Soccerkinetics

What Soccerkinetics does

Soccerkinetics GmbH is a German neurocentric football-training company founded in 2018 and headquartered in the Neu-Ulm/Ulm area of Germany. It commercializes a proprietary methodology — the Soccerkinetics Formula — that combines football technique with cognitive, coordinative, and visual challenges, grounded in scientific principles including differential learning, dual-task training, Brain Gym, and neuroathletic training, and validated by a longitudinal study at the University of Augsburg. Its product portfolio spans a €299 digital training package containing 423+ exercise videos across six bonus packages, a recurring Masterclass subscription at €19/month or €190/year offering 160+ hours of library content and a WhatsApp community, a three-tier coach certification program (Guide, Coach, Expert) with continuing education points, an in-person football school with camps and training events, and proprietary physical products including a differential-learning ball set sold at €299.

The company operates a product-led, community-driven go-to-market anchored by free lead magnets (a 200+ page book, a free 7-day trial, a free webinar) feeding into one-time purchases and subscription upsells. Distribution is primarily direct-to-consumer digital via soccerkinetics.de with payment processing through Digistore24, supplemented by platform integration through Easy2Coach and a network of 100+ certified coaches, alongside affiliate and equipment partnerships with Adidas, A-Champs, Reswitch, ARTZT neuro, and Perform Better. Endorsements from Bundesliga and international players (Joshua Mees, Roberto Hilbert, Anja Mittag, Felix Uduokhai) and youth academies (SV Werder Bremen, FC Augsburg, SSV Jahn Regensburg) provide social proof, and media coverage in ZDF, Men's Health, Südwest Presse, Fußballtrainermagazin, and BDFL supports brand credibility. The company is founder-owned and bootstrapped, with no disclosed institutional funding.

Name

Soccerkinetics

Legal name

Soccerkinetics GmbH

Website

https://soccerkinetics.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Soccerkinetics is a German neurocentric football-training company (founded 2018, Neu-Ulm) that sells a proprietary training methodology through a digital training package, a recurring Masterclass subscription, three-tier coach certifications, and physical equipment to amateur and professional football coaches and players.

Ownership category

akta.pro rank

Product category

Football Training & Coaching Education

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Professional and Management Development Training (611430), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Media, Entertainment & Sports (EDABALAS), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Neurocentric football training
• Football coaching education
• Sports science methodology
• Football trainer certification
• Athletic performance training

Headquarters

HQ city

Neu-Ulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Training Package Sales: One-time purchase of the digital Soccerkinetics Training Package containing 423+ exercise videos and bonus materials for €299. Lifetime access with all future updates included at no additional cost.
2. Masterclass Subscription: Monthly subscription at €19/month or annual ticket at €190/year. Provides weekly 30-minute masterclass recordings, access to 160+ hours of recorded content, exclusive WhatsApp community, quarterly special calls with external experts, and 1 AI coach. Participants earn 1 continuing education point per month.
3. Trainer Certification Programs: Three-tier certification program: Guide (Level 1), Coach (Level 2 - 3-day in-person, minimum 10 participants), Expert (Level 6-month intensive program). Revenue from participant fees. Certification requires continuing education points to maintain active status.
4. Equipment & Merchandise Sales: Sale of proprietary Soccerkinetics Ballsack (10 different balls for differential learning, €299) and co-branded equipment sets with partner ARTZT neuro. Commission revenue from equipment partner discount codes.
5. Football Camps & Training Events: One-day and multi-day football camps and training events for youth (12+ years) and adults, with minimum participant thresholds per event.
6. Affiliate & Partner Revenue: Revenue through affiliate links for recommended equipment (coordination ladders, BlazePods, ROX Pro X, eye patches) and recommended literature via Amazon partner program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Soccerkinetics sells a proprietary neurocentric football training methodology that combines Technique, Cognition, Coordination, and Visual challenges into football drills. The core commercial offerings are a 423+ video digital Training Package (€299 one-time), a Masterclass subscription for coaches (€19/month or €190/year), a three-tier trainer certification program (Guide, Coach, Expert), physical equipment (Soccerkinetics Ballsack, €299), and in-person football camps and school sessions.

Differentiator

Problem solved

Functional benefit

Brands

• Soccerkinetics Fußballschule: Football school operated by Soccerkinetics offering training camps, experience days, and coaching services.
• Soccerkinetics Masterclass

Products and services

• Soccerkinetics Online-Trainingspaket (Training Package) Digital training package containing 423+ exercise videos covering passing, dribbling, shooting and juggling linked with cognitive, coordinative and visual challenges, plus six bonus packages (visual training, athleticism, neuro-mobility, coordination ladder, balance, goalkeeper training). Sold for a one-time €299 payment with lifetime access and all future updates included; includes 7-day free trial and 60-day money-back guarantee. Targeted at individual football coaches, players and parents.
• Soccerkinetics Masterclass Subscription Recurring subscription product (€19/month or €190/year) delivering weekly 30-minute masterclass recordings, access to 160+ hours of recorded content, an exclusive WhatsApp community, quarterly special calls with external experts, 1 AI coach, and 1 continuing-education point per month. Targeted at football coaches seeking ongoing professional development.
• Trainer Certification Program (Guide / Coach / Expert) Three-tier certification program for football coaches: Level 1 Guide (self-paced), Level 2 Coach (3-day in-person, minimum 10 participants), and Level 3 Expert (6-month intensive program). Certification requires continuing-education points to maintain active status. Targeted at football coaches seeking certified credentialing in the Soccerkinetics methodology.
• Soccerkinetics Ballsack Physical equipment kit containing 10 different footballs varying in size, weight and color to facilitate differential learning in motor-skill acquisition, plus a ball bag, e-book and 1-month Masterclass access. Sold for €299 with 60-day money-back guarantee and free shipping. Targeted at football players and coaches practicing Soccerkinetics methodology.
• Soccerkinetics Football School & Camps (Erlebnistage & Camps) One-day experience days and multi-day football camps for youth (12+ years) and adults, plus bespoke training requests delivered through the Soccerkinetics Football School in the Ulm/Ingolstadt region. Targeted at players, parents and clubs seeking in-person neurocentric training delivery.
• Soccerkinetics × ARTZT neuro Football Training Set

Quantifiable outcome

• Validated effectiveness: Players training 8 weeks with Soccerkinetics improved in ALL measured ball control tasks compared to control group (University of Augsburg longitudinal study by PD Dr. Claudia Augste)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AdidascoreTechnology or IntegrationAdidas is an official equipment partner of Soccerkinetics. Adidas logo appears on the Soccerkinetics website as an official equipment partner, indicating a co-marketing or equipment supply relationship.
• A-Champs (ROX Pro X)coreTechnology or IntegrationA-Champs is an official equipment partner. Soccerkinetics promotes ROX Pro X reaction lights with a 5% discount code (SOC5) for Soccerkinetics users. Includes test videos and direct purchase links via a-champs.com.
• ReswitchcoreTechnology or IntegrationReswitch is an official equipment partner providing cognitive training tools. Soccerkinetics offers a 10% discount code (soccerkinetics10) for Reswitch products. Test videos are produced and hosted by Soccerkinetics.
• ARTZT neurocoreStrategic or Co-development PartnerARTZT neuro co-developed a football training set with Soccerkinetics containing 2 trigger point massage balls, 4 vision sticks, 1 eye patch, 1 grid glasses, 1 Brock string, 8 mouth tapes, 1 Soccerkinetics book, and 1 mesh bag. Exclusive Soccerkinetics pricing and bundle offers are available through artzt.eu.
• Sport Klamser (Ulm)minorChannel Partner/ Reseller/ DistributorRegional ball supplier based in Ulm. Soccerkinetics emphasizes regional sourcing and quality values in partnership with Sport Klamser for ball equipment.
• teamstolz (Munderkingen)minorChannel Partner/ Reseller/ DistributorRegional fulfillment partner for the Soccerkinetics Ballsack. teamstolz handles packaging and delivery of physical products in partnership with Soccerkinetics.
• Perform Better (BlazePods)minorChannel Partner/ Reseller/ DistributorBlazePods (reaction light system) recommended with a 10% discount code (soccerkinetics10) for Soccerkinetics users. Products sold via perform-better.de.
• Digistore24coreChannel Partner/ Reseller/ DistributorDigistore24 is the third-party payment and fulfillment platform for Soccerkinetics digital products (Training Package, Ballsack). Handles payment processing and delivery of digital goods.
• SV Werder BremenminorGTM or Marketing PartnerSV Werder Bremen youth academy uses Soccerkinetics training methods. Listed as a notable club where Soccerkinetics is known/used.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spielverlagerung: German football tactics and analysis platform providing long-form coaching content (articles, video analysis, tactical breakdowns) targeted at coaches and serious football students. Highly comparable to Soccerkinetics in geographic/linguistic market (German-speaking), content depth, and coach-focused audience, though Spielverlagerung focuses on tactics rather than neurocentric training methodology.
• Soccer Awareness: Football coaching methodology platform created by Wayne Harrison, offering coaching courses, books, and structured training programs for grassroots and academy coaches. Directly comparable to Soccerkinetics in business model: methodology-rooted coaching education, books as lead magnets, paid digital courses, and certification-style progression.
• The Coaches' Voice: Premium content platform featuring long-form articles and video analysis from elite football coaches and managers, distributed to a global coaching audience. Comparable to Soccerkinetics as a coach-education content brand monetizing expertise and methodology through digital channels, though The Coaches' Voice is media-led rather than methodology-led.
• Coerver Coaching: Internationally recognized football coaching methodology founded by Wiel Coerver, offering certification programs, coaching education, and structured skill-development curricula. Directly comparable to Soccerkinetics as a branded football coaching methodology with multi-tier coach certification and a content/methodology ecosystem, though Coerver is far larger and globally established.
• Cruyff Institute: Football coaching education institute established in Johan Cruyff's name, offering certification programs, master's-level courses, and methodology training for football coaches. Comparable to Soccerkinetics as a methodology-anchored coaching education business with structured certifications and a content-driven brand, though positioned at higher education tier and global scale.

Broad incumbents

• Hudl: Dominant sports video analysis and performance platform used by football (and other sport) teams and academies globally for video review, training planning, and athlete development. Comparable as a football training-enablement technology provider for coaches and academies, but operates at vastly broader scale and across all major sports, not as a niche methodology specialist.
• Catapult Sports: Global leader in athlete performance monitoring technology (wearables, GPS tracking, load management) used by professional football clubs and federations. Comparable as an adjacent performance-optimization provider in the football ecosystem serving coaches and academies, though focused on objective performance data rather than training methodology.
• IMG Academy: Large multi-sport performance and education institution offering coaching, training, and athlete development across football and many other sports. Comparable as a sports training/coaching brand with structured methodology and content, but operates as a broad incumbent serving all major sports at significantly larger scale than Soccerkinetics' football-only focus.

Emerging players

• Veo Technologies: AI-powered football video capture and analysis platform enabling amateur and professional clubs to automatically record and analyze matches and training. Comparable as a technology-enabled football coaching/analysis tool targeting the same coach-and-academy customer segment, though focused on video/tactical analysis rather than physical-cognitive training methodology.

Regional players

• SAKAMOTO FOOTBALL: Football coaching methodology and training platform founded in Japan, offering coaching education, training content, and certification-style programs targeted primarily at Asian markets. Comparable to Soccerkinetics as a structured football coaching methodology business, though it serves a distinct regional market (Asia) and does not directly compete in Soccerkinetics' German heartland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Soccerkinetics
• LinkedInlinkedin.com/company/soccerkinetics-neurozentriertes-fussballtraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccerkinetics