SocietyA
societyA is a Singapore-based direct-to-consumer retailer curating designer women's fashion from 40+ Asian and international brands, sold through a global e-commerce storefront and a flagship store at Takashimaya Shopping Centre, Orchard Road.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SocietyA does
societyA is a Singapore-headquartered direct-to-consumer fashion retailer that curates and sells designer clothing and accessories for women. Operating under the legal entity House of 28 Pte Ltd (succeeding the earlier KF Channel (S) Pte Ltd), the company combines a global e-commerce storefront at society-a.com with a single physical flagship at Takashimaya Shopping Centre, Ngee Ann City on Orchard Road. The platform carries clothing and accessories from over 40 designer brands with a distinctive Asia-leaning editorial mix (Korean labels such as LIE, PH5, Mardi Mercredi, Rokh, SSIL, PabePabe; Chinese YVMIN; Indonesian Peggy Hartanto and Magali Pascal; Japanese Toga Archives) alongside international names including Coperni, Altuzarra, Rejina Pyo, Stine Goya, Retrofête, and Jacquemus Eyewear.
The underlying technology is a conventional Magento-based e-commerce platform layered with WordPress CMS for content, supporting six currencies (SGD, USD, EUR, GBP, HKD, AUD) and international shipping with a SGD $900 minimum for free standard delivery. societyA monetizes through one-time transactional purchases at unit prices ranging from approximately USD $100 to over USD $1,000, with no subscription layer. Commercial levers include a rewards program offering a 15% first-order discount, digital gift cards, and a pre-order service for limited-edition pieces. Customer acquisition is driven by organic social channels (Instagram, Facebook, YouTube) and an email newsletter.
societyA serves a single primary customer segment — fashion-conscious women seeking curated designer fashion with craftsmanship and individuality — through a horizontal segmentation approach. The company appears to be independently operated with no disclosed institutional funding, a headcount of 6, and no reported revenue, M&A, or leadership-change events in the available record. The operating posture is consistent with a lean, owner-managed boutique retailer rather than a venture-backed scale business.
SocietyA firmographics
Firmographics- Name
- SocietyA
- Legal name
- House of 28 Pte Ltd
- Website
- https://society-a.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- societyA is a Singapore-based direct-to-consumer retailer curating designer women's fashion from 40+ Asian and international brands, sold through a global e-commerce storefront and a flagship store at Takashimaya Shopping Centre, Orchard Road.
- Ownership category
- akta.pro rank
SocietyA industry classification
Industry- Product category
- Designer Fashion Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Accessories DTC (CRAFACAG)
Keywords
Where SocietyA is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
SocietyA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of curated designer fashion items including clothing and accessories from Asian and international designers. Revenue generated through one-time transaction-based purchases at retail price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SocietyA product offering
Product offeringCore offering
SocietyA is a Singapore-based curated designer fashion e-commerce platform that sells women's clothing and accessories from over 40 Asian and international designer brands directly to consumers. The company operates as House of 28 Pte Ltd (formerly KF Channel (S) Pte Ltd) and serves customers through both its online storefront and a physical boutique at Takashimaya Shopping Centre in Singapore, with international shipping available on qualifying orders.
Product overview
societyA is an online fashion e-commerce platform that curates and sells designer fashion for women. The platform offers a comprehensive portfolio including women's clothing (dresses, outerwear, tops, skirts, trousers, jumpsuits, shorts, t-shirts) and women's accessories (bags, belts, bracelets, caps, earrings, necklaces, sunglasses, hair accessories). The company partners with over 40 international and Asian designer brands including YVMIN, LIE, Mardi Mercredi, PH5, Mark Gong, Rejina Pyo, Retrofête, Jacquemus Eyewear, SSIL, Magali Pascal, PabePabe, Peggy Hartanto, Stine Goya, Rokh, Simkhai, and Toga Archives. The platform provides additional services including a rewards program offering 15% first-order discounts, gift cards, and pre-order options for limited edition pieces. societyA operates both online and through a physical retail location in Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- SocietyA Online Designer Fashion Store Online store offering women's clothing and accessories from over 40 Asian and international designer brands, with international shipping available (free on orders over SGD $900). Built on Magento with WordPress CMS. Aimed at fashion-conscious individual consumers seeking curated designer labels.
- SocietyA Boutique at Takashimaya Shopping Centre Physical retail boutique in Singapore selling curated women's designer clothing and accessories, complementing the online channel and providing in-person shopping experience for designer fashion consumers.
Companies that use SocietyA
Customer profileSegments1 record
Ideal customer profiles1 record
SocietyA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SocietyA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- House of 28 Pte LtdcoresocietyA is managed by House of 28 Pte Ltd. This is the operating parent company that manages the societyA retail and e-commerce operations.
- Takashimaya Shopping CentrecorePhysical retail partnership at Takashimaya Shopping Centre, Ngee Ann City. societyA operates a flagship retail store at this prestigious Singapore shopping destination.
- Various Designer BrandscoresocietyA serves as an authorized retailer for over 40 designer brands including LIE, PH5, Mardi Mercredi, YVMIN, SSIL, Rejina Pyo, Mark Gong, Jacquemus Eyewear, Magali Pascal, and many more. These brands supply inventory for resale through the societyA platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
SocietyA competitors and assessment
Company assessmentDirect peers
- Shopbop: Multi-brand online fashion retailer offering contemporary and premium designer brands globally. Comparable to SocietyA in aggregating curated designer fashion under a single DTC platform with international shipping.
- Matchesfashion: Multi-brand luxury fashion platform offering curated designer womenswear, menswear, and accessories globally. Comparable to SocietyA in curation-led multi-brand model serving premium fashion consumers.
- Mytheresa: Multi-brand luxury fashion e-commerce platform focused on premium and contemporary designer womenswear and accessories. Comparable to SocietyA in curation-led positioning and women-focused designer assortment.
- SSENSE: Multi-brand luxury and contemporary fashion e-commerce retailer with a strong editorial and emerging-designer focus. Comparable to SocietyA in curating premium and progressive designer brands for a fashion-forward audience.
- Farfetch: Global multi-brand luxury fashion marketplace connecting consumers with boutique and brand inventory worldwide. Comparable to SocietyA in offering curated access to designer fashion, including emerging and contemporary labels, with global shipping.
- Net-a-Porter: Global multi-brand luxury fashion e-commerce platform offering curated designer womenswear and accessories from premium and emerging brands. Directly comparable to SocietyA in its multi-brand marketplace model serving fashion-conscious women, though at vastly larger scale.
- I.T Limited: Hong Kong-based multi-brand fashion retailer curating both international and Asian designer brands across multiple storefronts and e-commerce. Comparable to SocietyA in its portfolio of emerging Asian and international designer labels for fashion-conscious consumers.
- Lane Crawford: Asia-based multi-brand luxury retailer operating both physical stores and e-commerce, with strength in designer fashion assortments across Greater China and Southeast Asia. Closely comparable to SocietyA in regional positioning and multi-brand luxury retail model.
Broad incumbents
- Selfridges: Established luxury department store with both physical locations and a global e-commerce platform offering broad designer assortments. Comparable to SocietyA in selling curated designer fashion, but operates at vastly larger scale and broader scope.
- Harvey Nichols: Established luxury department store with global e-commerce offering premium and contemporary designer fashion. Comparable to SocietyA in multi-brand luxury designer positioning, though at significantly larger scale and broader product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SocietyA social profiles
Digital presenceSocietyA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocietyA leadership team
Management profileNumber of profiles
SocietyA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocietyA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocietyA
What does SocietyA do?
SocietyA is a Singapore-based curated designer fashion e-commerce platform that sells women's clothing and accessories from over 40 Asian and international designer brands directly to consumers. The company operates as House of 28 Pte Ltd (formerly KF Channel (S) Pte Ltd) and serves customers through both its online storefront and a physical boutique at Takashimaya Shopping Centre in Singapore, with international shipping available on qualifying orders.
Is SocietyA a public or private company?
SocietyA is a private company. It is classified as unknown and is currently operating.
When was SocietyA founded?
SocietyA was founded in -1. It employs 1 to 10 people.
Where is SocietyA based?
SocietyA is headquartered in Singapore, Singapore, in the Asia region.
How does SocietyA make money?
One revenue line is on record: product Sales.
Who are SocietyA's main competitors?
Direct peers on record are Shopbop, Matchesfashion, Mytheresa, SSENSE, Farfetch, Net-a-Porter, I.T Limited and Lane Crawford. Broad incumbents are Selfridges and Harvey Nichols.
Does SocietyA have an API?
No public API is recorded for SocietyA.
What industry is SocietyA in?
SocietyA's product category is Designer Fashion Retail. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAFACAG, Jewelry, Watches & Luxury Accessories DTC. Its NAICS code is 458 and its SIC code is 5600.