What Smart Fit Perú does

Smart Fit Perú is the Peruvian operating subsidiary of Smart Fit, the largest gym chain in Latin America with more than 400 units across seven countries (Brazil, Chile, Colombia, Ecuador, Mexico, Dominican Republic, and Peru). In Peru the business operates gym locations across Lima and at least eleven provincial departments (Arequipa, Cajamarca, Callao, Cusco, Ica, Junín, La Libertad, Lambayeque, Loreto, Piura, Ucayali), serving mass-market individual consumers with three standardized monthly subscription tiers: Plan Black (S/119.90/month with cross-LATAM access to 2,000+ gyms and a 12-month fidelity commitment), Plan Smart (S/99.90/month, no loyalty requirement), and Plan Fit (S/89.90/month with 12-month fidelity). New members are acquired at a promotional first-month rate of S/9.90 across all tiers (88–91% off).

The technology stack is anchored by the proprietary Smart Fit App (personalized workout plans, class scheduling, QR-code gym access, member portal) and in-gym self-service sales totems (Tótem de Ventas) that digitize inscription, transfers, and document handling; together these eliminated more than 5.6 million sheets of paper across the network in 2022. The revenue model is predominantly recurring subscription, augmented by paid add-on subscriptions — Smart Fit Coach (online personal training and nutrition via video calls) and Smart Fit Balance (bioimpedance body tracking) — plus ancillary one-time revenue from Day Passes and the Fit Friend referral program (up to 12 free months for referring members). Distribution is digital-first and self-serve: customers complete registration in approximately two minutes via the website, with a separate corporate channel (corporativo.smartfit-peru.com) addressing B2B/group sales. The product surface also includes a proprietary group class portfolio (Smart Tabata, Smart Bike, Smart Cross, Latination, Zumba, Abdominales), functional training programs (Shape, HIT), a premium Black Zone in select units, and the Smart Truck outdoor community training initiative, alongside social partnerships with Aldeas Infantiles SOS, ANIQUEM, and Fundación San Juan de Dios / Teletón Perú.

Name

Smart Fit Perú

Website

https://smartfit.com.pe

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Smart Fit Perú operates a network of mass-market subscription gyms across Lima and 11+ Peruvian provinces, part of the largest Latin American fitness chain (400+ units, 2,000+ LATAM locations accessible to premium members), serving individual consumers via three monthly plan tiers plus paid digital add-ons (online coaching and bioimpedance).

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Smart Fit Perú generates the majority of its revenue through recurring monthly membership fees across three plan tiers (Black, Smart, and Fit). Plans are billed monthly with annual loyalty commitments on certain tiers. First-month promotional pricing (88-91% off standard rate) is used as an acquisition incentive.
2. Smart Fit Coach (Online Personal Training): An add-on coaching service delivered via periodic video calls with a certified trainer and nutritionist. Sold as an upsell to existing gym members, providing personalized training and nutrition plans.
3. Smart Fit Balance (Bioimpedance Testing): Body composition analysis using bioimpedance technology, offered as a paid add-on service to gym members. Includes both single-measurement and recurring measurement plans with loyalty options.
4. Smart Fit Balance + Coach Combo: A bundled package combining online coaching with bioimpedance body tracking, sold as a premium add-on subscription.
5. Day Pass: Single-visit passes available for non-members who wish to access a Smart Fit gym for one day.
6. Fit Friend Referral Program: Members earn free months of membership by referring friends who sign up, while referred friends receive free enrollment and a discounted first monthly payment. The program drives new member acquisition at low marginal cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Smart Fit Perú operates a chain of fitness centers in Peru that provide monthly subscription-based gym access across three membership tiers (Plan Black, Plan Fit, Plan Smart), allowing members to use workout equipment, free-weight zones, and group fitness classes. Members gain access to the Smart Fit App for personalized workout plans and digital management, and can purchase add-on services such as Smart Fit Coach (online personal training) and Smart Fit Balance (bioimpedance body composition tracking).

Product overview

Smart Fit Perú operates as a multi-tiered fitness platform offering three membership plans (Plan Black, Plan Fit, Plan Smart) that provide access to gyms across Peru and Latin America (400+ units). The ecosystem includes the Smart Fit App as the central digital hub for personalized training, supplemented by add-on services like Smart Fit Coach (video consultations with trainers/nutritionists) and Smart Fit Balance (bioimpedance body tracking). The company offers diverse group fitness classes including Zumba, Smart Tabata, Smart Bike, Smart Cross, Latination, and Abdominales, plus functional training programs like Shape and HIT. A referral program (Fit Friend) enables members to earn free months by inviting friends, and the Smart Truck provides free outdoor fitness experiences to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Black Premium membership plan priced at S/ 119.90/month (first month S/ 9.90 with 91% off) with a 12-month loyalty commitment. Grants unlimited access to all Smart Fit gyms across Peru and Latin America (+2,000 locations), including free-weight and integrated machine areas, group classes with instructors, Smart Fit App personalized training, massage chairs, and 5 monthly guest passes.
• Plan Fit Mid-tier membership plan priced at S/ 89.90/month (first month S/ 9.90 with 88% off) with a 12-month loyalty commitment, allowing members to train at their chosen gym location with access to all workout areas and group classes.
• Plan Smart Entry-level membership plan priced at S/ 99.90/month (first month S/ 9.90 with 90% off) with no loyalty commitment, allowing members to train at their selected gym location.
• Smart Fit Coach Subscription add-on online personal training service connecting members with certified trainers and nutritionists via periodic video calls to resolve training and nutrition questions and deliver personalized plans.
• Smart Fit Balance Subscription add-on body composition tracking service using bioimpedance technology, offered as single-measurement and recurring plans to gym members to monitor body evolution over time.
• Day Pass Single-visit pass allowing non-members to access a Smart Fit gym facility for one day.
• Zumba Group Class 45-50 minute high-intensity dance fitness class combining dance styles (salsa, merengue, cumbia, bachata, reggaetón) with exercise routines. Members can burn over 300 calories per session.
• Smart Tabata Group Class 30-minute HIIT group class with 8 rounds of 20-second exercises and 10-second rest periods, designed to improve endurance, strength, and cardiovascular condition.
• Smart Bike Group Class 45-60 minute indoor cycling group class offering linear, undulating, and interval-based intensification methods, focused on fat loss and cardiovascular conditioning.
• Smart Cross Group Class Functional high-intensity circuit training group class with five exercises using bodyweight and accessories (sandbags, kettlebells), working the entire body through different movement patterns.
• Latination Group Class Dance fitness fusion class combining global dance cultures and styles into an accessible training program emphasizing cadence, style, and musicality, with low-impact movements suitable for all fitness levels.
• Abdominales Group Class Core strengthening group class focused on abs, lower back, pelvis, and hip muscles, designed to prevent injuries, reduce pain, and improve posture for all fitness levels.

Quantifiable outcome

• Members can burn more than 300 calories per Zumba class session
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Aldeas Infantiles SOS PerúminorOthersSmart Fit Perú participates in the Aldeas Infantiles (Children's Villages) program focused on social development and community support for children in Peru. Smart Fit volunteers contribute their time and skills to various activities supporting this organization.
• ANIQUEM (Asociación para la Ayuda al Niño Quemado)minorOthersThrough ANIQUEM's 'Reciclar Para Ayudar' (Recycle to Help) program, Smart Fit Perú collects and properly manages plastic bottles through recycling. The initiative generates a dual positive impact: environmental care through recycling and co-financing the comprehensive rehabilitation of children suffering from burn injuries.
• Fundación San Juan de Dios (Teletón Perú)minorOthersSmart Fit Perú joined Teletón for the first time, participating in fundraising activities to finance the rehabilitation of children and young people with physical disabilities. The Fundación San Juan de Dios organizes the annual Teletón campaign to raise funds for rehabilitation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart Fit (Brazil): Direct parent and closest comp — same low-cost subscription gym model, same app/totem stack, same Black/Fit/Smart tiers, with Smart Fit Perú effectively a country subsidiary. Useful as a like-for-like benchmark for unit economics and churn.
• Bodytech (Colombia): Leading low-cost premium gym chain in Colombia with expanding LatAm presence in Peru, Chile, and Panama. Operates a comparable multi-tier subscription model with digital app and PT add-ons — head-to-head competitor for Smart Fit in shared LatAm markets.

Broad incumbents

• Planet Fitness: Global benchmark for low-cost, high-volume fitness clubs with tiered memberships (~$10-$25/month in the US). Smart Fit Perú's Black/Fit/Smart pricing and mass-market positioning mirror the Planet Fitness thesis adapted for emerging markets.
• Gold's Gym: Iconic international fitness franchise with a presence in Peru. Although positioned slightly more premium, it overlaps in tiered memberships and group-class offerings; relevant for understanding competitive set in Lima.
• Crunch Fitness: Mid-market US fitness chain offering tiered memberships (Base/Premier) with strong group-class and personal-training add-ons. Most relevant comp for evaluating Smart Fit's Coach/Balance cross-sell bundling strategy.
• Anytime Fitness: Global 24/7 franchise gym brand with thousands of locations. Competes in the same mass-market fitness category with subscription memberships; relevant comp for member retention and global network value perception.
• Basic-Fit: Europe's largest low-cost fitness operator with a tiered subscription model (Easy/Comfort/Premium) and aggressive unit rollout. Comparable to Smart Fit's playbook: affordable monthly plans, digital access, scale-driven efficiency, optional premium upcharges.

Regional players

• MultiFit Mexico: Mexican low-cost gym chain operating under a similar mass-market subscription model with strong unit rollout in Mexico. Provides a regional comp for LatAm low-cost gym unit economics outside Smart Fit's owned footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-fit-per%C3%BA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Fit Perú