Smile Street Pediatric Dentistry

What Smile Street Pediatric Dentistry does

Smile Street Pediatric Dentistry is a single-location pediatric dental practice headquartered in Culver City, California, founded by Dr. Marissa Faeldan-Suarez and serving infants, children, and adolescents (ages 1-18) across the Greater Los Angeles area including Marina Del Rey and Inglewood. The practice delivers a full spectrum of pediatric dental services spanning preventive care (cleanings, fluoride, sealants), restorative procedures (fillings, crowns, extractions, space maintainers), specialty services (sedation dentistry across three tiers, special-needs dentistry, frenectomies, emergency care with after-hours on-call), and orthodontic assessment delivered in coordination with its in-house sister practice, Coco-Lane Orthodontics. The practice's core technology footprint consists of conventional modern dental equipment — digital X-rays (with up to 90% lower radiation than conventional radiography), intraoral cameras, LED flat-screen entertainment systems mounted above each dental chair, and lobby iPads with WiFi — all oriented toward patient-experience differentiation rather than proprietary technology development.

The business model is fee-for-service professional services revenue, billed to patients or third-party payers. The practice participates broadly in PPO and HMO insurance networks and is one of the relatively few pediatric providers accepting MediCal and Medicaid, with financing options through CareCredit and Citi Health Cards supplementing self-pay. Go-to-market is sales-led via direct in-person visits at the Culver City office, complemented by top-of-funnel digital channels (website with a dental-tips blog, Google Business Profile, Facebook, Yelp, Instagram) and grassroots community outreach including preschool and daycare visits. The patient base is entirely individual families (SMB/consumer), with documented reviews from ten distinct parent customers.

Operationally, the practice is staffed by two board-certified pediatric dentists — Dr. Marissa Faeldan-Suarez (UCLA DDS, USC pediatric specialty, Diplomate of the American Board of Pediatric Dentistry since 2012) and Dr. Paul Suh (Cornell, UPenn DMD, USC/Children's Hospital Los Angeles pediatric specialty, practicing since 2022) — alongside approximately ten registered dental hygienists, registered dental assistants, and administrative coordinators. The practice is an independent, founder-led private entity with no disclosed institutional investors, parent company, or external capital participation.

Name

Smile Street Pediatric Dentistry

Legal name

Smile Street Pediatric Dentistry

Website

https://smilestreetdentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smile Street Pediatric Dentistry is a single-location, founder-led pediatric dental practice in Culver City, California, serving infants through adolescents in the Greater Los Angeles area with preventive, restorative, sedation, and special-needs dental services, plus co-located orthodontic care via its sister practice Coco-Lane Orthodontics.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAB

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAD

Special Needs Pediatric Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Pediatric dental services
• Children's dentistry
• Preventive dental care
• Restorative dental services
• Pediatric sedation dentistry

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care billed directly to patients or insurance. Practice accepts most PPO and HMO insurance plans, as well as MediCal and Medicaid. Offers financing through CareCredit and Citi Health Cards. Services include cleanings, fillings, crowns, extractions, space maintainers, orthodontic services, frenectomies, and sedation dentistry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smile Street Pediatric Dentistry is a single-location private dental practice that delivers comprehensive pediatric dental care for infants, children, and adolescents ages 1-18. The core service mix combines preventive care (cleanings, fluoride, sealants), restorative care (fillings, crowns, extractions, space maintainers), sedation dentistry (nitrous oxide, oral conscious, IV), special needs dentistry, orthodontic assessment, and frenectomies, delivered in a child-focused environment with digital X-rays, intraoral cameras, and in-chair entertainment.

Product overview

Smile Street Pediatric Dentistry operates as a single-location pediatric dental practice offering a unified set of dental services for children ages 1-18. The core offering combines preventive care (cleanings, fluoride, sealants) with restorative services (fillings, crowns, extractions, space maintainers) and specialty services including sedation dentistry, emergency care, special needs dentistry, orthodontic assessment, and frenectomies. The practice uses modern dental technology including digital X-rays, intraoral cameras, LED entertainment screens, and iPads in the lobby. Orthodontic services are provided through an in-house sister practice (Coco Lane Orthodontics).

Differentiator

Problem solved

Functional benefit

Products and services

• General Pediatric Dentistry Services

Quantifiable outcome

• Sealants can reduce the risk of cavities by up to 80%
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Coco-Lane OrthodonticscoreStrategic or Co-development PartnerIn-house sister practice providing orthodontic services. Located adjacent to Smile Street Pediatric Dentistry, allowing convenient referral of patients needing orthodontic treatment. Parents can access comprehensive dental and orthodontic care in one location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allington Dental & Braces (formerly Kool Smiles): DSO/Group practice focused on pediatric dentistry and orthodontics with multiple locations, including Southern California. Directly comparable in target patient (children/adolescents) and service mix (cleanings, fillings, orthodontics, sedation). Differs in scale and multi-site footprint.
• Children's Dental Fun Zone: Multi-location pediatric dental group also serving the Greater Los Angeles area. Directly competes with Smile Street for the same pediatric and special-needs patients with similar services (cleanings, fillings, sedation, ortho).
• Benevis: Owner of the Kool Smiles and Riley Dental brands, Benevis is a leading pediatric-focused DSO. Highly comparable because it targets Medicaid-insured pediatric patients and offers general pediatric dentistry plus orthodontics — a multi-site version of Smile Street's model.
• Children's Dental Care: Independent pediatric dental practice in the Los Angeles area offering preventive, restorative, and orthodontic services for children. Direct same-market competitor with a similar single- or multi-location community model.

Broad incumbents

• Smile Direct Club: Large DTC/tech-enabled orthodontic company. Weak functional overlap (orthodontics only, no pediatric general care), but adjacent in the category of consumer-facing dental services that compete for parent attention and pediatric referrals.
• Specialty1 Partners: Dental specialty DSO that includes pediatric dentistry and orthodontics as part of its portfolio. Overlaps with Smile Street in pediatric/ortho services but operates at much broader scale across multiple U.S. geographies.
• Heartland Dental: One of the largest DSOs in the U.S. with hundreds of supported offices. While predominantly general dentistry, it has presence in pediatric-adjacent services and competes for the same clinical talent and insurance contracts in LA.
• Pacific Dental Services: Large DSO supporting hundreds of general and specialty dental practices across the U.S. Includes pediatric dental partners and offers direct competition for insurance-network participation and clinician hiring in LA.

Regional players

• Dentistry Just for Kids: Pediatric dental practice operating in a different U.S. region, comparable in solo/small-group pediatric dentistry model with preventive, restorative, and orthodontic services for children. Useful as a same-model benchmark despite geographic separation.

Emerging players

• Lollipop Pediatric Dentistry: Multi-location pediatric dental practice in California with a child-friendly brand identity mirroring Smile Street's positioning. Comparable in patient age range and family-focused experience emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmileStreetPediatricDentistry
• Instagraminstagram.com/smilestreetdentistry
• LinkedInlinkedin.com/company/smile-street-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Street Pediatric Dentistry