What Tavex AB does

Tavex AB is a Swedish precious metals investment dealer founded in 2005 and headquartered at Smålandsgatan 9 in Stockholm. Operating under police authorization (Dnr: AA572-95480-2011) issued by the Swedish Police Authority, the company is the Nordic region's largest physical gold dealer and self-describes as serving 13 European countries through wholly-owned country entities (Sweden, Denmark, Norway, Finland, Estonia, Latvia, Poland, Hungary, UK, Bulgaria, Romania, and others). Tavex sells investment-grade gold bars and coins (PAMP, Valcambi, Perth Mint, Royal Canadian Mint, Austrian Mint, China Great Wall), silver bars and coins, historical/numismatic coins, and accessories, alongside currency exchange services across 30+ currencies.

The company's technology stack is a PHP/WordPress-based e-commerce platform hosted on AWS, integrating real-time spot price feeds for gold (XAU) and silver (XAG) across SEK, EUR, and USD, with live multi-timeframe price charts, a PriceBot automated price-alert system, an interactive product comparison tool, and a Tavex ID customer account layer providing portfolio management and consultation booking. Distribution is hybrid: a 24/7 online storefront (tavex.se) with insured PostNord delivery or same-day office pickup, plus four physical Swedish showrooms (Stockholm HQ, Liljeholmstorget Galleria, Gothenburg, Malmö) for over-the-counter transactions.

Revenue is generated transactionally through spot-plus-premium pricing on buy-side transactions (premiums ranging from 1.5% to 5%+ over spot depending on product) and from bid-ask spreads on sell-back transactions, with a secondary stream from currency exchange (2 EUR flat fee) and a tertiary stream from scrap gold purchases via the Tavex Gold Envelope (Guldkuvert) service. Volume discounts apply for orders exceeding EUR 300,000. The customer base is predominantly retail: individual Swedish and European investors seeking inflation protection and safe-haven exposure, plus gift purchasers, scrap gold sellers, and a smaller corporate/whale segment. The company has held an AAA Bisnode credit rating since 2016 and employs 250+ individuals across its pan-European footprint.

Name

Tavex AB

Legal name

Tavex AB

Website

https://tavex.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Tavex AB is a Swedish police-authorized precious metals dealer and the Nordic region's largest gold retailer, selling physical gold and silver bars, coins, and currency exchange to individual investors across 13 European countries via e-commerce and four Swedish retail showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Precious Metals Retail (Gold and Silver Bars & Coins): Tavex generates revenue by selling physical gold and silver bars and coins to customers at prices set at spot price plus a premium (spread). Premiums over spot range from approximately 1.5% (e.g., Austrian Philharmonic Silver) to 4.3% (e.g., Swiss Helvetia 20 Francs). The company also buys back metals from customers at spot minus a spread. This is a one-time transaction model with no recurring revenue per customer, though repeat customers generate ongoing transactions.
2. Currency Exchange: Tavex offers currency exchange services, buying and selling foreign currencies at rates displayed on their pricelist, with a small fee per transaction (e.g., 2 EUR per transaction as shown in examples). Customers can lock exchange rates for 1 hour in advance.
3. Gold Envelope / Scrap Gold Purchase: Tavex purchases gold jewelry and scrap gold from customers at prices based on gold purity (917, 875, 750, 585, 375 fineness), with same price from the first gram and fast payout. Revenue is generated from the spread between purchase price and eventual resale/refining value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tavex AB is a precious metals investment dealer that buys, sells and stores physical gold and silver bars and coins to individual investors, charging a spread over the live spot price. The company complements bullion trading with a currency exchange service (over 30 currencies), a gold-buyback and scrap-gold purchase service (Tavex Gold Envelope), and free advisory consultations delivered online and at four Swedish retail offices.

Product overview

Tavex AB is a precious metals investment company operating as an e-commerce platform and retail chain offering physical gold and silver products. The core product portfolio consists of gold bars (PAMP Fortuna, PAMP Lunar, Valcambi Suisse in sizes from 1g to 1kg) and gold coins (American Eagle, Australian Kangaroo/Känguru, Austrian Philharmonic, Canadian Maple Leaf, South African Krugerrand, British Britannia) alongside silver bars and silver coins (Austrian Philharmonic, Australian Kangaroo, Canadian Maple Leaf, American Eagle, British Britannia, Krugerrand). The offering is complemented by historical/collector coins, gift items, and accessories (coin boxes, tweezers, magnifiers, cleaning solutions, numismatic tools). Tavex also provides services including currency exchange, gold/silver valuation and sell-back, the Tavex Gold Envelope service, Tavex ID accounts with portfolio management, live price charts, product comparison tools, and a product recommender. The company operates physical offices in Stockholm (Head Office, Liljeholmstorget Galleria), Gothenburg, and Malmö for over-the-counter purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bars Investment gold bars in various sizes (1g to 1kg) from manufacturers such as PAMP (Fortuna, Lunar series) and Valcambi Suisse, with 999.9 (24 karat) purity, sold to individual and corporate buyers at spot price plus a low premium.
• Gold Coins Investment gold bullion coins including American Eagle, Australian Kangaroo, Austrian Philharmonic, Canadian Maple Leaf, South African Krugerrand and British Britannia, available in weights from 1/20oz to 1oz, for individual investors.
• Silver Bars Investment silver bars including the Valcambi Suisse 1kg bar and various sizes from multiple manufacturers at 99.9% purity, sold to individual investors at spot plus a low premium.
• Silver Coins Investment silver bullion coins including Austrian Philharmonic, Australian Kangaroo, Canadian Maple Leaf, American Eagle, British Britannia and South African Krugerrand, for individual investors.
• Historical Gold Coins Historical and collector gold coins including Swiss Helvetia 20 Franc, French coins (Napoleon III, Angel), German 20 Marks, British Sovereign and American Double Eagles for collectors and investors.
• Gold and Silver Gift Items Curated gold and silver products (coins and small bars) suitable as gifts for weddings, christenings, birthdays and anniversaries, sold to individual gift-givers.
• Accessories for Coins and Bars Accessories including coin boxes (Nobile, VOLTERRA), tweezers, magnifying glasses, cleaning solutions for gold and silver coins, numismatic calipers and safes for individual precious-metals collectors and investors.
• Perth Mint Guidebook The World of Leading Bullion Coins book by Perth Mint — a hardcover, full-color guide to investment gold coins from Perth Mint and six other leading mints, sold to individual collectors and investors.
• Currency Exchange Currency exchange service offering competitive rates for over 30 currencies (including EUR, USD, TRY, THB, ZAR and others) for individuals needing travel or international payments, available online, in-store and with a 1-hour rate-lock option.
• Gold and Silver Valuation / Sell-Back Service for individuals to sell gold jewelry and scrap gold to Tavex with same price from the first gram, fast payout and secure valuation based on purity.
• Tavex Gold Envelope (Guldkuvert) Service enabling customers to sell gold via Tavex's gold-envelope system with same-price-from-first-gram pricing and fast payout, aimed at individuals liquidating scrap or unwanted gold.

Quantifiable outcome

• Gold price in SEK rose 249.75% in the last 8 years
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Perth Mint (Australia)coreStrategic or Co-development PartnerTavex is an official partner of The Perth Mint, Australia's leading precious metals mint. Through this partnership, Tavex gains access to exclusive products including the Australian Lunar Series II gold and silver coins, Australian Kangaroo gold and silver coins, Australian Kookaburra and Koala silver coins, and the Perth Mint educational book 'The World of Leading Bullion Coins'. The Perth Mint is LBMA member since 1934.
• Royal Canadian MintcoreStrategic or Co-development PartnerTavex is an official partner of the Royal Canadian Mint, distributor of Canadian Gold and Silver Maple Leaf coins. The Maple Leaf was the world's first legal tender bullion coin to contain 99.99% pure gold (four nines), introduced in 1979. The mint pioneered Bullion DNA Anti-Counterfeiting Technology.
• Münze Österreich (Austrian Mint)coreStrategic or Co-development PartnerTavex is an official partner of the Austrian Mint (Münze Österreich), distributing the world-renowned Austrian Philharmonic gold and silver bullion coins. The Philharmonic is one of the world's best-selling bullion coins.
• PAMP SuissecoreStrategic or Co-development PartnerTavex is an official partner of PAMP (Produits Artistiques Métaux Précieux), Switzerland's leading gold bar manufacturer. PAMP is LBMA accredited and Swiss Federal Government acknowledged. PAMP produces the world-famous Fortuna series gold bars and Lunar series bars and coins.
• Valcambi SuissecoreStrategic or Co-development PartnerTavex is an official partner of Valcambi Suisse, Switzerland's largest precious metals foundry. Valcambi is LBMA accredited and produces a wide range of gold and silver bars including the CombiBar series. Switzerland refines 65-75% of the world's annual gold production.
• China Great Wall Coins Investments Ltd.coreStrategic or Co-development PartnerTavex is an official partner of China Great Wall Coins Investments Ltd., distributing Chinese Panda gold and silver bullion coins and other Chinese precious metals investment products.
• Länsförsäkringar (County Insurance)supportingOthersTavex uses Länsförsäkringar (Swedish county mutual insurance company) to insure all precious metals shipments. All shipments are fully insured during transit.
• PostNordsupportingOthersTavex uses PostNord for domestic Swedish deliveries of precious metals products. All packages are tracked and fully insured.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• APMEX: APMEX is one of the largest US-based online precious-metals retailers, offering a broad catalog of gold, silver, platinum, and palladium bars and coins with competitive premiums and a price-alert tool. It is comparable to Tavex as a direct-to-consumer bullion dealer with multi-product breadth and an online-first operating model.
• JM Bullion: JM Bullion is a major US online dealer of physical gold and silver bars and coins, sourcing from the same global mints (Royal Canadian, Perth, PAMP) as Tavex. It is comparable as a multi-channel bullion retailer competing on premium pricing, selection, and shipping speed.
• Heraeus Precious Metals: Heraeus is a global precious-metals refiner and trader headquartered in Germany, operating one of the largest precious-metals trading desks in Europe and offering retail and institutional products. It is comparable to Tavex in selling physical bullion to investors and competing for the same upstream supply and downstream customers, though at much larger industrial scale.
• The Royal Mint: The Royal Mint is the UK's official mint, producing legal-tender gold and silver bullion (Britannia, Sovereign) and selling direct to consumers through its own online and retail channels. It is comparable to Tavex as a source of high-trust sovereign-mint bullion, with both firms competing for the same retail bullion buyer in the UK and broader European market.

Regional players

• Aksjer og gull (Norwegian peer): A Norwegian precious-metals dealer offering gold and silver bars and coins to retail investors in the Norwegian market via online and physical channels. It is comparable to Tavex as a Nordic regional competitor targeting the same Norwegian retail bullion customer, though with a smaller footprint than Tavex's pan-European platform.

Direct peers

• GoldRepublic: GoldRepublic is a Dutch online platform enabling European retail investors to buy, sell, and vault physical gold, silver, and platinum, with operations spanning the Netherlands, Belgium, Germany, and other EU markets. It is comparable to Tavex as a pan-European precious-metals retailer targeting individual investors, competing on price transparency and insured storage/delivery.
• Degussa Goldhandel: Degussa is a leading German precious-metals dealer with both an online shop and a network of physical offices across Germany and other European cities, selling gold, silver, and platinum bars/coins to retail and institutional customers. It is the closest direct European peer to Tavex given its hybrid e-commerce + retail showroom model and pan-European footprint.
• BullionByPost: BullionByPost is a UK online retailer of investment gold and silver bars and coins, owned by a major UK mint and competing aggressively on low premiums over spot with insured next-day delivery. It is comparable to Tavex in being a specialist bullion e-commerce brand built on tight spreads and insured shipping, though it lacks Tavex's physical showroom network.
• Sharps Pixley: Sharps Pixley is a UK-based specialist precious-metals dealer offering physical gold, silver, and platinum bars and coins, including historic UK sovereigns, with both an online store and a Mayfair walk-in shop. It is comparable to Tavex as a specialist bullion retailer combining expert advisory, a London showroom, and online sales.

Emerging players

• BullionVault: BullionVault is a UK-based online platform that enables private investors to buy, sell, and store allocated physical gold, silver, and platinum in professional vaults at low commissions. It is comparable to Tavex in targeting retail investors seeking physical bullion exposure, but competes on a low-fee, no-shipment digital model rather than Tavex's bar/coin take-delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tavexse
• LinkedInlinkedin.com/company/tavexsweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tavex AB