Smiles Dentistry
Smiles Dentistry is a Toronto-based, single-location dental practice offering general, restorative, cosmetic, orthodontic, implant, surgical, and pediatric dentistry to local patients under a fee-for-service model with direct insurance and CDCP billing.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Smiles Dentistry does
Smiles Dentistry is a privately-held, single-location dental practice operating at 1648 Bloor Street West in Toronto, Ontario, Canada. The clinic delivers a comprehensive range of general, restorative, cosmetic, orthodontic, surgical, implant, pediatric, and emergency dental services to local adult, family, and pediatric patients under a direct-to-consumer, fee-for-service model. The practice is led by Dr. Basem Ghadban, a Gold+ Invisalign provider, and operates with a five-dentist clinical team supported by additional staff for a total headcount of 7. Patient acquisition is driven by local SEO, a multilingual service offering (French, Arabic, Tagalog, Spanish, Russian, Armenian), and 5-star reputation signals across Google, Facebook, and Instagram.
The clinic's service infrastructure includes the iTero 3D digital scanner for impressions and smile visualization, Zoom Advanced Power Chairside whitening with 25% hydrogen peroxide gel, laser dentistry, and a digital/paper-light workflow. Core product lines span preventive care (cleanings, fillings), restorative procedures (crowns, bridges, root canals, single-tooth and All-on-X implants), orthodontics (Invisalign clear aligners and traditional braces), oral surgery (extractions, wisdom teeth removal, bone and gum grafts), cosmetic dentistry (veneers, bonding, whitening), and adjunct services (custom mouth guards, night guards, pediatric sedation). Pricing is per-procedure, with Invisalign ranging from C$3,500 for a single arch to C$7,500 for both arches.
Revenue mechanics combine direct patient billing, direct billing to all major Canadian insurance plans, acceptance of the Canadian Dental Care Plan (CDCP) at government-approved rates, and patient financing through Lendcare plus in-house interest-free orthodontic payment plans. The practice maintains no disclosed outside investment, parent entity, or M&A activity, and operates as an independent founder/owner-led clinical business within a single local market.
Smiles Dentistry firmographics
Firmographics- Name
- Smiles Dentistry
- Legal name
- Smiles Dentistry
- Website
- https://smilesdentistry.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smiles Dentistry is a Toronto-based, single-location dental practice offering general, restorative, cosmetic, orthodontic, implant, surgical, and pediatric dentistry to local patients under a fee-for-service model with direct insurance and CDCP billing.
- Ownership category
- akta.pro rank
Smiles Dentistry industry classification
Industry- Product category
- General Dentistry
- NAICS
- Offices of Dentists (621210)
- akta.pro industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)Comprehensive Orthodontic ClinicsCosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy)Restorative General Dentistry (Fillings/Crowns/Bridges)Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)
Keywords
Where Smiles Dentistry is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Smiles Dentistry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Dental Services (Fee-for-Service): Traditional fee-for-service dental care model covering preventive, restorative, cosmetic, and surgical procedures. Services include cleanings, fillings, crowns, bridges, implants, orthodontics (including Invisalign), oral surgery, and pediatric dentistry.
- Dental Financing and Payment Plans: In-house orthodontic payment plans with no interest and no credit check, plus third-party Lendcare financing options for patients requiring installment arrangements.
- Insurance Direct Billing: Direct billing to all major insurance plans and CDCP (Canadian Dental Care Plan), streamlining payment collection from third-party payers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Invisalign Treatment - 1 Arch |
| Unit Pricing | Multi-year contract | Invisalign Treatment - Both Arches |
| Other | Pay-as-you-go | Insurance-Covered Services |
| Other | Monthly | Lendcare Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Smiles Dentistry product offering
Product offeringCore offering
Smiles Dentistry is a Toronto-based dental practice that provides comprehensive general, cosmetic, restorative, orthodontic, pediatric, and surgical dental services, including dental cleanings, fillings, root canals, crowns, bridges, dental implants (single tooth and All-on-X), Invisalign clear aligners, traditional braces, wisdom teeth removal, Zoom in-office whitening, and laser dentistry. The practice uses iTero 3D scanning, Zoom whitening technology, and laser dentistry, accepts all major insurance plans and the Canadian Dental Care Plan (CDCP), and offers flexible financing through Lendcare and in-house payment plans.
Product overview
Smiles Dentistry is a general and cosmetic dental practice offering a comprehensive range of dental services. Their core offerings include preventive care (dental cleanings, fillings), restorative procedures (dental implants, crowns, bridges, root canals), orthodontics (Invisalign and traditional braces), oral surgery (wisdom teeth removal, bone grafts), and cosmetic dentistry (Zoom whitening, veneers, bonding). The practice specializes in dental implants including single tooth implants and All-on-X full-arch restorations. They provide specialized services for pediatric patients, sports mouth guards, and night guards for bruxism. The practice accepts the Canadian Dental Care Plan (CDCP) and offers direct billing to insurance plans and Lendcare financing options.
Differentiator
Problem solved
Functional benefit
Companies that use Smiles Dentistry
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Smiles Dentistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smiles Dentistry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- Zoom Professional WhiteningsupportingZoom Advanced Power Chairside System is used for in-office teeth whitening procedures. The practice offers Zoom whitening as part of cosmetic dentistry services, with complimentary Zoom whitening included with completed Invisalign treatment.
- iTero (Align Technology)coreiTero Element 3D digital scanner is used for precise dental impressions, treatment planning, and smile visualization. This technology enables better patient education and more accurate orthodontic and restorative treatment outcomes.
- Align Technology (Invisalign)coreInvisalign clear aligner system provider. The practice is a Gold Plus provider, indicating high volume treatment experience. This partnership provides access to orthodontic treatment technology for teeth straightening without traditional braces.
- Canadian Dental Care Plan (CDCP)coreGovernment dental insurance program. The practice accepts CDCP and charges fees set by the CDCP at government-approved rates, providing accessible dental care to eligible Canadian residents.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Smiles Dentistry competitors and assessment
Company assessmentDirect peers
- Altima Dental: Multi-location Canadian dental group offering general, cosmetic, and orthodontic services. Comparable as a similarly positioned Canadian dental practice chain competing in the same comprehensive-care category.
- Dawson Dental: Ontario-based dental group with locations across the Greater Toronto Area offering general, cosmetic, and orthodontic services. Comparable as a directly competitive GTA dental practice with overlapping services including Invisalign.
- Toothworks Dental Clinics: Multi-location Toronto dental practice offering general, cosmetic, orthodontic, and surgical services. Comparable as a Toronto-focused comprehensive dental practice competing in the same downtown/GTA catchment.
- Dentistry on Bloor: Independent Toronto dental office located on Bloor Street offering general and cosmetic dentistry. Comparable as a directly competitive single-location family dental practice in the same Bloor West corridor.
Broad incumbents
- MB2 Dental: Dental partnership organization supporting hundreds of affiliated practices across North America. Comparable as a broad DSO operating in the same multi-specialty family-dentistry space.
- Heartland Dental: One of the largest dental support organizations in North America, supporting hundreds of doctor-led practices. Comparable as a broad incumbent DSO with a comparable multi-specialty general dentistry offering.
- Aspen Dental: Large North American dental support organization with thousands of locations. Comparable as a broad incumbent in the multi-location family-dentistry category, illustrating a scaled model Smiles could pursue.
- dentalcorp: Canada's largest dental support organization, providing practice management services to a network of hundreds of dentist-owned practices. Comparable as the dominant Canadian DSO operating in the same multi-specialty family-dentistry segment.
- 123Dentist: Canadian dental support organization partnering with practices across multiple provinces. Directly comparable as a Canadian DSO aggregating independent family-dentistry clinics with similar service mixes.
Regional players
- Dr. Mario Elia Dentistry: Toronto-based independent dental practice offering Invisalign and general dentistry. Comparable as a similarly sized GTA single-location practice competing on the same Invisalign service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smiles Dentistry social profiles
Digital presenceSmiles Dentistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smiles Dentistry leadership team
Management profileNumber of profiles
Profiles1 record
Smiles Dentistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smiles Dentistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smiles Dentistry
What does Smiles Dentistry do?
Smiles Dentistry is a Toronto-based dental practice that provides comprehensive general, cosmetic, restorative, orthodontic, pediatric, and surgical dental services, including dental cleanings, fillings, root canals, crowns, bridges, dental implants (single tooth and All-on-X), Invisalign clear aligners, traditional braces, wisdom teeth removal, Zoom in-office whitening, and laser dentistry. The practice uses iTero 3D scanning, Zoom whitening technology, and laser dentistry, accepts all major insurance plans and the Canadian Dental Care Plan (CDCP), and offers flexible financing through Lendcare and in-house payment plans.
Is Smiles Dentistry a public or private company?
Smiles Dentistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smiles Dentistry founded?
Smiles Dentistry was founded in -1. It employs 1 to 10 people.
Where is Smiles Dentistry based?
Smiles Dentistry is headquartered in Toronto, Canada, in the North America region.
How does Smiles Dentistry make money?
Three revenue lines are on record. Dental Services (Fee-for-Service) is the primary driver. The others are dental Financing and Payment Plans and insurance Direct Billing.
Who are Smiles Dentistry's main competitors?
Direct peers on record are Altima Dental, Dawson Dental, Toothworks Dental Clinics and Dentistry on Bloor. Broad incumbents are MB2 Dental, Heartland Dental, Aspen Dental, dentalcorp and 123Dentist. Dr. Mario Elia Dentistry is listed as a regional player.
Does Smiles Dentistry have an API?
No public API is recorded for Smiles Dentistry.
What industry is Smiles Dentistry in?
Smiles Dentistry's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABABAA, Comprehensive Orthodontic Clinics. Its NAICS code is 621210.