Sodimac-Maestro

What Sodimac-Maestro does

Sodimac-Maestro is the Peruvian home improvement retail operation of Tiendas del mejoramiento del hogar S.A., headquartered in Lima (Surquillo district). The company operates two complementary physical store formats — Sodimac (large-format home improvement) and Maestro (home center) — alongside an integrated e-commerce platform at sodimac.com.pe, a native mobile app (APP Sodimac), and ancillary phone and WhatsApp sales channels. Its assortment spans more than 22 product categories including tools, construction materials, furniture, appliances (electrohogar), bathroom and kitchen products, paints, electrical, plumbing, flooring, automotive, pet, and cleaning supplies, supported by twelve exclusive in-house brands such as Bauker (power tools), Kolor (paints), Wurden (appliances), Holztek (wood), Ubermann (hardware), Just Home Collection (home/furniture), Sensi Dacqua (bathroom), Casa Bonita (kitchenware), Klimber (outdoor), Kleine Wolke (cleaning), and Topex (construction tools).

The business model is omnichannel retail of physical goods with a value-added services layer: home delivery, professional installation (furniture, appliances, bathrooms, kitchens, doors, windows, flooring, paints, air conditioning), tool rental, custom wood cutting, project design consultation, and extended warranty. The company also operates the Círculo de Especialistas contractor network, an affiliate program that connects retail customers with vetted installation and renovation professionals. Customer segmentation is horizontal — DIY consumers, professional contractors/builders, and corporate/business buyers via the dedicated Venta Empresa program — with pricing spanning standard retail unit pricing, volume pricing (Precio x Volumen), and the CMR Puntos loyalty rewards program, the latter suggesting integration with the broader Falabella retail group's commercial ecosystem (also indicated by the sodimac.falabella.com.pe URL structure). Underlying technology is a standard e-commerce platform integrated with point-of-sale and inventory for physical stores; no proprietary technology stack, patents, or disclosed AI/ML capabilities are evidenced.

Name

Sodimac-Maestro

Legal name

Tiendas del mejoramiento del hogar S.A

Website

https://sodimac.falabella.com.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sodimac-Maestro is the leading home improvement retailer in Peru, operating dual-format physical stores (Sodimac, Maestro), an e-commerce platform, mobile app, and B2B program, serving DIY consumers, professional contractors, and corporate buyers across 22+ categories with twelve exclusive in-house brands.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Home improvement retail
• Construction materials
• Power tools
• Furniture retail
• Home appliances

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling home improvement products across multiple categories including tools, construction materials, furniture, appliances, and home decor through physical stores and online channel.

Distribution channels6 records

Marketing channels5 records

Core offering

Sodimac-Maestro operates a multi-category home improvement retail business in Peru, selling tools, construction materials, furniture, appliances, and home decoration products through physical stores (Sodimac and Maestro formats) and an e-commerce platform. The company complements its retail assortment with value-added services including professional installation, tool rental, custom cutting, project design consultation, and an extended warranty program, supported by a portfolio of exclusive in-house brands.

Product overview

Sodimac Perú is a comprehensive home improvement retail platform operating as both an e-commerce website and physical store chain, alongside its Maestro brand. The company's product portfolio centers on physical retail across multiple categories including Tools (power tools, hand tools, garden machinery), Electrohogar (appliances, TVs, refrigeration, washing machines), Furniture (bedroom, living room, office), Decoration (curtains, carpets, mirrors, bedding), Construction materials (cement, bricks, wood, drywall), Plumbing (water tanks, pumps, pipes), Electrical products, Paints, Automotive accessories, Pet supplies, and Cleaning products. Sodimac differentiates through 12 exclusive in-house brands: Just Home Collection (furniture/decor), Casa Bonita (kitchenware), Sensi Dacqua (bathroom), Kleine Wolke (cleaning), Klimber (camping), Bauker (power tools), Holztek (wood products), Wurden (appliances), Kolor (paints), Ubermann (hardware), and Topex (construction tools). The platform complements its retail offering with services including delivery, professional installation, tool rental, custom cutting, project design consultation, and a loyalty program (CMR Puntos), creating a full ecosystem for home improvement needs.

Differentiator

Problem solved

Functional benefit

Brands

• Just Home Collection: Home decoration and furniture brand
• Casa Bonita
• Sensi Dacqua
• Kleine Wolke
• Klimber
• Bauker
• Holztek
• Wurden
• Kolor
• Ubermann
• Topex

Products and services

• Just Home Collection Exclusive in-house brand offering furniture, bedroom products, decoration items, organization solutions, kitchenware, and lighting products for the home.
• Casa Bonita Exclusive in-house brand specializing in kitchenware and dining products including dishes, glassware, cutlery, and table accessories.
• Sensi Dacqua Exclusive in-house brand focused on bathroom products including fixtures, vanities, and bathroom decoration items.
• Kleine Wolke Exclusive brand offering cleaning supplies and household hygiene products including detergents, cleaning utensils, and laundry accessories.
• Klimber Exclusive brand specializing in outdoor and camping equipment including inflatable mattresses, tents, folding tables, and outdoor accessories.
• Bauker Exclusive in-house power tools brand offering electric and cordless tools including drills, grinders, and garden machinery, with a 20V cordless system.
• Holztek Exclusive brand focused on wood products including laminated flooring, doors, windows, and wood boards/sheets for construction and furniture.
• Wurden Exclusive brand offering home appliances including refrigerators and other electrohogar products.
• Kolor Exclusive in-house paint brand offering latex paints, finishes, and painting supplies for interior and exterior applications.
• Ubermann Exclusive brand specializing in professional-grade hardware and tools including fasteners, fixing accessories, and hardware solutions.
• Topex Exclusive brand offering construction tools and equipment including hammers, pliers, and construction-related tools.
• CMR Puntos Loyalty rewards program allowing customers to earn and redeem points on purchases, with promotional offers for CMR cardholders.
• Delivery and Installation Services (Servicios Hogar) Comprehensive services including home delivery, professional installation of furniture, appliances, bathrooms, kitchens, doors, windows, floors, paints, and air conditioning.
• Tool Rental Service (Alquiler de Herramientas) Rental service for professional tools and equipment for construction and home improvement projects.
• Project Design Services (Centro Proyectos) Design and consultation services for bathrooms, kitchens, doors, windows, and custom curtains including measurement and professional installation.
• Custom Cutting Service (Servicio de Corte y Dimensionado) Professional wood cutting and dimensioning service for custom-sized wood products and boards.
• Círculo de Especialistas (Specialist Circle) Network of specialized professionals and contractors providing expert services for construction, renovation, and home improvement projects.
• Extended Warranty (Garantía Extendida) Extended warranty service providing additional protection beyond standard manufacturer warranties on purchased products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Círculo de EspecialistascoreChannel Partner/ Reseller/ DistributorNetwork of specialist professionals and contractors affiliated with Sodimac through the Círculo de Especialistas program, providing expert services to customers including design consultation, installation, and specialized craftsmanship for home improvement projects.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Falabella: Parent retail group operating department stores, home improvement (Sodimac), and financial services (CMR) across Latin America. Comparable on retail platform, loyalty integration, and omnichannel infrastructure.
• Lowe's: Second major U.S. home improvement chain. Comparable assortment, pro/DIY customer base, and growing focus on private-label brands, services, and connected commerce.
• IKEA: Global home furnishings retailer. Comparable on the furniture, kitchen, and home organization categories where Sodimac competes via Just Home Collection, Sensi Dacqua, and Casa Bonita.
• The Home Depot: Global benchmark for big-box home improvement retail. Comparable on category breadth, pro and DIY customer mix, and integrated services, though at vastly greater scale and primarily in North America.
• Leroy Merlin: European home improvement leader with operations in Brazil and other LatAm markets. Comparable in category breadth, DIY-and-pro positioning, and strong attached services offering.

Regional players

• Ripley: Peruvian and Chilean department store chain. Overlaps with Sodimac in furniture, electronics, and home categories, and competes for the same mid-to-upper income Peruvian consumer.
• Easy (Cencosud): Cencosud's home improvement chain operating in Chile, Argentina, and Colombia. Highly comparable format and category mix (tools, construction, home), serving as a Latin American regional peer benchmark.
• Tottus: Falabella-group-adjacent hypermarket and home category retailer in Peru and Chile. Overlaps with Sodimac on appliances, furniture, and home goods, with growing home improvement offerings.

Emerging players

• Mercado Libre: Dominant Latin American e-commerce marketplace. Increasingly competes with Sodimac online across tools, home goods, and appliances, pressuring digital pricing and selection.

Direct peers

• Promart: Peru's other major home improvement and construction materials retailer, owned by Intercorp. Directly competes with Sodimac-Maestro across tools, construction, furniture, and appliances in the same Peruvian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sodimac-maestro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodimac-Maestro