ONG Social Skate

What ONG Social Skate does

ONG Social Skate (legal name Associação Social Skate) is a Brazilian nonprofit social organization founded in 2011 in the Calmon Viana neighborhood of Poá, São Paulo, by former competitive skateboarder Sandro Soares (Testinha) and co-founder Leila. It delivers free skateboarding instruction, sports activities, cultural programming, and dance therapy to children and adolescents aged 6–17 from socioeconomically vulnerable backgrounds enrolled in the public school network. Its portfolio includes the flagship Manobra do Bem project (with multiple funded editions, most recently Manobra do Bem III in late 2023), Skate nas Escolas (school-based delivery, now expanding into Bertioga), Movimente-se (dance therapy for women), and the annual Bloco de Carnaval. All programs, equipment, and snacks are provided free of charge to participants.

The organization operates with a lean team of roughly seven staff — including three physical educators, one social worker, and a dance coordinator — at a two-court facility (one covered, one open-air) on Rua Rosa, 439 in Calmon Viana. It serves approximately 150 children and adolescents per year across eight municipal schools in the Poá region, with around 30 young people attending the facility daily. The organization does not develop or deploy proprietary technology; its 'platform' is the physical skate court infrastructure combined with staff-led programming and community referrals.

The business model is a nonprofit funding stack: primary revenue comes from Brazilian tax-incentive sponsorship laws — the São Paulo state Lei Paulista de Incentivo ao Esporte (decree 55.636/2010) and the federal Lei Federal de Incentivo ao Esporte — supplemented by FUMCAD allocations, the Nota Fiscal Paulista donation program, and cash plus in-kind corporate sponsorships from brands including Nike, Centauro, Marisa, New Era, EDP/Instituto EDP, Omni, Instituto Neoenergia, Vai Voando, and Fonseca Projetos. Individual donations are accepted via PIX, bank transfer, and QR code. Go-to-market is community-led: enrollment is via direct registration, school referrals, and word-of-mouth in Calmon Viana and surrounding areas, with marketing supported by social media (Instagram, Facebook, YouTube, Twitter) and earned media from local government and press coverage.

Name

ONG Social Skate

Legal name

Associação Social Skate

Website

https://socialskate.org.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ONG Social Skate (Associação Social Skate) is a Poá, São Paulo–based nonprofit founded in 2011 that delivers free skateboarding instruction, sports, and social programs to children and adolescents aged 6–17 in social vulnerability, funded through Brazilian sports incentive laws and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Social Development Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Youth sports programs
• Social skateboarding
• Community youth development
• Nonprofit sports education
• School dropout prevention

Headquarters

HQ city

Poá

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lei Paulista de Incentivo ao Esporte: The organization receives funding through the State of São Paulo's sports incentive law (Lei Paulista de Incentivo ao Esporte, decree 55.636/2010), which enables private companies to sponsor approved nonprofit sports projects. This is the primary recurring revenue stream supporting operations, staff salaries, equipment, and facility maintenance.
2. Lei Federal de Incentivo ao Esporte: Federal-level sports incentive law funding, in addition to the state-level program, supporting the Manobra do Bem III project and other programs.
3. Corporate Sponsorship & Donations: The organization receives cash and in-kind donations from corporate partners (Nike, Centauro, Marisa, New Era, EDP, Fonseca Projetos, Omni, Instituto Neoenergia, Vai Voando) and individual donors. Donations are facilitated via PIX, bank transfer, and QR code. In-kind donations include equipment such as skateboards, helmets, and safety gear.
4. Nota Fiscal Paulista Donation Program: Donors can contribute through the Nota Fiscal Paulista program, directing tax receipts to the organization.
5. FUMCAD (Fundo Municipal da Criança e do Adolescente): Municipal fund for children and adolescents through which individuals and companies can direct resources to approved social projects run by the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ONG Social Skate delivers free skateboarding instruction, sports activities, and complementary social, cultural, and educational programs to children and adolescents aged 6–17 from public schools in Calmon Viana, Poá, São Paulo. Core programs include the flagship Manobra do Bem project, school-based Skate nas Escolas outreach, therapeutic dance (Movimente-se), combined skate-and-education programming, and the annual Bloco de Carnaval cultural event. All equipment, instruction, and snacks are provided at no cost to participants.

Product overview

ONG Social Skate is a non-profit social organization (Associação Social Skate) founded in 2011 by skateboarder Sandro Soares (Testinha) in Calmon Viana, Poá, São Paulo. The organization offers a portfolio of free social programs centered on skateboarding and community development. Its core program is Manobra do Bem (now in its sixth edition), providing free skate lessons and sports activities for children and adolescents aged 6-17 from public schools. Supplementary programs include Skate nas Escolas (school-based skate introduction), Movimente-se (therapeutic dance for women), and Skate É Bom, Com Educação É Ótimo (combined skate and education). Cultural programming such as the Bloco de Carnaval extends access to Brazilian popular culture. All programs are offered at no cost, with funding from Lei Paulista de Incentivo ao Esporte, Lei Federal de Incentivo ao Esporte, and FUMCAD, supplemented by corporate partnerships with Nike, Centauro, EDP, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Manobra do Bem: The organization's flagship social project providing free skateboarding lessons and educational activities to children and adolescents in social vulnerability.
• Skate nas Escolas
• Movimente-se

Products and services

• Manobra do Bem Flagship social project of ONG Social Skate offering free skate lessons and sports activities to children and adolescents aged 6–17 in social vulnerability, enrolled in the public school network. The program provides skate instruction, safety equipment (skateboards, helmets, knee and elbow pads), and snacks at no cost, and is funded through the Lei Paulista de Incentivo ao Esporte.
• Skate nas Escolas School-based skate introduction program that brings skate activities and demonstrations directly to municipal schools, using skateboarding as an engagement tool to combat school dropout and improve attendance among public school students.
• Movimente-se Therapeutic dance project coordinated by Professor Flávio, held on Tuesdays and Thursdays at 8:30 AM, using dance as an instrument for self-acceptance, inclusion, and improved self-esteem among women in the community. The group performs at external events for breast cancer awareness and violence prevention.
• Skate É Bom, Com Educação É Ótimo Combined skate-and-education program that integrates sports practice with educational activities for children and adolescents, reinforcing learning through sports engagement.
• Bloco de Carnaval Annual carnival street parade block that brings Brazilian popular culture and carnival festivities to the community, providing free cultural access to children and families who cannot attend traditional carnival venues.

Quantifiable outcome

• 150 children and adolescents served annually across eight schools in the Poá region
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• NikecoreGTM or Marketing Partner · 1 January 2023Nike provides product and marketing support to the organization. Children from the NGO have been invited to attend professional skate events (such as SLS/Street League Skateboarding in Brazil) with Nike's backing. Nike's logo appears prominently on the organization's partners page.
• CentaurocoreGTM or Marketing PartnerCentauro, a major Brazilian sporting goods retailer, is listed as a partner supporter of the organization.
• MarisaminorGTM or Marketing PartnerMarisa, a Brazilian fashion retailer, is listed as a partner supporter of the NGO.
• New EraminorGTM or Marketing PartnerNew Era, a headwear brand, is listed as a partner supporter of the organization.
• EDP / Instituto EDPcoreGTM or Marketing PartnerEDP, a major energy company, provides funding through the Lei Paulista de Incentivo ao Esporte. The Instituto EDP (EDP's social institute) conducts regular visits to the organization, engaging with children and exploring professional areas. EDP and the NGO jointly maintain a community educational garden under energy transmission towers that has been running for 4 years, promoting environmental preservation.
• Fonseca ProjetoscoreStrategic or Co-development PartnerFonseca Projetos is described as a core partner that assists the organization in developing goals and objectives for its social projects, helping to plan and execute the Manobra do Bem programs.
• OmniminorGTM or Marketing PartnerOmni is listed as a partner supporter of the organization.
• Instituto NeoenergiacoreGTM or Marketing PartnerInstituto Neoenergia, the social arm of Neoenergia (energy company), is a partner supporting the organization, appearing alongside EDP on the partners page.
• Vai VoandominorGTM or Marketing PartnerVai Voando is listed as a partner supporter of the NGO.
• TBSportscoreGTM or Marketing PartnerTBSports, with Nike's support, invited NGO children to attend and watch professional SLS (Street League Skateboarding) Brazil training sessions. Professional skaters Rayssa Leal and Felipe Mota visited the NGO for a signing session. This partnership exposes youth to high-level skateboarding and motivates participants.
• Coletivo Blend InspireminorStrategic or Co-development PartnerColetivo Blend Inspire connected the NGO with Nestlé's 'Crianças mais Saudáveis' program, resulting in the donation and installation of a playground for the community. The collective acts as a connector/broker bringing corporate social programs to the organization.
• Nestlé / Crianças mais SaudáveisminorGTM or Marketing PartnerNestlé's 'Crianças mais Saudáveis' (Healthier Children) program, facilitated by Coletivo Blend Inspire, donated a playground to the NGO and the surrounding Calmon Viana community. The NGO maintains the space through regular cleaning and maintenance.
• Lei Paulista de Incentivo ao Esporte (São Paulo State Sports Incentive Law)coreOthersThis state law enables private companies to sponsor approved nonprofit sports projects. The NGO's Manobra do Bem projects are funded through this mechanism. The law (decree 55.636/2010) covers educational, sporting, social-sporting, participatory, management, development, and infrastructure areas.
• Lei Federal de Incentivo ao Esporte (Federal Sports Incentive Law)coreOthersFederal-level sports incentive law channelling private sponsorship to nonprofit sports projects run by the organization.
• FUMCAD (Fundo Municipal da Criança e do Adolescente)coreOthersThe Municipal Fund for Children and Adolescents is a public fund through which individuals and companies direct resources to approved social projects run by the NGO, serving as an additional funding mechanism alongside the sports incentive laws.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skate Like a Girl: Nonprofit organization focused on empowering women, trans, and gender-nonconforming youth through skateboarding, with chapters across U.S. cities. Comparable as a community-driven skate nonprofit serving youth, with similar programs combining free instruction, equipment provision, and community events.
• The Skatepark Project: Founded by Tony Hawk, this nonprofit funds public skateparks in underserved U.S. communities and supports youth programming around those facilities. Highly comparable in using skateboarding infrastructure to create safe recreational space and opportunity for low-income youth.
• Skateistan: International nonprofit using skateboarding and education as a vehicle for youth empowerment in Afghanistan, Cambodia, South Africa, and Jordan. Directly comparable mission: combine skate instruction with education and social development for under-resourced children, with multi-country programming and a similar nonprofit funding model relying on corporate and institutional partners.
• Make Life Skate Life: Nonprofit that builds skateparks and runs skate programs in underserved communities across multiple countries (including Latin America). Comparable in mission (skate as social development tool), operating model (free instruction, community-led), and reliance on corporate sponsorship and grant funding.
• Stoked Mentoring: U.S.-based nonprofit that uses action sports (skateboarding, snowboarding, surfing) to mentor underserved youth, combining instruction with life-skills coaching and college/career readiness. Closely mirrors ONG Social Skate's mix of free skate instruction, mentorship, and structured programming for at-risk youth.
• Homies Empowerment: San Francisco-based nonprofit using skateboarding and creative arts for youth leadership and violence prevention in communities of color. Comparable mission, target population (vulnerable youth), and structured program mix blending skate instruction with mentorship.

Regional players

• Instituto Reação: Brazilian nonprofit founded by Olympic medalist Flávio Canto that uses judo and education to transform the lives of at-risk youth in Rio de Janeiro and other states. Directly comparable model: Olympic-athlete-founded, sport-based youth development, free instruction, partnership with public schools, and corporate/incentive-law funding, but in a different sport and region.
• Fundação Gol de Letra: Brazilian sport-for-social-inclusion nonprofit co-founded by former soccer players Raí and Vampeta, serving children and adolescents in São Paulo and Rio. Similar sport-as-development nonprofit structure with corporate funding, public-school integration, and free programming for vulnerable youth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/testinha
• YouTubeyoutube.com/channel/UCUrPpW3petxqbWK1SnCZ8Hg
• Facebookfacebook.com/ongsocialskate
• Instagraminstagram.com/ongsocialskate
• LinkedInlinkedin.com/company/ong-social-skate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ONG Social Skate