smoodi.consulting

What smoodi.consulting does

smoodi.consulting GmbH is a Nuremberg-based digital transformation consulting and software reseller founded in early 2023 as a wholly-owned subsidiary of MR Datentechnik Vertriebs- und Service GmbH. The firm targets the German Mittelstand, offering consulting, implementation, and managed services around an integrated product ecosystem branded as smoodiVerse, which bundles smoodiDocs (ECM), smoodiFlow (low-code process automation built on WEBCON), smoodiCare (managed IT), smoodiWork (modern workplace), smoodiSign/smoodiShare (eIDAS/DSGVO-compliant e-signature and file transfer), smoodiTime (time tracking), smoodiCRM (CRM), and smoodiLearn (training).

The company generates revenue through a mix of project-based consulting engagements, recurring managed services (including a Premium SLA tier for ELO ECM Suite customers), and software licensing/subscription streams across its partner vendor portfolio (WEBCON, ELO Digital Office, REINER SCT, Matrix42, CAS Software AG, ONESTOPTRANSFORMATION). Distribution combines direct enterprise sales with co-selling and referral pipelines through its six-year WEBCON Premium Partner status and complementary vendor partnerships. Customer acquisition is supported by workshops, webinars, newsletter content, and event participation across LinkedIn, Xing, Facebook, and Instagram.

In December 2025, smoodi completed a full merger with VSB Solution GmbH, which had been acquired in January 2024, expanding delivery capacity and consolidating leadership under managing directors Tobias Friedrich, Andreas Schmidt, and Jochen Kraus. The firm serves Germany, Austria, and Switzerland from a single Nuremberg headquarters with 15 employees, with no external venture or private equity backing disclosed.

Name

smoodi.consulting

Legal name

smoodi.consulting GmbH

Website

https://smoodi-consulting.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

smoodi.consulting GmbH is a Nuremberg-based digital transformation consultancy serving DACH Mittelstand companies through the smoodiVerse product ecosystem (ECM, low-code automation, managed IT, e-signature, CRM, training) and partnerships with WEBCON, ELO, and other vendors. Founded 2023, 15 employees, post-VSB merger in 2025.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Digital transformation consulting
• Business process automation
• Enterprise content management
• Managed IT services
• Low-code workflow platform

Headquarters

HQ city

Nürnberg (Nuremberg)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Digital transformation consulting including IT strategy definition, process optimization, and implementation support. Revenue generated through project-based engagements and day-rate consulting.
2. Managed Services (smoodiCare): Ongoing managed IT services providing continuous support, system maintenance, and IT governance. Revenue generated through recurring service contracts.
3. Software Solutions: Licensing and implementation of software products including smoodiFlow, smoodiDocs, smoodiSign, smoodiShare, smoodiTime, and smoodiCRM. May include subscription or one-time licensing models.
4. Premium SLA: Premium support level agreements for ELO ECM Suite customers with guaranteed service levels including priority incident response within 6 hours during service hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

smoodi.consulting is a German digital transformation consulting firm that sells an integrated product ecosystem ("smoodiVerse") including enterprise content management, low-code process automation, eIDAS/DSGVO-compliant e-signatures and secure file transfer, managed IT services, modern workplace solutions, digital time tracking, CRM, and AI/training workshops. The firm monetizes consulting and implementation services, recurring managed-services contracts, and software subscriptions for German mid-market (Mittelstand) customers, leveraging its status as a WEBCON Premium Partner in the DACH region and partnerships with ELO, REINER SCT, Matrix42, and CAS Software.

Differentiator

Problem solved

Functional benefit

Brands

• smoodiVerse: Digitales Universum mit Produkten und Lösungen für Unternehmen: smoodiDocs (ECM-Digitalisierungsplattform), smoodiCare (Managed Services/IT), smoodiWork (Moderne Arbeitsplätze), smoodiLearn (KI-Workshops/Kompetenzen), smoodiSign & smoodiShare (E-Signaturen, sicherer Datentransfer), smoodiFlow (Low-Code-Plattform), smoodiTime (Digitale Zeiterfassung), smoodiCRM (CRM-Lösungen)
• smoodiCare
• smoodiWork
• smoodiLearn
• smoodiSign
• smoodiShare
• smoodiFlow
• smoodiTime
• smoodiDocs
• smoodiCRM

Products and services

• smoodiDocs (Enterprise Content Management Platform) Flexible enterprise content management and digitalization platform (based on ELO) that delivers customizable enterprise and departmental solutions, enabling companies to quickly enter digital business operations, digitize approval workflows, HR processes, and contract management.
• smoodiFlow (Low-Code Process Automation Platform) Low-code platform built on WEBCON BPS that enables citizen developers to digitize a wide variety of business processes with less effort and shorter implementation time, supporting enterprise-wide BPM and process digitization.
• smoodiSign & smoodiShare (eIDAS/DSGVO-Compliant eSignature and Secure File Transfer) eIDAS- and DSGVO-compliant electronic signature solution (smoodiSign) combined with secure, German-hosted file transfer (smoodiShare), developed and operated in an ISO 27001-certified German data center for digital sovereignty.
• smoodiCare (Managed IT Services) Comprehensive managed IT services that take over IT operations, security, and governance compliance for customers so that internal staff can focus on the core business.
• smoodiWork (Modern Workplace Solutions) Automated provisioning of modern and secure workplaces (office, hybrid, remote), including IT-governance and compliance, designed to enable stress-free, collaborative digital working.
• smoodiTime (Digital Time Tracking) Comprehensive digital time tracking solution based on REINER SCT timeCard that flexibly adapts to company needs for workforce and project time recording.
• smoodiCRM (CRM Solutions for Mittelstand) Modern and innovative CRM solutions for sales, marketing, and service departments, delivered on sovereign CRM/XRM platforms (CAS genesisWorld and SmartWe) with German cloud and EU compliance.
• smoodiLearn (Workshops, Training, and AI Competency Building) Workshop, webinar, and training offerings that build customer competencies in digitalization, AI, and modern workplace topics, including the 1-day KI (AI) Workshop for Mittelstand companies.
• Digital Transformation Consulting Services End-to-end digital transformation consulting: defining IT and digitalization strategy, introducing smart tools for efficient processes, designing modern workplaces, and generating capacity through automation and service orientation for German Mittelstand customers.
• Digital Sovereignty Services Packaged enterprise offerings for digital sovereignty, bundling smoodiSign, smoodiShare, SmartWe/CRM, CAS genesisWorld, and AI implementation services for secure, legally compliant digital transformation.
• Premium SLA for ELO ECM Suite Premium subscription support contract for ELO ECM Suite customers providing highest priority in error resolution, guaranteed response within 6 hours during service hours, and incident and change management for supported ELO versions.

Quantifiable outcome

• Companies can digitize approval workflows, HR processes, contract management, and specialized department applications
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WEBCONcoreTechnology or Integrationsmoodi is a WEBCON Premium Partner in the DACH region - one of the few in the entire region. The partnership centers on smoodiFlow, a Low-Code platform for process digitization. smoodi has been a Premium Partner for 6 consecutive years and was also named Subscription Value Leader 2025. The company develops solutions for approval workflows, HR processes, contract management, and specialized department applications using WEBCON technology.
• ELO Digital OfficecoreTechnology or IntegrationPartnership for Enterprise Content Management (ECM) solutions. smoodi provides ELO ECM Suite implementations, Premium SLA support services, and was recognized with ELO's 'Projekt des Jahres 2024 – Region Süd-Ost' award for a digitalization project at GEWO Feinmechanik.
• REINER SCTcoreTechnology or IntegrationPartnership for timeCard digital time tracking solution. smoodi became an official REINER SCT partner in January 2025 and was awarded 'Newcomer des Jahres 2025' (Newcomer of the Year 2025) for outstanding engagement with the timeCard solution including successful customer implementations, joint events, and marketing efforts.
• ONESTOPTRANSFORMATIONminorStrategic or Co-development PartnerStrategic partnership providing tools and expertise for successful digital transformation projects.
• MR Datentechnik Vertriebs- und Service GmbHcoreStrategic or Co-development PartnerParent company of smoodi.consulting GmbH (100% subsidiary). Part of the MR Unternehmensgruppe (MR corporate group) headquartered in Nuremberg. smoodi was founded in early 2023 as a subsidiary and expanded through fusion with VSB Solutions in December 2025.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PRODYNA: PRODYNA is a WEBCON and ELO partner operating across DACH with digital transformation, low-code BPM, and ECM consulting offerings, directly competing with smoodi for the same Mittelstand process-digitization projects.
• NovaCapta: NovaCapta is a WEBCON partner and Microsoft-focused consultancy delivering low-code BPM and digital transformation projects to German Mittelstand customers, a directly comparable peer in the WEBCON ecosystem.
• Centigrade: Centigrade is a German WEBCON and BPM consulting boutique focused on process digitalization, directly comparable to smoodi in size, partner ecosystem, and Mittelstand customer focus.
• Scheer GmbH: Scheer is a long-established German process management and BPM consultancy with comparable ARIS heritage, directly addressing the same workflow digitalization and ERP-adjacent consulting market as smoodi.

Broad incumbents

• Arvato Systems: Arvato Systems (Bertelsmann subsidiary) provides IT consulting and managed services to enterprise and mid-market customers across DACH, competing with smoodi on digital workplace, ECM, and managed IT mandates.
• Allgeier (mgm technology partners): Allgeier is a much larger German IT services group covering enterprise consulting, software solutions, and staffing; it overlaps with smoodi's digital transformation and application modernization offerings at greater scale and broader portfolio.
• Capgemini Engineering (formerly Altran): Capgemini's German engineering and digital practice competes with smoodi on large-scale digital transformation, ECM, and process automation mandates in the DACH market.
• NTT Data DACH: NTT Data Deutschland offers enterprise-scale digital transformation, ECM, and managed services in DACH, providing broad-incumbent competition for smoodi on larger Mittelstand and enterprise deals.
• msg systems: msg is a major German IT consultancy serving insurance, banking, and Mittelstand with process and ECM consulting; it represents a scaled competitor offering overlapping BPM and digital workplace services.

Emerging players

• Glück & Kanja: Glück & Kanja is a German WEBCON partner specializing in Microsoft 365 and Teams telephony integrations, representing an emerging competitor in the same partner ecosystem with overlapping Microsoft-centric BPM work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smoodiconsulting
• LinkedInlinkedin.com/company/smoodi-consulting
• Instagraminstagram.com/smoodi_consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smoodi.consulting