What Trendsportal does

Trendsportal is a non-profit regional mobility and logistics coordination platform headquartered in Venlo, Netherlands, operating since 2015 as the program office of the Regionaal Mobiliteitsoverleg (RMO) for North Limburg. It is governed and funded by eight municipalities (Beesel, Bergen, Gennep, Horst aan de Maas, Mook en Middelaar, Peel en Maas, Venlo, and Venray) with Province Limburg as a strategic co-financier. Trendsportal employs 35+ team members organized around four pillars: employer mobility, logistics, visitor approach, and cycling stimulation, supported by programs on road safety, mobility hubs, port development, and transport equity.

The organization's portfolio spans advisory services (mobility and logistics brokers providing free-of-charge TCO calculations, subsidy guidance under SiLK/AanZET/COVER, and WPM reporting support), behavior-change campaigns (Da's zo gefietst app, High Five school program, Fiets naar je Werk Challenge), and infrastructure projects such as the Connected Transport Corridor integrating iVRI signal priority with nine logistics software providers. Other core products include the Stadslogistieke hub Venlo (launched November 2025 with ATS Transport), Smart Parcelhub Noord-Limburg, Van weg naar Spoor rail shift, the M&E Power BI dashboard, and the Data top 15 digital road-data program. Partner ecosystem spans 50+ organizations including SmartwayZ.NL, Supply Chain Valley, Wuunder, Factor Delta, Buck Consultants, Gilde Opleidingen, and Zet research.

Trendsportal generates no commercial revenue; all services are free to businesses, employers, schools, and residents, funded through municipal budgets, provincial contributions, and national program alignment. Go-to-market is community-led and direct: mobility brokers engage employers and logistics operators, municipal channels (Venlo.nu, Chainels) amplify programs, and on-location activations at stations and schools drive participation. Customer segments include employers and businesses in North Limburg, residents, logistics companies and transport operators, the eight member municipalities, and primary schools and families.

Name

Trendsportal

Legal name

Trendsportal

Website

https://trendsportal.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Trendsportal is a non-profit regional program office in Venlo, Netherlands, coordinating sustainable, safe, and smart mobility and logistics across the eight municipalities of North Limburg, serving residents, employers, logistics operators, and schools with free advisory services and infrastructure programs.

Ownership category

akta.pro rank

Product category

Regional mobility coordination and logistics advisory

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889), Freight Transportation Arrangement (488510), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industry

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Regional mobility coordination
• Sustainable logistics advisory
• Employer mobility programs
• Cycling stimulation campaigns
• Transport equity initiatives

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Publicly funded collaboration program: Trendsportal is an initiative of eight North Limburg municipalities under the RMO (Regional Mobility Consultation). It is funded by municipal government budgets and provincial contributions. No commercial revenue is generated from products or services.
2. Subsidy administration and advisory services: Trendsportal provides free-of-charge advisory services to businesses regarding subsidies (SiLK, AanZET, COVER), zero-emission zones, and sustainable logistics transitions. No revenue is charged for this advisory.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trendsportal is the official regional mobility coordination platform for the eight municipalities of North Limburg (Netherlands), delivering free-of-charge advisory services, programs, and projects that promote sustainable, safe, and smart mobility and logistics. Its core offerings include employer mobility advisory, sustainable logistics transition support (including zero-emission zone preparation), cycling stimulation campaigns, a connected freight corridor priority system, road safety programs, mobility hubs rollout, and a monitoring and evaluation dashboard.

Product overview

Trendsportal is a mobility and logistics consultancy organization for North Limburg, Netherlands, operating as a program office for eight municipalities. The organization offers a diverse portfolio of services and programs focused on sustainable, safe, and smart mobility. Core offerings include employer mobility solutions (Mobiliteitsaanpak voor werkgevers), logistics optimization (Logistieke aanpak), and cycling stimulation campaigns (#Posifiets/Da's zo gefietst). Supporting infrastructure services include the Corridoraanpak for connected transport corridors, mobility hubs rollout strategy, and zero-emission zone advisory for Venlo. The organization also provides project monitoring through an M&E Dashboard, data-sharing infrastructure (Data top 15), and accessibility initiatives such as Kommee samen op pad for public transport support and Vervoersgelijkheid for transport equity. Additional programs target road safety (Regionale uitvoeringsagenda Verkeersveiligheid), car sharing (Autodelen in de buurt), school zone safety (High Five), mobility poverty research, and port development (Havenontwikkeling Venlo).

Differentiator

Problem solved

Functional benefit

Brands

• Da's zo gefietst: A cycling campaign to encourage residents to cycle more, especially for commuting.
• High Five
• Kommee samen op pad

Products and services

• Mobiliteitsaanpak voor werkgevers (Employer Mobility Approach) Consultancy service helping companies and organisations in North Limburg develop innovative and practical mobility solutions to improve accessibility and livability, including WPM reporting support, cycling incentives, and employer mobility challenges.
• Logistieke aanpak (Logistics Approach) Advisory service helping logistics organisations transition to smart and sustainable logistics through solutions for fewer and cleaner transport movements, including zero-emission zone preparation and TCO calculations.
• High Five - Veilige Schoolomgeving Program encouraging primary school children to walk or cycle to school through a digital or physical stamp card reward system, points, prizes, and community events organised three times per year. Achieved 65% more children travelling actively to school after one year.
• Corridoraanpak (Connected Transport Corridor) Smart mobility project enabling freight traffic to receive earlier and longer green lights at traffic intersections using special onboard software integrated with intelligent Traffic Control Systems (iVRIs). Integrated with 9 logistics software providers for national scalability.
• Da's zo gefietst App Mobile application for cycling challenges and rewards allowing users to track cycling trips, earn points and lottery entries, and participate in seasonal challenges (Fiets naar je Werk Dag, Weer & Wind Bikkel). Available year-round for residents of North Limburg.
• Zero-emissiezone Venlo Advisory Advisory and support service helping businesses in North Limburg prepare for the zero-emission zone in Venlo city centre effective January 2027, including EV transition guidance, subsidy support (SiLK, AanZET, COVER), and charging infrastructure advice.
• WPM Reporting Advisory Advisory service helping large employers (>100 employees) prepare for the mandatory CO2 reporting on commuter and business travel under the Werkgebonden Personenmobiliteit (WPM) obligation effective July 2024.
• Uitrolstrategie Mobiliteitshubs Strategy programme for introducing regional mobility hubs in North Limburg that combine transportation options (bike, public transport, shared cars) to improve accessibility and livability.
• Kommee samen op pad Programme helping North Limburg residents become familiar with public transport through OV-ambassadors who provide low-threshold support for bus and train travel, addressing mobility poverty and transport equity.
• Regionale uitvoeringsagenda Verkeersveiligheid Regional road safety programme focusing on unsafe roads, older cyclists' safety, and school route safety across North Limburg.
• Gebiedsgerichte aanpak Supply Chain Valley Area-based programme running three sub-projects: Datagedreven efficiency, Smart Parcelhub Noord-Limburg (achieving 50% reduction in trucks between hubs through e-commerce shipment bundling), and Van weg naar Spoor (shifting freight to rail with 17 trains per week moving 70,720 units per year from the Greater Venlo region).
• Stadslogistieke hub Venlo City logistics hub service launched 19 November 2025 where freight vehicles deliver goods to a hub at the edge of Venlo city centre, from where electric vehicles handle final last-mile delivery into the zero-emission zone.
• M&E Dashboard (Monitoring & Evaluation) Online monitoring and evaluation dashboard built on Microsoft Power BI, combining national and regional mobility data with trend monitor and project monitor components to track progress against regional mobility goals.

Quantifiable outcome

• 65% more children walking or cycling to school after 1 year of High Five program
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

18 partnerships are on record, tiered minor and core.

• ATS Transport B.V. (Stadslogistieke hub Venlo)minorChannel Partner/ Reseller/ Distributor · 19 November 2025Operates the city logistics hub in Venlo enabling businesses to deliver goods to the hub for electric last-mile delivery. Launched 19 November 2025. Provides trial offer of free delivery for new users.
• Gemeente BeeselcoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Gemeente BergencoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Gemeente GennepcoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Gemeente Horst aan de MaascoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Gemeente Mook en MiddelaarcoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Gemeente Peel en MaascoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Gemeente VenlocoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO). Venlo hosts the headquarters and is the largest municipality in the initiative.
• Gemeente VenraycoreStrategic or Co-development PartnerOne of the eight North Limburg municipalities that co-govern and co-finance Trendsportal as part of the Regional Mobility Consultation (RMO).
• Provincie LimburgcoreStrategic or Co-development PartnerProvince of Limburg participates in Trendsportal as a funding and strategic partner, represented by Carla Kuppens in the programme team. Supports mobility hub rollout and regional coordination.
• SmartwayZ.NLcoreStrategic or Co-development PartnerNational mobility innovation program that collaborates with Trendsportal on Connected Transport Corridors, area-based approaches, and Supply Chain Valley projects. Shares expertise on mobility hubs across Limburg.
• Supply Chain ValleyminorStrategic or Co-development PartnerBusiness collaboration in logistics, manufacturing, agro food, and healthcare logistics. Runs three projects under the area-based approach: Datagedreven efficiency, Smart Parcelhub Noord-Limburg, and Van weg naar spoor.
• ATS Transport B.V.minorImplementation/ SI/ Consulting PartnerInitiator and operator of the Stadslogistieke hub Venlo, which bundles goods deliveries from companies for electric last-mile delivery into Venlo city centre. Partnered with Trendsportal to support zero-emission zone preparation.
• Smart Parcelhub PartnersminorChannel Partner/ Reseller/ DistributorE-commerce operators in the region that bundle outgoing shipments through the Smart Parcelhub, reducing truck movements between hubs by 50%.
• Factor DeltaminorImplementation/ SI/ Consulting PartnerAdvisory firm authorised to support companies in the 'Meten en Verbeteren CO2-emissies' program, helping logistics companies improve data quality on CO2 emissions and mileage.
• Buck ConsultantsminorImplementation/ SI/ Consulting PartnerAdvisory firm authorised to support companies in the 'Meten en Verbeteren CO2-emissies' program, helping logistics companies analyse data and identify decarbonisation opportunities.
• Gilde OpleidingenminorStrategic or Co-development PartnerVocational education institution in North Limburg participating in mobility projects and student involvement in cycling and transport promotion activities.
• Zet (Research Agency)minorImplementation/ SI/ Consulting PartnerResearch agency commissioned to conduct the mobility poverty study in North Limburg, mapping areas at highest risk and identifying interventions.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Regional players

• Provincie Noord-Brabant mobiliteitsmakelaar: Province-level mobility broker in North Brabant offering employer-facing advisory, EV transition support and modal-shift programmes. Directly comparable to Trendsportal's mobiliteitsmakelaar model but operating in a different Dutch province.

Others

• CROW: Dutch national knowledge platform developing guidelines, standards and best practices for mobility, infrastructure and public space. Functions as an enabling/ecosystem peer providing the methodology and data standards that inform Trendsportal's mobility, traffic safety and cycling programmes.

Broad incumbents

• Talking Traffic: Dutch public-private partnership providing real-time traffic and mobility data infrastructure, including iVRI standards and data platforms. Underpins the technology backbone Trendsportal uses for the Connected Transport Corridor, making it a foundational rather than directly competing peer.
• SmartwayZ.NL: Dutch national mobility innovation programme that partners with Trendsportal on Connected Transport Corridors, area-based approaches and Supply Chain Valley projects. Comparable mission of coordinating regional mobility and freight innovation but operates at national scale rather than a single sub-region.

Direct peers

• DTV Consultants: Dutch traffic and mobility consultancy with expertise in traffic management, smart mobility and regional coordination projects. Comparable to Trendsportal's advisory scope on transport planning, intelligent traffic systems (iVRI) and corridor optimisation.
• Mobycon: Dutch-rooted international mobility consultancy supporting cities, regions and employers with sustainable mobility, active travel and behavioural change programmes. Comparable scope to Trendsportal's cycling, employer and multimodal initiatives, operating across multiple geographies.
• Goudappel Coffeng: Leading Dutch mobility and transport consultancy advising governments and businesses on traffic, public transport and sustainable mobility strategies. Provides similar advisory services to those offered by Trendsportal's mobility brokers, though on a commercial basis.
• AT Osborne: Dutch consultancy specialising in mobility, infrastructure and regional development for public-sector clients. Comparable advisory depth to Trendsportal on multimodal mobility strategies, mobility hubs and regional transport coordination, though operating commercially.
• Beter Benutten: Former Dutch government intermodal mobility coordination programme that aggregated regional mobility initiatives across the Netherlands. Closely comparable role to Trendsportal as a publicly-funded broker connecting employers, commuters and logistics providers with sustainability and modal-shift programmes.
• Buitengewoon Bereikbaar: Dutch national programme supporting employers and regions with mobility advisors, sustainable travel plans and accessibility initiatives. Operates a broker/advisor model similar to Trendsportal but at national rather than regional level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trendsportal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendsportal