Soapbox Influence and Retail Media
Soapbox Influence and Retail Media is a Bentonville, Arkansas-based full-service agency that delivers influencer marketing, retail media management, content optimization, photography, and analytics to CPG brands and marketplace sellers across Walmart, Target, Amazon, and Sam's Club.
- Company typePrivate
- Founded1990
- HeadquartersBentonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Soapbox Influence and Retail Media does
Soapbox Influence and Retail Media is a full-service retail and e-commerce agency operating as a division of KKG Inc., a Bentonville, Arkansas-based parent company founded in 1990 with over 35 years of retail experience. The company delivers an integrated portfolio of services to CPG brands and marketplace sellers: Influencer Marketing (leveraging a 20,000+ vetted creator network managed through the mn.co community platform), Retail Media management (campaign execution across Walmart Connect, Amazon Ads, and Target Roundel with weekly ROAS reporting), Content Management (e-commerce listing optimization, A+/EBC content), in-house Photography and Creative Services, and Insights & Analytics drawn from real-time shopper data. Its go-to-market is enterprise-led, routed through an RFP-based sales process, and the company is an Approved Walmart Marketplace Solution Provider as of August 2025.
The business model is professional/managed services revenue across five streams, with pricing not publicly disclosed and engagements scoped per RFP. Customer concentration sits with enterprise CPG brands — including Hers, Johnson & Johnson, InComm, Members Mark (Sam's Club), GNC, Country Fresh, and Summit Group — alongside broader logos spanning Walmart, Target, Sam's Club, KitchenAid, Burt's Bees, Pennzoil, and NBA. The company is co-located with major retailers in Northwest Arkansas, and its "Our Family" of related entities (ShopCart Studio, Kendal King Group, Club Pallets) enables cross-sell across creative, branding, and logistics services. Technology is operational rather than platform-native: no public API, no proprietary software product, and AI usage is limited to retail media campaign optimization workflows.
Soapbox Influence and Retail Media firmographics
Firmographics- Name
- Soapbox Influence and Retail Media
- Legal name
- KKG Inc.
- Website
- https://soapboxretail.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soapbox Influence and Retail Media is a Bentonville, Arkansas-based full-service agency that delivers influencer marketing, retail media management, content optimization, photography, and analytics to CPG brands and marketplace sellers across Walmart, Target, Amazon, and Sam's Club.
- Ownership category
- akta.pro rank
Soapbox Influence and Retail Media industry classification
Industry- Product category
- Retail Media & Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)
- akta.pro secondary industries
- Influencer & Creator Marketing (BPAFAAAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Soapbox Influence and Retail Media is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soapbox Influence and Retail Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer Marketing Services: Full-service influencer campaign management including creator recruitment, campaign strategy, content oversight, and performance reporting. Flexible annual plans to one-off product launch campaigns.
- Retail Media Management: Planning, managing, and optimizing advertising campaigns across retail media networks (Walmart Connect, Amazon Ads, Target Roundel) for client brands.
- Content Management: eCommerce listing management, product photography, visual graphics, A+/EBC Content, and video production for Walmart, Target, Amazon, and other retailers.
- Creative Services: Traditional graphic design including branding, packaging design, marketing collateral, and in-store display concept designs.
- Insights & Analytics: Real-time shopper data, category analysis, and actionable recommendations to guide strategy and sales for retail clients.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Soapbox Influence and Retail Media product offering
Product offeringCore offering
Soapbox Influence and Retail Media is a full-service retail and e-commerce marketing agency that plans and manages advertising campaigns on retail media networks (Walmart Connect, Amazon Ads, Target Roundel), runs influencer marketing programs via a 20,000+ creator network, and provides e-commerce listing optimization, product photography, video, and creative services for CPG brands. Its offerings span the full shopper journey from awareness to conversion across digital and in-store retail channels.
Product overview
Soapbox Retail is a full-service retail and e-commerce agency operating as a division of KKG Inc. Based in Bentonville, Arkansas, the company offers an integrated portfolio of services including Influencer Marketing (leveraging a network of 20,000+ vetted creators), Retail Media management (campaign execution across Walmart Connect, Amazon Ads, Target Roundel), Content Management (e-commerce listings optimization), Photography, Creative Services, and Insights & Analytics. These services work together to provide brands with end-to-end omnichannel marketing solutions spanning both digital and in-store channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Full-funnel influencer marketing programs delivered through a network of 20,000+ vetted creators to drive awareness and conversion for CPG brands at major retailers.
- Retail Media Strategic planning, management, and optimization of advertising campaigns on retail media networks such as Walmart Connect, Amazon Ads, and Target Roundel, with weekly reporting and ROAS optimization for CPG brands.
- Content Management End-to-end e-commerce listing management and content optimization for Walmart, Target, Amazon, and other retailers, including product photography, visual graphics, A+/EBC content, and video assets.
- Photography In-house photography studio providing lifestyle photography, product imagery for e-commerce, packaging photography, model management, room build-outs, and video production for retail brands.
- Creative Services Traditional graphic design and creative production including branding, packaging design, marketing collateral, custom merchandise, aisle signage, and in-store display concept designs.
- Insights & Analytics Real-time shopper feedback, category-specific data, customer sentiment, and shopping behavior insights used to produce actionable retail strategy recommendations for client brands.
- Soapbox Creators Network Proprietary community of 20,000+ vetted influencers and content creators that brands can access for paid social campaigns, with application, campaign assignment, content creation, and payment fulfillment managed by Soapbox.
Quantifiable outcome
- Achieved 95% content scores for InComm on Walmart.com with 553 SKUs uploaded
- +4 more outcomes
Companies that use Soapbox Influence and Retail Media
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Soapbox Influence and Retail Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Soapbox Influence and Retail Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Walmart MarketplacecoreSoapbox Influence and Retail Media is an Approved Walmart Marketplace Solution Provider. This designation enables them to offer retail-first services optimized for Walmart.com, including retail media expertise, influencer campaigns with their creator network, eCommerce content optimization, and actionable shopper insights for brands selling on the platform.
- KKG Inc.coreKKG Inc. is the parent company of Soapbox Retail. With over 35 years of retail experience through KKG roots, this parent company relationship provides deep industry expertise and connections to major retailers in Northwest Arkansas.
- ShopCart StudiominorListed as part of the 'Our Family' of companies/services, suggesting a collaborative relationship for integrated retail solutions.
- Kendal King GroupminorListed as part of the 'Our Family' of companies/services, suggesting a collaborative relationship in the marketing/retail space.
- Club PalletsminorListed as part of the 'Our Family' of companies/services, suggesting a collaborative relationship for integrated retail solutions.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Soapbox Influence and Retail Media competitors and assessment
Company assessmentDirect peers
- LTK: Global creator commerce platform and marketplace connecting influencers to retailers and brands; parallels Soapbox's creator network plus retail monetization model.
- CreatorIQ: Enterprise influencer marketing platform that powers creator campaigns for global brands including many CPG accounts; relevant on the creator-network and managed-service overlap.
- IZEA: Influencer marketing technology and services company operating a creator marketplace plus managed campaigns; competes head-to-head for influencer-led CPG engagements.
- Aspire (formerly AspireIQ): Influencer marketing platform with managed services that connects brands to vetted creators for retail and e-commerce campaigns; competes for the same CPG influencer budgets as Soapbox.
- Acceleration Partners: Performance marketing agency with strong affiliate and influencer practices for retail and CPG brands; overlaps with Soapbox's full-funnel commerce creator work.
- The Kairos Agency: Influencer and creator marketing agency focused on commerce-driven campaigns for retail and CPG clients; mirrors Soapbox's blend of paid social, retail activations, and creator activations.
- Tinuiti: Large independent digital marketing agency with deep retail media (Walmart Connect, Amazon Ads, Target Roundel) and influencer practices serving CPG brands; most direct overlap with Soapbox's integrated offering.
Emerging players
- Carro: Creator commerce platform enabling influencers to sell products and partner with brands; emerging adjacent model to Soapbox's paid creator-to-retail motion.
Broad incumbents
- Flywheel (Omnicom Commerce Group): Large retail media agency inside Omnicom that buys and optimizes Walmart Connect, Amazon Ads, and Target Roundel for major CPG advertisers; broader portfolio than Soapbox but directly comparable on RMN.
- GroupM Nexus: WPP's media investment group operating large-scale retail media and influencer practices for global CPG clients; competes for enterprise RFPs alongside Soapbox.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Soapbox Influence and Retail Media social profiles
Digital presenceSoapbox Influence and Retail Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soapbox Influence and Retail Media leadership team
Management profileNumber of profiles
Profiles5 records
Soapbox Influence and Retail Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Soapbox Influence and Retail Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soapbox Influence and Retail Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soapbox Influence and Retail Media
What does Soapbox Influence and Retail Media do?
Soapbox Influence and Retail Media is a full-service retail and e-commerce marketing agency that plans and manages advertising campaigns on retail media networks (Walmart Connect, Amazon Ads, Target Roundel), runs influencer marketing programs via a 20,000+ creator network, and provides e-commerce listing optimization, product photography, video, and creative services for CPG brands. Its offerings span the full shopper journey from awareness to conversion across digital and in-store retail channels.
Is Soapbox Influence and Retail Media a public or private company?
Soapbox Influence and Retail Media is a private company. It is classified as unknown and is currently operating.
When was Soapbox Influence and Retail Media founded?
Soapbox Influence and Retail Media was founded in 1990. It employs 11 to 50 people.
Where is Soapbox Influence and Retail Media based?
Soapbox Influence and Retail Media is headquartered in Bentonville, United States, in the North America region.
How does Soapbox Influence and Retail Media make money?
Five revenue lines are on record. Influencer Marketing Services are the primary driver. The others are retail Media Management, content Management, creative Services and insights & Analytics.
Who are Soapbox Influence and Retail Media's main competitors?
Direct peers on record are LTK, CreatorIQ, IZEA, Aspire (formerly AspireIQ), Acceleration Partners, The Kairos Agency and Tinuiti. Carro is listed as an emerging player. Broad incumbents are Flywheel (Omnicom Commerce Group) and GroupM Nexus.
Does Soapbox Influence and Retail Media have an API?
No public API is recorded for Soapbox Influence and Retail Media.
What industry is Soapbox Influence and Retail Media in?
Soapbox Influence and Retail Media's product category is Retail Media & Influencer Marketing Services. Its primary akta.pro industry code is BPAFACAD, Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.), with a secondary code of BPAFAAAG, Influencer & Creator Marketing. Its NAICS code is 54181 and its SIC code is 7311.