What Vitaldent does

Vitaldent is a Spanish dental clinic chain operating as the flagship brand of Donte Group, S.L.U. Founded in 1989 and headquartered at Parque Empresarial La Finca in Pozuelo de Alarcón (Madrid), the company runs over 426 directly-operated dental clinics across Spain — making it the country's largest dental clinic network — and collaborates with more than 2,200 dentists. Across its 35+ year history, Vitaldent has treated over 8 million patients and offers the full spectrum of dental services, including implantology, orthodontics (invisible aligners and brackets), prosthodontics, periodontics, endodontics, cosmetic dentistry (whitening, veneers, smile design), general dentistry, sleep-apnoea and bruxism treatments, and home dental care for mobility-limited patients. The portfolio is anchored by differentiated service brands such as Smysecret (dental aesthetics), Moonz (orthodontics), MAEX (collective health benefits), and the Mi Vitaldent loyalty programme.

The underlying operating model is a directly-employed, asset-heavy clinic network with standardised digital infrastructure: intraoral scanners, CAD/CAM prosthetic design, electronic medical records shared across the network, and an AI-supported implantology planning tool ('Implantología inteligente'). Patients access the service via owned clinics, the App Vitaldent mobile application, a 900-number call centre, WhatsApp, and a website-based clinic locator; the first consultation is free and includes a panoramic X-ray, clinical examination, and a personalised treatment plan. Treatments are priced individually after in-clinic assessment and can be financed 100% subject to credit approval.

Vitaldent generates revenue primarily through per-treatment transaction fees paid by individual patients (B2C), supplemented by the Smysecret aesthetics sub-brand (professional services) and auxiliary income from the Mi Vitaldent loyalty programme. Following Advent International's 2019 acquisition, the company was sold in July 2025 to Ontario Teachers' Pension Plan for approximately €1 billion including debt, with the new ownership supporting a stated growth strategy targeting €700 million in revenue by 2030 through continued clinic openings and potential international expansion.

Name

Vitaldent

Legal name

Donte Group, S.L.U.

Website

https://vitaldent.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vitaldent is the largest dental clinic chain in Spain, operating 400+ directly-owned clinics and 2,200+ collaborating dentists that serve individual consumers across Spain with implants, orthodontics, aesthetics, and general dentistry.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH), Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental clinic network
• General dentistry
• Orthodontic treatments
• Dental implants
• Cosmetic dentistry

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental service fees: Revenue generated from individual patients paying for dental treatments including implants, orthodontics, prosthodontics, periodontology, aesthetics, and general dentistry. Treatments are priced individually and can be financed 100% subject to credit approval.
2. Smysecret (dental aesthetics subsidiary brand): Vitaldent's separate dental aesthetics brand operating under the Donte Group umbrella, targeting patients seeking aesthetic dental treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vitaldent operates a chain of dental clinics providing comprehensive dental care services to consumers, including general dentistry, orthodontics, dental implants, periodontics, endodontics, prosthodontics, cosmetic/aesthetic dentistry, pediatric dentistry, and oral surgery. Services are delivered through 400+ owned clinics across Spain and select international markets, with patient acquisition supported by free first consultations, loyalty discounts, financing options, and the Vitaldent at Home mobile service.

Product overview

Vitaldent is a Spanish dental clinic chain with over 400 clinics across Spain, offering comprehensive dental care services through its unified clinic network. The company provides a full spectrum of dental treatments organized into major categories: Implantology (dental implants, immediate load implants, bone grafts), Prosthodontics (dental prosthetics, bridges, fixed prostheses), Orthodontics (invisible aligners, brackets), Periodontics (gum treatments, cleaning), General Dentistry (fillings, root canals), Cosmetic Dentistry (whitening, veneers, smile design), and specialized services. Vitaldent operates several sub-brands and services including Smysecret for dental aesthetics and Mi Vitaldent loyalty program. The company also offers home dental care through its Vitaldent a Domicilio service. A patient mobile app enables appointment management and medical history access. The offering is delivered through physical clinic locations rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Smysecret: Dental aesthetics brand under Vitaldent offering cosmetic dental treatments including teeth whitening and veneers
• Moonz
• MAEX
• Vitaldent at Home
• Mi Vitaldent
• ViTalent

Products and services

• General dentistry Routine and preventive dental care, including check-ups, cleanings, fillings, and basic restorations, delivered to adult patients across the clinic network.
• Orthodontics Orthodontic treatment including traditional braces and aligner systems for adults and children seeking tooth alignment and bite correction.
• Dental implants Surgical implant placement and restoration services for patients with missing teeth, supported by specialist implantology protocols.
• Cosmetic dentistry (aesthetics) Aesthetic dental treatments such as teeth whitening, veneers, and other smile-enhancing procedures offered to self-paying adult patients.
• Periodontics Diagnosis and treatment of gum disease and related supporting structures of the teeth, delivered across the clinic network.
• Endodontics Root canal and other endodontic procedures for patients with diseased or damaged dental pulp.
• Prosthodontics Prosthetic dental treatments such as crowns, bridges, and dentures to restore function and appearance of missing or damaged teeth.
• Pediatric dentistry (children's dentistry) Dental care tailored to infants, children, and adolescents, addressing growth-specific dental needs and prevention.
• Vitaldent at Home Mobile/doorstep dental service delivering dental care to homebound, elderly, or mobility-limited patients who cannot easily visit a clinic.
• MyVitaldent patient app Mobile application supporting patients with appointment booking, treatment tracking, reminders, and access to digital services across the Vitaldent network.

Quantifiable outcome

• 8+ million patients treated historically
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Fundación 'la Caixa'minorStrategic or Co-development Partner · 2 May 2025Vitaldent (under Donte Group) signed a collaboration agreement with Fundación 'la Caixa', CaixaBank, and CaixaBank Payments & Consumer as part of the 'Fórmula Solidaria' programme. The initiative provides economic advantages and personalised support to people in social vulnerability situations to access dental healthcare, valid until February 2026. No economic compensation between parties.
• VCCPminorGTM or Marketing Partner · 11 March 2025VCCP won the Vitaldent marketing account in March 2025, joining Moonz, Smysecret, and MAEX on its client roster. VCCP handles creative and brand marketing for Vitaldent.
• Cruz Roja EspañolaminorStrategic or Co-development Partner · 11 February 2025Vitaldent and Cruz Roja Española collaborated to bring oral healthcare to vulnerable populations, improving access to dental services for people in social difficulty.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Dentix: Spanish-origin dental clinic chain that grew rapidly across Spain, Italy, and Latin America before financial difficulties. Directly comparable as a low-cost, high-volume DSO competitor targeting the same Spanish mass-market dental patient with similar implant and orthodontic offerings.
• Sanitas Dental: Spanish dental clinic chain operated by Sanitas (part of Bupa). Directly comparable as a large Spanish DSO offering comprehensive dental services through owned clinics across Spain, including implants, orthodontics, and general dentistry, often through insurance-linked subscription models.
• Adeslas Dental: Dental services brand of Adeslas, one of Spain's largest health insurers. Directly comparable as a multi-clinic Spanish DSO offering comprehensive dental care, often via insurance-funded or subscription plans, competing for the same mass-market patient segments.

Broad incumbents

• Colosseum Dental Group: European dental services platform backed by TowerBrook Capital, operating several hundred clinics across multiple European countries. Comparable as a large multi-country DSO focused on consolidating dental clinics, providing a benchmark for international expansion beyond Spain.
• Aspen Dental: One of the largest DSOs in the United States with over 1,000 affiliated clinics, owned by TAG - The Aspen Group. Comparable as a mass-market, multi-clinic dental chain serving similar patient demographics for implants, orthodontics, and general dentistry, illustrating the scale potential of the DSO model.
• Heartland Dental: US-based DSO supporting thousands of dentists across the United States, backed by KKR. Comparable as a large-scale dental support organisation that demonstrates the operating leverage and talent network dynamics that a scaled Spanish DSO like Vitaldent pursues.
• Straumann Group: Global leader in dental implants, prosthetics, and digital dentistry headquartered in Switzerland. Comparable as the dominant supplier of implant systems that Vitaldent relies on, and as a benchmark for premium dental brand economics at scale.

Regional players

• Dentaid: Spanish dental equipment and supplies manufacturer and distributor with international reach. Comparable as a Spain-headquartered dental sector specialist providing a sense of the broader Spanish dental industry context, though it operates upstream rather than as a clinic operator.

Emerging players

• Align Technology: Global leader in clear aligner systems (Invisalign) and iTero intraoral scanners. Comparable to Vitaldent as an adjacent player whose products (aligners, scanners) are used inside Vitaldent's orthodontic and implant workflows, and whose DTC trends affect Vitaldent's orthodontic pricing.
• SmileDirectClub: Direct-to-consumer clear aligner brand that disrupted traditional orthodontic channels with at-home impression kits and remote monitoring. Comparable as a digitally-native orthodontic competitor whose pricing model and consumer brand approach influence Vitaldent's orthodontic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Vitaldent_es
• YouTubeyoutube.com/user/Vitaldent
• Facebookfacebook.com/VitaldentEspana
• LinkedInlinkedin.com/company/vitaldent
• Instagraminstagram.com/vitaldent
• TikToktiktok.com/@vitaldent

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitaldent