SmileClinic

What SmileClinic does

Smile Clinic Ommoord is a single-site dental practice located at Niels Bohrplaats 15 in the Ommoord district of Rotterdam, Netherlands. The practice operates as part of Colosseum Dental Benelux, described as the largest dental care provider in the Benelux region, drawing on a centralized Dental Service Center in Breda for operational, financial, HR, IT, legal, procurement, and marketing support. Its offering covers the full dental spectrum: general dentistry, cosmetic dentistry (teeth whitening, veneers, white fillings), oral hygiene, dental prosthetics (dentures and implant-supported solutions), pediatric dentistry including the 'Gewoon Gaaf' prevention program, and implantology, with a dedicated approach for patients with dental anxiety.

The practice employs approximately 20 staff including seven dentists, two dental hygienists, prevention and dental assistants, front-desk reception, and a practice manager. All clinicians are registered in the BIG-register and members of KNMT or ANT. Treatment tariffs are set centrally by the Dutch Healthcare Authority (NZa) and are uniform across the Netherlands, with children's dental care under 18 fully covered by basic health insurance. The underlying technology stack is light: Payt software for direct digital billing (launched January 2026) with iDEAL payment, Google Analytics for web traffic, Google Maps for directions, and the Klantenvertellen platform for verified patient reviews (2,280 reviews averaging 8.9/10).

The business model is fee-for-service at NZa-regulated rates, billed either directly to Dutch health insurers or to patients for uncovered portions. New patients register online, by phone (010-7605005), or in person; emergency care is routed through a 0900-1515 line outside regular hours. Marketing relies on the practice website, email newsletters, and verified reviews rather than paid acquisition. Go-to-market is purely direct-to-consumer within the Rotterdam catchment.

Name

SmileClinic

Legal name

Smile Clinic Ommoord

Website

https://smileclinic.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Clinic Ommoord is a single-site, multi-specialty dental practice in Rotterdam-Ommoord serving local consumer patients under the Colosseum Dental Benelux network. It offers general, cosmetic, pediatric, implant, and prosthetic dentistry at NZa-regulated tariffs.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAFAE

Aesthetic/Cosmetic Restorative Dentistry (Smile Design)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

Keywords

• General dental care
• Cosmetic dentistry
• Dental implantology
• Dental prosthetics
• Pediatric dentistry

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental treatment services: Fee-for-service dental care where treatments are billed according to NZa (Nederlandse Zorgautoriteit) regulated rates. The practice submits claims directly to health insurers and patients pay any uncovered portions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smile Clinic Ommoord is a dental practice in Rotterdam that delivers comprehensive oral care across general dentistry, cosmetic dentistry, oral hygiene, dental prosthetics, pediatric dentistry, and implantology. Services are billed according to NZa regulated tariffs, claims are submitted directly to Dutch health insurers, and patients pay any uninsured portion. The practice operates as part of the Colosseum Dental Benelux network and serves general public patients, anxious patients, and children under 18.

Product overview

Smile Clinic Ommoord is a dental clinic in Rotterdam offering comprehensive dental care services under one roof. The practice provides general dentistry (Algemene Tandheelkunde), cosmetic dentistry (Cosmetische Tandheelkunde) including teeth whitening and veneers, oral hygiene treatments, dental prosthetics (dentures and implant-supported solutions), pediatric dentistry, and implantology services. The clinic is part of Colosseum Dental Benelux, the largest dental care provider in the Benelux region, and is supported by a Dental Service Center for operational and administrative functions. Treatment services include periodic check-ups, sealants, fillings, prosthetics, and specialized care for patients with dental anxiety.

Differentiator

Problem solved

Functional benefit

Products and services

• Algemene Tandheelkunde (General Dentistry) Comprehensive general dental care for adults and children in Rotterdam, including periodic check-ups, sealants, and routine examinations, with all dental specialties available under one roof. Billed according to NZa regulated Dutch dental tariffs with direct insurance claims.
• Cosmetische Tandheelkunde (Cosmetic Dentistry) Cosmetic dental treatments including teeth whitening, dental veneers (facings), and white fillings (witte vullingen) to improve the appearance of teeth. For adult patients seeking aesthetic improvements such as discoloration caused by coffee, tea, wine, smoking, or medication.
• Mondhygiëne (Oral Hygiene) Oral hygiene services delivered by dental hygienists for plaque, cavities, sensitive tooth necks, bad breath (halitosis), canker sores, and dry mouth. Includes preventive advice and instruction for ongoing patient self-care.
• Gebitsprotheses (Dental Prosthetics) Full and partial dentures including conventional dentures (kunstgebit), implant-supported click dentures (klikprothese), fit adjustment, fixed prosthetics, and denture replacement with a five-step treatment plan.
• Kindertandheelkunde (Pediatric Dentistry) Specialized dental care for children including the 'Gewoon Gaaf' (Simply Healthy) prevention program, sealants, and fluoride treatments. Pediatric dental care is fully covered under Dutch basic health insurance for under-18s.
• Implantologie (Implantology) Dental implant placement and related treatments, delivered by a dedicated in-house implantologist (BIG-registered). The practice is recognized for expertise in implantology as a core specialty differentiator.
• Bang voor de Tandarts (Anxiety-Friendly Dental Care) Special accommodations and a tailored approach for patients who experience anxiety or fear of dental treatment, providing understanding, calm delivery of care, and continuity within the same practice without referrals.

Quantifiable outcome

• 8.9 average patient rating from 2280 reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PaytcoreTechnology or Integration · 1 January 2026Payt B.V. provides billing and payment processing software. The practice sends invoices directly from their own practice using Payt software. Payt handles digital invoice delivery (via email), online payment through personal portal, and iDEAL payment processing. Payt is NEN7510 certified for information security in healthcare.
• Colosseum Dental BeneluxcoreOthersSmile Clinic Ommoord is part of Colosseum Dental Benelux, which is the largest dental care provider in the Benelux region. The practice receives support from the Dental Service Center in Breda for operational, clinical, quality, financial administration, HR, IT, Legal, PMS, facilities, procurement, marketing and communication. This enables the treatment team to focus fully on patient care.
• Jacobs FoundationminorOthersListed as a proud partner of Smile Clinic Ommoord. The nature of this partnership is not detailed in the source material.
• Dental Health Without BordersminorOthersListed as a proud partner of Smile Clinic Ommoord. The nature of this partnership is not detailed in the source material.

Scale indicators1 record

Recent moves5 records

Others

• Dentsply Sirona: Major global manufacturer of dental equipment, consumables, and technology solutions. Adjacent to Smile Clinic as a key supplier of clinical equipment and digital dentistry tools used across its multi-specialty service offering.
• Straumann: Global leader in dental implants and prosthetics. Directly relevant as a supplier for Smile Clinic Ommoord's implantology service line and as the parent of consumer brands like DrSmile, positioning it as both an enabler and adjacent competitor.
• Henry Schein: Global distributor of dental and medical supplies and equipment. Adjacent to Smile Clinic as a key supply-chain partner providing dental consumables, instruments, and practice solutions used by the practice.

Broad incumbents

• European Dental Group: European dental service organization operating multi-site practices across several countries. Comparable DSO model with shared back-office functions and multi-specialty clinical offerings, though at a broader geographic and portfolio scale than Smile Clinic Ommoord.
• Colosseum Dental Group: Parent organization of Smile Clinic Ommoord and the broader Colosseum Dental Benelux network. Operates dental clinics across multiple European countries under a DSO model, providing shared back-office services and brand infrastructure that frame Smile Clinic's competitive context.

Regional players

• Vitaldent: Spanish dental chain operating a network of clinics offering general and cosmetic dentistry. Comparable multi-site consumer-facing dental model with insurance and direct billing, though primarily serving the Spanish market rather than the Benelux.
• Dentego: One of the largest dental groups in France operating over 100 dental centers under a DSO model. Comparable multi-specialty service portfolio and centralized operating model, though primarily serving the French market rather than the Netherlands.

Direct peers

• Dental Clinics: Largest Dutch dental chain with multiple practices across the Netherlands offering general, cosmetic, and specialty dentistry. Directly comparable as a multi-site Dutch dental group with insurance billing and direct-to-consumer positioning in the same NZa-regulated market.
• Dentist & Co: Belgian-Dental clinic chain offering general dentistry and specialty services in the Benelux region. Comparable service mix, DSO-aligned operating model, and patient demographic targeting similar urban populations across the Netherlands and Belgium.

Emerging players

• DrSmile: European dental brand focused on cosmetic and orthodontic treatments including clear aligners. Comparable as a multi-country European dental consumer brand expanding in the cosmetic segment, though with a narrower clinical focus than Smile Clinic's full-service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smileclinic-klik-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmileClinic