Social Media Manager

Social Media Manager is a Polish-language professional magazine and subscription publication covering social media marketing strategies, influencer marketing, and AI in marketing for marketing professionals and social media managers in Poland.

Company typePrivate
Founded2017
HeadquartersPoznań, Poland
Headcount101–250
GTM typeB2B
OfferingDigital Commerce or Content

What Social Media Manager does

Social Media Manager is a Polish-language professional magazine dedicated exclusively to the social media marketing industry, published by Forum Media Polska sp. z o.o. — a subsidiary of the international publishing holding Forum Media Group. Founded in 2017 and headquartered in Poznań, Poland, the magazine publishes regular issues (Nr 46 as of July 2026) covering influencer marketing, content marketing, platform-specific strategies (TikTok, Instagram, LinkedIn, Facebook), brand reputation, and AI in marketing. The publication targets marketing professionals and social media managers operating in the Polish market.

The business operates on a subscription-based B2B/B2C model with three annual tiers: Prenumerata Light (digital access), Prenumerata Basic (digital + archive), and Prenumerata Premium (digital + archive + print). Subscriptions auto-renew with a 14-day grace period and are sold through online registration, phone consultants, and digital ordering. Distribution occurs via direct digital delivery (e-wydanie) and physical print delivery through Poczta Polska. The company also generates revenue from one-time standalone book purchases and hosts paid training events (e.g., AI Search, SEO, and brand visibility training). The underlying technology is a standard digital publishing platform with e-edition, online archive, and video content delivery — no proprietary AI, API, or SDK capabilities are disclosed.

The company's primary customer segment is individual marketing professionals and social media managers seeking professional development, industry insights, and practical guidance. The partnership with InPost (listed as a service partner) and the corporate affiliation with Forum Media Group provide distribution and operational support. The company is GDPR compliant and private, with no external funding or public listing.

Social Media Manager firmographics

Firmographics

Name: Social Media Manager
Legal name: Forum Media Polska sp. z o.o.
Website: https://sm-manager.pl
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 101–250 employees
Short description: Social Media Manager is a Polish-language professional magazine and subscription publication covering social media marketing strategies, influencer marketing, and AI in marketing for marketing professionals and social media managers in Poland.
Ownership category
akta.pro rank

Social Media Manager industry classification

Industry

Product category: Trade Publishing
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising (7310)
akta.pro primary industry: PR, Reputation Management & Earned Media Platforms (BPAMALAO)
akta.pro secondary industries: Social Media Reputation & Community Management (MPAAAOAI), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

Trade publishing
Professional magazine
Social media marketing
B2B media
Subscription publishing

Where Social Media Manager is headquartered

Location

Headquarters

HQ city: Poznań
HQ country: Poland
HQ region: Europe

Offices1 record

Markets served

Social Media Manager business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Prenumerata subscriptions: Annual subscriptions sold in three tiers: Light (digital access), Basic (digital + archive), Premium (digital + archive + print). Revenue is recurring on annual basis with auto-renewal.
Książki zwarte (standalone books): One-time purchase publications prepared by the editorial team as complete publications, sold separately from subscriptions.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Prenumerata Light - digital access only
Subscription	Annual	Prenumerata Basic - digital + archive
Subscription	Annual	Prenumerata Premium - digital + archive + print

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Social Media Manager product offering

Product offering

Core offering

Social Media Manager is a Polish-language professional B2B magazine that covers the social media market, including trends, strategies, and best practices. It is published by Forum Media Polska sp. z o.o. and offered as a subscription publication with three access tiers (Prenumerata Light, Basic, and Premium), delivered in both print and digital (e-wydanie) formats, with back-issue archive access.

Product overview

Social Media Manager is a specialized professional magazine published by Forum Media Polska, focused on the social media market. The product portfolio consists of three subscription tiers (Prenumerata Light, Basic, and Premium) providing access to the magazine in digital and/or print formats, along with archive content. The magazine publishes regular issues (Nr 46 as of July 2026) covering topics including social media strategy, influencer marketing, AI in marketing, content creation, and platform-specific guidance for platforms like TikTok, LinkedIn, Instagram, and Facebook.

Differentiator

Problem solved

Functional benefit

Products and services

Social Media Manager Magazine

Companies that use Social Media Manager

Customer profile

Segments1 record

Ideal customer profiles2 records

Social Media Manager technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Social Media Manager partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

InPostminorGTM or Marketing PartnerInPost is listed as a Partner serwisu (service partner) on the Social Media Manager website. The partnership appears to be a sponsorship/marketing relationship where InPost receives visibility as a partner on the magazine's website.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Social Media Manager competitors and assessment

Company assessment

Emerging players

Hootsuite Blog: Social media management platform with a substantial free content/education arm targeting marketing professionals. Competes indirectly via free content and overlaps in social media strategy education.
Sprout Social Insights: Social media management SaaS with a content marketing publication aimed at practitioners. Adjacent competitor providing free education that competes with paid subscriptions.

Direct peers

MarketingProfs: Marketing professional training and education resource offering articles, seminars, and certifications. Direct peer in B2B marketing education with comparable subscription/training monetization.
Content Marketing Institute: B2B content marketing education, training, and events business serving marketing professionals globally. Direct peer on the training/conference + content monetization axis, with overlapping subscriber personas.
Social Media Today: Industry news and analysis site covering social media platforms, marketing strategies, and trends for marketing professionals. Direct content peer competing for the same practitioner audience with news, how-tos, and original research.
Social Media Examiner: Long-running US-based social media marketing publication targeting marketing professionals with articles, podcasts, and training. Direct functional peer — same niche audience (marketing/social media managers) with subscription-anchored educational content model.

Broad incumbents

HubSpot Marketing Blog: Major global B2B marketing and CRM platform with a large educational content arm covering social media marketing, content strategy, and more. Broad incumbent providing free education that competes with paid trade publications.

Regional players

Brief.pl: Polish-language trade magazine covering marketing, advertising, and communications industries. Most direct Polish-language peer competing for the same marketing professional readership in Poland.
Press.pl: Established Polish media industry trade magazine covering the media, marketing, and communications sectors. Polish-market peer for marketing/media professional readership.
Nowe Media: Polish B2B publication covering marketing, media, and digital transformation topics. Polish-market peer serving overlapping marketing professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Social Media Manager compliance and trust

Trust signal

Compliance1 record

Social Media Manager financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Social Media Manager leadership team

Management profile

Number of profiles

Social Media Manager funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Social Media Manager M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Media Manager

What does Social Media Manager do?

Is Social Media Manager a public or private company?

Social Media Manager is a private company. It is classified as corporate owned and is currently operating.

When was Social Media Manager founded?

Social Media Manager was founded in 2017. It employs 101 to 250 people.

Where is Social Media Manager based?

Social Media Manager is headquartered in Poznań, Poland, in the Europe region.

How does Social Media Manager make money?

Two revenue lines are on record. Prenumerata subscriptions are the primary driver. The others are książki zwarte (standalone books).

Who are Social Media Manager's main competitors?

Emerging players on record are Hootsuite Blog and Sprout Social Insights. Direct peers are MarketingProfs, Content Marketing Institute, Social Media Today and Social Media Examiner. HubSpot Marketing Blog is listed as a broad incumbent. Regional players are Brief.pl, Press.pl and Nowe Media.

Does Social Media Manager have an API?

No public API is recorded for Social Media Manager.

What industry is Social Media Manager in?

Social Media Manager's product category is Trade Publishing. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of MPAAAOAI, Social Media Reputation & Community Management. Its NAICS code is 5418 and its SIC code is 7310.