Solar Shade AB
Solar Shade AB is a Swedish specialty retailer and installer of custom-made sun protection systems (awnings, blinds, screens, curtains) operating three retail showrooms across northern Sweden. Founded in 1985, it serves both B2B customers (contractors, architects, enterprises, government) and private homeowners in Norrbotten and Västerbotten.
- Company typePrivate
- Founded1985
- HeadquartersLuleå, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Solar Shade AB does
Solar Shade AB is a Swedish specialty retailer and installer of custom-made sun protection systems, founded in 1985 and headquartered in Gammelstad, Norrbotten County. The company operates three company-owned retail showrooms in Luleå (headquarters), Boden, and Umeå, serving customers across the Norrbotten and Västerbotten regions of northern Sweden. Its product portfolio includes exterior solutions (terrace awnings, window awnings, screen awnings, pergolas, parasols, sun screens) and interior solutions (roller blinds, venetian blinds, pleated blinds, blackout curtains), with optional motorized operation and automatic sun/wind sensor-based control. In 2025, the company transitioned from a Sun Off franchisee to an independent brand under its own Solar Shade AB identity.
The business operates on a custom order model: every product is measured, configured, and made-to-order, with prices quoted per project rather than published. Revenue is generated through three streams — one-time product sales, professional installation and mounting services, and consultation/advisory services. Customers span both B2B (building contractors, architects, commercial businesses, government agencies such as Trafikverket and Luleå Kommun, and enterprises including Scandic, SKF, Telia, and NCC) and B2C (private homeowners and property owners). Distribution is exclusively direct through physical showrooms and project sales; no e-commerce channel is in operation. The Umeå store additionally serves as an authorized reseller of Lumon balcony glazing systems.
The company is privately held, employs approximately five people, and has no disclosed institutional investors, funding rounds, or revenue figures. Its competitive position is built on 40 years of accumulated expertise, a physical showroom presence across three northern Swedish cities, and a deep reference portfolio of enterprise projects across multiple industries. The 2025 rebrand from Sun Off franchisee to independent operator signals a strategic shift toward brand autonomy rather than a near-term scaling event.
Solar Shade AB firmographics
Firmographics- Name
- Solar Shade AB
- Legal name
- Solar Shade AB
- Website
- https://solarshade.se
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solar Shade AB is a Swedish specialty retailer and installer of custom-made sun protection systems (awnings, blinds, screens, curtains) operating three retail showrooms across northern Sweden. Founded in 1985, it serves both B2B customers (contractors, architects, enterprises, government) and private homeowners in Norrbotten and Västerbotten.
- Ownership category
- akta.pro rank
Solar Shade AB industry classification
Industry- Product category
- Sun Protection Solutions
- NAICS
- Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)
- akta.pro secondary industries
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Sunrooms, Screen Rooms & Enclosures (HSAPALAF)
Keywords
Where Solar Shade AB is headquartered
LocationHeadquarters
- HQ city
- Luleå
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Solar Shade AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Product sales: One-time sale of custom sun protection products including awnings, blinds, screens, and related accessories. Products are made-to-measure and tailored to customer specifications.
- Installation and assembly services: Professional installation and mounting services ensure products are properly installed on-site. This service is offered as part of the customer experience.
- Consultation and advisory services: Expert guidance and advice throughout the sun protection process, from product selection to project execution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Solar Shade AB product offering
Product offeringCore offering
Solar Shade AB sells custom-made exterior and interior sun protection products — including terrace awnings, window awnings, screen awnings, roller blinds, venetian blinds, pleated blinds, blackout curtains, pergolas, parasols, and sun screens — primarily through three retail showrooms in northern Sweden. The company provides full-service consultation, made-to-measure product specification, professional installation, and optional motorization with sun/wind automation for residential, commercial, and public-sector customers.
Product overview
Solar Shade AB offers a comprehensive portfolio of exterior and interior sun protection solutions, including terrace awnings, window awnings, screen awnings, roller blinds, venetian blinds, pleated blinds, blackout curtains, pergolas, parasols, and sun screens. The company provides custom-measured, made-to-order products with options for remote control and automatic sun/wind automation. They also offer Lumon balcony glazing systems through their Umeå location. Their offerings span both residential and commercial segments, serving private individuals, businesses, architects, contractors, and public environments across Norrbotten and Västerbotten regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Terrace Awnings (Terrassmarkiser)
- Window Awnings (Fönstermarkiser)
- Screen Awnings (Screenmarkiser)
- Roller Blinds (Rullgardiner)
- Venetian Blinds (Persienner)
- Pleated Blinds (Plisségardiner)
- Blackout Curtains (Mörkläggningsgardiner)
- Pergolas
- Parasols (Parasoler)
- Sun Screens (Solskärmar)
- Lumon Balcony Glazing (Lumon Inglasningar)
- Professional Installation and Assembly Services
- Consultation and Advisory Services
Companies that use Solar Shade AB
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Solar Shade AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solar Shade AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LumonminorSolar Shade Umeå store operates as an authorized reseller (återförsäljare) of Lumon products, offering Lumon balcony glazing systems to customers in the Umeå area. This partnership extends the product portfolio to include balcony glazing solutions alongside sun protection products.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Solar Shade AB competitors and assessment
Company assessmentDirect peers
- Sun Off: Swedish franchise network selling custom-made awnings, blinds and interior shading. Solar Shade AB itself operated as a Sun Off franchisee for over 40 years before rebranding in 2025, making Sun Off its closest direct comparator and former parent network.
Broad incumbents
- Warema: Large German manufacturer of sun-protection systems (awnings, roller shutters, external venetian blinds) with a strong presence across Europe. Comparable product portfolio and target customers (architects, contractors, public-sector projects), though operating at a much larger scale.
- Markisol: European manufacturer of exterior and interior sun-protection products including awnings, screens and blinds. Comparable product mix and reliance on a national dealer/installer network, of which Solar Shade resembles a regional node.
- Hunter Douglas: Global leader in window coverings (roller blinds, pleated shades, venetian blinds, motorized systems). Comparable interior-shade category and customization model, competing for the same commercial and residential projects at larger scale.
- Luxaflex: European premium blinds and shutters brand with a strong dealer network in Scandinavia. Comparable made-to-measure window-treatment offerings targeting both residential and commercial buyers.
Others
- Somfy: Global leader in motorization and automation for blinds, awnings and shutters. Comparable in that Solar Shade sells motorized sun-protection products whose value increasingly depends on the automation stack Somfy enables — a key partner/ecosystem relationship.
Emerging players
- Lumon: Finland-based manufacturer of frameless balcony glazing systems. Solar Shade already resells Lumon products at its Umeå store, and the two share a focus on exterior building-envelope upgrades that improve comfort and energy efficiency.
Regional players
- Beijer Bygg: Swedish building-materials retailer carrying a range of interior blinds, awnings and window treatments. Comparable category assortment and DIY/semi-pro buyer overlap, though Beijer operates at national scale via physical stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solar Shade AB social profiles
Digital presenceSolar Shade AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Shade AB leadership team
Management profileNumber of profiles
Solar Shade AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Shade AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Shade AB
What does Solar Shade AB do?
Solar Shade AB sells custom-made exterior and interior sun protection products — including terrace awnings, window awnings, screen awnings, roller blinds, venetian blinds, pleated blinds, blackout curtains, pergolas, parasols, and sun screens — primarily through three retail showrooms in northern Sweden. The company provides full-service consultation, made-to-measure product specification, professional installation, and optional motorization with sun/wind automation for residential, commercial, and public-sector customers.
Is Solar Shade AB a public or private company?
Solar Shade AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Shade AB founded?
Solar Shade AB was founded in 1985. It employs 1 to 10 people.
Where is Solar Shade AB based?
Solar Shade AB is headquartered in Luleå, Sweden, in the Europe region.
How does Solar Shade AB make money?
Three revenue lines are on record. Product sales are the primary driver. The others are installation and assembly services and consultation and advisory services.
Who are Solar Shade AB's main competitors?
Sun Off is listed as a direct peer. Broad incumbents are Warema, Markisol, Hunter Douglas and Luxaflex. Somfy is listed as an others. Lumon is listed as an emerging player. Beijer Bygg is listed as a regional player.
Does Solar Shade AB have an API?
No public API is recorded for Solar Shade AB.
What industry is Solar Shade AB in?
Solar Shade AB's product category is Sun Protection Solutions. Its primary akta.pro industry code is CRAIAKAH, Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings), with a secondary code of CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar). Its NAICS code is 337920 and its SIC code is 5200.