Smileworks Children's Dentistry and Orthodontics

What Smileworks Children's Dentistry and Orthodontics does

Smileworks Children's Dentistry and Orthodontics is a private, founder-owned dual-specialty dental practice headquartered at 1771 Capital Circle NE in Tallahassee, Florida, serving families across the Big Bend region including Leon, Wakulla, Gadsden, and Jefferson counties plus adjacent south Georgia markets. The practice operates a combined pediatric dentistry and orthodontic care model, with board-certified pediatric dentists and orthodontic specialists working under one roof to deliver cleanings, exams, restorative care, sedation, special needs services, and orthodontic treatment (braces and Invisalign) to patients from infancy through adulthood. The modern practice was founded in 2014 by Dr. Brion Long, an orthodontic specialist and University of Florida residency graduate, unifying two legacy Tallahassee practices dating to 1970 and 1987.

The practice differentiates clinically through an advanced technology stack including Solea laser dentistry (drill- and needle-free procedures), iTero 3D digital intraoral scanning with smile preview simulation, digital radiography with reduced radiation, and AI-assisted image analysis for X-ray and scan interpretation. Business operations leverage third-party platforms for online scheduling (PatientReach), membership plan administration (Kleer), and bill payment (Moolah). Revenue is generated through per-visit and per-procedure pediatric dental services, orthodontic case fees in the $3,000–$7,000 range with interest-free monthly payment plans, and annual membership subscriptions ($324 child / $396 teen) for uninsured families. The practice reports 40,000+ patients served, 2,200+ five-star Google reviews, and 10,000+ orthodontic cases completed by its specialists.

Growth is being pursued through geographic expansion — a second office is under construction in Crawfordville with a Spring 2027 planned opening — alongside technology investment and active staff recruitment. The practice employs five doctors and operates as an independent, bootstrapped entity with no disclosed institutional investors or private equity backing, relying on consumer marketing, organic search visibility, social media presence, and a structured referring doctors program for patient acquisition.

Name

Smileworks Children's Dentistry and Orthodontics

Legal name

SmileWorks Children's Dentistry and Orthodontics

Website

https://smileworkstally.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Smileworks is a founder-owned dual-specialty pediatric dental and orthodontic practice in Tallahassee, Florida, serving families across the Big Bend region with five specialist doctors under one roof, advanced clinical technology including laser dentistry and AI-assisted imaging, and a second location opening in Crawfordville in 2027.

Ownership category

akta.pro rank

Product category

Pediatric Dental and Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD), Adult Orthodontics (HLABABAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dentistry
• Children's orthodontics
• Invisalign treatment
• Preventive dental care
• Dental braces

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pediatric Dental Services: Comprehensive pediatric dental care including preventive cleanings, exams, fluoride treatments, sealants, restorative fillings, emergency care, sedation dentistry, and special needs care. Revenue generated per-visit or per-procedure.
2. Orthodontic Treatment: Braces and Invisalign treatment planned and supervised by orthodontic specialists. Treatment spans 12-24 months typically, with market pricing of $3,000-$7,000 for braces and $3,500-$7,000 for Invisalign, plus interest-free monthly payment plans.
3. In-House Membership Plans: Annual membership plans providing preventive care (cleanings, exams, fluoride, X-rays) plus discounts on additional procedures. Child Complete Plan at $324/year, Teen Complete Plan at $396/year. Designed for families without dental insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Smileworks Children's Dentistry and Orthodontics is a private dental practice that provides pediatric dental care and orthodontic treatment for children and adolescents. Core services include preventive and restorative pediatric dentistry, traditional braces, and Invisalign clear aligner therapy, delivered alongside in-house membership plans that cover preventive services for enrolled children and teens.

Product overview

SmileWorks is a dual-specialty pediatric dentistry and orthodontic practice offering comprehensive oral healthcare services for children from infancy through adulthood. The practice operates as a single unified care model combining two core service lines: pediatric dentistry (preventive care, restorative treatment, laser dentistry, sedation, and special needs care) and orthodontics (braces and Invisalign for all ages). Key technology offerings include Solea laser dentistry for needle-free procedures, iTero 3D digital scanning with smile preview capabilities, digital X-rays with reduced radiation, and AI-assisted image analysis. The practice also offers in-house membership plans (Child Complete Plan at $324/year and Teen Complete Plan at $396/year) for families without dental insurance. Services are available at the Tallahassee office (1771 Capital Circle NE) with a second location opening in Crawfordville in Spring 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Comprehensive dental care for children and adolescents, including preventive, restorative, and diagnostic dental services delivered in a child-friendly clinical setting.
• Orthodontics (Braces) Traditional braces treatment for children and teens to correct tooth alignment and bite issues, priced at market rates of $3,000 to $7,000.
• Invisalign Clear Aligners Clear aligner orthodontic treatment for children and teens, supported by iTero 3D scanning, priced at $3,500 to $7,000.
• Child Membership Plan Annual membership plan for children, priced at $324 per year, covering preventive dental care services.
• Teen Membership Plan Annual membership plan for teens, priced at $396 per year, covering preventive dental care services.

Quantifiable outcome

• 40,000+ patients served across pediatric dental and orthodontic care
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest ortho-focused DSO in the U.S. operating under the Smile Doctors brand; directly comparable to SmileWorks' orthodontic service line in technology stack (iTero, Invisalign) and specialist-led delivery, though at vastly greater scale.
• Benevis: Pediatric-focused dental support organization (formerly parent of Kool Smiles) serving Medicaid and underserved pediatric populations; directly comparable to SmileWorks' pediatric dentistry focus, insurance mix, and commitment to special-needs care.
• Jefferson Dental & Orthodontics: Multi-specialty dental group practice combining general dentistry, pediatric dentistry, and orthodontics under one roof; directly comparable to SmileWorks' dual-specialty model and family-focused positioning.
• Great Expressions Dental Centers: Multi-specialty dental DSO with significant pediatric dentistry and orthodontic service lines across the Southeast; comparable to SmileWorks in offering both specialties under one operational umbrella.

Emerging players

• Simply Kids Dentistry: Independent pediatric dentistry practice group operating multiple locations with similar specialist staffing and family-first positioning; relevant comparable for peer benchmarking at similar scale and growth stage as SmileWorks.

Regional players

• Sage Dental: Southeast U.S.-focused multi-specialty DSO offering general dentistry, pediatric, and orthodontic services in Florida and surrounding states; directly comparable to SmileWorks on geography and service mix.

Broad incumbents

• Aspen Dental: Large multi-specialty dental DSO with branded locations across the U.S.; relevant as a broad incumbent comparable for practice valuation multiples, technology adoption, and multi-site operational benchmarks.
• Sonrava Health: Dental and orthodontic holding company operating Western Dental, Brident, and other brands with pediatric and ortho service lines; comparable as a broader specialty dental platform and potential acquirer of independent specialty practices.
• Pacific Dental Services: Major dental support organization with extensive multi-specialty footprint including pediatric and orthodontic services; comparable to SmileWorks as a potential acquisition target or partnership reference for the DSO/affiliation model.
• Heartland Dental: Largest U.S. dental support organization supporting general and specialty practices nationwide; relevant comparable given SmileWorks' potential DSO affiliation pathway and scale benchmarks for multi-location specialty roll-ups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmileWorksTallahassee
• Instagraminstagram.com/smileworkstally
• TikToktiktok.com/@smileworkstally
• LinkedInlinkedin.com/company/smileworks-children-s-dentistry-and-orthodontics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smileworks Children's Dentistry and Orthodontics