SoftStudio

What SoftStudio does

SoftStudio is a small web development agency headquartered in Lviv, Ukraine, operating with a team of five employees. It serves primarily Ukrainian small and medium-sized businesses with four core services: website creation, SEO promotion, ongoing site maintenance, and design work. The company's client engagements center on long-tail SMB accounts acquired through a multi-channel approach spanning the company website, phone, Facebook, VK, Google+, referrals, and organic SEO.

The technical work is delivered on established open-source platforms — WordPress for content sites, OpenCart and Magento for e-commerce — with Bootstrap used for front-end styling. Pricing is quoted in Ukrainian hryvnia and is structured as tiered website packages starting at approximately 3,500 UAH for basic builds and exceeding 8,000 UAH for higher-tier projects. Recurring revenue is generated through "Storage Bank" maintenance plans starting at 1,000 UAH per month, and SEO promotion is sold as an add-on service line.

The business model is project- and retainer-based B2B services with no disclosed funding, no enterprise anchor clients, and a small named-client roster (Maysternia Yaremchuka, Agency Parad Mov, Group of Nordic Holding Companies). The go-to-market is essentially a regional SMB studio competing in a fragmented Ukrainian market on price and local presence rather than on differentiated technology or scale.

Name

SoftStudio

Legal name

SoftStudio

Website

https://soft-studio.com.ua

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SoftStudio is a five-person Lviv-based web development agency serving Ukrainian SMBs with website creation, SEO, maintenance, and design services built on WordPress, OpenCart, and Magento platforms. Pricing is in UAH starting at 3,500 UAH per site.

Ownership category

akta.pro rank

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Creation Services: One-time fees for creating various types of websites including business card sites, landing pages, corporate websites, and e-commerce stores. Prices range from 3,500 to 8,000+ UAH depending on complexity and customization level.
2. SEO Promotion Services: Ongoing SEO optimization and promotion services including internal optimization, unique content creation, external link optimization, and monthly monitoring with reports.
3. Site Maintenance Services: Recurring maintenance contracts offering content updates, image updates, backup services, availability monitoring, and thematic decoration. Two tiers: Storage Bank (basic) and Storage Bank + Moderation.
4. Design Services: Presentation creation services in PDF and PowerPoint formats starting from 1,000 UAH depending on number of slides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SoftStudio is a web development agency that creates custom websites and e-commerce stores for businesses using WordPress CMS, OpenCart, and Magento platforms. The agency packages its services into tiered offerings ranging from basic business-card sites to fully custom Magento-based online stores, paired with recurring SEO promotion and monthly site maintenance subscriptions. Each project is assigned a personal manager who guides the client from initial express audit through proposal, build, and free warranty support.

Product overview

SoftStudio is a Ukrainian web development agency offering a comprehensive suite of website creation, SEO promotion, and maintenance services. The product portfolio centers on four main website packages: Basic (Сайт визитка) for simple business card sites, Optimal/Landing page for focused single-purpose sites, Corporate for feature-rich business websites, and Individual for fully custom designs. E-commerce capabilities span four tiers from Simple Start to Individual, built on OpenCart or Magento platforms. Supporting services include SEO promotion with internal/external optimization, site maintenance (Storage Bank plans), and design services covering presentations and print materials. All websites are built on WordPress CMS with Bootstrap mobile responsiveness, and the company provides free warranty support for delivered projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Business Card Website (Сайт визитка Базовый) Entry-level business card website package designed for startups and small businesses. Includes domain and hosting for one year, WordPress CMS, 5 pages, multi-level photo gallery, map, news section, feedback form, and 7 functional modules, with warranty support. Priced at 3,500 UAH.
• Landing Page Package - Optimal (Сайт пакет Оптимальный) Landing page package targeting single product or service promotion. Includes USP development, unique content, design development, convenient CMS, cross-browser compatibility, mobile adaptation, with domain and hosting included as a gift. Priced at 8,000 UAH.
• Corporate Website (Корпоративный сайт) Full-featured corporate website package built on WordPress CMS with 8 functional modules and Bootstrap mobile-responsive design, suitable for businesses needing comprehensive web presence. Priced at 5,000 UAH.
• Individual Custom Web Design (Веб-дизайн) Custom individual website design with hand-drawn unique design for each page based on detailed technical specifications, with brand identity and prestige status considerations. Includes 3-5 pages, WordPress CMS, domain and hosting for 1 year. Starting from 8,000 UAH.
• E-commerce Websites (Internet-магазин) - Four Tiers Four-tier online store offering: Simple Start (basic e-commerce for first-time sellers on OpenCart), Optimal (mid-tier for SMBs with physical retail stores looking to expand online), Premium (advanced OpenCart-based store with extensive functionality for both customers and order-processing managers), and Individual (fully customized Magento-based store with individual design and detailed SEO requirements for experienced online merchants).
• SEO Promotion Services (Продвижение сайтов) Full-cycle SEO promotion service including express audit, technical audit, internal optimization, external link optimization, unique content creation, and monthly monitoring with reports. Uses safe promotion practices to avoid search-engine filter risks.
• Site Maintenance - Storage Bank Plans (Обслуживание сайтов) Two-tier recurring website maintenance subscription ensuring domain/hosting continuity, backup management, and availability monitoring. Storage Bank plan includes 1,000 characters of text updates and 5 image updates per period plus thematic decoration. Storage Bank + Moderation adds enhanced content management including 5,000 characters text updates, 20 image updates, holiday decorations, and management of up to 100 catalog items.
• Presentation Design (Дизайн услуги - Презентации) Professional presentation design service for shopping centers and retail spaces, delivered in PDF and PowerPoint formats with modern design. Starting from 1,000 UAH with delivery in 5+ working days.
• Print Design (Полиграфия) Print design services including marketing materials, business cards, flyers, and catalogs for retail and corporate clients.

Quantifiable outcome

• 47% of users use search engines to find products/services
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Emerging players

• Webflow: Visual web development platform enabling custom design without code. Directly competes with SoftStudio's individual custom design and corporate-site offerings by empowering designers and SMBs to produce bespoke sites in-house.
• Weblium: Ukrainian-founded AI website builder offering DIY site creation. Competes directly with SoftStudio's basic WordPress/landing-page packages by enabling SMBs to self-serve, eroding the addressable market for entry-level builds.
• Tilda Publishing: Block-based website builder with strong adoption across the CIS and Eastern Europe. Targets the same SMB and landing-page segments SoftStudio serves, with particular traction in Russian-speaking markets relevant to its Ukrainian client base.

Broad incumbents

• Wix: Global SaaS website builder with broad SMB reach. Competes with SoftStudio's entire creation portfolio by letting non-technical users build sites, business card pages, landing pages, and basic online stores without an agency.
• Squarespace: Established design-forward website and commerce platform. Targets the same SMB segment as SoftStudio with templated sites and integrated e-commerce, pressuring the agency's value proposition on design quality and ease of management.
• Shopify: Leading global e-commerce platform. Competes with SoftStudio's OpenCart and Magento e-commerce packages by offering merchants a turnkey hosted storefront, reducing demand for custom-built online stores.
• WordPress.com: Hosted WordPress platform offering site creation, hosting, and maintenance as a subscription. Competes with SoftStudio's core WordPress-based website packages and "Storage Bank" maintenance plans by bundling similar services at low monthly prices.
• GoDaddy Websites + Marketing: Mass-market website builder bundled with domain and hosting — services SoftStudio currently bundles free for year one. Competes on convenience, bundled pricing, and SMB onboarding for entry-level business card and landing page sites.

Regional players

• TemplateMonster: Ukrainian-origin digital marketplace for website templates, themes, and plugins. Competes with SoftStudio's WordPress/custom design services by giving SMBs pre-built assets they can self-deploy, plus adjacent services in the same regional ecosystem.

Direct peers

• WebStudio (UA): Ukrainian web development agency offering similar website creation, design, and SEO services to SMBs. Directly comparable business model, customer base, technology stack (WordPress/OpenCart), and price points to SoftStudio's Lviv operation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/softstudio
• LinkedInlinkedin.com/company/softstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftStudio