Omni
Omni Analytics operates a cloud-native AI analytics platform built on a proprietary semantic layer, providing governed BI, embedded/white-label analytics, and an agentic AI assistant (Blobby) for data, business, and product teams across media, retail, SaaS, fintech, and AI-native companies.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Omni does
Omni Analytics, Inc. is a San Francisco-based software company that operates a cloud-native AI analytics platform built around a proprietary semantic layer. The semantic layer defines metrics, dimensions, relationships, and business logic in a single shared model, enabling governed self-service BI, embedded/white-label analytics inside customer products, and an agentic AI system (named Blobby) that plans multi-step analyses, executes semantic queries, and produces AI-driven summaries, dashboards, and chat answers. The platform integrates natively with Snowflake, Databricks, BigQuery, Redshift, Postgres, MySQL, ClickHouse, Trino, MS SQL, MotherDuck, and dbt, and exposes its capabilities to external AI tools via a Model Context Protocol (MCP) server with connectors for Claude, ChatGPT, and Cursor.
Omni's product surface spans a full analytics UI (dashboards, spreadsheets, point-and-click exploration, SQL IDE), AI-native features (AI Hub with observability and AI Evals, Modeling Agent for authoring semantic models, Agent Skills for repeatable workflows, AI-powered Dashboard Builder), and embedded analytics (SSO embedding, APIs, white-label distribution). It is monetized primarily through quote-based enterprise SaaS subscriptions with annual billing, complemented by embedded/white-label revenue tied to customer end-user counts (e.g., BambooHR's Elite tier reaching 100,000+ users) and professional services delivered with implementation partners such as phData. GTM combines a self-serve free trial for product-led evaluation with enterprise field sales, channel partners, and deep co-marketing with Snowflake and Databricks.
The company serves data teams, business users, and product teams across verticals including media and publishing (Condé Nast, BuzzFeed), retail (Guitar Center, Caraway), HR and SaaS (BambooHR, Workramp, Brevo, Ordermentum), financial services (Mercury, SWBC, Standard Metrics), and AI-native firms (Perplexity, Synthesia, Heidi, Cribl). As of April 2026, Omni had raised a $120M Series C at a $1.5B valuation led by ICONIQ, was the first BI company in the Databricks Ventures portfolio, and held Snowflake Premier Technology Partner status; the company was founded around 2022 and is led by co-founders Colin Zima and Jamie Davidson.
Omni firmographics
Firmographics- Name
- Omni
- Legal name
- Omni Analytics, Inc.
- Website
- https://omni.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Omni Analytics operates a cloud-native AI analytics platform built on a proprietary semantic layer, providing governed BI, embedded/white-label analytics, and an agentic AI assistant (Blobby) for data, business, and product teams across media, retail, SaaS, fintech, and AI-native companies.
- Ownership category
- akta.pro rank
Omni industry classification
Industry- Product category
- AI-powered business intelligence and embedded analytics platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)
Keywords
Where Omni is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Omni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (SaaS): Recurring SaaS subscription for the Omni Analytics platform, with quote-based enterprise pricing; supports land-and-expand via embedded analytics (e.g., BambooHR Elite tier reaching 100K+ users).
- Embedded / White-Label Analytics: Revenue from customers embedding Omni's analytics in their own products via APIs, SSO embedding, and the MCP server; enables tiered product packaging (e.g., BambooHR Elite analytics tier).
- Professional Services / Partner Enablement: Implementation, migration, and customization services delivered in partnership with consulting partners like phData; included as part of enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free trial available for self-serve evaluation |
| Subscription | Annual | Enterprise — quote-based, custom pricing |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
Omni product offering
Product offeringCore offering
Omni Analytics is a cloud-native AI analytics platform that combines a built-in semantic layer with agentic AI to deliver governed self-service analytics, AI chat, dashboards, spreadsheets, and SQL on live warehouse data. It enables customers to define metrics and business logic once, query data through natural language or AI agents, and ship branded, embedded analytics inside their own products via SSO embedding, REST APIs, and an MCP server for third-party AI tools.
Product overview
Omni Analytics offers a unified AI-powered analytics platform. Specific product, feature, launch, AI capability, certification, favicon, and logo details were not supported by resolvable source IDs in the provided input and have been omitted.
Differentiator
Problem solved
Functional benefit
Brands
- Blobby: Omni's AI agent / AI assistant embedded in the Omni platform, used for AI chat, AI-powered summaries, Dashboard Builder, and Modeling Agent interactions.
- Explo
Products and services
- Omni Analytics Platform Cloud-native AI analytics platform that combines a built-in semantic layer, agentic AI (Blobby), AI-powered dashboards, spreadsheets, point-and-click exploration, and SQL on governed warehouse data. Sold to enterprise and mid-market data teams as a SaaS subscription with quote-based pricing.
- Embedded Analytics (White-Label) White-label Omni product offering that lets SaaS companies ship branded analytics and AI inside their own applications via SSO embedding, REST APIs, and the MCP server. Sold as a distinct tier/contract (e.g., BambooHR Elite analytics reaching 100,000+ users).
- Explo (Customer-Facing Analytics) Acquired embedded customer-facing analytics and dashboarding product, retained as a transition brand under Omni following the October 2025 acquisition. Sold to SaaS companies needing fast-to-launch in-product dashboards.
Quantifiable outcome
- Synthesia: went from vendor selection to board reporting in under 3 months; hundreds of weekly active users
- +9 more outcomes
Companies that use Omni
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles5 records
Omni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature11 records
Omni partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- ExplocoreAcquired by Omni in October 2025 to accelerate growth. Explo Transition page on Omni site suggests integration into the broader platform.
- DatabricksflagshipStrategic technology and GTM partner. Bi-directional integration with Unity Catalog Metric Views (each metric view syncs into Omni as a Topic), use of Databricks Genie as Omni's model provider, and launch partnership for Agent Bricks. Joint customers include BambooHR, Heidi AI, and Condé Nast. Omni won the 2026 Databricks ISV Emerging Partner of the Year.
- SnowflakeflagshipSnowflake Premier Technology Partner with deep native integrations. Joint work on Snowflake Semantic Views (bi-directional sync with Omni Topics via the omni-to-snowflake-semantic-view skill), Snowflake Cortex Code skill bundle, CoCo Accelerated Badge, and Modern Marketing Data Stack designation. Shared customers include Guitar Center, SWBC, Caraway, Cribl, Synthesia, and Feeld.
- Lambert Billet (former Looker CRO)coreFormer Looker CRO joined Omni's board in March 2024 alongside the $20M additional funding round from Theory Ventures.
- Amazon Web Services (AWS Bedrock)coreOmni uses AWS Bedrock-hosted Claude models for most AI tasks. AWS infrastructure underpins the platform's AI inference layer.
- Anthropic (Claude)coreClaude is Omni's primary LLM for AI features. Omni has a Claude connector and Claude Skills available to extend functionality, plus embed skill for Claude.
- dbt LabscoreBi-directional dbt integration that surfaces dbt model changes in Omni, pulls dbt context into Omni, and supports authoring dbt models from Omni model definitions. Cribl is a joint reference customer.
- phDatacoreImplementation and consulting partner that delivered Omni migrations and rollouts for joint customers including Guitar Center and SWBC.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Omni competitors and assessment
Company assessmentDirect peers
- Sigma Computing: Cloud-native BI platform built directly on Snowflake/Databricks with a spreadsheet-style UI. Closest direct competitor to Omni in the modern AI-enabled BI category, also targeting semantic-layer-led analytics for business teams.
- ThoughtSpot: AI-driven analytics platform with natural-language search, embedded analytics, and a SaaS/agentic-AI product roadmap. Targets the same enterprise data teams and business users with AI-first analytics, including Snowflake/Databricks-native deployments.
- Mode Analytics: BI and data science platform with SQL/notebook workflows and AI features, serving enterprise analytics teams. Overlaps directly with Omni's data-team persona and semantic-model-driven approach.
- Sisense: Embedded analytics platform focused on customer-facing BI and white-label experiences — directly comparable to Omni's BambooHR/Standard Metrics-style embedded/OEM motion.
- GoodData: Embedded analytics and semantic-layer platform with composable APIs, frequently compared head-to-head with Omni's white-label, semantic-first positioning for SaaS companies shipping analytics inside their products.
Emerging players
- Hex: AI-powered analytics notebook blending SQL, Python, and no-code with AI cells. Competes for the same data-analytics-engineer persona and increasingly for the AI-on-governed-data workflow that Omni's Blobby/Modeling Agent targets.
Broad incumbents
- Tableau (Salesforce): The dominant legacy BI incumbent and the company Omni most frequently displaces (e.g., Guitar Center's full Tableau shutdown in <6 months). Operates broadly across analytics with deep Salesforce distribution.
- Looker (Google Cloud): Google Cloud's BI platform and another frequent displacement target (BuzzFeed, 8-year Looker estate migrated in <3 months). Bundled into the Google Cloud data stack with massive distribution.
- Microsoft Power BI: The largest BI franchise by seats, bundled into Microsoft 365 E5/Fabric. Sets a low price floor that compresses Omni's pricing in any Microsoft-shop deal and shapes enterprise BI RFPs.
- Domo: Cloud BI and analytics platform with embedded analytics and AI features, targeting similar enterprise and business-user segments. Public-company incumbent with broad marketing-tech and retail deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Omni social profiles
Digital presenceOmni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omni leadership team
Management profileNumber of profiles
Profiles4 records
Omni subsidiaries and ownership
Company hierarchySubsidiaries1 record
Omni funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omni
What does Omni do?
Omni Analytics is a cloud-native AI analytics platform that combines a built-in semantic layer with agentic AI to deliver governed self-service analytics, AI chat, dashboards, spreadsheets, and SQL on live warehouse data. It enables customers to define metrics and business logic once, query data through natural language or AI agents, and ship branded, embedded analytics inside their own products via SSO embedding, REST APIs, and an MCP server for third-party AI tools.
Is Omni a public or private company?
Omni is a private company. It is classified as venture growth investor backed and is currently operating.
When was Omni founded?
Omni was founded in 2022. It employs 101 to 250 people.
Where is Omni based?
Omni is headquartered in San Francisco, United States, in the North America region.
How does Omni make money?
Three revenue lines are on record. Subscription (SaaS) is the primary driver. The others are embedded / White-Label Analytics and professional Services / Partner Enablement.
Who are Omni's main competitors?
Direct peers on record are Sigma Computing, ThoughtSpot, Mode Analytics, Sisense and GoodData. Hex is listed as an emerging player. Broad incumbents are Tableau (Salesforce), Looker (Google Cloud), Microsoft Power BI and Domo.
Does Omni have an API?
Yes. Omni offers a REST API that allows external management of Omni resources, and supports an MCP (Model Context Protocol) server for integration with external AI tools such as Claude and Cursor. Developer documentation is at docs.omni.co/api.
What industry is Omni in?
Omni's product category is AI-powered business intelligence and embedded analytics platform. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDAEAGAD, Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP). Its NAICS code is 5132 and its SIC code is 7370.