SmartwayZ.NL

What SmartwayZ.NL does

SmartwayZ.NL is a publicly funded knowledge and network organization founded in 2016 and headquartered in 's-Hertogenbosch, Netherlands. It operates under the responsibility of the Province of North-Brabant as part of the "Krachtenbundeling Smart Mobility Zuid-Nederland" coalition, with co-funding from the Province of Limburg and national ministries (I&W and VRO). The organization functions as a connector, stimulator, and accelerator for the mobility transition in Southern Netherlands, coordinating across seven regions: West-Brabant, Hart van Brabant, Noordoost-Brabant, Noord-Limburg, Zuidoost-Brabant (Brainport), and additional metropolitan coordination areas. Its primary stakeholder constituencies are provincial and regional governments, municipalities, employers, logistics operators, and commuters.

The organization's core technical offerings include DigiKompas (an interactive AI-assisted decision environment combining data, AI, and human expertise for road safety), the Mobiliteitsprogramma van Eisen (MPvE, embedding mobility requirements into area development planning), Mobility Matching (a data-analysis method mapping sustainable mobility potential), and Brabant Mobiliteitsnetwerk (BMN, an employer-engagement network). Operational infrastructure includes 223 intelligent traffic control systems (iVRIs) deployed by end-2023 out of 1,030 total traffic lights in the coverage area, a Serviceproviders Netwerk for traffic management during roadworks, and multimodal network frameworks. The Data Insights Team aggregates regional mobility data structurally, with ~900 traffic bottlenecks identified and ~4,000 digital work notifications processed annually by 2022. The organization also runs the Minder Hinder program for construction-period accessibility, the Startup in Residence innovation program, and behavioral pilots through partners such as Duwtje.

SmartwayZ.NL operates as a managed-services-style public-sector organization and does not sell commercial products. Revenue is sourced through provincial and national government grants supplemented by regional co-financing (e.g., €2.7M for Noord-Limburg, €1.7M for Hart van Brabant, €2.5M capacity for Noordoost-Brabant). Distribution is exclusively through direct partnership with governmental bodies rather than commercial channels. With 16 employees, the organization relies on the programmaraad governance structure — comprising representatives from provinces, ministries, Rijkswaterstaat, ProRail, and regional authorities — to align stakeholders and execute programs at regional scale.

Name

SmartwayZ.NL

Legal name

SmartwayZ.NL (operated by Province of North-Brabant)

Website

https://smartwayz.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartwayZ.NL is a publicly funded knowledge and network organization operating under the Province of North-Brabant since 2016, coordinating the mobility transition across seven regions of Southern Netherlands by connecting governments, municipalities, employers, and knowledge institutions to deploy smart mobility solutions.

Ownership category

akta.pro rank

Product category

Smart Mobility and Transportation Planning Services

NAICS

Support Activities for Transportation (488), Regulation and Administration of Transportation Programs (92612), Computer Systems Design and Related Services (54151)

SIC

Transportation Services (4700), Services-Management Services (8741)

akta.pro primary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

akta.pro secondary industries

Transportation & Infrastructure Planning (BPAHAKAF), Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Smart mobility solutions
• Regional traffic management
• Mobility data analytics
• Intelligent transport systems
• Mobility transition consulting

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Funding: SmartwayZ.NL operates as a publicly funded knowledge and network organization. Funding comes from provincial governments (Noord-Brabant, Limburg) and national ministries (I&W, VRO). Regional partners co-finance specific projects and measures packages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SmartwayZ.NL is a government-backed knowledge and network organization that connects public authorities, regional bodies, businesses, and knowledge institutions to coordinate the mobility transition in Southern Netherlands. It develops and deploys smart mobility programs — including AI-driven decision-support tools (DigiKompas), mobility requirements programs (MPvE), data-driven analysis methods (Mobility Matching), intelligent traffic control infrastructure (iVRI), employer engagement networks (BMN), and construction-impact coordination (Minder Hinder) — across seven regions in Noord-Brabant and Limburg. Services are funded by provincial and national governments and delivered through direct collaborative partnerships rather than commercial sales.

Product overview

SmartwayZ.NL is a knowledge and network organization that serves as a connector, driving force, and accelerator for the mobility transition in South Netherlands. It operates as a multi-module platform with distinct expert teams covering behavioral change, innovation & development, smart logistics, traffic management, Minder Hinder, and the Brabant Mobility Network. Core offerings include DigiKompas (AI-powered decision support), Mobiliteitsprogramma van Eisen (mobility requirements), Mobility Matching (data analysis), and regional working packages. The organization works with governments, regions, businesses, and knowledge institutions to connect knowledge, stimulate collaboration, and accelerate innovative mobility solutions from idea to practice.

Differentiator

Problem solved

Functional benefit

Brands

• Brabant Mobiliteitsnetwerk (BMN): Inspires and advises employers to modernize and sustainability their mobility policies and arrangements. Works on behalf of governments on specific locations, corridors, and themes.
• Minder Hinder
• DigiKompas
• Mobiliteitsprogramma van Eisen (MPvE)

Products and services

• DigiKompas An interactive decision-making environment that combines data, AI, and human expertise to create a safer Brabant. It serves as a proof-of-concept demonstrator for mobility decision support, integrating safety data and intelligent analysis in one platform.
• Mobiliteitsprogramma van Eisen (MPvE) A mobility requirements program that helps anchor mobility from the start in area development. It assists municipalities with complex housing and area challenges by integrating mobility considerations early in planning processes.
• Mobility Matching An analysis method developed with partners that brings together different types of mobility data to map where sustainable mobility is realistic, translating potential into effective mobility measures.
• Brabant Mobiliteitsnetwerk (BMN) Inspires and advises employers to modernize and green their mobility policies and arrangements. Works on behalf of governments at specific locations, corridors, and around themes, including knowledge sharing, campaigns, and facilities.
• Minder Hinder An approach to keep South Netherlands accessible during road, rail, and water construction work. Minimizes inconvenience for travelers and transporters through smart construction planning, coordinating infrastructure projects twice yearly.
• iVRI (intelligente VerkeersRegelInstallaties) Intelligent traffic light systems that enable informing, prioritizing, and optimizing specific target groups through traffic control and real-time prioritization. Used in tandem with the Multimodaal Netwerkkader to stimulate non-car modes.
• Multimodale Agenda (MMA) Framework for multimodal network management across all Brabant regions, forming the basis for stimulating other modalities than car traffic through traffic light priorities.
• Flexpool Flexible pooling solution for mobility management, supporting demand-responsive transport and shared mobility initiatives.
• Startup in Residence Innovation program that connects startups with mobility challenges in South Netherlands, helping innovative mobility solutions move from idea to practice.
• ISA (Intelligent Speed Assistance) Intelligent system that assists drivers in maintaining appropriate speeds for road conditions and limits, contributing to traffic safety in the region.

Quantifiable outcome

• 14% reduction in car movements through home working interventions
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature12 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• Provincie Noord-BrabantcoreStrategic or Co-development Partner · 1 January 2016Primary hosting province and founding partner of SmartwayZ.NL since 2016. Provides institutional framework, funding, and staffing for the mobility initiative. Hosts the programmaraad and provides the organization structure through which SmartwayZ.NL operates.
• Provincie LimburgcoreStrategic or Co-development Partner · 1 January 2016Provincial government partner representing the Limburg region in the Krachtenbundeling Smart Mobility Zuid-Nederland. Contributes to regional mobility planning and implementation in Noord-Limburg and other Limburg areas.
• Ministerie van Infrastructuur en Waterstaat (I&W)coreStrategic or Co-development PartnerNational government ministry represented in the programmaraad, providing policy guidance and potential funding alignment with national mobility strategies.
• Ministerie van Volkshuisvesting en Ruimtelijke Ordening (VRO)coreStrategic or Co-development PartnerNational government ministry focused on housing and spatial planning, represented in programmaraad to ensure alignment between mobility and spatial development policies.
• Regio Noordoost-Brabant (RNOB)coreStrategic or Co-development PartnerRegional collaboration of municipalities investing in future-oriented mobility through the Duurzaam Bereikbaar program. First work package 2021 valued at €650,000 with €2.5 million investment capacity available.
• Metropoolregio Eindhoven (Brainport)coreStrategic or Co-development PartnerEconomic region partnership focused on mobility innovation and accessibility for the Brainport technology ecosystem. Partners with Brainport Bereikbaar for coordinated mobility interventions.
• Rijkswaterstaat Zuid-NederlandcoreStrategic or Co-development PartnerNational road authority partner represented in programmaraad, contributing to coordinated traffic management and infrastructure planning.
• ProRailcoreStrategic or Co-development PartnerRail infrastructure manager represented in programmaraad, enabling integration of rail and road mobility planning.
• TrendsportalcoreStrategic or Co-development PartnerRegional cooperation partner in Noord-Limburg working with SmartwayZ.NL on the area-based approach for smart mobility. Total partnership investment of €2.7 million focusing on electric shared transport, road sensors, smart traffic lights, and charging infrastructure.
• Stedelijke Regio Breda-TilburgcoreStrategic or Co-development PartnerRegional urban partnership represented in programmaraad, contributing to coordinated mobility planning for the Breda-Tilburg corridor.
• Stedelijke Regio 's-HertogenboschcoreStrategic or Co-development PartnerRegional urban partnership represented in programmaraad for coordinated mobility planning in the 's-Hertogenbosch metropolitan area.
• Stedelijke Regio West-BrabantcoreStrategic or Co-development PartnerRegional partnership in West-Brabant working on smart mobility measures across four focus areas: Noord-Zuid Corridor, International Knot Breda, Strong Cities Region, and Vital Countryside.
• Brainport BereikbaarcoreStrategic or Co-development PartnerCooperation partner for Zuidoost-Brabant focusing on accessible mobility for the Brainport region. Coordinates with SmartwayZ.NL on employer approaches and behavioral interventions.
• Brabant Mobiliteitsnetwerk (BMN)secondaryStrategic or Co-development PartnerNetwork that inspires and advises employers to modernize and green their mobility policies. Works on behalf of governments at specific locations, corridors, and themes.
• DuwtjesecondaryImplementation/ SI/ Consulting PartnerBehavioral agency that conducted behavioral pilots for SmartwayZ.NL and Brainport Bereikbaar, testing interventions to encourage public transport use among commuters.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TNO: Dutch applied research organization working on smart mobility, traffic management, and urban planning. Overlaps with SmartwayZ.NL's data analytics and innovation programs but operates as a broader research and consulting entity.
• Arcadis Netherlands: Global design and consultancy firm with a Dutch mobility and infrastructure practice. Competes with SmartwayZ.NL on transportation planning, traffic engineering consulting, and smart mobility advisory for public sector clients.
• CROW: Dutch national technology platform for transport, infrastructure, and public space. Develops guidelines, standards, and knowledge for traffic management and smart mobility—overlapping with SmartwayZ.NL's iVRI and traffic management focus but at a national, broader scope.
• Rijkswaterstaat: Dutch national road authority and programmaraad partner of SmartwayZ.NL. Operates the broader highway network and coordinates traffic management at a national level, providing institutional scale far beyond SmartwayZ.NL's regional scope.

Direct peers

• Amsterdam Smart City: Dutch public-private partnership that connects government, businesses, and knowledge institutions to develop smart mobility and urban solutions. Shares SmartwayZ.NL's neutral convener role and community-led GTM, but serves the Amsterdam metropolitan area.
• Brainport Bereikbaar: Brainport region mobility coordination organization that collaborates directly with SmartwayZ.NL on employer-focused behavioral interventions and accessibility programs for the Brainport technology ecosystem. Same operating model in an adjacent Southern Netherlands region.

Emerging players

• Technolution / Vialis: Vialis (part of Technolution group) develops intelligent traffic control systems and iVRI technology in the Netherlands. Competes directly with SmartwayZ.NL on the supply side of intelligent traffic management infrastructure.
• Be-Mobile: Traffic data and mobility intelligence platform operating across Belgium and Netherlands. Provides data-driven traffic management and MaaS solutions that overlap with SmartwayZ.NL's Mobility Matching and data analytics capabilities, but as a commercial technology provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd0jzjg7CoPG0y41DYI6F0w
• Facebookfacebook.com/SmartwayZNL-100069021196021
• LinkedInlinkedin.com/company/smartwayz-nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartwayZ.NL