Social Profit GmbH

What Social Profit GmbH does

Social Profit GmbH is a Dresden-based B2B marketing services company founded in 2019 (HRB 41468, VAT DE343285348) by managing director Antony Rigone. It targets owner-managed industrial and technical SMEs in the DACH region (Germany, Austria, Switzerland) that lack dedicated sales, marketing, or HR teams, and addresses two intertwined pain points: new-customer pipelines overly reliant on referrals and bestandskunden, and persistent difficulty filling vacancies due to weak employer branding. The service portfolio comprises LinkedIn-based new customer acquisition, social media recruiting campaigns across Instagram, Facebook, and TikTok, employer-branding content, image videos, and recruiting videos, all delivered as managed services operated on the client's behalf.

The company's underlying technology is a proprietary process stack: a standardized LinkedIn outreach playbook targeting specific decision-maker personas (Geschäftsführer, Einkäufer, Produktionsleiter), an internal digital training platform used to onboard career changers, and proprietary internal software developed from 300+ customer engagements. There is no public mobile app, no public API, and no third-party integrations disclosed. The 9-person team is functionally specialized across sales psychology, client consulting, client services, IT and automation, and in-house video/photography.

Commercially, Social Profit runs a sales-led, inside-sales motion: free first consultation, needs analysis, personalized proposal, and bespoke quote-based multi-year contracts with a fixed account-manager model. Pricing is non-public, multi-year, and per-engagement. The firm is bootstrapped, profitable every year since founding, and reports 300+ cumulative customer projects across the DACH region, including named engagements with VPD GmbH, Mundinger Engineering GmbH, Denz Fertigungs-GmbH, Plusprint GmbH, EMAG AG, Leichtbau-Zentrum Sachsen GmbH, EXANTUM Advisory AG, and Viconex GmbH.

Name

Social Profit GmbH

Legal name

Social Profit GmbH

Website

https://socialprofit.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Profit GmbH is a Dresden-based B2B marketing firm running LinkedIn-based customer acquisition and social media recruiting campaigns for industrial and technical SMEs across the DACH region. It operates as a bootstrapped, profitable managed-services provider founded in 2019.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Paid Social Advertising (BPAFACAB), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• B2B lead generation
• LinkedIn marketing services
• Social media recruiting
• Employer branding services
• Industrial sales consulting

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Neukundengewinnung (New Customer Acquisition): B2B LinkedIn-based lead generation and sales process development services for industrial and technical SMEs. Includes LinkedIn presence building, direct outreach to decision-makers, and sales process implementation. Revenue generated through project-based consulting and ongoing service contracts.
2. Mitarbeitergewinnung (Employee Recruitment): Social media recruiting services including targeted campaigns on Instagram, Facebook, TikTok, employer branding content, and recruiting videos. The company handles the complete recruitment process operationally, generating qualified leads and bookings directly into the client's calendar.
3. Social Media Content & Image Videos: Production of professional image videos, recruiting videos, and social media content for B2B companies. Content is used across websites, LinkedIn, recruitment processes, and employee recruitment campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Social Profit GmbH delivers managed B2B marketing services for industrial and technical SMEs in the DACH region, combining LinkedIn-based new customer acquisition with social media recruiting and employer branding. The company operationally executes the entire acquisition and recruitment process on behalf of clients, supported by professional content creation including image videos, recruiting videos, and social media posts that build visibility and trust.

Product overview

Social Profit GmbH is a B2B marketing services company offering a unified portfolio of LinkedIn-based customer acquisition and social media recruiting services for industrial and technical companies. The core offering combines direct LinkedIn outreach for new customer acquisition with social media recruiting campaigns, supported by professional content production (image videos, recruiting videos, social media content). All services are delivered as managed services where the company operates processes on behalf of clients, with optional internal training offerings for companies seeking more independent solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedIn-basierte Neukundengewinnung (LinkedIn-Based New Customer Acquisition) Managed service that systematically generates new B2B customers for industrial and technical SMEs by directly contacting decision-makers (Geschäftsführer, Einkäufer, Produktionsleiter) on LinkedIn, building the client's LinkedIn presence, and implementing a proven sales strategy without requiring the client to run sales themselves.
• Social Media Content (for new customer acquisition) Professional content creation that makes the client's products, processes, and services visible and understandable to B2B decision-makers, building trust and supporting the LinkedIn-based new customer acquisition motion.
• Imagevideo-Produktion (Image Video Production) Production of professional image videos that showcase the client's company culture, team, and work environment to build trust with potential customers and candidates before first contact.
• Social Media Recruiting Managed recruiting service running targeted campaigns on Instagram, Facebook, and TikTok that reach both active job seekers and switch-ready passive candidates directly on their smartphones, including mobile-optimized application flows, with qualified applications booked into the client's calendar.
• Social Media Content für Mitarbeitergewinnung (Employer Branding Content) Employer-branding social media content that differentiates client companies in the competitive talent market through authentic, creative posts to attract qualified candidates.
• Recruiting-Videos (Recruiting Video Production) Production of recruitment image videos that show company culture and work atmosphere to emotionally engage candidates and build trust before the first application interaction.

Quantifiable outcome

• VPD GmbH gained 3 new customers within short timeframe through LinkedIn strategy
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jane's MagazinminorOthersJane's Magazin published an article featuring Social Profit GmbH as an employer, discussing why they hire new employees and what advantages await employees.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Haufe Group: German B2B media and services company offering content, training, HR/compliance software, and marketing services. Comparable as an adjacent B2B ecosystem player in the German Mittelstand market; not a direct competitor but serves overlapping industrial SME clients with complementary HR and employer-branding content offerings.
• LinkedIn (Microsoft): The professional network whose organic reach, Sales Navigator, and advertising products underpin essentially all of Social Profit's core service. Comparable as the enabling platform/ecosystem participant — not a direct competitor, but the most important external dependency and the de facto infrastructure on which the firm's value proposition is built.

Broad incumbents

• Jung von Matt: Hamburg-based leading German creative agency with growing digital, social, and employer-branding offerings. Comparable as a broad incumbent in the same marketing services category, though it serves much larger brand clients and operates a fundamentally different (campaign-led, agency-of-record) model than Social Profit's niche outbound system.
• denkwerk GmbH: Cologne-based independent digital agency offering strategy, content, social media, and digital performance services for B2B clients. Comparable as a mid-to-large German digital incumbent in the same broad service category as Social Profit, but with broader industry exposure and larger-scale campaign delivery.
• HubSpot: Global CRM and marketing automation platform widely used by German SMEs for inbound lead generation, email marketing, and social publishing. Comparable as a broader incumbent whose software competes with parts of Social Profit's managed-service stack, even though Social Profit's model is services-led rather than platform-led.
• Scholz & Friends Group: One of Germany's largest independent creative agency groups, with strong B2B and employer branding capabilities. Comparable as a broad incumbent operating in the same advertising/marketing services space as Social Profit but with full-service scale, traditional creative-agency heritage, and a much larger client roster.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, with deep B2B and digital capabilities. Comparable as a broad incumbent providing integrated marketing, content, and digital performance services — competing for the same client wallet on larger, more complex engagements than Social Profit's industrial SME focus.
• nexum AG: Cologne-based full-service digital agency offering strategy, content, social media, employer branding, and digital marketing for B2B clients. Comparable to Social Profit because it covers the same broad workflow (social content, employer branding, lead generation) but at significantly larger scale and with a wider portfolio beyond the industrial Mittelstand.
• Ströer SE & Co. KGaA: German digital media and out-of-home advertising giant with a substantial digital marketing services arm. Comparable as a broad incumbent operating in paid social, content, and performance marketing — overlapping with Social Profit's paid LinkedIn/social campaigns but at vastly larger scale and across all verticals.

Direct peers

• etribes GmbH: Germany-based digital agency specializing in social media marketing, employer branding, and content production for B2B clients. Closely comparable to Social Profit because it offers both social-media-led customer acquisition and employer/recruiting content for SMEs, targeting a similar mid-market segment with managed-service delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@socialprofitgmbh
• LinkedInlinkedin.com/company/social-profit-gmbh
• Instagraminstagram.com/social.profit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Profit GmbH