What Hicks Nurseries does

Hicks Nurseries is a sixth-generation, family-owned garden center headquartered at 100 Jericho Turnpike, Westbury, New York. Founded in 1853 by Isaac Hicks and operating continuously for 172 years, the company is the largest garden center on Long Island, anchored by 40,000+ square feet of heated greenhouses, 12 permanent display gardens, and a nursery yard with paved walkways. The product portfolio spans the broadest selection on Long Island across plant material (300+ indoor plant varieties, 800+ perennials, 800+ trees and shrubs, 1000+ pots), garden supplies and tools, outdoor furniture (Trex, Agio, C.R. Plastics, Alfresco Home, Treasure Garden, Sunbrella fabrics), and seasonal merchandise including the largest Christmas store on Long Island. Core operations are supported by a Shopify-hosted e-commerce site (shop.hicksnurseries.com) with nationwide shipping for non-live goods, a Plant Finder digital tool, and free in-store soil pH testing.

The company operates through three integrated business lines: a direct-to-consumer retail operation at the flagship Westbury location; Hicks Landscapes, an award-winning design/build division (multiple LINLA awards and the Empire State Excellence in Landscaping Platinum Award) handling residential projects from foundation plantings through major backyard redesigns; and Hicks Commercial Sales, a wholesale division introduced in 2008 serving landscape contractors, movie/TV sets, zoos, golf courses, interior plantscapers, florists, municipalities, and other garden centers. Revenue is generated primarily through unit-priced retail transactions, professional services engagements, wholesale plant material, and event-driven traffic from signature annual events including the Flower & Garden Show (35+ years), Fall Festival (50 years in 2025), and Christmas season programming. Customer relationships are reinforced by the free Hicks Advantage loyalty program (points, member-only sales, complimentary repotting, savings certificates up to $200) and multi-tier plant guarantees (30-day to 2-year depending on product and installation).

Name

Hicks Nurseries

Legal name

Hicks Nurseries, Inc.

Website

https://hicksnurseries.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

101–250 employees

Short description

Hicks Nurseries is a sixth-generation, family-owned garden center on Long Island, NY, operating the region's largest retail nursery, an award-winning landscape design/build division, and a wholesale division serving horticultural professionals.

Ownership category

akta.pro rank

Product category

Garden Center & Nursery Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Garden center retail
• Nursery plants trees shrubs
• Landscape design services
• Outdoor living furniture
• Wholesale nursery sales

Headquarters

HQ city

Westbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Plant & Garden Products: Sale of indoor plants (300+ varieties), trees, shrubs (800+ types), perennials (800+ types), pottery (1000+ types), lawn care, outdoor furniture, seasonal decorations, tools, fertilizers, and garden accents through physical retail store and e-commerce platform.
2. Landscape Design & Installation: Award-winning Hicks Landscapes Design/Build team provides services from small foundation plantings to major landscape redesign. Multiple LINLA awards and Empire State Excellence in Landscaping Platinum Award recognition.
3. Commercial/Wholesale Sales: Hicks Commercial Sales division (introduced 2008) serves horticultural professionals and landscape contractors with wholesale nursery stock, trees, shrubs, perennials, indoor plants, tropicals, annuals, fertilizer, mulch, and soil. Client roster includes landscape contractors, movie/TV sets, zoos, golf courses, interior plantscapers, florists, municipalities, and other garden centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hicks Nurseries operates Long Island's largest retail garden center in Westbury, NY, selling 300+ indoor plant varieties, 800+ perennials, 800+ trees and shrubs, 1,000+ pottery types, outdoor furniture, and seasonal merchandise. The company complements retail with three service lines: award-winning Hicks Landscapes design/build, Hicks Commercial Sales wholesale division serving landscape professionals, and on-site services including custom repotting, delivery, planting, and free soil pH testing.

Product overview

Hicks Nurseries is a sixth-generation family-owned garden center offering a diverse, multi-format product portfolio centered around plants, outdoor living, and home/garden inspiration. The core offering consists of plant material (trees, shrubs, annuals, perennials, houseplants, tropicals, fruit trees), complemented by garden supplies (tools, fertilizers, soil), pottery/planters, outdoor furniture, and seasonal merchandise (Christmas trees/decorations, fall harvest products). Services include custom planters/repotting, delivery & professional planting with extended guarantees, free soil pH testing, award-winning Hicks Landscapes design/build, and Hicks Commercial Sales wholesale division. The company runs an extensive loyalty program (Hicks Advantage), digital tools (Plant Finder), and experiential retail through display gardens and annual events (Flower & Garden Show, Fall Festival, Christmas Events, Plant Swaps). A new women's apparel and home decor line was launched in April 2025, expanding beyond traditional garden center offerings. The business operates as a unified destination combining retail, services, experiences, and digital tools to serve home gardeners, landscape professionals, and wholesale customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Material (Trees, Shrubs, Annuals, Perennials, Houseplants) Largest selection of high-quality trees, shrubs, annuals, perennials, houseplants, fruit trees, and tropical plants on Long Island, sold to homeowners and landscape professionals.
• Pottery & Planters Extensive selection of 1,000+ ceramic, terracotta, and decorative plant pots and planters for indoor and outdoor use.
• Garden Supplies & Tools Complete line of gardening tools, seeds, fertilizers, potting soil, and lawn care products to help home gardeners succeed.
• Outdoor Furniture & Accessories Durable and comfortable patio furniture, umbrella stands, and outdoor accessories from brands including Trex, Treasure Garden, Sunbrella, Agio, C.R. Plastics, and Alfresco Home.
• Christmas Trees & Holiday Decorations Largest Christmas store on Long Island featuring artificial pre-lit Christmas trees with LED/incandescent lights, real fresh-cut trees (Fraser Fir, Balsam Fir, Blue Fir), poinsettias, ornaments, wreaths, garlands, outdoor decorations, and collectibles.
• Women's Apparel, Accessories & Home Decor Collection New retail line launched in April 2025 offering women's apparel, accessories, and home decor items, expanding the company's merchandise beyond traditional garden center offerings.
• Gift Cards Hicks Nurseries gift cards available in any denomination with no fees, available in-store or online with flower or poinsettia designs.
• Hicks Landscapes Design/Build Services Award-winning landscape design and installation team handling projects from concept to installation, including foundation plantings, backyard oasis designs, poolscapes, and outdoor living spaces. Multiple LINLA awards and Empire State Excellence in Landscaping Platinum Award recipient.
• Hicks Commercial Sales (Wholesale) Wholesale division serving landscape contractors, movie/TV sets, zoos, golf courses, interior plantscapers, florists, municipalities, and other garden centers with nursery stock, indoor plants, tropicals, annuals, fertilizer, mulch, and soil.
• Delivery & Pro-Planting Services Truck delivery and professional planting services for Long Island and NYC customers, with a doubled two-year guarantee when Hicks performs the planting.
• Custom Planters & Repotting Custom planter creation and professional repotting services for customers, with complimentary unlimited repotting offered to Hicks Advantage loyalty members.
• Soil pH Testing Free in-store soil pH testing service at the Garden Care Solutions desk; pH meters and kits also available for purchase.
• Annual Flower & Garden Show 35+ year signature event featuring over 5,000 plants and 250+ varieties with displays designed by the award-winning landscape team, free admission and parking.
• Fall Festival Annual fall festival featuring hay maze, pumpkin patch, Otto the Ghost animated story walkthrough, pet parade, giant pumpkin weigh-off, lawn games, and fall food favorites.
• Christmas Season Events Holiday experience featuring pictures with Santa, animated children's Christmas story walkthrough, letter mailings to Santa, live brass band, and Christmas carolers.
• Garden Plastics Recycling Program Annual recycling program that collects garden plastics and turns them into new products, promoting eco-friendly gardening practices.

Quantifiable outcome

• 30-day guarantee on all houseplants and annuals
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor.

• Long Island CaresminorOthersHicks Nurseries partners with Long Island Cares for food drives during seasonal events. During the animated children's Halloween and Christmas story walkthroughs, customers are asked to bring non-perishable food item donations. The company also supports Long Island Cares' Baxter's Pet Pantry through pet supply donations during pet parade events.
• Bricks & Minifigs West BabylonminorStrategic or Co-development PartnerBricks & Minifigs West Babylon presents LEGO Make-and-Take workshops during the annual Flower & Garden Show. Children can design, build, and take home their own LEGO creation during scheduled sessions. This partnership adds family-friendly activities to the flower show experience.
• TrexminorOthersOne of the outdoor furniture brands carried at Hicks Nurseries. Trex is known for composite decking and outdoor furniture made from recycled materials.
• Treasure GardenminorOthersOutdoor umbrella brand available at Hicks Nurseries. Products include 9ft and 11ft market and cantilever umbrellas, with custom ordering available in outdoor fabrics.
• SunbrellaminorOthersPremium outdoor fabric brand available for custom cushion orders at Hicks Nurseries. Known for highly durable, water resistant, and fade resistant properties.
• AgiominorOthersOne of the outdoor furniture brands carried at Hicks Nurseries.
• C.R. PlasticsminorOthersOne of the outdoor furniture brands carried at Hicks Nurseries. Known for 100% recycled HDPE plastic furniture that won't rust.
• Alfresco HomeminorOthersOne of the outdoor furniture brands carried at Hicks Nurseries.
• Puleo InternationalminorOthersManufacturer of artificial Christmas trees sold at Hicks Nurseries. Warranty information handled directly with Puleo International.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Petitti Garden Centers: Family-owned independent garden center chain in Northeast Ohio operating nine retail locations with broad plant assortments, landscape services, and seasonal events. Closest comparable to Hicks in model (family-owned, multi-format independent garden center), though larger by store count.
• Armstrong Garden Centers: Family-owned independent garden center chain in California with 30+ retail locations, full plant assortments, landscape services, and signature community events. Direct peer in business model and operational mix; differs in regional geography and store count.
• Sheridan Nurseries: Fifth-generation family-owned garden center and nursery chain founded in 1927 in Ontario, Canada. Operates retail garden centers, landscape services, and a wholesale nursery division. Highly comparable to Hicks in multi-generational heritage, retail + landscape + wholesale mix, and North American market focus.
• White Flower Farm: Family-owned mail-order nursery in Connecticut specializing in premium perennials, shrubs, and garden plants shipped nationwide. Comparable to Hicks in premium plant positioning and horticultural expertise; differs in distribution model (catalog/direct-ship vs. destination retail).
• Bachman's: Sixth-generation family-owned garden center, nursery, and floral business in Minnesota founded in 1885. Operates retail garden centers, landscape services, wholesale growing operations, and event offerings. Comparable to Hicks in heritage, scale, and integrated retail/landscape/wholesale model.

Broad incumbents

• Monrovia Nursery Company: One of North America's largest wholesale nursery growers (founded 1926) supplying independent garden centers and landscape professionals. Comparable to Hicks's wholesale arm and horticultural brand; differs in being primarily a grower rather than a destination retailer.
• The Home Depot: Largest home improvement retailer in the U.S. with extensive garden center assortments at value price points. Sets the price and convenience baseline against which premium independent garden centers like Hicks compete; broad incumbent rather than direct specialty peer.
• Lowe's: Second-largest U.S. home improvement retailer with broad outdoor and garden assortments. Comparable category overlap with Hicks's product mix (plants, tools, outdoor furniture, lawn care); broad incumbent competing on price, assortment breadth, and convenience.

Emerging players

• The Sill: Direct-to-consumer online houseplant retailer with a national brand and physical showroom locations. Comparable to Hicks in indoor plant positioning (300+ varieties overlap) but competes from a digital-first model rather than a destination retail footprint.
• Bloomscape: Online-native plant retailer shipping live houseplants directly to consumers nationwide. Represents the e-commerce model Hicks does not currently operate, serving overlapping urban houseplant demand with national reach and convenient fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hicksnurseries
• Facebookfacebook.com/HicksNurseries
• Instagraminstagram.com/hicksnurseries
• TikToktiktok.com/@hicksnurseries
• LinkedInlinkedin.com/company/hicks-nurseries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hicks Nurseries