What The Coaches Console does

The Coaches Console is a vertically-focused SaaS platform founded in 2004 by Melinda Cohan and Kate Steinbacher that provides an all-in-one business management system for individual and small-practice professional coaches. The product bundles website building, client portal, scheduling, CRM, invoicing, email marketing, shopping cart, and course delivery into a single web-based console, aimed specifically at coaches who lack technical resources and want to replace a stack of 6-8 separate tools. Its underlying technology is a cloud-hosted SaaS application with HTTPS, 256-bit encryption, daily backups, GDPR and CAN-SPAM compliance, and integrations to PayPal, Stripe, Authorize.net, QuickBooks, Google Calendar, Zoom, and LeadPages; 30+ coaching-specific templates (including ICF-formatted reports, Wheel of Life, and an 8-module sample course) are pre-loaded. Revenue comes primarily from two recurring subscription tiers ($197/month Core and $297/month Total), supplemented by affiliate commissions ($100 per referred customer, 25% on programs), the twice-yearly Coaching Business System group program, virtual assistant services via partner MIST, and content monetization through the 'Just Between Coaches' podcast and two founder-authored books. Distribution is pure self-serve product-led growth with a 5-day free trial, 30-day money-back guarantee, and inbound-driven demand from content marketing, organic search, and an affiliate network. The company operates from Montreal under legal entity 14003691 Canada Inc., serves customers in North America and Europe, has reportedly helped more than 50,000 coaches since inception with 11-50 employees, and was acquired by Mirasee in 2022, with Melinda Cohan stepping down as CEO and COO Bhoomi Pathak leading operations.

Name

The Coaches Console

Legal name

14003691 CANADA INC.

Website

https://coachesconsole.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coaches Console is a cloud-based SaaS platform founded in 2004 that provides professional coaches an all-in-one system for website building, scheduling, billing, email marketing, CRM, and course delivery, sold via self-serve $197-$297/month subscriptions. It serves individual and small-practice coaches primarily in North America and Europe, and has operated as part of Mirasee since 2022.

Ownership category

akta.pro rank

Product category

Coaching Business Management Software

NAICS

Professional and Management Development Training (611430), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Coaching software
• Client management software
• Coaching business platform
• Appointment scheduling software
• Online course platform

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Core Console System: Core tier subscription at $197/month providing coaching website, client management, scheduling, billing, and email marketing modules. Billed monthly or annually.
2. SaaS Subscription - Total Console System: Premium tier at $297/month including all Core features plus Shopping Cart and Course & Content Delivery modules. Targets coaches selling online courses and programs.
3. Affiliate Commission - Software Referrals: One-time $100 commission for each referred customer who purchases a membership (processed 3-4 months after signup to account for 30-day money-back guarantee period). Paid via PayPal.
4. Coaching Business System Program: Signature group coaching program teaching business building using the Coaches Console. Launches twice yearly with separate enrollment (not part of standard software subscription).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Coaches Console is a web-based, all-in-one SaaS platform that lets professional coaches run and automate their coaching businesses from a single login. It bundles a customizable coaching website, private client portal, CRM-style client management, online scheduling, billing and invoicing, email marketing, a shopping cart, and online course delivery with pre-built coaching templates. It is sold as a monthly subscription to individual coaches and small coaching practices.

Product overview

The Coaches Console is a unified coaching business platform offered in two subscription tiers: Core Console System ($197/month) providing essential website, client management, scheduling, billing, email marketing, and reporting; and Total Console System ($297/month) adding Shopping Cart and Courses & Content Delivery modules. The platform integrates all core business functions into one system including a professional coaching website builder, private client portal, 30+ coaching templates, and comprehensive reporting. Beyond the software, the company offers the Coaching Business System (CBS) and Rocket Fuel group coaching programs, the Just Between Coaches podcast, and two published books by founder Melinda Cohan. The company also provides MIST virtual assistant services through a partner. The platform emphasizes automation of marketing, enrollment, onboarding, and billing workflows for coaches.

Differentiator

Problem solved

Functional benefit

Brands

• MIST (Make It So Team): On-demand team of professionals who help coaches with projects and tasks related to their Coaches Console software.
• Coaching Business System (CBS)

Products and services

• The Coaches Console Platform Web-based SaaS platform for professional coaches that automates marketing, enrollment, onboarding, and billing. Provides a professional coaching website, private client portal, client management (CRM), online scheduling, billing and invoicing, email marketing, shopping cart, online course delivery, and reporting in a single integrated system. Sold as a monthly subscription with a 5-day free trial.
• Coaching Business System (CBS) Program Group coaching program teaching coaches how to use the Coaches Console system and build their coaching businesses. Operates as a separately enrolled, twice-yearly cohort with a result-based guarantee rather than the software's standard money-back guarantee.
• MIST (Make It So Team) Virtual assistant service providing done-for-you support with business tasks and Coaches Console software setup for coaches, delivered through external partner mist.rocks.
• The Confident Coach Book Book by Melinda Cohan on building a coaching business that feels professional and confident, attracting ideal clients and making a lasting impact. Sold as a separate publication that complements the Coaches Console platform.
• The Professional Coach Book Comprehensive guide by Melinda Cohan for coaches who want to elevate every aspect of their business, attract clients who resonate deeply, and build a practice reflecting their unique strengths and passion.

Quantifiable outcome

• Launch professional coaching website in 30 minutes or less
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• MiraseecoreStrategic or Co-development PartnerMirasee acquired The Coaches Console and operates it as part of their portfolio. Mirasee provides coaching business education and the Coaches Console provides the technology platform. The companies collaborate on integrated coaching and technology offerings for coaches.
• PayPalcoreTechnology or IntegrationPayment processor integrated into Coaches Console for processing client payments, course sales, and subscription billing. One of multiple supported merchant providers.
• StripecoreTechnology or IntegrationPayment processor supported by Coaches Console shopping cart and billing modules for accepting credit card payments from clients.
• Authorize.netcoreTechnology or IntegrationPayment gateway supported by Coaches Console for merchants requiring Authorize.net integration for payment processing.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paperbell: Coaching-specific practice management platform offering scheduling, contracts, invoicing, and client portals — the closest head-to-head competitor to The Coaches Console in the coaching vertical.
• Satori: All-in-one business platform purpose-built for professional coaches with scheduling, billing, courses, and CRM — directly competing for the same ICF-certified and life/business coach customer base.
• Simply.Coach: Coaching-specific platform serving executive and leadership coaches with session management, goal tracking, and client engagement — competing for the higher-end of Coaches Console's customer segment.
• Profi: All-in-one platform for coaches and consultants featuring scheduling, billing, courses, and CRM — directly comparable feature set targeting independent coaching practices.
• Practice (Practice.do): Coaching practice management software for individual and group coaches, with scheduling, billing, and client engagement workflows that overlap heavily with Coaches Console's core modules.

Broad incumbents

• Thinkific: Course platform with growing community and coaching features; competes for coaches using course delivery as a primary revenue stream.
• Podia: All-in-one platform for creators selling courses, memberships, and digital products — overlaps with Coaches Console's shopping cart and content delivery modules for coach-creators.
• Teachable: Established course creation and selling platform frequently compared to Coaches Console on its own blog; competes most directly for coaches monetizing through online courses and programs.
• Mighty Networks: Community and course platform used by coaches for group programs and cohort-based learning; competes for the group-coaching-program-provider segment of Coaches Console's customer base.
• Kajabi: Large all-in-one creator platform offering courses, marketing, websites, and now coaching features — a well-funded broader incumbent increasingly overlapping with Coaches Console's Total Console tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coaches Console