What Snout does

Snout is a B2B2C veterinary wellness plan platform that operates between independent veterinary clinics and pet owners. Veterinary practices sign on as partners and use Snout's cloud-based dashboard to design custom wellness plans with their own pricing, service codes, and configurations; pet owners then enroll through a dedicated portal in monthly subscription plans (Puppy $55, Adult $45, Senior $60) covering preventive services such as unlimited exams, vaccinations, heartworm tests, fecal screens, and bloodwork. Snout collects monthly payments from pet owners, handles all billing and collections, and remits to clinics as services are performed, eliminating the financial risk and administrative burden of in-house financing. The company differentiates with a "no credit check, no interest, no underwriting discrimination" enrollment model — distinct from pet insurance or traditional veterinary financing — and backs the offering with a $100M debt facility from Clear Haven Capital Management so clinics are paid upfront without acting as lenders.

The platform integrates with veterinary practice management systems for data synchronization, supports payment processing through Stripe, and assigns each clinic a dedicated Clinic Success Manager for onboarding, training, and ongoing support. Go-to-market is sales-led and B2B-anchored: clinics are acquired through direct outreach and Calendly booking, after which they funnel pet owner enrollment through their own recommendations, creating a clinic-distributed acquisition channel. Snout currently serves 2,500+ veterinary providers across the United States, claims to support millions of pets, and reports member engagement of 5.7 visits per year (a 72% year-over-year increase) with average first-year member spend of 2.5x non-members.

The company is privately held, headquartered in Covina, California, and led by Founder & CEO Emily Dong. In January 2026 Snout closed a $10M Series A led by Footwork alongside the $100M Clear Haven debt facility, bringing total capital raised to over $110M; prior investors include Pear, Bread and Butter Ventures, Restive Ventures, 500 Global, and BoostVC. Revenue is generated as a share of monthly subscription fees across the platform's B2B2C transaction flow.

Name

Snout

Legal name

Snout, Inc.

Website

https://snoutplans.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Snout is a B2B2C veterinary wellness plan platform that enables independent and enterprise veterinary clinics to offer custom, no-credit-check monthly subscription plans to pet owners, handling billing, collections, and upfront clinic payment via a $100M-backed financing facility.

Ownership category

akta.pro rank

Product category

Veterinary Wellness Plan Software

SIC

Services-Prepackaged Software (7372), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)

Keywords

• Veterinary wellness plans
• Pet healthcare subscriptions
• Veterinary billing platform
• Preventive pet care financing
• Clinic payment solutions

Headquarters

HQ city

Covina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Wellness Plan Subscriptions: Pet owners pay monthly subscription fees for wellness plans offered by their veterinary clinic. Plans cover preventive/routine care (exams, vaccines, bloodwork, medications) with unlimited visits. Snout collects these payments and remits to clinics as services are performed, retaining a portion as revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Snout provides a cloud-based veterinary wellness plan platform that enables veterinary clinics to create, administer, and manage monthly subscription wellness plans for pet owners. Snout handles all billing, payment collection, and monthly disbursements to clinics, eliminating clinics' financial risk of acting as lenders. Pet owners enroll with no credit checks and receive unlimited exams plus preventive care (vaccines, heartworm tests, fecal screens, bloodwork, medications).

Product overview

Snout is a veterinary wellness plan platform that operates as a B2B2C model connecting veterinary clinics with pet owners. The core product is the Snout Wellness Plans subscription system, which includes customizable plan tiers for Puppy ($55/mo), Adult ($45/mo), and Senior ($60/mo) pets. Clinics use the Clinic Dashboard to create, administer, and manage plans with services like unlimited exams, vaccines, heartworm tests, fecal screens, and blood work. Pet owners enroll through the Pet Owner Portal with no credit checks. The platform handles all billing, payment collection, and monthly disbursements to clinics, supported by a Dedicated Clinic Success Manager for each practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Snout Wellness Plans

Quantifiable outcome

• 2,500+ veterinary providers nationwide trust Snout
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Stripe, Inc.coreTechnology or IntegrationPayment processing partner that collects payment card information necessary to process pet owner payments. Stripe's terms of service and privacy policy govern their use and storage of payment data. Listed as a Service Provider in the Platform Terms.
• JAMSminorOthersArbitration organization referenced in Platform Terms for dispute resolution. JAMS Streamlined Arbitration Rules and Procedures govern any arbitration proceedings, with arbitrators selected from JAMS arbitrator lists.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vello: Vello is a veterinary wellness plan administration platform that helps clinics build, manage, and bill subscription wellness plans. It is the closest direct competitor to Snout, offering virtually identical core functionality for independent and corporate vet groups.
• Scratchpay (Scratch Financial): Scratchpay provides patient financing and payment plans for veterinary clinics, including a wellness-plan-like subscription product. It directly competes with Snout on the financing-for-preventive-care use case, although it relies on credit underwriting rather than Snout's capital-infra model.

Broad incumbents

• Embrace Pet Insurance: Embrace is a US pet insurance provider that has expanded into optional preventive care wellness rewards. It competes with Snout for pet-owner preventive-care spend and is a useful comparison point for the wellness-add-on strategy.
• CareCredit (Synchrony Financial): CareCredit is the dominant healthcare financing credit card, widely accepted at veterinary clinics across the US. It is a broad incumbent in vet payments and competes with Snout's financing value proposition, but it is credit-based and does not administer wellness plans.
• ezyVet (Covetrus): ezyVet is a leading cloud veterinary practice management system owned by Covetrus. It is embedded in thousands of clinics and could expand into wellness plan administration, making it both a partner (via PMS integration) and a potential long-term competitive threat.
• IDEXX Laboratories: IDEXX is the dominant provider of veterinary diagnostics and practice management software. Its installed base across vet clinics and growing software portfolio make it a broad incumbent whose vertical integration could compete with Snout's wellness plan stack.
• Covetrus: Covetrus is a large veterinary distribution and technology company offering PMS, pharmacy, and practice services. Its broad portfolio and clinic relationships make it a peer for the broader vet-practice enablement category Snout operates in.
• ManyPets: ManyPets is a digitally native pet insurance provider offering accident/illness coverage plus optional wellness add-ons. Its subscription-style UX and clinic-friendly positioning make it a relevant peer for Snout's pet-owner-facing plan products.
• Trupanion: Trupanion is a publicly traded pet medical insurance company covering accidents and illnesses. It is complementary to Snout's preventive wellness plans but competes for the same pet-owner wallet and increasingly bundles wellness offerings, making it a relevant adjacent incumbent.

Emerging players

• Pawp: Pawp offers a pet-care membership with 24/7 vet telehealth and an emergency fund, providing an alternative preventive-care subscription model. It overlaps with Snout on the pet-owner side but uses telehealth rather than in-clinic visits as the core deliverable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snoutplans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snout