SoHo Trees

What SoHo Trees does

SoHo Trees is a privately held, New York City-based specialty retailer of premium fresh-cut Christmas trees, wreaths, garlands, and holiday decorations, in continuous operation since 1983. The company sells five distinct tree species — Fraser Fir (sourced from North Carolina and Tennessee), Canadian Balsam (Nova Scotia), Noble Fir (Oregon and Washington), Grand Fir, and Nordmann Fir — in sizes ranging from 2 to 25 feet, alongside hand-wrapped wreaths (Fraser Fir, Balsam Fir, White-Pine, Noble, and Boxwood varieties, 10 inches to 6 feet in diameter), garlands in 10-30 foot lengths, ornaments, tree lights (incandescent and LED), tree-care kits, and custom decoration services. The technology stack is conventional: a Squarespace-hosted marketing site (sohotrees.com) and a Shopify-powered e-commerce storefront (shop.sohotrees.com), with no proprietary technology disclosed.

The business operates a multi-channel retail model combining five seasonal Manhattan locations (SoHo at 76 Varick St, Washington Market Park, James J Walker Park, Theodore Roosevelt Park, and St. Augustus Gaudens Playground) with a citywide online storefront and phone ordering at (212) 970-SOHO. Online tree orders bundle a free tree stand, next-day delivery with selectable time windows, and professional installation — the latter being the primary service differentiator. Unit pricing on online trees ranges from $149.95 (4-5 ft Canadian Balsam) to $289.95 (7-8 ft Fraser Fir); wreaths price from $34.99 to $49.99; lights at $19.99 per box; and tree-care kits at $9.99.

Revenue is generated through six streams: Christmas tree sales, wreaths and garlands, decoration services (where a professional designer develops themes using company or customer-supplied decorations), delivery and installation, decorations and accessories, and a dedicated Corporate Service channel for business clients. The primary customer segment is NYC individual residents, with a secondary B2B corporate segment; the company is also active in CSR initiatives (e.g., donated trees to ATW's Builders of the New World program). The business is founder-owned and managed with 1-10 employees, operates exclusively in the United States, and has no disclosed funding, M&A, partnership, or institutional investor involvement.

Name

SoHo Trees

Legal name

SoHo Trees

Website

https://sohotrees.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

SoHo Trees is a privately held, New York City-based specialty retailer founded in 1983 that sells premium fresh-cut Christmas trees (five species, 2-25 ft), wreaths, garlands, and accessories across five Manhattan retail locations and a Shopify e-commerce storefront, with bundled delivery, installation, and custom decoration services for residential and corporate customers.

Ownership category

akta.pro rank

Product category

Christmas Trees & Holiday Decorations

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Christmas tree sales
• Holiday decorations retail
• Wreaths and garlands
• Tree delivery service
• Installation and decoration services

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Christmas Tree Sales: One-time sales of fresh-cut Christmas trees ranging from 2-25 feet, featuring 5 distinct species (Fraser Fir, Noble Fir, Canadian Balsam, Grand Fir, Nordmann Fir). Online prices include free delivery and installation.
2. Wreaths & Garlands: Sales of hand-wrapped wreaths available plain, decorated, or custom-designed. Available in sizes from 10 inches to 6 feet in diameter, in 5 varieties.
3. Decoration Services: Professional decoration services where designers work with clients to develop decoration themes. Can use company decorations or customer-provided decorations.
4. Delivery & Installation: Professional delivery and installation services included free with online tree orders. Pick-up and installation service also available.
5. Decorations & Accessories: Sales of ornaments, tree skirts, tree toppers, Christmas lights (incandescent and LED), and tree care products.
6. Corporate Service: Dedicated corporate service for business clients including custom orders and professional installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

SoHo Trees sells fresh-cut Christmas trees in five premium species (Fraser Fir, Noble Fir, Canadian Balsam, Grand Fir, Nordmann Fir) in sizes from 2 to 25 feet, alongside hand-wrapped wreaths, fresh garlands, Christmas lights, and tree care accessories. Each online tree order is bundled with a free tree stand, delivery, and custom installation. The company also offers professional custom decoration services and a dedicated corporate service for business clients.

Product overview

SoHo Trees is a retail Christmas tree and holiday decoration company serving New York City for over 40 years (established 1983). The company operates as a unified product-and-services offering centered on Christmas trees with supporting accessories and professional services. The core product portfolio consists of five distinct tree species (Fraser Fir, Canadian Balsam Fir, Noble Fir, Grand Fir, and Nordmann Fir) available in sizes from 2 to 22 feet, along with wreaths and garlands in multiple varieties (Fraser Fir, Balsam Fir, White-Pine, Noble, and Boxwood) in sizes from 10 inches to 6 feet diameter. The company sells Christmas tree accessories including Tree Lights (incandescent and LED at $19.99), and Christmas Tree Care Kits ($9.99). Complementary services include Custom Decoration Services (professional design), Delivery & Installation (free with online tree orders), and Corporate Service for business clients. The company operates 5 Manhattan retail locations plus a flagship store at 76 Varick St, offering both online and in-person purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fraser Fir Christmas Tree Blue Ridge Fraser Fir trees sourced from high-altitude North Carolina & Tennessee mountain locations, with silver and blue tipped branches and a deep woods forest scent. Available in four sizes (4-5 ft through 7-8 ft) priced $159.95–$289.95 online, with free tree stand, delivery, and installation bundled.
• Canadian Balsam Fir Christmas Tree Traditional North American Christmas trees sourced from Nova Scotia forests, known for a wide dress figure and strong branches suitable for all decorating styles. Available in four sizes (4-5 ft through 7-8 ft) priced $149.95–$259.95 online, with free tree stand, delivery, and installation bundled.
• Noble Fir Trees Considered the most regal of Christmas trees, with three-dimensional soft needles and tight elegant symmetry. Sourced from Oregon & Washington state; available exclusively at SoHo Trees.
• Grand Fir Trees Exclusive SoHo Trees offering with ultra-wide silver-tipped needles and citrus fruit aromas, positioned as a distinctive premium tree.
• Nordmann Fir Trees Rare species indigenous to the Russian Caucasus and adopted into the North Pacific Rainforest, favored for attractive foliage and flat lush needles; positioned as a connoisseur's tree.
• Small & Medium Size Door/Window Wreaths Hand-wrapped wreaths made from freshly-cut lush foliage, available in five varieties (Fraser Fir, Balsam Fir, White-Pine, Noble, Boxwood) and sizes from 10 inches to 6 feet in diameter. Plain wreaths priced $34.99–$44.99; wreaths with red bow priced $39.99–$49.99.
• Garland Fresh greenery garlands available in 10 ft, 20 ft, 30 ft, and custom lengths, offered plain or decorated for staircase, mantel, and banister décor.
• Tree Lights - Incandescent Commercial-grade incandescent Christmas tree lights available in Clear and Multi-Colored varieties, sold in boxes of 100 lights at $19.99 per box.
• Tree Lights - LED Energy-efficient LED Christmas tree lights in Clear options, sold at $19.99 as an alternative to incandescent lights.
• Christmas Tree Care Kit Tree maintenance package containing a 16 oz bottle of Christmas tree preservative and a plastic skirt/easy removal bag, priced at $9.99 (sale price from $12.99); free shipping when purchased with a SoHo Trees Christmas tree.
• Custom Decoration Services Professional in-home decoration service where a designer works with customers to develop a custom decoration theme matching personal taste and motif. Decorations can be supplied by SoHo Trees or use the customer's existing decorations; available for trees and custom-sized wreaths.
• Delivery & Installation Professional delivery and custom installation of Christmas trees, including cleanup, available with multiple next-day time windows. Free tree stand, delivery, and custom installation are bundled with every online tree order. Phone ordering is available 24/7 at the flagship location.
• Corporate Service Dedicated B2B service team handling custom tree and wreath orders for businesses, offices, and events, including oversized and custom-decorated installations and donations for nonprofit holiday programs.

Quantifiable outcome

• Next-day delivery available with multiple time window options
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lowe's: National home improvement retailer carrying fresh and artificial Christmas trees, wreaths, and holiday décor each season. Represents the value-tier alternative urban consumers can trade down to; serves as a competitive benchmark for category pricing.
• Whole Foods Market: Premium grocery retailer carrying organic and specialty Christmas trees (e.g., pre-cut Fraser Firs) in select locations during the holiday season. Competes for premium urban holiday shoppers and represents an upscale retail benchmark.
• The Home Depot: Largest U.S. home improvement retailer with seasonal Christmas tree, wreath, and lighting assortment. Like Lowe's, functions as the dominant mass-market competitive alternative for premium-positioned specialty retailers.
• Terrain: Premium home, garden, and lifestyle retailer owned by Anthropologie Group offering seasonal holiday trees, wreaths, and décor with strong brand positioning. Comparable on affluent-customer targeting and curated premium holiday assortment.

Direct peers

• Treetopia: Online specialty retailer of artificial Christmas trees, wreaths, and holiday décor with strong direct-to-consumer delivery model. Comparable on category specialization, premium tier, and e-commerce-led GTM.
• Balsam Hill: Premium Christmas tree company offering high-end (largely artificial) trees with delivery and decoration services. Most directly comparable on premium positioning, multi-channel sales, and bundled service model, though Balsam Hill is artificial-focused while SoHo Trees is live-tree-focused.

Regional players

• Hicks Nurseries: Long-established family-owned garden center on Long Island, NY offering premium fresh-cut Christmas trees, custom wreaths, and holiday décor. Comparable on regional Northeast premium positioning, family operation, and bundled services.
• Pike Nurseries: Multi-location garden center chain in the Atlanta metro area offering live Christmas trees, fresh wreaths, and garlands during holiday season with delivery and installation services. Closest geographic analog to SoHo Trees' multi-location urban garden-center format.

Emerging players

• Christmas Decor: Franchise-based holiday and Christmas lighting/decoration installation services targeting residential and commercial customers. Comparable on the professional installation, decoration services, and corporate/B2B customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sohotrees
• YouTubeyoutube.com/sohotrees
• Facebookfacebook.com/sohochristmastrees
• Instagraminstagram.com/sohotrees
• LinkedInlinkedin.com/company/soho-trees

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoHo Trees