Grupo Someday

What Grupo Someday does

Grupo Someday is a privately held Brazilian women's fashion brand founded in 2000 and headquartered in Palhoca, Santa Catarina. The company designs, produces, and commercializes women's apparel for work, evening, travel, and beach occasions, emphasizing versatile styling, quality fabrics, and extended sizing including PP. The brand is rooted in Florianopolis regional identity and serves two primary customer segments: individual female consumers and wholesale multi-brand retailers (multimarcas) across Brazil.

The company operates through three revenue channels: (1) direct-to-consumer e-commerce at someday.com.br powered by the Magazord platform with nationwide delivery via transportadora or Correios, (2) five physical retail stores located in Santa Catarina spanning Centro Comercial ARS and Floripa Shopping in Florianopolis, KOBRASOL and Shopping Itaguacu in Sao Jose, and Shopping Via Catarina in Palhoca, and (3) a B2B wholesale program (Cliente Atacado) that requires CNPJ registration and enforces minimum order values of R$2,500 for online wholesale and R$5,000 for in-person sales with representatives. The brand releases five collections annually (Preview Inverno, Inverno, Preview Verao, Verao, and Alto Verao) and provides wholesale partners with marketing materials, displays, branded packaging, and a partial delivery system based on R$1,000 production increments.

From a corporate and technology standpoint, Someday (CNPJ 19.275.719/0001-63) is independently owned with no disclosed institutional investors, venture capital backers, or parent entities, and operates with approximately 11 employees. The company's technology foundation is a standard encrypted e-commerce platform with no proprietary AI/ML capabilities, no public APIs, and no companion mobile applications. The company is self-attested LGPD compliant, maintains a 5.0/5.0 average customer rating across 18 verified reviews, and has no recorded M&A, funding rounds, or leadership changes in the available data.

Name

Grupo Someday

Legal name

Someday

Website

https://someday.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Someday is a Brazilian women's fashion brand founded in 2000, headquartered in Santa Catarina, that sells apparel through 5 retail stores, nationwide e-commerce, and a B2B wholesale program for multi-brand retailers. The company serves female consumers and multimarcas across Brazil with five annual collections.

Ownership category

akta.pro rank

Headquarters

HQ city

Palhoca

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce: Direct-to-consumer online sales through the company's website, with delivery via transportadora or Correios across Brazil.
2. B2C Retail Stores: Physical retail store sales at five locations in Santa Catarina (Florianopolis, Sao Jose, Palhoca).
3. B2B Wholesale/Atacado: Wholesale program for multimarcas (multi-brand retailers) and resellers. Minimum order R$2,500 (online) or R$5,000 (in-person). Payment terms include installment options up to 4 times. Five annual collections: Preview Inverno, Inverno, Preview Verao, Verao, and Alto Verao.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Someday is a women's fashion brand that creates, produces, and commercializes women's clothing through physical retail stores in Santa Catarina, a nationwide e-commerce site (someday.com.br), and a wholesale program for multi-brand retailers (multimarcas). The brand releases five seasonal collections annually and offers versatile, comfortable pieces designed for work, evening, travel, and beach occasions, including PP sizing.

Product overview

Someday is a single-product women's fashion brand that offers its clothing line through three sales channels: (1) physical retail stores in Santa Catarina, (2) an e-commerce online store at someday.com.br, and (3) a wholesale/bulk program for multi-brand retailers (Cliente Atacado). The brand releases 5 seasonal collections annually (Preview Inverno, Inverno, Preview Verão, Verão, and Alto Verão) and provides supporting marketing materials for wholesale partners including photos, videos, stickers, displays, and branded bags.

Differentiator

Problem solved

Functional benefit

Products and services

• Someday Moda Feminina (Women's Fashion Line) A women's clothing line sold via physical retail stores in Santa Catarina, the someday.com.br e-commerce platform with nationwide delivery, and through multi-brand retailers. The line emphasizes comfort, exclusive fit models, quality fabrics, and versatile pieces for work, evening, travel, and beach occasions, with five annual seasonal collections and inclusive sizing (including PP).
• Cliente Atacado (Wholesale Program)

Quantifiable outcome

• 5.0/5.0 average customer rating based on 18 verified reviews

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Farm Rio: Major Brazilian women's fashion brand selling colorful, lifestyle-rooted apparel through DTC e-commerce, physical stores, and wholesale. Directly comparable in target customer (Brazilian women), omnichannel model, and regional heritage turned national brand strategy.
• Animale: Brazilian contemporary women's fashion brand operating DTC e-commerce, multi-brand wholesale, and branded stores. Comparable in product category, multi-channel GTM, and Brazilian national positioning.
• Herchcovitch; Alexandre: Brazilian contemporary fashion brand offering women's apparel through DTC channels and select retail. Comparable in product category, design-led positioning, and Brazilian women's fashion target customer.
• Colcci: Brazilian women's fashion brand with DTC stores, e-commerce, and wholesale distribution. Comparable in women's contemporary apparel category, multi-channel retail approach, and seasonal collection cadence.
• Shoulder: Brazilian contemporary women's fashion brand with strong wholesale presence to multimarcas and growing DTC e-commerce. Comparable in product positioning, channel strategy, and Brazilian regional-to-national trajectory.
• Cia Marítima: Brazilian women's fashion and beachwear brand with DTC e-commerce, branded stores, and wholesale to multimarcas. Closely comparable in occasion-spanning positioning (especially beach/travel), inclusive sizing, and multi-channel structure.
• Morena Rosa: Brazilian women's fashion and beachwear brand with national wholesale and DTC retail presence. Directly comparable in target market (Brazilian women), occasion-spanning product mix (work-to-beach), and multi-channel distribution.

Broad incumbents

• C&A Brasil: Major Brazilian fast-fashion retailer with extensive physical and e-commerce presence. Comparable as a competitor for Brazilian women's apparel share but operates at much larger scale and with international sourcing capabilities.
• Lojas Renner: Brazil's largest department store chain, including women's fashion. Comparable as a distribution and competitive backdrop for Brazilian women's apparel but operates as a department-store incumbent carrying many brands rather than as a standalone label.
• Hering: One of Brazil's largest apparel brands with multi-category women's, men's, and children's lines sold through thousands of multi-brand retailers and DTC stores. Comparable as a wholesale-anchored Brazilian apparel incumbent but operates at vastly larger scale and broader category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-someday

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Someday