Snake Discovery
Snake Discovery is a privately-held Minnesota-based reptile facility combining a zoo with 74+ displays, a full-line retail store, a rescue/adoption program, mobile educational programs, and a YouTube channel serving families, schools, and senior communities across the Midwest.
- Company typePrivate
- Founded-
- HeadquartersMaplewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Snake Discovery does
Snake Discovery is a privately-held LLC operating an integrated reptile zoo, retail store, and educational programming business out of a single facility at 831 Century Ave N., Maplewood, Minnesota. The company combines a physical zoo with over 74 displays of snakes, lizards, an alligator, and turtles with a full-line retail store selling reptile supplies (caging, substrate, lighting/heating, decor), feeder insects and rodents, live reptiles and amphibians, and branded merchandise. It additionally runs an "Adoption Island" rescue and adoption program, private birthday party and event packages, mobile offsite educational programs delivered to libraries, schools, parks, senior living facilities, and scout meetings, plus a family-friendly YouTube channel that serves as the company's flagship top-of-funnel marketing asset.
The business monetizes through multiple per-unit revenue streams: $11 zoo admission for adults and $9 for kids/seniors; $249 flat-rate private party packages for up to 20 guests with $10 overage per additional attendee; $300 flat-fee offsite programs (including mileage within the Twin Cities area); fixed-price special events including Night Hikes ($17.99), Reptile Craft Nights ($19.99), and Stuffed Animal Adoption Programs ($49.99 participant / $15.99 non-participant); and merchandise/supply sales through both the physical store and the online store at snakediscoverystore.com. Themed educational programs — Leapin' Lizards, Reptiles Around The World, and Snake Rattle & Roll — anchor the curriculum offered both on-site and off-site.
Go-to-market is content-led, with the YouTube channel driving brand awareness, supported by organic social presence on Facebook, Twitter, and Instagram, mid-funnel conversion through the website event calendar, and direct booking via email ([email protected]) for offsite programming. The company operates independently with no disclosed institutional investors, parent company, funding rounds, or patents. Customer segments are families with children and educational institutions (primary), with reptile owners/enthusiasts and senior living communities as secondary segments. Geographic reach is concentrated in the Midwest USA, with the Twin Cities metro as the operational hub and online/offsite distribution extending reach nationally for merchandise and regionally for programming.
Snake Discovery firmographics
Firmographics- Name
- Snake Discovery
- Legal name
- Snake Discovery LLC
- Website
- https://snakediscovery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snake Discovery is a privately-held Minnesota-based reptile facility combining a zoo with 74+ displays, a full-line retail store, a rescue/adoption program, mobile educational programs, and a YouTube channel serving families, schools, and senior communities across the Midwest.
- Ownership category
- akta.pro rank
Snake Discovery industry classification
Industry- Product category
- Reptile Zoo and Animal Education Services
- NAICS
- Zoos and Botanical Gardens (712130), Pet and Pet Supplies Retailers (459910)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
- akta.pro secondary industries
- Reptile & Amphibian Supplies Retail (CRALAHAJ), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where Snake Discovery is headquartered
LocationHeadquarters
- HQ city
- Maplewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snake Discovery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Zoo Admission: Revenue from zoo entry fees. Adults $11, Kids (3-12) & Seniors (65+) $9, Kids 2 & under free.
- Retail Store Sales: Sales of reptile supplies including caging, substrate, food, lighting/heating, decor, plus live reptiles, amphibians, invertebrates, and feeder insects/rodents. Also includes online store at snakediscoverystore.com.
- Private Events: Birthday party packages and private experiences at the facility. Party package $249 for up to 20 people, additional guests $10.
- Offsite Programs: Educational reptile programs delivered at client locations (libraries, schools, parks, senior living, scout meetings). Priced at $300 per event including mileage within Twin Cities area.
- Special Events: Night hikes, craft nights, and stuffed animal adoption programs. Night Hike $17.99, Craft Night $19.99, Stuffed Animal Adoption participant $49.99.
- Reptile Adoption Services: Adoption fees for rescued reptiles and amphibians through Adoption Island program. Adopters must purchase acceptable setup from store or provide habitat photo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard admission to reptile zoo |
| Unit Pricing | Pay-as-you-go | Party Package for up to 20 people |
| Unit Pricing | Pay-as-you-go | Offsite educational programs |
| Unit Pricing | Pay-as-you-go | Night Hike special event ticket |
| Unit Pricing | Pay-as-you-go | Reptile Craft Night ticket |
| Unit Pricing | Pay-as-you-go | Stuffed Animal Adoption Program tickets |
Distribution channels3 records
Marketing channels6 records
Snake Discovery product offering
Product offeringCore offering
Snake Discovery operates a physical reptile zoo featuring over 74 displays of snakes, lizards, an alligator, and turtles, paired with a full-line reptile retail store selling supplies, feeders, and live animals. The company delivers hands-on educational programs both on-site and offsite at schools, libraries, and senior living facilities, and runs a reptile rescue and adoption program called Adoption Island. Additional offerings include private birthday party packages, special events (Night Hikes, Craft Nights, Stuffed Animal Adoption), and a family-friendly YouTube channel for reptile education.
Product overview
Snake Discovery operates as a dual-purpose reptile facility combining a physical retail store and a zoo. The core offerings include a full-line reptile store selling supplies, feeders, and live animals, alongside a reptile zoo with over 74 displays. The company runs Adoption Island for reptile rescue and adoption. Educational programs include three main offerings: Leapin' Lizards (lizard-focused), Reptiles Around The World (global reptiles), and Snake Rattle & Roll (native Midwest species). Additional offerings encompass private events and birthday parties with zoo admission, offsite programs for schools and organizations, special events like Night Hikes and craft workshops, and a family-friendly YouTube channel for reptile education.
Differentiator
Problem solved
Functional benefit
Products and services
- Reptile Zoo Physical reptile zoo featuring over 74 displays of snakes, lizards, an alligator, and turtles, with guided zoo tours offered multiple times daily. Open to walk-in visitors at the Maplewood, MN facility.
- Reptile Store Full-line reptile retail store selling caging, substrate, food, lighting/heating, decor, live reptiles, amphibians, invertebrates, frozen and live rodents, and feeder insects (crickets, mealworms, waxworms, hornworms, fruit flies, Dubia roaches). Also offers branded merchandise and serves as the online store hub at snakediscoverystore.com.
- Adoption Island Reptile and amphibian rescue and adoption program providing surrendered animals with health checks, veterinary care, and quarantine before adoption. Adopters must either purchase an acceptable habitat setup from the store or submit a habitat photo.
- Leapin' Lizards Educational Program Hands-on educational program featuring 6-8 exotic lizard species from around the world, with opportunities for participants to touch and hold the animals. Targeted at families and youth groups visiting the facility.
- Reptiles Around The World Educational Program Educational program covering reptiles large and small, common and rare, from every continent. Includes a rare species snake, a boa constrictor feeding demonstration, and hands-on interaction opportunities.
- Snake, Rattle & Roll Educational Program Most popular educational program focusing on reptiles and amphibians native to Minnesota and Wisconsin, featuring tiger salamanders, native turtles, snakes, and exotic reptiles with hands-on interaction.
- Private Events and Birthday Parties Private party package including 2 hours of classroom use, a 30-minute hands-on reptile program, reptile handling time, zoo exploration, and party room amenities. Priced at $249 for up to 20 guests with $10 per additional guest (maximum 30 people).
- Offsite Educational Programs Mobile educational programs delivered at client locations including libraries, schools, parks, senior living homes, and scout meetings. Each event includes a 45-minute presentation plus 20-30 minutes of reptile interaction, priced at $300 per event with mileage included within the Twin Cities area.
- Special Events Ticketed special events including Night Hikes ($17.99 per person), Reptile Craft Nights ($19.99 per person, turning snake sheds into jewelry), Stuffed Animal Adoption Programs ($49.99 participant ticket, $15.99 non-participant), and Build-A-Bug Habitat workshops.
Companies that use Snake Discovery
Customer profileSegments4 records
Ideal customer profiles4 records
Snake Discovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snake Discovery partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Snake Discovery competitors and assessment
Company assessmentDirect peers
- The Reptarium: Reptile zoo and education center in Michigan offering hands-on reptile encounters, private events, and educational programs. Directly comparable in combining a small-footprint reptile zoo with hands-on programming and event rentals.
- LLLReptile: Online and brick-and-mortar reptile supply retailer offering caging, feeders, and live reptiles nationwide. Comparable on the retail/store side with a similar product mix of supplies and live animals.
- Backwater Reptiles: Online reptile retailer selling live reptiles, amphibians, and invertebrates plus supplies. Comparable online-store competitor for the reptile supply and live animal sales side of the business.
- Prehistoric Pets / The Reptile Zoo: Combined reptile pet store, zoo, and party venue in Fountain Valley, California, offering birthday parties and hands-on reptile interactions. Highly comparable hybrid retail-plus-zoo-plus-events model.
- Gatorland: Florida-based theme park and zoo focused on reptiles and alligators with shows, breeding programs, and family entertainment. Comparable as a reptile-themed family attraction combining zoo, events, and education.
- Reptile Gardens: Established reptile-focused zoo and attraction in Rapid City, South Dakota, combining live reptile exhibits with gardens, shows, and family entertainment. Closest direct analog given its pure reptile zoo positioning, family audience, and Midwest-adjacent geography.
Broad incumbents
- Petco: National pet retail chain offering reptile habitats, supplies, and adoption events. Broad incumbent competing with the retail and reptile adoption functions of the business.
- PetSmart: National pet retail chain stocking reptile supplies, feeders, and live animals in select stores. Broad incumbent competing on retail selection and convenience for the supply/feeder side of the business.
Regional players
- Minnesota Zoo: Large accredited zoo in Apple Valley, Minnesota, featuring diverse animal exhibits and educational programs. Regional competitor for school field trips, family visits, and educational program contracts.
- Como Park Zoo: Free zoo in Saint Paul, Minnesota, offering family programming and a small reptile collection. Regional competitor for family education and entertainment dollars in the Twin Cities market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Snake Discovery social profiles
Digital presenceSnake Discovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snake Discovery leadership team
Management profileNumber of profiles
Snake Discovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snake Discovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snake Discovery
What does Snake Discovery do?
Snake Discovery operates a physical reptile zoo featuring over 74 displays of snakes, lizards, an alligator, and turtles, paired with a full-line reptile retail store selling supplies, feeders, and live animals. The company delivers hands-on educational programs both on-site and offsite at schools, libraries, and senior living facilities, and runs a reptile rescue and adoption program called Adoption Island. Additional offerings include private birthday party packages, special events (Night Hikes, Craft Nights, Stuffed Animal Adoption), and a family-friendly YouTube channel for reptile education.
Is Snake Discovery a public or private company?
Snake Discovery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snake Discovery founded?
Snake Discovery was founded in -1. It employs 11 to 50 people.
Where is Snake Discovery based?
Snake Discovery is headquartered in Maplewood, United States, in the North America region.
How does Snake Discovery make money?
Six revenue lines are on record. Zoo Admission is the primary driver. The others are retail Store Sales, private Events, offsite Programs, special Events and reptile Adoption Services.
Who are Snake Discovery's main competitors?
Direct peers on record are The Reptarium, LLLReptile, Backwater Reptiles, Prehistoric Pets / The Reptile Zoo, Gatorland and Reptile Gardens. Broad incumbents are Petco and PetSmart. Regional players are Minnesota Zoo and Como Park Zoo.
Does Snake Discovery have an API?
No public API is recorded for Snake Discovery.
What industry is Snake Discovery in?
Snake Discovery's product category is Reptile Zoo and Animal Education Services. Its primary akta.pro industry code is THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections), with a secondary code of CRALAHAJ, Reptile & Amphibian Supplies Retail. Its NAICS code is 712130 and its SIC code is 7900.