Solé East Resort & Backyard Restaurant

What Solé East Resort & Backyard Restaurant does

Solé East Resort & Backyard Restaurant is a privately held boutique resort operating two properties in Montauk, New York, at the eastern tip of Long Island within the Hamptons. Solé East Resort consists of 61 renovated bungalow-style rooms and 8 garden cabana suites housed in a landmark American Tudor building on 2.5 acres of landscaped gardens with a heated pool, St. Tropez-style daybeds, and an on-site restaurant. Solé East Beach is a 26-room motel built in the early 1970s and located 50 feet from a dune path to the ocean in the Village of Montauk, including one beach family suite. Together the portfolio offers 95 keys plus event and meeting infrastructure.

The business operates four interconnected revenue streams: overnight accommodations distributed primarily through its own Cloudbeds reservation engine; the on-site Seasalt Restaurant (previously branded Backyard Restaurant), a Mediterranean-inspired full-service restaurant and poolside lounge taking reservations via OpenTable; a corporate retreats offering centered on two conference rooms (Windward up to 75 attendees and Leeward up to 20) with catered team-building programs; and a weddings and special events venue vertical recognized by The Knot Best of Weddings 2021 and WeddingWire Couples' Choice Award 2024. Pricing includes a $35 resort fee, 14.125% tax, $300 pet fee, 50% deposit on multi-night stays, and 3-night minimums on holidays. Distribution leans on direct channels (Cloudbeds, OpenTable, Square, dedicated inquiry forms) and wedding marketplaces rather than OTAs.

Guest segments span leisure travelers and beach enthusiasts (the primary persona), corporate and business retreat groups, wedding and event planners, and wellness/lifestyle groups. Marketing relies on organic social media (Instagram, Facebook, Twitter/X), wedding industry directories, PDF brochures, and experiential live-music events (e.g., Matisyahu, St. Lucia) during peak season. Technology stack is entirely third-party SaaS (Cloudbeds, OpenTable, Square) with no proprietary AI/ML, and no parent company, institutional investor, or M&A activity is disclosed in the available source material.

Name

Solé East Resort & Backyard Restaurant

Legal name

Solé East

Website

https://soleeast.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Solé East is a privately held boutique resort in Montauk, New York (Hamptons), operating Solé East Resort (61 bungalow rooms plus 8 cabana suites in a landmark Tudor building) and Solé East Beach (26-room beachfront motel). It serves leisure travelers, corporate retreat groups, weddings, and event guests with on-site Seasalt Restaurant, two conference rooms, and event grounds.

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Boutique hotel accommodations
• Wedding venue services
• Corporate retreat facilities
• Resort dining services
• Beach resort hospitality

Headquarters

HQ city

Montauk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Room Reservations - Solé East Resort: The primary revenue driver is overnight accommodations at Solé East Resort, which offers 61 beach bungalow-style rooms and 8 garden cabana suites. Reservations are made through the property's own booking engine (Cloudbeds), with rates varying by season, room type, and availability. Minimum stay requirements apply on weekends, with 3-night minimums on holidays. A resort fee of $35 per reservation covers pool/fire pit access, daily bike rentals, parking, and towels.
2. Room Reservations - Solé East Beach: Solé East Beach generates revenue from 26 motel rooms featuring either 1 King or 2 Double beds, plus one family suite with a full kitchen. Guests also have complimentary access to all facilities and services at Solé East Resort. Pet-friendly rooms carry a $300 pet fee.
3. Seasalt Restaurant Bar & Lounge: The on-site full-service restaurant at Solé East Resort serves Mediterranean-inspired coastal cuisine across breakfast, brunch, lunch, dinner, and poolside menus. Operating hours are Sunday–Thursday 8am–10pm and Friday–Saturday 8am–11pm, with Bossa Nova Sunday Brunch from 10am–2pm. Reservations are accepted via OpenTable and direct phone calls.
4. Corporate Retreats & Meetings: Revenue is generated from renting the Windward Conference Room (1,000 sq.ft., up to 75 guests in auditorium style) and the Leeward Conference Room (500 sq.ft., up to 20 guests), along with catering services. Catering includes clambakes, BBQs, garden dinners, cocktail parties, farm-to-table dinners, and firepit bonfires. Customized team-building activities (surf lessons, fishing trips, sunset cruises, etc.) are coordinated through third-party vendors.
5. Weddings & Special Events: The resort hosts weddings, receptions, and private events in its indoor and outdoor spaces. Revenue is generated through venue rental fees, catering, event tenting, live music, outdoor movie screenings, and photography/production bookings. The property holds WeddingWire Couples' Choice Award 2024 and The Knot Best of Weddings 2021 recognition.
6. Poolside Experiences & Daybed Rentals: During high-season weekends, the resort hosts pool parties with guest DJs, BBQs, and cocktail service. St. Tropez poolside daybeds with food and drink service are available; daybeds may be a payable service during peak events. Property passes for live music events (e.g., Matisyahu Live, St. Lucia Live) are sold separately, with VIP table/daybed seating options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Solé East operates a dual-property boutique resort in Montauk, NY comprising a 69-room Tudor-style hotel with 8 garden cabana suites and a 26-room beachfront motel. The property features the on-site Seasalt Restaurant serving Mediterranean-inspired coastal cuisine, a heated outdoor pool with St. Tropez daybeds, 2.5 acres of landscaped gardens, and dedicated facilities for corporate retreats and weddings/events.

Product overview

Solé East operates as a dual-property boutique resort in Montauk, New York, comprising Solé East Resort (61-room Tudor-style hotel with 8 garden cabana suites) and Solé East Beach (26-room beachfront motel). The property features Seasalt Restaurant serving Mediterranean-inspired coastal cuisine, heated outdoor pool with St. Tropez style beds, 2.5 acres of landscaped gardens, corporate retreat facilities with two conference rooms accommodating up to 75 attendees, and comprehensive wedding and event planning services. Both properties offer complimentary amenities including WiFi, beach cruiser bikes, and parking, with full access to resort facilities available to beach property guests.

Differentiator

Problem solved

Functional benefit

Brands

• Sea Salt Restaurant: Full-service Mediterranean-inspired restaurant bar & poolside lounge at Solé East Resort, serving breakfast, brunch, lunch, and dinner with coastal cuisine.

Products and services

• Solé East Resort A 61-room boutique hotel in a landmark American Tudor building featuring renovated bungalow-style accommodations with 8 garden cabana suites, heated outdoor pool with St. Tropez style beds, 2.5 acres of landscaped gardens, complimentary beach cruiser bikes, Simmons pillow-top mattresses, and 300 thread count Italian linens. Targeted at leisure travelers seeking a beach club experience in the Hamptons.
• Solé East Beach A 26-room beachfront motel located 50 feet from a path through the dunes to the ocean in the heart of Montauk Village. Features renovated rooms with vintage-inspired 1970s decor, high thread-count Italian cotton linens, Aveda bath products, flat-screen HD cable TVs, complimentary WiFi, and one beach family suite with full kitchen. Guests receive complimentary access to all Solé East Resort facilities.
• Seasalt Restaurant Mediterranean-inspired coastal cuisine restaurant bar and poolside lounge at Solé East Resort, serving breakfast, brunch, lunch, and dinner. Features Bossa Nova Sunday Brunch from 10am-2pm, poolside dining, and full bar service. Operating Sunday-Thursday 8am-10pm and Friday-Saturday 8am-11pm. Reservations accepted via OpenTable.
• Corporate Retreats & Meetings Business retreat facilities featuring the Windward Conference Room (1,000 sq.ft., up to 75 guests in auditorium style) and Leeward Conference Room (500 sq.ft., up to 20 guests). Includes team-building activities such as surf lessons, fishing trips, sunset cruises, and customized catering from clambakes to farm-to-table dinners and bonfires. Targeted at companies seeking offsite venues for team building, workshops, and strategic planning sessions.
• Weddings & Special Events Event venue services for weddings, receptions, and special occasions. Features indoor and outdoor spaces accommodating tented ceremonies, live music, and outdoor movie screenings. In-house equipment includes portable PA system, DJ console, and video projector. Recognized with The Knot Best of Weddings 2021 Pick and WeddingWire Couples' Choice Award 2024. Targeted at couples and event planners seeking venues in the Hamptons.

Quantifiable outcome

• 75 attendees capacity in Windward Conference Room (auditorium style)
• +2 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Maidstone Hotel: Independent boutique hotel and event venue in East Hampton with restaurant and garden spaces. Comparable positioning as an independently-operated Hamptons boutique with strong wedding/event business.
• Gurney's Montauk Resort & Seawater Spa: Largest full-service resort directly on the beach in Montauk with spa, multiple F&B outlets, and event facilities. Most directly comparable competitor in the same Montauk market targeting the same affluent Northeast leisure and corporate retreat demand.
• Marram Montauk: Recently developed boutique resort in Montauk with strong wellness positioning and on-site dining. Comparable size and format; competing directly for design-conscious, wellness-oriented affluent travelers visiting the same destination.
• Hero Beach Club: Boutique oceanfront hotel in Montauk with a casual beach-club vibe, on-site restaurant, and live music programming. Comparable in size, experience positioning, and target demographic to Solé East's dual-property concept.
• The Surf Lodge: Boutique Montauk hotel famous for its summer live-music/concert programming and beach club atmosphere. Closest experiential/Instagram-driven peer, competing for the same under-40 affluent NYC traveler with similar DJ and live event programming.
• Topping Rose House: Luxury boutique hotel and wedding/event venue in Bridgehampton with on-site restaurant by a notable chef. Direct competitor for Hamptons weddings, corporate retreats, and high-end leisure stays in the same geographic catchment.
• Montauk Beach House: Smaller boutique beachfront hotel in Montauk with communal programming and event partnerships. Comparable casual-luxury positioning and Montauk beachfront location targeting a similar younger-affluent demographic.
• 1770 House: Historic boutique inn and restaurant in East Hampton with event-hosting capabilities. Comparable in heritage-property positioning, full-service restaurant offering, and Hamptons wedding/event capture.
• Southampton Inn: Larger independently-operated Hamptons hotel (~90 rooms) with pool, event space, and on-site restaurant. Comparable scale to Solé East's combined inventory, targeting leisure and small-group event demand in the same region.

Emerging players

• The Baker House 1650: Luxury boutique B&B and event venue in East Hampton with spa and wedding hosting. Comparable in independent-luxury Hamptons positioning and event/wedding revenue diversification, though smaller in room count than Solé East.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soleeastmontauk
• Facebookfacebook.com/SoleEast
• Instagraminstagram.com/soleeastmontauk
• LinkedInlinkedin.com/company/sol%C3%A9-east-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solé East Resort & Backyard Restaurant