Smile Bar
Smile Bar is a Ukrainian-founded franchise network operating 40+ cosmetic teeth-whitening studios across Ukraine, Poland, Georgia, Czech Republic, and Turkey, using a proprietary LED gel system to serve individual consumers seeking cosmetic smile enhancement.
- Company typePrivate
- Founded2013
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smile Bar does
Smile Bar is a Ukrainian-founded (2013) franchise brand operating a network of over 40 cosmetic teeth-whitening studios across Ukraine, Poland, Georgia, the Czech Republic, and Turkey. Its core offering is an in-studio whitening procedure built on a proprietary certified gel containing carbamide peroxide, hydrogen peroxide, or sodium bicarbonate, activated by an LED cold blue light lamp and delivered via single-use disposable kits by Smile Bar-trained specialists over a 45-minute session with results lasting 6–8 months.
The underlying technology stack is chemistry- and hardware-led rather than software-led: a defined gel formulation paired with a controlled-spectrum LED lamp, a standardized specialist training protocol, and EU/Ukraine regulatory certifications (TU 20.4-3303414446-002:2020 and TU 20.4-3303414446-001:2017 for home-care products). The company has no mobile app, API, or disclosed AI components; digital touchpoints are limited to a multilingual website with studio-level local-SEO landing pages, a blog, and installment-payment integration with Ukrainian bank monobank.
Smile Bar generates revenue from three streams: pay-per-procedure service fees (price not publicly disclosed, quote-based), direct-to-consumer home-care product sales (whitening tooth powders, mouth rinse with xylitol and hydroxyapatite, dental foam, charcoal toothbrushes), and franchise fees/royalties from licensed studio operators. The customer base is entirely individual consumers seeking cosmetic enhancement before personal events (weddings, photo shoots, job interviews), with no B2B or enterprise segment. Corporate headcount is reported at 20 employees, consistent with a capital-light franchisor model where franchisees operate the bulk of the 40+ studio footprint.
Smile Bar firmographics
Firmographics- Name
- Smile Bar
- Legal name
- Smile Bar
- Website
- https://smilebar.com.ua
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smile Bar is a Ukrainian-founded franchise network operating 40+ cosmetic teeth-whitening studios across Ukraine, Poland, Georgia, Czech Republic, and Turkey, using a proprietary LED gel system to serve individual consumers seeking cosmetic smile enhancement.
- Ownership category
- akta.pro rank
Smile Bar industry classification
Industry- Product category
- Cosmetic Teeth Whitening Services
- NAICS
- Offices of Dentists (621210), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
- akta.pro secondary industries
- Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Mouthwash & Rinses (CRABAFAD)
Keywords
Where Smile Bar is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices33 records
Markets served
Smile Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Teeth Whitening Procedures: Direct service revenue from cosmetic teeth whitening sessions performed in Smile Bar studios. Procedures are conducted by certified specialists using the proprietary LED gel system.
- Home Care Products: Sale of proprietary oral care products including whitening toothpaste powder, whitening mouthwash with xylitol and hydroxyapatite, and whitening foam for home maintenance.
- Franchise Model: The company offers franchise opportunities for opening Smile Bar studios in new locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Teeth whitening procedure - price not publicly listed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Smile Bar product offering
Product offeringCore offering
Smile Bar operates a network of professional cosmetic teeth whitening studios offering a 45-minute in-studio procedure using a proprietary system of certified whitening gels (containing carbamide peroxide, hydrogen peroxide, or sodium bicarbonate) activated by LED cold blue light lamps. The company also sells a complementary line of at-home oral care products including whitening tooth powders, remineralizing mouth rinse, whitening dental foam, and charcoal toothbrushes. Revenue is generated through per-session service fees, consumer product sales, and a franchise licensing program across Ukraine and select European countries.
Product overview
Smile Bar is a Ukrainian brand offering professional cosmetic teeth whitening services through a network of over 40 studios in Ukraine and European countries since 2013. The core offering is the in-studio professional cosmetic teeth whitening system using a certified gel with carbamide peroxide, hydrogen peroxide, or sodium bicarbonate activated by LED cold blue light. Complementing the studio service, Smile Bar offers a consumer product line including whitening tooth powders (mint and watermelon flavors), whitening mouth rinse with xylitol and hydroxyapatite, whitening dental foam for home use, and charcoal toothbrushes. All products and procedures are certified in Ukraine and EU countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Cosmetic Teeth Whitening (In-Studio) A 45-minute painless cosmetic teeth whitening procedure performed by certified specialists using a certified gel with three active ingredients (carbamide peroxide, hydrogen peroxide, or sodium bicarbonate) activated by LED cold blue light. Available at 40+ studios across Ukraine, Poland, Georgia, Czech Republic, and Turkey.
- Smile Bar Whitening Tooth Powder (Mint Flavor) Natural whitening tooth powder that safely whitens, polishes, strengthens enamel, and cleans the oral cavity while preventing bad breath. Marketed as safe for teeth with no enamel damage.
- Smile Bar Whitening Tooth Powder (Mint & Watermelon Flavor) Watermelon-flavored variant of the Smile Bar whitening tooth powder offering the same enamel-safe whitening and cleaning properties as the mint version.
- Smile Bar Whitening Mouth Rinse Remineralizing mouth rinse with xylitol and hydroxyapatite that helps achieve natural tooth whiteness while strengthening tooth enamel, fighting cavities, and preventing their appearance.
- Smile Bar Whitening Dental Foam 2-in-1 whitening dental foam for removing stains and quick, safe tooth whitening that can be used with or instead of traditional whitening toothpaste, with visible results in 7-10 days of regular use.
- Smile Bar Charcoal Toothbrush Stylish toothbrush with active charcoal in the bristles, made from carbon fiber and nylon, designed to remove plaque and massage gums more effectively than standard toothbrushes.
Quantifiable outcome
- Results last 6-8 months per treatment
- +2 more outcomes
Companies that use Smile Bar
Customer profileSegments1 record
Ideal customer profiles2 records
Smile Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smile Bar partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Smile Bar competitors and assessment
Company assessmentBroad incumbents
- SmileDirectClub: DTC dental company offering teeth straightening and related cosmetic oral care products direct to consumers. Comparable to Smile Bar in DTC consumer dental/cosmetic positioning and end-customer demographic, though focused on orthodontics rather than whitening.
- Ultradent Products (Opalescence): Dental professional products manufacturer whose Opalescence line is the leading in-office and take-home whitening brand. Sets the clinical standard that Smile Bar positions against in its 'cosmetic, non-aggressive' messaging.
- Colgate-Palmolive (Optic White): Global oral-care incumbent with a substantial whitening product portfolio (Optic White, whitening toothpaste, pens, mouthwash). Competes with Smile Bar's home-care line on retail shelf and in the same consumer whitening consideration set.
- Procter & Gamble (Crest 3D White): Mass-market oral care leader with extensive whitening line (Crest 3D White strips, toothpaste, mouthwash, LED kits). The dominant mass-market whitening brand competing with both Smile Bar's products and its positioning as a 'professional' alternative.
Direct peers
- iWhite: European whitening brand offering instant whitening kits, toothpaste, and strips. Direct competitor to Smile Bar's home-care product line in the European market with overlapping retail channels and similar price positioning.
- GLO Science: US-based professional teeth whitening brand that uses a light-activated gel system sold both through dental professionals and direct-to-consumer. Closely comparable to Smile Bar in that both combine LED-light + proprietary gel chemistry and emphasize enamel-safe whitening.
- HiSmile: Australian-founded global DTC whitening brand offering gels, toothpaste, and accessories. Targets the same appearance-focused consumer segment as Smile Bar's home-care line and competes for the same end-customer whitening wallet.
- SNOW (Snow Teeth Whitening): DTC teeth whitening brand offering whitening kits, pens, and toothpaste targeting appearance-conscious consumers. Comparable to Smile Bar in customer segment and whitening product positioning, though primarily product-led rather than service-led.
Emerging players
- Beverly Hills Formula: European whitening brand offering whitening toothpaste, strips, and pens. Competes with Smile Bar in the consumer whitening product category across European retail channels.
- Beyond Dental & Health: Professional whitening brand offering in-office whitening systems and consumer kits. Comparable to Smile Bar in combining professional channel distribution with consumer whitening product offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smile Bar social profiles
Digital presenceSmile Bar compliance and trust
Trust signalCompliance4 records
Smile Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile Bar leadership team
Management profileNumber of profiles
Profiles1 record
Smile Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile Bar
What does Smile Bar do?
Smile Bar operates a network of professional cosmetic teeth whitening studios offering a 45-minute in-studio procedure using a proprietary system of certified whitening gels (containing carbamide peroxide, hydrogen peroxide, or sodium bicarbonate) activated by LED cold blue light lamps. The company also sells a complementary line of at-home oral care products including whitening tooth powders, remineralizing mouth rinse, whitening dental foam, and charcoal toothbrushes. Revenue is generated through per-session service fees, consumer product sales, and a franchise licensing program across Ukraine and select European countries.
Is Smile Bar a public or private company?
Smile Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smile Bar founded?
Smile Bar was founded in 2013. It employs 11 to 50 people.
Where is Smile Bar based?
Smile Bar is headquartered in Kyiv, Ukraine, in the Europe region.
How does Smile Bar make money?
Three revenue lines are on record. Teeth Whitening Procedures are the primary driver. The others are home Care Products and franchise Model.
Who are Smile Bar's main competitors?
Broad incumbents on record are SmileDirectClub, Ultradent Products (Opalescence), Colgate-Palmolive (Optic White) and Procter & Gamble (Crest 3D White). Direct peers are iWhite, GLO Science, HiSmile and SNOW (Snow Teeth Whitening). Emerging players are Beverly Hills Formula and Beyond Dental & Health.
Does Smile Bar have an API?
No public API is recorded for Smile Bar.
What industry is Smile Bar in?
Smile Bar's product category is Cosmetic Teeth Whitening Services. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding), with a secondary code of CRABAFAF, Whitening Products (Strips, Gels, Pens, Kits). Its NAICS code is 621210 and its SIC code is 2844.