Soho Dental
Soho Dental is an independent private family dental practice operating two clinics in Point Cook and Hoppers Crossing, serving individuals and families across Melbourne's western suburbs with general, cosmetic, specialist, paediatric, and emergency dental services on a pay-per-visit basis.
- Company typePrivate
- Founded2015
- HeadquartersPoint Cook, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Soho Dental firmographics
Firmographics- Name
- Soho Dental
- Legal name
- Soho Dental
- Website
- https://sohodental.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soho Dental is an independent private family dental practice operating two clinics in Point Cook and Hoppers Crossing, serving individuals and families across Melbourne's western suburbs with general, cosmetic, specialist, paediatric, and emergency dental services on a pay-per-visit basis.
- Ownership category
- akta.pro rank
Soho Dental industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), General Dentistry Group Practices (HLABAKAB)
Keywords
Where Soho Dental is headquartered
LocationHeadquarters
- HQ city
- Point Cook
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Soho Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others
Revenue model
- Dental consultation and procedure fees: Soho Dental generates revenue through patient fees for a comprehensive range of dental services including general dentistry (check-ups, fillings, root canals, extractions, wisdom teeth), cosmetic dentistry (teeth whitening, braces, veneers, crowns, bridges, dentures), specialist dentistry (oral surgery, dental implants), and paediatric dentistry. Revenue is derived from both one-time procedure fees and recurring preventive care appointments. The practice accepts health fund rebates via HICAPS, offers 100% interest-free financing up to 12 months (Denticare Direct Debit Payment Plan), and bulk bills eligible children under the Child Dental Benefits Schedule (CDBS).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard dental consultation and treatment pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Soho Dental product offering
Product offeringCore offering
Soho Dental is a private family dental practice operating two clinics in Point Cook and Hoppers Crossing, Victoria, Australia. It delivers a full range of general, cosmetic, specialist, paediatric, and emergency dental services to local residents, including check-ups, fillings, root canals, extractions, wisdom teeth removal, braces, veneers, teeth whitening, crowns and bridges, dentures, dental implants, oral surgery, and children's dentistry. The practice accepts health fund rebates via HICAPS, bulk bills eligible children under the CDBS, and offers interest-free financing and buy-now-pay-later options.
Product overview
SOHO Dental is a family dental practice offering a comprehensive range of dental services through multiple locations in Point Cook, Hoppers Crossing, and Tarneit, Victoria, Australia. The practice operates under two locations: a primary clinic at 4, Level/1/28 Adelphi Blvd, Point Cook VIC 3030 (Phone: 03 8380 0208) and a secondary location at 237 Hogans Rd, Hoppers Crossing VIC 3029 (Phone: 03 9731 6555). The service portfolio consists of three core pillars: General Dentistry (check-ups, fillings, root canal therapy, extractions, wisdom teeth), Cosmetic Dentistry (braces, dentures, crowns and bridges, veneers, teeth whitening), and Specialist Dentistry (oral surgery performed by Dr. Yuwal Samuni). Additional specialized services include pediatric dentistry for children, emergency dental care, and dental implants. The practice emphasizes affordable care with flexible payment options including HICAPS, Denticare payment plans, Afterpay, and Zip.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Comprehensive general dental services including check-ups, fillings, root canal therapy, extractions, and wisdom teeth removal for patients of all ages in south-west Melbourne.
- Cosmetic Dentistry Cosmetic dental treatments including braces, dentures, crowns and bridges, veneers, and teeth whitening to enhance smile appearance for adult patients in south-west Melbourne.
- Specialist Dentistry Advanced dental procedures performed by registered specialist oral surgeon Dr. Yuwal Samuni, including oral surgery, dental implant surgery, and complex dental treatments for patients in south-west Melbourne.
- Wisdom Teeth Removal
Companies that use Soho Dental
Customer profileSegments4 records
Ideal customer profiles4 records
Soho Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Soho Dental partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Soho Dental competitors and assessment
Company assessmentEmerging players
- No Gaps Dental: Australian dental chain emphasizing affordability, payment-plan accessibility, and multi-location convenience — closely aligned with Soho Dental's value proposition of flexible payment options and family-focused care.
Broad incumbents
- Bupa Dental: Large health insurer operating a national network of dental clinics in Australia. Directly comparable service mix to Soho Dental, but backed by a major healthcare brand, broader insurance integration, and significantly larger scale.
Direct peers
- National Dental Care: Australian dental group practice operator providing general, cosmetic, and specialist dentistry across multiple clinics. Same multi-discipline, family-focused model as Soho Dental, with broader geographic coverage.
- Pacific Smiles Group: ASX-listed Australian dental group operating multi-location practices with general, cosmetic, and specialist dentistry services under a similar service-mix model to Soho Dental, but at much greater scale across multiple states.
- Maven Dental: Australian dental group offering general, cosmetic, and specialist services across many clinics. Comparable to Soho Dental on service portfolio and DSO-style group model, but with substantially larger footprint.
- 1300SMILES: Australian dental group running branded clinics with comprehensive general, cosmetic, and specialist services. Directly comparable to Soho Dental on service breadth and target customer (family/local patients), though operating many more locations.
- Totally Smiles: Australian network of dental clinics offering comprehensive family, cosmetic, and specialist services. Directly comparable in service breadth and patient demographic to Soho Dental, with broader geographic reach.
Others
- Australian Dental Association (ADA): Peak professional body for Australian dentists. Relevant as the governing/regulatory ecosystem participant that all Australian dental practices, including Soho Dental, must operate within for compliance and standards.
- HICAPS / nib Group: Provider of the HICAPS electronic claiming system that Soho Dental integrates with for on-the-spot health fund rebates. Functions as a critical payment/infrastructure partner for the practice's payment accessibility value proposition.
Regional players
- Quattro Dental: Dental practice sharing the Hoppers Crossing contact email and booking portal with Soho Dental. Operates in the same south-west Melbourne catchment with comparable service offerings, suggesting an affiliate, partner, or co-located relationship with Soho Dental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soho Dental social profiles
Digital presenceSoho Dental compliance and trust
Trust signalCompliance1 record
Soho Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soho Dental leadership team
Management profileNumber of profiles
Profiles2 records
Soho Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soho Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soho Dental
What does Soho Dental do?
Soho Dental is a private family dental practice operating two clinics in Point Cook and Hoppers Crossing, Victoria, Australia. It delivers a full range of general, cosmetic, specialist, paediatric, and emergency dental services to local residents, including check-ups, fillings, root canals, extractions, wisdom teeth removal, braces, veneers, teeth whitening, crowns and bridges, dentures, dental implants, oral surgery, and children's dentistry. The practice accepts health fund rebates via HICAPS, bulk bills eligible children under the CDBS, and offers interest-free financing and buy-now-pay-later options.
Is Soho Dental a public or private company?
Soho Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soho Dental founded?
Soho Dental was founded in 2015. It employs 1 to 10 people.
Where is Soho Dental based?
Soho Dental is headquartered in Point Cook, Australia, in the Oceania region.
How does Soho Dental make money?
One revenue line is on record: dental consultation and procedure fees.
Who are Soho Dental's main competitors?
No Gaps Dental is listed as an emerging player. Bupa Dental is listed as a broad incumbent. Direct peers are National Dental Care, Pacific Smiles Group, Maven Dental, 1300SMILES and Totally Smiles. Others are Australian Dental Association (ADA) and HICAPS / nib Group. Quattro Dental is listed as a regional player.
Does Soho Dental have an API?
No public API is recorded for Soho Dental.
What industry is Soho Dental in?
Soho Dental's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 621210 and its SIC code is 8011.