Snowland
Snowland is a private indoor snow park in Gramado, Brazil, offering year-round real snow experiences and 15 attractions including Brazil's largest indoor snow mountain, ice skating, ski/snowboard lessons, and themed shows, serving families and tourists in the Gramado destination corridor.
- Company typePrivate
- Founded-
- HeadquartersGramado, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Snowland does
Snowland is an indoor snow park located in Gramado, Rio Grande do Sul, Brazil, operated under the Gramado Parks group (Gramado Parks Investimentos e Intermediações S.A.). Its core offering is a year-round real-snow experience delivered through proprietary snow-making and climate-control technology that maintains temperatures of up to -5°C in the snow area, enabling Brazilian consumers and tourists to engage with snow activities independent of external weather or season. The park bundles 15 distinct attractions — including what it claims is Brazil's largest indoor snow mountain, an ice skating rink with artistic shows, tubing, ski and snowboard instruction, a children's castle and kids area, electronic games, and theatrical performances built around a proprietary narrative IP (Princess Astrid, Yeti, Belleneve Kingdom) — into a single admission product called the Passaporte, with waterproof clothing rental included and ski/snowboard lessons, parking, photos, and F&B sold separately. The Snow Mountain is positioned as the centerpiece attraction and the largest in Brazil.
The business model is direct-to-consumer attraction economics: primary revenue is one-time park admission, supplemented by on-site food and beverage across seven distinct dining venues (Ice Bar, Taberna do Yeti, Pub da Montanha, Pizzaria Snowland, Hot Café, Bears & Burgers, Curta Café), ski/snowboard lessons with professional athletes, parking operated by Estapar (R$37/day), photo packages via Banlek, and souvenirs. Distribution is multi-channel: owned e-commerce at ingressos.snowland.com.br (Portuguese, English, Spanish), a 0800 sales center, WhatsApp sales, on-site box office, and a network of authorized partner resellers (travel agencies, hotels, tourism operators) in the Gramado region. Customer segments are families with children, tourists visiting Gramado (including international visitors from Mercosur), and winter sports enthusiasts seeking instruction. Pricing is not fully publicly disclosed but supports up to 6x interest-free installments, PIX, and half-price eligibility for students, seniors, PCD, blood donors, and ID Jovem holders, with free admission on birthdays.
Snowland firmographics
Firmographics- Name
- Snowland
- Legal name
- Gramado Parks Investimentos e Intermediações S.A.
- Website
- https://snowland.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Snowland is a private indoor snow park in Gramado, Brazil, offering year-round real snow experiences and 15 attractions including Brazil's largest indoor snow mountain, ice skating, ski/snowboard lessons, and themed shows, serving families and tourists in the Gramado destination corridor.
- Ownership category
- akta.pro rank
Snowland industry classification
Industry- Product category
- Indoor Snow Theme Park
- NAICS
- Skiing Facilities (71392)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
- akta.pro secondary industry
- Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)
Keywords
Where Snowland is headquartered
LocationHeadquarters
- HQ city
- Gramado
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Snowland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Park Admission (Passaporte/Passport): The primary revenue stream consists of park admission tickets (passaportes) which include entry, access to all attractions on the snow mountain, games on the second floor, ice skating, and interactive shows. Included are waterproof clothing kits. Ski and snowboard lessons, parking, lockers, souvenirs, food and beverages are sold separately.
- Food and Beverage: Multiple on-site dining establishments including Ice Bar, Taberna do Yeti, Pub da Montanha, Pizzaria, Hot Café, Bears & Burgers, and Curta Café generate revenue from food and beverage sales.
- Ski and Snowboard Lessons: Professional ski and snowboard instruction provided by nationally and internationally recognized athletes, available for separate purchase.
- Parking: Parking services administered by Estapar at R$37 per day, available for purchase on-site or in advance.
- Photo Packages: Photo packages available for purchase after visits, allowing visitors to acquire professional photos taken during their Snowland experience.
- Souvenirs and Retail: On-site gift shop selling Snowland-branded merchandise and souvenirs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Admission - Full Day Pass |
| One time/ perpetual license | Pay-as-you-go | Half-Price Admissions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Snowland product offering
Product offeringCore offering
Snowland operates an indoor snow theme park in Gramado, Brazil, producing real snow year-round at temperatures up to -5°C through proprietary climate-controlled infrastructure. The core product is the Snowland Passport (passaporte), a bundled admission ticket granting entry and access to 15 attractions including the largest snow mountain in Brazil, ice skating, tubing, live theatrical performances, kids' areas, and rental of waterproof snow gear. Supplementary revenue comes from ski and snowboard lessons, on-site food and beverage outlets, parking, photo packages, and souvenirs.
Product overview
Snowland is an indoor snow theme park operated by Gramado Parks, offering real snow experiences year-round in Gramado, Rio Grande do Sul, Brazil. The core product is the Snowland Passport, which bundles park entry with access to 15 attractions including the Snow Mountain (largest in Brazil), ice skating rink, tubing, shows, and live performances, plus waterproof snow gear rental. Add-on products include ski and snowboard lessons at the Station, photo packages, and diverse on-site gastronomy options (Ice Bar, Mountain Pub, Pizzaria, Hot Café, and others). The park also operates an e-commerce platform (ingressos.snowland.com.br) for online ticket sales with integrated payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowland Parque de Neve Indoor The indoor snow park itself, offering real snow year-round at temperatures reaching -5°C with 15 attractions in Gramado, Brazil, for families, tourists and winter-sports aspirants.
- Passaporte Snowland (Snowland Passport) Bundled entry ticket including park entry, access to all snow mountain attractions, second-floor games, ice skating, interactive shows, and waterproof clothing rental (jacket, pants, boots, gloves). Excludes ski/snowboard lessons, parking, lockers, souvenirs, and food/beverages.
- Aulas de Esqui e Snowboard (Ski and Snowboard Lessons) Professional ski and snowboard instruction provided by nationally and internationally recognized athletes at the on-site Ski & Snowboard Station, available for additional fee beyond the Passport.
- Pacote de Fotos (Photo Package) Professional photo package service allowing visitors to purchase and create albums of photos taken during their Snowland visit, delivered via banlek.com/snowland.
- Gastronomia Snowland (On-site Dining) Seven on-site dining establishments (Ice Bar, Taberna do Yeti, Pub da Montanha, Pizzaria, Hot Café, Bears & Burgers, Curta Café) offering à la carte dishes, wines, draft beer, charcuterie, pizzas, hot beverages, gourmet burgers, coffee and pastries to park visitors.
- Sistema de Venda de Ingressos Online (Online Ticket Sales System) E-commerce platform for purchasing park tickets with visit date selection, product quantities, optional add-ons, and multiple payment methods including credit card (up to 6x interest-free) and PIX.
- Estapar Parking Service Parking service for the park, administered by Estapar at R$37 per day and available for purchase on-site or reserved in advance through the Zul Digital platform.
Companies that use Snowland
Customer profileSegments3 records
Ideal customer profiles3 records
Snowland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Snowland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sales Partners (Parceiros de Venda)coreSnowland maintains a network of authorized sales partners who distribute tickets to the park. These partners include travel agencies, hotels, and tourism operators in the Gramado region. The partner page emphasizes 'buy with confidence from our partners' positioning.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Snowland competitors and assessment
Company assessmentBroad incumbents
- Hopi Hari: Hopi Hari is a large-scale Brazilian theme park near São Paulo with roller coasters, family attractions, and live shows. Comparable as a Brazilian family entertainment destination competing for the same Brazilian family tourism market.
- Beto Carrero World: Beto Carrero World is the largest theme park in Brazil and Latin America, located in Santa Catarina. Comparable as a major Brazilian family theme park competing for tourist discretionary spend, with similar bundled admission and multi-attraction model.
- Walt Disney World: Walt Disney World is the global benchmark for large-scale theme parks with bundled admission, multiple attractions, theatrical shows, and F&B. While not snow-themed, it competes for the same family tourist spend and sets operational standards for multi-attraction theme parks.
Direct peers
- Ski Dubai: Ski Dubai is an indoor ski resort inside the Mall of the Emirates with real snow, ski school, snowboard, and snow park attractions maintained year-round. Comparable indoor snow destination with bundled admission, ski lessons, and multi-attraction model.
- SnowWorld: SnowWorld operates a chain of indoor ski and snow centers across the Netherlands, Belgium, Germany, and France with real snow, ski slopes, and winter sports activities. Most directly comparable indoor snow park operator to Snowland with similar year-round snow production and multi-attraction model.
- SNOWZONE: SNOWZONE (operated by Ardent Leisure) operates indoor snow centers in Australia and the UK featuring real snow, ski/snowboard lessons, and snow play areas. Comparable to Snowland as an indoor snow park targeting families and winter sports beginners in warm climates.
Regional players
- Winterland Curitiba: Winterland is an indoor snow park in Curitiba, Brazil, featuring real snow and snow activities. Direct Brazilian competitor to Snowland operating in a different regional market with overlapping concept (indoor snow in warm climate).
- Trans Studio Bandung: Trans Studio Bandung is a large indoor theme park in Indonesia featuring indoor roller coasters, snow areas, and family entertainment. Comparable as an emerging-market indoor theme park with integrated snow/winter experiences and family target market.
- Thermas Water Park: Thermas Water Park is a major Brazilian water park in Olímpia, São Paulo. Comparable as a region-specific Brazilian family attraction park competing for destination vacation spend in a warm-weather context, similar demographic to Snowland's family/tourist segment.
Emerging players
- Wulong Karst (indoor ski): Chimelong and other Chinese resort groups operate large indoor ski/snow parks integrated into broader resort ecosystems. Comparable as an emerging-market large-scale indoor snow destination with similar bundled ticket, ski school, and family attraction model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Snowland social profiles
Digital presenceSnowland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowland leadership team
Management profileNumber of profiles
Snowland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowland
What does Snowland do?
Snowland operates an indoor snow theme park in Gramado, Brazil, producing real snow year-round at temperatures up to -5°C through proprietary climate-controlled infrastructure. The core product is the Snowland Passport (passaporte), a bundled admission ticket granting entry and access to 15 attractions including the largest snow mountain in Brazil, ice skating, tubing, live theatrical performances, kids' areas, and rental of waterproof snow gear. Supplementary revenue comes from ski and snowboard lessons, on-site food and beverage outlets, parking, photo packages, and souvenirs.
Is Snowland a public or private company?
Snowland is a private company. It is classified as corporate owned and is currently operating.
When was Snowland founded?
Snowland was founded in -1. It employs 51 to 100 people.
Where is Snowland based?
Snowland is headquartered in Gramado, Brazil, in the Latin America region.
How does Snowland make money?
Six revenue lines are on record. Park Admission (Passaporte/Passport) is the primary driver. The others are food and Beverage, ski and Snowboard Lessons, parking, photo Packages and souvenirs and Retail.
Who are Snowland's main competitors?
Broad incumbents on record are Hopi Hari, Beto Carrero World and Walt Disney World. Direct peers are Ski Dubai, SnowWorld and SNOWZONE. Regional players are Winterland Curitiba, Trans Studio Bandung and Thermas Water Park. Wulong Karst (indoor ski) is listed as an emerging player.
Does Snowland have an API?
No public API is recorded for Snowland.
What industry is Snowland in?
Snowland's product category is Indoor Snow Theme Park. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of THAAAJAG, Snow Tubing, Sledding & Winter Fun Parks. Its NAICS code is 71392.