Söderberg & Partners Norge

Name

Söderberg & Partners Norge

Legal name

Söderberg & Partners Norge

Website

https://soderbergpartners.no

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Advisory

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Surety Insurance (6351)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Fee-Based Advisory (FSAEAAAM), Surety & Bond Brokerage (FSAEADAI)

Keywords

• Insurance brokerage services
• Wealth management advisory
• Pension planning advice
• Corporate risk advisory
• Deposit guarantee products

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance brokerage commissions: Söderberg & Partners acts as an insurance broker and consultant, earning commissions from insurance companies for placing business. They provide professional advice and tailored insurance solutions, earning revenue from the insurers they place coverage with.
2. Wealth management advisory fees: Söderberg & Partners Wealth Management provides fee-based financial advisory services to high-net-worth individuals, investment companies, foundations, and organizations. They operate on an 'honorarmodellen' (fee-based model) for wealth management advice, ensuring independence from product commissions.
3. Pension advice fees: Söderberg & Partners Pensjonsrådgivning AS delivers individual pension advisory services as an agent for a Norwegian pension provider, earning fees for advice and guidance on pension planning.
4. Deposit guarantee fees: The company offers deposit guarantee products (depositumsgaranti) for landlords and tenants, generating fee income from these guarantees. They have delivered guarantees in the Norwegian market since 2010 and secure over 20,000 rental relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Söderberg & Partners Norge is an independent insurance broker and financial advisor offering four core service pillars: insurance advisory (commercial, personal, and specialty lines), wealth management for private individuals and institutions, pension advisory, and guarantee insurance products (including deposit guarantees). The firm sells professional advisory services rather than proprietary insurance or financial products, and earns revenue through commissions, fees, and advisory retainers.

Product overview

Söderberg & Partners Norge operates as a multi-module financial advisory platform offering four core service pillars: Forsikringsrådgivning (insurance advisory), Formuesrådgivning/Wealth Management (wealth management), Pensjonsrådgivning (pension advisory), and Garanti (guarantee insurance). Insurance advisory is the largest pillar, spanning commercial lines (property, liability, marine, aviation, financial lines), personal lines (boat, sports, art), and group/public sector programs. Wealth Management covers investment advisory, tax and inheritance planning, and responsible investing, delivered through a client portal with advanced portfolio reporting. Pensjonsrådgivning provides individual pension guidance across withdrawal strategies, IPS (individual pension saving), and coordination with public/private pension schemes. The Garanti and Eiendom pillars round out the portfolio with deposit guarantees, license guarantees, and property transaction insurance (home buyer/seller). All services are backed by proprietary sustainability analyses (Bærekraftsanalyser) that evaluate insurance providers on ESG criteria.

Differentiator

Problem solved

Functional benefit

Brands

• Söderberg & Partners Wealth Management: One of the Nordic region's leading wealth advisors, assisting private individuals, investment companies, foundations and other organizations with the management of their financial values.
• Söderberg & Partners Pensjonsrådgivning

Products and services

• Forsikringsrådgivning (Insurance Advisory) Professional insurance advisory offering tailored insurance solutions for businesses across all industries and for private individuals, covering commercial property and liability, personal insurance, pension insurance, and specialized lines such as marine/seafood, aviation, financial lines, sports, art, and group programs.
• Formuesrådgivning (Wealth Management) Fee-based wealth management advisory for high-net-worth individuals, investment companies, foundations, and organizations across the Nordics. Services include investment advisory, tax and inheritance planning, accounting services for investment companies, pension advisory, and responsible investments, delivered on a transparent honorarmodellen (fee-based model).
• Pensjonsrådgivning (Pension Advisory) Individual pension advisory services delivered through Söderberg & Partners Pensjonsrådgivning AS (acting as an agent for a Norwegian pension provider), helping clients understand expected retirement payouts, covering pension withdrawal timing, tax implications, public sector pension coordination, and individual pension saving (IPS).
• Garanti (Guarantee Insurance) Guarantee insurance products providing financial flexibility, including deposit guarantees for rental properties (delivered in the Norwegian market since 2010, securing over 20,000 rental relationships), license guarantees (løyvegaranti), and rental guarantee (utleieforsikring) solutions.
• Eiendom (Property Insurance) Property-related insurance products for private individuals buying or selling real estate, including home seller insurance (boligselgerforsikring), home buyer insurance (boligkjøperforsikring), and deposit guarantees, simplifying the insurance process during property transactions.

Quantifiable outcome

• Average customer queue time of 45 seconds, significantly better than industry benchmark of 92 seconds
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• NHO ForsikringcoreChannel Partner/ Reseller/ Distributor · 11 February 2026Söderberg & Partners collaborates with NHO Forsikring to provide insurance solutions for business clients. Case studies show Söderberg & Partners helping NHO Forsikring clients such as Hakone Coffee (a new coffee concept in Oslo) and Anker Mat & Drikke, providing tailored insurance coverage and fast response times through their specialized service centers.
• SiPoolminorChannel Partner/ Reseller/ Distributor · 1 October 2025SiPool partnered with Söderberg & Partners to obtain better insurance coverage and increased security through the partnership, improving their risk management outcomes.
• Redningsselskapet (Norwegian Sea Rescue Society)minorStrategic or Co-development Partner · 26 June 2025Söderberg & Partners has a collaboration with Redningsselskapet related to boat insurance, supporting maritime safety and rescue efforts while providing boat insurance advisory services.
• SMB and mid-market businesses (various)minorOthers · 24 June 2025Söderberg & Partners serves as an insurance broker and consultant for numerous small and medium-sized businesses, trade associations, and individual clients. Specific named clients include Hakone Coffee, Anker Mat & Drikke, Jacobsen Gravferd, and other businesses referenced in case studies.
• Söderberg & Partners Pensjonsrådgivning AScoreOthersSöderberg & Partners Pensjonsrådgivning AS is a subsidiary in the Söderberg & Partners group structure. It acts as an agent for a Norwegian pension provider and delivers individual pension advisory services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gabler: Norwegian insurance broker and risk advisor focused on commercial clients, marine/offshore, and specialty lines. Directly competes with Söderberg & Partners in the Norwegian enterprise insurance brokerage market, particularly in maritime and energy-related risks.
• Marsh: Global insurance broker and risk advisor with a Norwegian presence (Marsh Norway). Directly competes with Söderberg & Partners in commercial insurance brokerage, specialty lines, and risk advisory across Norwegian enterprise and mid-market clients.
• DNB: Norway's largest financial services group with significant wealth management, insurance, and pension offerings. Competes with Söderberg & Partners for HNW wealth advisory mandates and corporate insurance/pension business.
• Storebrand: Leading Norwegian financial group offering life insurance, pensions, wealth management, and banking. Closely comparable on the wealth management and pension advisory side, serving overlapping HNW and institutional clients in Norway.

Broad incumbents

• Willis Towers Watson: Global insurance broker and advisory firm with Norwegian operations. Competes in commercial insurance brokerage, risk management, and benefits advisory, serving many of the same enterprise and public-sector accounts as Söderberg & Partners.
• Gjensidige: Largest Norwegian insurance company providing property, casualty, life, and pension products. Represents both a key distribution partner and a competitive threat to Söderberg & Partners' brokerage model via direct underwriting.
• Aon: Global professional services firm offering insurance brokerage, reinsurance, and human capital solutions with a strong Nordic footprint. Competes with Söderberg & Partners across commercial insurance, financial lines, and wealth advisory on a broader scale.

Emerging players

• Nordnet: Nordic digital investment and savings platform serving Norwegian retail investors. Represents the digital-native threat to traditional wealth advisors like Söderberg & Partners Wealth Management, offering lower-fee self-directed and robo-advisory alternatives.

Regional players

• If Skadeförsäkring: Leading Nordic property and casualty insurer owned by Sampo Group, headquartered in Stockholm but with major Norwegian operations. Competes as a Nordic-region carrier that brokers like Söderberg & Partners place business with, while also offering direct distribution.
• Tryg: Largest non-life insurer in the Nordics with significant presence in Norway. Competes in property and casualty insurance distribution where Söderberg & Partners operates as an independent broker, and represents both a partner and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soderbergpartnersnorge
• LinkedInlinkedin.com/company/soderbergpartnersnorge
• Instagraminstagram.com/soderbergpartnersnorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Söderberg & Partners Norge