MultiFit
MultiFit Wellness Pvt Ltd. operates 30+ fitness centres across India, the UK, and the UAE, serving 100,000+ members through a franchise model, corporate gym management for enterprises like Cisco and Barclays, and a proprietary multi-discipline iFit training methodology.
- Company typePrivate
- Founded2018
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What MultiFit does
MultiFit Wellness Pvt Ltd. is a private Indian-headquartered fitness chain operating 30+ fitness centres across 11 cities in India, the United Kingdom, and the United Arab Emirates, serving more than 100,000 members. The company delivers group fitness through a proprietary "iFit Model" that consolidates ten training disciplines (Functional, Strength, Calisthenics, Group HIIT, Looping, Endurance, MMA, Yoga, Boxing, and Dance Fitness) under a single philosophy, supported by 450+ Lexicon Fitness Academy-certified trainers. MultiFit serves individual consumers through gym memberships, corporate clients through on-site gym management and 360-degree wellness programs, and franchise partners through a packaged expansion offering.
The business model combines subscription-based gym memberships in 3-, 6-, and 12-month tiers, franchise setup fees and recurring royalties (claimed to deliver 35-45% ROI within 21 months for partners), and B2B corporate gym management services for enterprises such as Cisco and Barclays. Underlying technology assets include the IAmMultiFit mobile application for member engagement, class bookings, and corporate wellness delivery, and a corporate gym management platform featuring performance and engagement tracking. Distribution spans owned and franchised studios, direct enterprise sales, and a 3-day free trial acquisition funnel.
MultiFit positions itself as "India's Happiest Fitness Community" and operates a recurring branded community events calendar (MultiSol, MultiFit Circle, MultiFit Outbounds, Woof Gang, MultiROX, MultiFit Social, War of MultiFitters) intended to drive retention beyond facility access. The company is privately held with no disclosed institutional investors or funding rounds in the source material, and no parent company, acquisitions, or leadership changes are reported beyond Deepti Sharma as Director.
MultiFit firmographics
Firmographics- Name
- MultiFit
- Legal name
- MultiFit Wellness Pvt Ltd.
- Website
- https://multifit.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MultiFit Wellness Pvt Ltd. operates 30+ fitness centres across India, the UK, and the UAE, serving 100,000+ members through a franchise model, corporate gym management for enterprises like Cisco and Barclays, and a proprietary multi-discipline iFit training methodology.
- Ownership category
- akta.pro rank
MultiFit industry classification
Industry- Product category
- Fitness Centers and Health Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Functional Fitness / Cross-Training Groups (HSADABAH), HIIT & Circuit Bootcamps (HSADABAA), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)
Keywords
Where MultiFit is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
MultiFit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Gym Memberships: Subscription-based memberships for individual fitness centre access. Memberships offered in 12-month, 6-month, and 3-month plans with options for gym workout and unlimited HIIT training.
- Franchise Fees and Royalties: Franchise partners invest in MultiFit brand and receive comprehensive support. Partners achieve 35-45% ROI within 21 months. Revenue derived from franchise setup fees and ongoing royalties.
- Corporate Gym Management Services: B2B services to design, operate, and manage corporate fitness spaces. Includes consulting, equipment supply, staff training, and ongoing gym operations management for enterprise clients.
- Corporate Wellness Programs: 360-degree wellness programs for corporate teams including fitness sessions, nutrition coaching, stress management, mindfulness, and team events. Delivered onsite and online across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-Month Gym Membership |
| Subscription | Multi-year contract | 6-Month Gym Membership |
| Subscription | Pay-as-you-go | 3-Month Gym Membership |
| Freemium | Pay-as-you-go | 3-Day Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MultiFit product offering
Product offeringCore offering
MultiFit operates large-format fitness centers offering its proprietary iFit training methodology across ten disciplines (Functional, Strength, Calisthenics, Group HIIT, Looping, Endurance, MMA, Yoga, Boxing, Dance Fitness) with certified coaches. Beyond consumer gym memberships, it delivers B2B Corporate Gym Management (end-to-end design, setup, and operations of on-site corporate fitness spaces) and 360-degree Corporate Wellness programs (fitness, nutrition, mindfulness, team events).
Product overview
MultiFit is a multi-location fitness company operating as a unified platform combining gym/fitness center operations with modular service offerings. The core product is the Fitness Club/Gym network offering 10 distinct training disciplines under the proprietary iFit Model (Functional, Strength, Calisthenics, Group HIIT, Looping, Endurance, MMA, Yoga, Boxing, and Dance Fitness). Additional modules include Corporate Gym Management (end-to-end enterprise fitness space design and operations) and Corporate Wellness (360° workplace wellness programs). The ecosystem also encompasses community events (Multisol, MultiFit Circle, MultiFit Outbounds, Woof Gang, MultiROX, MultiFit Social, War of MultiFitters), the IAmMultiFit mobile app, and a franchise program. With 32+ studios across 3 countries and 100k+ members, MultiFit positions itself as 'India's Happiest Fitness Community' focused on functional fitness and holistic well-being.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness Club / Gym State-of-the-art fitness centers offering certified coaches, diverse training equipment, and a vibrant community environment across India, UK, and UAE; targeted at individual members seeking multi-discipline training under one membership.
- iFit Training Model Proprietary multi-discipline training methodology covering Functional, Strength, Calisthenics, Group HIIT, Looping, Endurance, MMA, Yoga, Boxing, and Dance Fitness under a unified philosophy.
- Corporate Gym Management End-to-end corporate fitness space management covering design, equipment supply and installation, personalization, ongoing operations, engagement programs, and data-driven member and performance tracking; targeted at enterprise clients such as Cisco and Barclays.
- Corporate Wellness 360-degree workplace wellness program combining fitness, nutrition, and mental well-being, delivered through onsite and online sessions, team events, and mindfulness activities across India; targeted at organizations seeking comprehensive employee wellness solutions.
- MultiFit Franchise Program Franchise opportunity for entrepreneurs to establish MultiFit-branded fitness studios, backed by Lexicon Fitness Academy training, in-house equipment ecosystem, site selection, and marketing strategy support; partners target a stated 35-45% ROI within 21 months.
- IAmMultiFit Mobile App Proprietary mobile application for members and prospects enabling workout tracking, fitness challenges, leaderboards, and access to wellness content across the MultiFit ecosystem.
Quantifiable outcome
- 100k+ members across network
- +4 more outcomes
Companies that use MultiFit
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
MultiFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MultiFit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Lexicon Fitness AcademycoreMultiFit partners with Lexicon Fitness Academy for trainer certification and continuous re-training. Every trainer at MultiFit undergoes structured training by Lexicon Fitness Academy to ensure consistent, safe, and high-quality member experience across all locations.
- CiscoflagshipCorporate gym management client. MultiFit manages Cisco's on-site gym, bringing structure, energy, and consistency to create a fitness experience their employees genuinely value. MultiFit handles everything from setup to everyday management.
- BarclaysflagshipCorporate gym management client. MultiFit has taken complete ownership of Barclays' on-site gym from setup to everyday management. The experience has been smooth, professional, and genuinely impactful for employees.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
MultiFit competitors and assessment
Company assessmentDirect peers
- F45 Training: Global functional training franchise combining HIIT, strength, and circuit workouts in studio settings. Closely comparable to MultiFit's franchise-led, group functional/HIIT model and its multi-discipline iFit curriculum.
- Talwalkars: One of India's legacy gym chains offering membership fitness centers with group classes. Comparable in operating model (multi-location gym membership) and Indian consumer target market.
- CultFit (cure.fit): India's largest functional fitness and wellness chain offering group classes, training centers, and online wellness. Direct competitor to MultiFit in the Indian fitness club category with overlapping multi-discipline training and corporate wellness offerings.
- AnyTime Fitness India: 24/7 franchise fitness club network with significant Indian footprint. Comparable as a franchised, membership-based gym operator targeting similar individual consumer segments.
- Gold's Gym India: Operates membership-based fitness centers across India with strength and functional training programs. Directly competes with MultiFit for Indian urban gym-goers seeking trainer-led group training.
Emerging players
- Fitternity: Indian fitness discovery and membership aggregator selling passes to multiple gym brands. Comparable as a channel partner that competes for the same Indian fitness consumer wallet.
- HealthifyMe: India-based digital health and wellness platform with corporate wellness programs. Comparable to MultiFit's corporate wellness stream, with overlap in nutrition coaching and employer wellness offerings.
Broad incumbents
- Snap Fitness: Global 24/7 franchise fitness brand with hundreds of small-format clubs. Comparable as a franchise-led fitness operator, though focused on compact cardio/strength rooms rather than MultiFit's multi-discipline group format.
- Fitness First: Established international premium fitness club chain offering group exercise, personal training, and wellness amenities. Comparable in club-based training delivery but at a broader, more premium positioning than MultiFit.
Others
- Decathlon India: Sporting goods retailer that also runs in-store fitness activities and partnerships. Tangentially comparable as an enabler of India's active lifestyle market and a partner/distributor adjacent to MultiFit's equipment ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MultiFit social profiles
Digital presenceMultiFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
MultiFit leadership team
Management profileNumber of profiles
Profiles1 record
MultiFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MultiFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MultiFit
What does MultiFit do?
MultiFit operates large-format fitness centers offering its proprietary iFit training methodology across ten disciplines (Functional, Strength, Calisthenics, Group HIIT, Looping, Endurance, MMA, Yoga, Boxing, Dance Fitness) with certified coaches. Beyond consumer gym memberships, it delivers B2B Corporate Gym Management (end-to-end design, setup, and operations of on-site corporate fitness spaces) and 360-degree Corporate Wellness programs (fitness, nutrition, mindfulness, team events).
Is MultiFit a public or private company?
MultiFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MultiFit founded?
MultiFit was founded in 2018. It employs 101 to 250 people.
Where is MultiFit based?
MultiFit is headquartered in Pune, India, in the Asia region.
How does MultiFit make money?
Four revenue lines are on record. Gym Memberships are the primary driver. The others are franchise Fees and Royalties, corporate Gym Management Services and corporate Wellness Programs.
Who are MultiFit's main competitors?
Direct peers on record are F45 Training, Talwalkars, CultFit (cure.fit), AnyTime Fitness India and Gold's Gym India. Emerging players are Fitternity and HealthifyMe. Broad incumbents are Snap Fitness and Fitness First. Decathlon India is listed as an others.
Does MultiFit have an API?
No public API is recorded for MultiFit.
What industry is MultiFit in?
MultiFit's product category is Fitness Centers and Health Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 713940 and its SIC code is 7997.