What SMATRICS EnBW does

SMATRICS EnBW GmbH is an Austrian-incorporated electric vehicle charging infrastructure operator headquartered in Vienna, operating as the High Power Charging (HPC) brand of EnBW (Energie Baden-Württemberg AG), Germany's third-largest energy utility. The company deploys and operates rapid EV charging stations in Austria supporting the CCS (Combined Charging System) and CHAdeMO connector standards, enabling fast charging for a broad range of electric vehicles.

The firm's core product is the SMATRICS EnBW Ladenetz (Charging Network), an interactive map-based discovery and activation platform that integrates with Google Maps to display SMATRICS EnBW stations and partner network locations. Customers can initiate charging sessions through three channels: an RFID customer card, a dedicated smartphone app, or a web-based charging network map with START/STOP controls. The platform provides real-time session data including battery charge level, remaining charging time, kWh delivered, and elapsed time. A personal customer area (Benutzerkonto) provides registered users with charging statistics and account management. The technology stack is conventional infrastructure software with no disclosed AI/ML components.

SMATRICS EnBW operates a usage-based revenue model, charging EV drivers per kWh of energy consumed during charging sessions. The go-to-market is product-led growth via self-service onboarding, targeting individual EV drivers (B2C) across Austria with a horizontal segmentation approach. The company is a small subsidiary of approximately 10 employees, with no publicly disclosed revenue, funding history, or named enterprise customers. Its strategic position is defined by its parent EnBW's backing and its integration with the broader SMATRICS e-mobility provider partner network.

Name

SMATRICS EnBW

Legal name

SMATRICS EnBW GmbH

Website

https://sme-ladenetz.smatrics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SMATRICS EnBW GmbH operates a High Power Charging network for electric vehicles in Austria under the EnBW energy group, offering rapid EV charging via RFID card, smartphone app, and web-based map, with usage-based per-kWh revenue from individual EV drivers.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Services

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• High power charging
• EV charging network
• Electric vehicle charging
• RFID charging authentication
• Mobile charging app

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. EV Charging Session Fees: Revenue generated from EV charging sessions based on energy consumed (kWh). Customers pay for the electricity delivered during charging, with pricing displayed at charging stations. The company offers multiple authentication methods (card, app, web) for accessing the charging network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SMATRICS EnBW operates a High Power Charging (HPC) network for electric vehicles across Austria, providing rapid DC charging via CCS and CHAdeMO connectors. Drivers can locate stations on a Google Maps-powered network map, then start and stop charging sessions using a customer RFID card, the smartphone app, or the web interface. The service is paid for per kWh consumed, with sessions tracked in real time and in a personal customer account area.

Product overview

SMATRICS EnBW operates a High Power Charging network for electric vehicles across Austria and Germany, offering multiple access methods including an interactive charging network map, RFID customer card authentication, smartphone-based charging via web interface, and a personal customer account portal. The core product is the SMATRICS EnBW Ladenetz charging infrastructure map, which integrates with Google Maps for station location. Users can charge via customer card (supporting CCS and CHAdeMO connectors) or smartphone (via the website map interface), with real-time display of battery charge level, remaining charging time, supplied kWh, and elapsed charging time. The personal customer area provides access to individual charging statistics and station activation services.

Differentiator

Problem solved

Functional benefit

Products and services

• SMATRICS EnBW Ladenetz (Charging Network) Interactive map-based High Power Charging network displaying SMATRICS EnBW's charging infrastructure and partner e-mobility provider charging stations across Austria and Germany, enabling EV drivers to locate, navigate to, and activate charging points.
• SMATRICS RFID Customer Card Charging RFID-based charging authentication service allowing EV drivers to start and stop charging sessions by holding their SMATRICS customer card against the card reader at charging stations, supporting CCS and CHAdeMO connectors.
• SMATRICS Smartphone Charging Mobile and web-based charging activation service enabling users to start and stop charging sessions via the SMATRICS smartphone app or the website map interface by selecting charging points and pressing START/STOP buttons, with real-time display of battery level, remaining time, kWh delivered, and elapsed time.
• Personal Customer Area (Benutzerkonto) Personalized customer account portal providing EV drivers with access to individual charging statistics, account management, and station activation features after registration and login.

Quantifiable outcome

• Charging security check between vehicle and station ensures safe charging operations

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• SMATRICS (E-Mobility Provider)coreStrategic or Co-development Partner

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Ionity: Pan-European High Power Charging network jointly owned by major automakers (BMW, Mercedes, Ford, VW, Hyundai). Direct competitor to SMATRICS EnBW in fast-charging infrastructure across Austria and broader Europe, with similar CCS-based technology and station-density focus.
• Allego: Publicly listed European EV charging network operator with extensive HPC and AC footprint across Germany, Belgium, Netherlands, and Austria. Competes directly for the same HPC site economics and fleet contracts as SMATRICS EnBW.
• Tesla Supercharger: Tesla's proprietary high-power DC fast-charging network with broad European coverage including Austria. Competes for the same high-power charging demand SMATRICS EnBW targets, leveraging vertical integration and large installed base.
• SMATRICS: The Austrian e-mobility provider that co-owns SMATRICS EnBW GmbH and operates its own broader charging ecosystem. Directly comparable in Austrian market focus and customer base, with overlapping station infrastructure and partner network.
• Fastned: European fast-charging operator building a dense HPC network across Germany, the Netherlands, Belgium, and expanding into Austria. Directly comparable in business model (usage-based, multi-standard DC fast charging) and customer base to SMATRICS EnBW.

Broad incumbents

• E.ON Drive: E.ON's pan-European EV charging business covering AC and DC fast charging at utility scale. Comparable as a major utility-backed charging network competing for similar site economics and customer segments in Austria and Germany.
• Vattenfall InCharge: Vattenfall's public EV charging network across Northern Europe with expansion into Central Europe. Comparable as a utility-backed charging operator with both AC and DC fast-charging stations, though geographically weighted differently than SMATRICS EnBW.
• Shell Recharge: Shell's fast-charging network built on former fuel station sites across Europe including Austria. Comparable as a multi-standard HPC operator with utility/fuel-station heritage and significant capital backing for site acquisition.
• EnBW mobility+: EnBW's broader EV charging business spanning Germany and parts of Europe. As the parent and broader brand of SMATRICS EnBW, it offers overlapping capabilities but at much larger geographic scale and is not specialized solely to Austria.

Regional players

• WattifEV: European EV charging operator with focus on DACH markets offering charging infrastructure and energy management. Regional comparable with similar target market and customer base, though with different infrastructure mix than SMATRICS EnBW's HPC focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smatrics-enbw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMATRICS EnBW