SOLIT Group AG
- Company typePrivate
- Founded2008
- HeadquartersTägerwilen, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
SOLIT Group AG firmographics
Firmographics- Name
- SOLIT Group AG
- Legal name
- SOLIT Group AG
- Website
- https://solit-group.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SOLIT Group AG industry classification
Industry- Product category
- Precious Metals Investment Services
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF)
- akta.pro secondary industries
- Secure Logistics, Vaulting & Insurance for Stones (CRAKAJAK), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where SOLIT Group AG is headquartered
LocationHeadquarters
- HQ city
- Tägerwilen
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
SOLIT Group AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Physical Precious Metals Trading: SOLIT Group AG generates revenue through the trading of physical precious metals (gold, silver, platinum, palladium) including bars and coins. The company operates across wholesale, e-commerce, and retail channels, serving private and institutional investors. Products include investment bars and collector coins sourced from LBMA-certified refiners.
- Gold and Precious Metals Savings Plans: The SOLIT Edelmetalldepot allows customers to invest regularly in physical precious metals with self-defined savings rates (starting at 25 EUR/month). Customers purchase fractional ownership of large bars, benefiting from cost-average effect and avoiding premium costs. The plan offers flexibility with no minimum term and ability to pause or adjust contributions.
- Secure Storage Services: High-security vault storage in Switzerland, Liechtenstein, and Canada. Physical precious metals are stored in duty-free facilities with comprehensive insurance coverage and transparent custody structures. Storage fees contribute to revenue while enabling customers to hold physical assets without taking delivery.
- E-Commerce Platform Sales: GoldSilberShop.de operates as one of Europe's leading online precious metals retailers, generating revenue from direct sales to consumers. The platform offers both online purchasing and local access at over 100 locations in Germany.
- Corporate Gold Services: Professional integration of physical gold into company assets for SMEs, GmbHs, and executives. Services include liquidity security, executive retirement planning, and employee incentive programs using gold as tangible benefit. Revenue generated through advisory fees and gold sales.
- Gold Avenue E-Commerce: European online platform for precious metals serving Switzerland, France, Italy, Spain, and the United Kingdom. Part of the integrated ecosystem following Bullion International Group acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SOLIT Edelmetalldepot savings plan with flexible monthly contributions |
| Unit Pricing | Pay-as-you-go | flexgold app investment minimum |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels10 records
SOLIT Group AG product offering
Product offeringCore offering
SOLIT Group AG operates a precious metals investment ecosystem covering the entire value chain from wholesale trading and LBMA-certified sourcing to high-security vault storage, savings plans, and direct retail/B2B distribution. The company enables private and institutional investors to buy, store, and accumulate physical gold, silver, platinum, and palladium through owned e-commerce platforms (GoldSilberShop.de, Gold Avenue), a Swiss-developed mobile app (flexgold), bank and advisor partnerships, and dedicated corporate gold services. All physical assets are stored in independent high-security vaults in Switzerland, Liechtenstein, and Canada with comprehensive insurance coverage.
Product overview
SOLIT Group AG operates as a diversified precious metals ecosystem with a multi-brand portfolio spanning the entire value chain of physical gold and silver investments. The core offering includes: (1) SOLIT brand as flagship specialist for physical precious metals investments and savings plans; (2) GoldSilberShop.de as leading European e-commerce platform for retail purchase of physical metals; (3) flexgold as Swiss mobile app enabling digital investments in physical metals at real-time spot prices; (4) Gold Avenue as European e-commerce retail platform; (5) MTB as international wholesale operation; (6) Adeos Media with information portals (gold.de, silber.de); and (7) SOLIT Edelmetalldepot as award-winning savings plan. Services include high-security storage in Switzerland, Liechtenstein, and Canada; Corporate Gold for business clients; and bank partnership solutions. The company also expanded into Bitcoin diversification via Relai AG investment.
Differentiator
Problem solved
Functional benefit
Brands
- GoldSilberShop: Leading online retailer for physical precious metals in Europe, offering gold, silver, platinum and palladium bars and coins through online shop and 100+ physical locations.
- Flexgold
- Gold Avenue
- MTB
- Adeos Media
- SOLIT
Products and services
- SOLIT Edelmetalldepot Precious metals savings plan that enables customers to invest regularly in physical gold and silver (fractional ownership of large bars) starting at 25 EUR per month, with no minimum term and the ability to pause contributions. Stored in Swiss high-security vaults with options for physical delivery, payout for retirement, or sale.
- GoldSilberShop.de One of Europe's leading online retailers of physical precious metals (gold, silver, platinum, palladium) offering investment bars and coins with transparent pricing, secure transaction processing, and access via online shop plus 100+ local partner locations in Germany.
- flexgold Swiss-developed mobile and web app for digital investments in physical precious metals starting at 1 EUR/CHF at real-time spot prices, with multi-currency functionality, detailed savings plans, live prices, and transparent order overview. Backed by Swiss high-security vault storage.
- Gold Avenue European e-commerce platform for buying, selling, and secure storage of physical precious metals, operating in Switzerland, France, Italy, Spain, and the United Kingdom.
- MTB International precious metals wholesaler offering certified investment bars and collector coins with decades of global market expertise and certified storage solutions for worldwide wholesale distribution.
- Corporate Gold B2B service for SMEs, GmbHs, and executives enabling the integration of physical gold into company assets for liquidity reserves, executive retirement planning, and employee incentive programs with tax-efficient structures and personalized advisory through a 3-step implementation process.
- High-Security Vault Storage Duty-free high-security vault storage service for physical precious metals in Switzerland, Liechtenstein, and Canada, with comprehensive insurance coverage, transparent custody structures, and the ability for customers to hold physical assets without taking delivery.
Quantifiable outcome
- 11 consecutive FOCUS MONEY 'Very Good' ratings for the SOLIT Edelmetalldepot savings plan (2015-2026)
- +4 more outcomes
Companies that use SOLIT Group AG
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
SOLIT Group AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
SOLIT Group AG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Campden WealthcoreStrategic partnership announced May 2024: Campden Wealth family office network members (2000+ members from 39 countries) exclusively use SOLIT's advisory services and specialized precious metals solutions in the European market. Oliver Wilhelm and Frank Schulze serve as Global Head Advisory & Individual Solutions. Partnership offers tailored solutions, first-class advisory, risk management, and asset protection beyond standard precious metals purchasing.
- BayernLBcorePartnership for precious metals savings plan (SOLIT Edelmetalldepot Tariff S) distributed through 185 Sparkassen (German savings banks). BayernLB handles the purchase and sale of precious metals, guaranteeing authenticity. Reached 1 billion EUR investment volume milestone. Partnership active since 2021 with exponential growth in 2024-2025 driven by rising gold prices.
- MKS PAMP GROUPcoreMKS PAMP GROUP is the parent organization of Bullion International Group. Founded over 60 years ago in Switzerland, the integrated consortium covers all areas of precious metals industry and global supply chain. The group comprises MKS PAMP, MMTC-PAMP, and Bullion International Group (including MTB, APMEX, SOLIT Group, and GOLD AVENUE). Over 1,650 employees worldwide with two refineries, three mints, and 19 branches in ten countries.
- Relai AGminorSOLIT Group participated as strategic investor in Relai AG's third funding round (12 million USD). Relai is a Swiss-licensed Bitcoin-focused financial service provider. The investment enables SOLIT to offer its gold customers easy access to Bitcoin trading, pursuing a 'Sound Money' philosophy combining gold and Bitcoin investments. Similar business models and potential for cross-promotional synergies, particularly with the flexgold app.
Scale indicators10 records
Recent moves14 records
Expansion highlights6 records
SOLIT Group AG competitors and assessment
Company assessmentEmerging players
- Glint Pay: London-based digital gold payments platform enabling spending and saving in physical gold via app and card. Adjacent to flexgold on digital gold access; targets younger, payment-oriented users with a model that could erode SOLIT's mass-retail gold savings positioning over time.
- BullionVault: UK-based online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium with low fees. Competes with SOLIT's flexgold app on digital-first precious metals access but operates a pure-digital, lower-overhead model without retail or bank channels.
- GoldMoney (formerly BitGold): Digital precious metals platform offering allocated ownership, vaulting, and payments. Competes with SOLIT on digital-first gold/silver access and institutional vaulting; lower cost structure but less DACH bank-channel reach.
Broad incumbents
- Heraeus Precious Metals: One of the world's largest precious metals refiners and trading houses, with a Hanau/German base and global operations. Overlaps with SOLIT at the trading and LBMA-certified refining layers of the value chain, but operates at vastly larger scale and broader scope.
- APMEX (Apmex Inc.): Largest US online precious metals retailer, also part of the Bullion International Group/MKS PAMP ecosystem alongside SOLIT. Direct sister company in the BIG portfolio, providing US retail scale while SOLIT anchors Europe; comparable in e-commerce precious metals but geographically distinct.
Others
- MKS PAMP GROUP: Swiss-based integrated precious metals consortium (MKS PAMP, MMTC-PAMP, Bullion International Group) and parent of SOLIT's majority acquirer BIG. Functions as upstream refiner and supplier to the SOLIT platform rather than direct competitor; comparable only as parent/sibling entity in the same group.
Direct peers
- Pro Aurum GmbH: German precious metals dealer combining retail stores, online trading, vault storage, and bank/institutional distribution. Operates as a direct competitor across multiple SOLIT channels including savings plans, vault storage, and B2B bank partnerships.
- Degussa Goldhandel GmbH: Frankfurt-based precious metals specialist with physical retail locations and an online shop, plus institutional trading and refining. Directly competes with SOLIT's GoldSilberShop.de and SOLIT retail brand in German-speaking markets (Raphael Scherer, now SOLIT's CCO, previously led Degussa).
- Philoro Edelmetalle GmbH: Austrian/German precious metals dealer offering physical gold, silver, and platinum bars and coins through retail, online, and bank-distribution channels. Directly competes with SOLIT in DACH retail and bank partnership channels (SOLIT's new CCO Raphael Scherer previously led Philoro).
Regional players
- Tavex AB: Leading Scandinavian precious metals dealer and refiner with physical stores, online sales, and ATM-style gold vending machines. Comparable to SOLIT in retail-plus-online precious metals trading, but primarily serves Nordic/Baltic markets rather than DACH/UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SOLIT Group AG social profiles
Digital presenceSOLIT Group AG compliance and trust
Trust signalCompliance4 records
SOLIT Group AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOLIT Group AG leadership team
Management profileNumber of profiles
Profiles20 records
SOLIT Group AG subsidiaries and ownership
Company hierarchySubsidiaries6 records
SOLIT Group AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOLIT Group AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOLIT Group AG
What does SOLIT Group AG do?
SOLIT Group AG operates a precious metals investment ecosystem covering the entire value chain from wholesale trading and LBMA-certified sourcing to high-security vault storage, savings plans, and direct retail/B2B distribution. The company enables private and institutional investors to buy, store, and accumulate physical gold, silver, platinum, and palladium through owned e-commerce platforms (GoldSilberShop.de, Gold Avenue), a Swiss-developed mobile app (flexgold), bank and advisor partnerships, and dedicated corporate gold services. All physical assets are stored in independent high-security vaults in Switzerland, Liechtenstein, and Canada with comprehensive insurance coverage.
Is SOLIT Group AG a public or private company?
SOLIT Group AG is a private company. It is classified as corporate owned and is currently operating.
When was SOLIT Group AG founded?
SOLIT Group AG was founded in 2008. It employs 1 to 10 people.
Where is SOLIT Group AG based?
SOLIT Group AG is headquartered in Tägerwilen, Switzerland, in the Europe region.
How does SOLIT Group AG make money?
Six revenue lines are on record. Physical Precious Metals Trading is the primary driver. The others are gold and Precious Metals Savings Plans, secure Storage Services, E-Commerce Platform Sales, corporate Gold Services and gold Avenue E-Commerce.
Who are SOLIT Group AG's main competitors?
Emerging players on record are Glint Pay, BullionVault and GoldMoney (formerly BitGold). Broad incumbents are Heraeus Precious Metals and APMEX (Apmex Inc.). MKS PAMP GROUP is listed as an others. Direct peers are Pro Aurum GmbH, Degussa Goldhandel GmbH and Philoro Edelmetalle GmbH. Tavex AB is listed as a regional player.
Does SOLIT Group AG have an API?
No public API is recorded for SOLIT Group AG.
What industry is SOLIT Group AG in?
SOLIT Group AG's product category is Precious Metals Investment Services. Its primary akta.pro industry code is HSAKAGAF, Specialty Storage (Wine, Art, Document Vaults), with a secondary code of CRAKAJAK, Secure Logistics, Vaulting & Insurance for Stones. Its NAICS code is 42394 and its SIC code is 5094.