Sojourn
Sojourn is a privately held, Antalya-based tour operator offering customized private and small group guided tours across Turkey, Greece, and Mediterranean/Caucasus destinations, sold direct-to-consumer via its website to leisure travelers, pilgrims, and culinary tourists.
- Company typePrivate
- Founded-
- HeadquartersAntalya, Türkiye
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sojourn does
Sojourn is a privately held, Antalya-headquartered tour operator specializing in customized private and small group tours across Turkey, Greece, and a growing set of adjacent destinations including Jordan, Morocco, Montenegro, Armenia, and the Caucasus. Operated under Sojourn Tourism (Özyeşildağ Turizm) in Turkey and Sojourn International Inc in Delaware, the company employs 14 staff organized around a bicultural American-Turkish team that consults with customers to design bespoke itineraries from a catalog of themed collections — Classical Tours, Istanbul Tours, Cappadocia Tours, Mediterranean Coast, Greece, Wine & Culinary, Faith, and Beyond Turkey — supplemented by add-on experiences (hot air balloon, blue cruise, cooking classes, wine tastings, hammam).
The company's underlying technology stack is modest: a website built on the Vacation Labs e-commerce booking platform handles reservations and deposits, supplemented by an AI Journey Helper that assists customers in itinerary planning and a mobile app for traveler access. Operational delivery relies on a network of licensed guides (described as holding degrees and in some cases advanced qualifications), Mercedes vehicles newer than three years, and TURSAB-regulated foreign-visitor insurance. No proprietary ML models, patents, or in-house engineering depth are disclosed.
Sojourn makes money through direct-to-consumer sales of tour packages and add-on experiences at unit prices ranging from $40 per person for day experiences to $8,400 per person for premium multi-country itineraries, with Silver/Gold/Platinum tiered pricing scaled by group size. The business is sales-led, with no OTA or reseller channels, and collects a 50% deposit at booking. Marketing is content-driven via a blog, organic social across five platforms, and TripAdvisor review accumulation. The company holds no disclosed funding and shows no institutional ownership, indicating a bootstrapped, founder-led operating model.
Sojourn firmographics
Firmographics- Name
- Sojourn
- Legal name
- Sojourn Tourism
- Website
- https://sojournturkeytours.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sojourn is a privately held, Antalya-based tour operator offering customized private and small group guided tours across Turkey, Greece, and Mediterranean/Caucasus destinations, sold direct-to-consumer via its website to leisure travelers, pilgrims, and culinary tourists.
- Ownership category
- akta.pro rank
Sojourn industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)
- akta.pro secondary industries
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Luxury Multi-Day Tour Operators (THAKADAE), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)
Keywords
Where Sojourn is headquartered
LocationHeadquarters
- HQ city
- Antalya
- HQ country
- Türkiye
- HQ region
- Europe
Offices2 records
Markets served
Sojourn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Guided Tour Packages: The company sells pre-designed and customized tour packages across Turkey, Greece, and beyond. Tours include transportation, guides, accommodation coordination, and entrance tickets. Pricing varies by group size, tier (Silver/Gold/Platinum), and destination complexity. Revenue is generated through package pricing with deposits collected at booking.
- Experiences and Add-on Activities: Individual experience bookings such as hot air balloon rides, cooking classes, wine tastings, folk dance shows, and cultural activities are sold as add-ons to guided tours or as standalone experiences. Pricing is per person with tiered group rates available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Small Group Tours starting from $1,010 per person |
| Unit Pricing | Pay-as-you-go | Experiences and activities from $40-$160 per person |
| Unit Pricing | Multi-year contract | 6-Day Greece Tour: Silver $1,980-$6,960, Gold $2,320-$8,400 per person (2025-2026) |
| Unit Pricing | Multi-year contract | 2-Day Athens Tour: Silver $900-$1,340 per person |
| Unit Pricing | Pay-as-you-go | Urla Wineries Day Tour: $310-$1,310 per person |
| Unit Pricing | Pay-as-you-go | Village Experience and Bread Making: $70/person add-on |
| Unit Pricing | Pay-as-you-go | Wine Tasting in Ephesus: $40/person add-on |
| Unit Pricing | Pay-as-you-go | Turkish Bath Experience: $130/person |
| Unit Pricing | Multi-year contract | Turkish Cuisine Food and History: $370-$1,100 per person |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sojourn product offering
Product offeringCore offering
Sojourn is a tour operator that designs and sells customized, small-group, and private guided tours across Turkey, Greece, and other Mediterranean destinations. The company offers themed pre-designed tour collections, standalone experiential add-ons (hot air balloon rides, blue cruises, cooking classes, Turkish baths, wine tastings), and a "Design Your Own" bespoke itinerary service. Pricing is structured into Silver, Gold, and Platinum tiers, and the company operates with licensed local guides, a Mercedes vehicle fleet, and TURSAB travel agency licensing.
Product overview
Sojourn Turkey operates as a tour operator offering customized private and small group tours primarily across Turkey and Greece. The company provides a portfolio of themed tour products including Classical Tours, Istanbul Tours, Cappadocia Tours, Mediterranean Coast Tours, Greece Tours, Wine & Culinary Tours, Faith Tours, and Beyond Turkey tours to Jordan, Morocco, Caucasus, and Montenegro. Core offerings include multi-day guided tours with licensed local guides, Mercedes vehicle transportation, and customizable itineraries. Add-on experiences include hot air balloon rides in Cappadocia, Blue Cruise sailing experiences, Turkish cooking classes, wine tasting sessions, traditional Turkish bath experiences, and village immersion activities. The company also offers an AI Journey Helper tool for itinerary design and a mobile app for travelers.
Differentiator
Problem solved
Functional benefit
Products and services
- Classical Tours
Quantifiable outcome
- 1000+ Happy Customers (6-Day Greece Tour)
- +1 more outcomes
Companies that use Sojourn
Customer profileSegments4 records
Ideal customer profiles4 records
Sojourn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sojourn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vacation LabscoreVacation Labs provides the online booking and reservation system for Sojourn's website, enabling tour browsing, availability checking, and booking management for customers.
- TURSAB (Association of Turkish Travel Agencies)coreSojourn Tourism is registered as TURSAB A-5626, indicating membership in Turkey's official travel agency association. TURSAB provides mandatory foreign visitor insurance for all clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sojourn competitors and assessment
Company assessmentBroad incumbents
- Viator: TripAdvisor-owned OTA aggregating tours and activities worldwide, including extensive Turkey inventory. Competes for the same end traveler in Turkey and Greece, though Viator is a broad marketplace rather than a custom-design operator.
- GetYourGuide: Large OTA for tours, activities, and attractions with deep Turkey and Greece coverage. Overlaps with Sojourn on day experiences and guided tours, but operates a self-serve marketplace model rather than bespoke itinerary design.
Direct peers
- Context Travel: Expert-led small-group cultural tours in destinations including Istanbul and Athens. Comparable in its expert-guide positioning and emphasis on scholarly, in-depth experiences.
- Wild Frontiers: Boutique adventure and cultural tour operator with bespoke Turkey, Caucasus, and Middle East itineraries. Closely comparable in off-the-beaten-path, expert-led small-group travel.
- TourRadar: OTA marketplace aggregating multi-day tour operators including Turkey and Greece. Most directly comparable in distributing multi-day package tours and competes for the same small-group traveler.
- G Adventures: Global small-group tour operator with active Turkey and Greece programs. Competes for the budget-to-mid independent traveler seeking guided multi-country itineraries.
- Exodus Travels: Adventure and cultural tour operator with Turkey walking, cultural, and historical trips. Overlaps with Sojourn's classical and experiential tour products at a similar price point.
- Intrepid Travel: Small-group adventure tour operator with established Turkey itineraries and similar mix of cultural, historical, and culinary experiences. Closest comparable in trip style and target demographic.
- TravelLocal: Marketplace connecting travelers with local tour operators worldwide, including Turkey. Most comparable as a curated platform for bespoke, locally-designed itineraries.
Regional players
- Turkey Home: Turkey-focused DMC and tour operator offering customized private tours and packages. Directly comparable operating model in the same home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sojourn social profiles
Digital presenceSojourn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sojourn leadership team
Management profileNumber of profiles
Sojourn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sojourn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sojourn
What does Sojourn do?
Sojourn is a tour operator that designs and sells customized, small-group, and private guided tours across Turkey, Greece, and other Mediterranean destinations. The company offers themed pre-designed tour collections, standalone experiential add-ons (hot air balloon rides, blue cruises, cooking classes, Turkish baths, wine tastings), and a "Design Your Own" bespoke itinerary service. Pricing is structured into Silver, Gold, and Platinum tiers, and the company operates with licensed local guides, a Mercedes vehicle fleet, and TURSAB travel agency licensing.
Is Sojourn a public or private company?
Sojourn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sojourn founded?
Sojourn was founded in -1. It employs 11 to 50 people.
Where is Sojourn based?
Sojourn is headquartered in Antalya, Türkiye, in the Europe region.
How does Sojourn make money?
Two revenue lines are on record. Guided Tour Packages are the primary driver. The others are experiences and Add-on Activities.
Who are Sojourn's main competitors?
Broad incumbents on record are Viator and GetYourGuide. Direct peers are Context Travel, Wild Frontiers, TourRadar, G Adventures, Exodus Travels, Intrepid Travel and TravelLocal. Turkey Home is listed as a regional player.
Does Sojourn have an API?
No public API is recorded for Sojourn.
What industry is Sojourn in?
Sojourn's product category is Tour Operator Services. Its primary akta.pro industry code is THAKAOAO, Custom Itinerary Planning with Booking & Fulfillment (Full-Service), with a secondary code of THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design. Its NAICS code is 56152 and its SIC code is 7900.