoT-Würfel Course
- FuturePitch Course (Sek II)
- FuturePitch Primar Course
- Smarte Textilien Course
- Lernkiste SmartShirt (Lending Kit)
- KI – Von Daten zu Taten Course
- Mission: Birthday Workshop
- KI ≠ Magie Course
- ICT Scouts & Campus Program
- EduAI (AI Education Initiative)
- EduAI Workshops (for Teachers)
- Berufswahl mit KI Course
Quantifiable outcome
- Over 21,000 students have participated in Smartfeld courses since founding
- +3 more outcomes
Companies that use Smartfeld
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Smartfeld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature4 records
Smartfeld partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- IT-Bildungsoffensive (ITBO)coreSmartfeld is a lead organization (Leadorganisation) of the IT-Bildungsoffensive, a Canton of St. Gallen initiative investing CHF 75 million through 2027 in digital education. Smartfeld holds sub-contracts for ICT Scouts, Digital Entrepreneurship, Focus Topics, and Out-of-School MINT Programs. ITBO funding of CHF 1.7 million supported the St. Gallen operations (2020-2023) and CHF 1.7 million was released for the new Rapperswil-Jona and Buchs expansion.
- ICT Scouts und CampuscoreSmartfeld hosts the ICT Campus St. Gallen as part of the national ICT Scouts and Campus program — a sports-inspired approach to identifying and developing ICT talent among 7th graders. The program reaches nearly 10% of Switzerland's annual cohort. Smartfeld's ICT Campus currently supports over 66-80 young talents with over 40% female participation.
- EMPA (Swiss Federal Laboratories for Materials Science and Technology)coreEMPA is one of Smartfeld's six founding education and research partners. The collaboration provides access to cutting-edge research environments for student visits (e.g., Zukunftstag events at EMPA) and integrates EMPA's materials science expertise into Smartfeld's curriculum.
- OST (Ostschweizer Fachhochschule)coreOST is one of Smartfeld's founding consortium partners. Provides academic expertise, hosts FH OST Campus tours for Sek II students as part of the FuturePitch program, and contributes faculty for educational content development. Prof. Dr. Guido Schuster (ICAI director) participates in Smartfeld events.
- PHSG (Pädagogische Hochschule St. Gallen)corePHSG is one of Smartfeld's founding consortium partners, providing teacher training expertise and pedagogical oversight. Regula Flisch (Prorektorin Weiterbildung) participates in Smartfeld events. PHSG supports Smartfeld through its RDZ mediathek for the SmartShirt Lernkiste lending program.
- Universität St. Gallen (HSG)coreHSG joined the ICT Scouts and Campus Förderverein as a supporting member in 2022. Prof. Bernhard Ehrenzeller (former rector) officially announced HSG's support. HSG contributes to the talent pathway by sensitizing students for MINT degree programs. The SQUARE (HSG) hosted the Girls Entrepreneurship Camp 2025.
- GBS St. Gallen (Gewerblich-industrielle Berufsschule)coreGBS St. Gallen is one of Smartfeld's founding consortium partners, contributing expertise in vocational education and supporting the intersection of MINT education and career orientation.
- Switzerland Innovation Park Ost (Startfeld)coreSwitzerland Innovation Park Ost (Startfeld) hosts Smartfeld's headquarters in St. Gallen and is one of the six founding consortium partners. The location provides proximity to startups and innovation ecosystem, supporting Smartfeld's entrepreneurship and innovation programming.
- Quadrit Campus (Rapperswil-Jona)minorQuadrit Campus hosts Smartfeld's Rapperswil-Jona location, providing physical space for MINT workshops serving the Zürichsee-Linth region. The partnership enables Smartfeld's regional expansion without requiring real estate investment.
- BZBS (Berufs- und Weiterbildungszentrum Buchs)minorBZBS hosts both the Smartfeld location and the ICT Campus Buchs in its facilities in Buchs, serving the Werdenberg-Sarganserland region. The BZBS partnership enables co-location synergies and shared infrastructure for MINT education.
- EMPAminorEMPA serves as a host location for Zukunftstag (Future Day) events organized by Smartfeld, providing facilities for student visits where youth experience authentic research environments and produce video content about scientific careers.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Smartfeld competitors and assessment
Company assessmentBroad incumbents
- Wonder Workshop: US-based provider of educational robotics (Dash, Dot, Cue) and K-12 coding curricula. Operates in the same educational robotics + curriculum space as Smartfeld with broader geographic reach but narrower K-12 focus.
- LEGO Education: Global educational division of the LEGO Group providing K-12 STEM and robotics kits, curricula, and teacher training. A broad incumbent in the same educational robotics category where Smartfeld operates, with deeper hardware IP but less localized workshop delivery.
- Sphero: US-based educational robotics and programmable STEM kits company serving K-12 schools globally. Comparable to Smartfeld in its blend of programmable hardware and cross-curricular STEM delivery, though focused on hardware rather than workshop services.
Direct peers
- MINTagination: DACH-region initiative delivering MINT experiences for children and youth in out-of-school learning settings. Comparable to Smartfeld in its hands-on workshop-based delivery model and cross-curricular STEM framing.
- Catrobat: Austrian non-profit behind the Catroid visual block-programming platform used by schools across Europe. Comparable to Smartfeld in its open educational programming tools and orientation toward K-12 classroom use.
- HABA Digitalwerkstatt: German operator of hands-on digital and technology workshops for children in retail-based learning spaces. Similar to Smartfeld in its paid per-class workshop model for families and school groups, with comparable age ranges.
- Technorama: Swiss interactive science center in Winterthur delivering hands-on STEM experiences to school classes and the general public. Closest geographic and conceptual analogue to Smartfeld's MINT mission, with a similar outreach model aimed at supplementing formal school curricula.
- Stiftung Junge Forscher: German foundation operating STEM learning labs that bring hands-on science and technology programming to school classes. Closely comparable to Smartfeld's staffed-lab, teacher-partnership model targeting K-12 cohorts.
- LiLa Lernlabor: German network of in-school STEM learning laboratories staffed by university partners. Comparable to Smartfeld in its university-consortium structure and direct in-school delivery model.
Emerging players
- AI4ALL: US non-profit focused on inclusive AI education for K-12 students and teachers. Comparable to Smartfeld's EduAI initiative in its mission to broaden AI literacy and increase diversity in the AI talent pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Smartfeld social profiles
Digital presenceSmartfeld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartfeld leadership team
Management profileNumber of profiles
Profiles4 records
Smartfeld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartfeld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartfeld
What does Smartfeld do?
Smartfeld delivers hands-on MINT (mathematics, informatics, natural sciences, technology) and AI education courses for school classes from kindergarten through Sek II, plus teacher professional development programs through its EduAI initiative. Courses use educational robotics (Matatalab, Thymio, Ozobot, mBot2, micro:bit) and block-based programming platforms (MakeCode, mBlock, Scratch, OzoBlockly, VPL Aseba) integrated with proprietary IoT kits.
Is Smartfeld a public or private company?
Smartfeld is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Smartfeld founded?
Smartfeld was founded in 2017. It employs 11 to 50 people.
Where is Smartfeld based?
Smartfeld is headquartered in St. Gallen, Switzerland, in the Europe region.
How does Smartfeld make money?
Four revenue lines are on record. School Class Workshops are the primary driver. The others are teacher Professional Development, birthday Party Workshops and business Partner Memberships.
Who are Smartfeld's main competitors?
Broad incumbents on record are Wonder Workshop, LEGO Education and Sphero. Direct peers are MINTagination, Catrobat, HABA Digitalwerkstatt, Technorama, Stiftung Junge Forscher and LiLa Lernlabor. AI4ALL is listed as an emerging player.
Does Smartfeld have an API?
No public API is recorded for Smartfeld.
What industry is Smartfeld in?
Smartfeld's product category is STEM Education Services. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of EDAFANAE, AI/ML Learning Platforms for Students. Its NAICS code is 61171 and its SIC code is 8200.