BENDIT THINKING
Bendit Thinking is a Spanish boutique strategy consulting firm founded in 2015, advising enterprise clients including BBVA, Santander, Samsung, and L'Oréal on marketing, neuroarchitecture, and cognitive consumer strategy.
- Company typePrivate
- Founded2015
- HeadquartersAlcobendas, Madrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BENDIT THINKING does
Bendit Thinking (Bendit Thinking S.L.) is a Spanish boutique strategy consulting firm founded in 2015 and headquartered in Alcobendas (Madrid). The firm advises enterprise clients on marketing strategy, brand positioning, and consumer insight work, and has organized its offering into practice lines including BendItA (Neuroarchitecture) and CCS (Cognitive Consumer Science), which extend neuroscience and cognitive science methodologies into commercial strategy. Its client roster includes multinational brands such as BBVA, Santander, Samsung, L'Oréal, Mapfre, and Campofrío.
The firm is founder-led by Mónica Deza and operates with a small core team in Spain alongside an extended collaborator network and a Colombia office that has been active since founding. In 2024, Bendit Thinking launched a GEO/AI Search Optimization practice focused on positioning client brands for generative AI and ChatGPT-driven discovery, layering an AI-era service offering on top of its traditional strategy work. The company does not disclose an app, API, or proprietary technology stack; its differentiation rests on proprietary advisory frameworks and senior practitioner expertise rather than on licensed software products.
Revenue is generated through project-based professional services engagements on custom pricing terms, with no disclosed subscription or recurring product line beyond advisory retainers. There is no public funding, no acquisitions, and no external capital signals, indicating a bootstrapped, organically grown consultancy whose economics are tied to enterprise engagement cycles rather than to a scalable software or platform model.
BENDIT THINKING firmographics
Firmographics- Name
- BENDIT THINKING
- Legal name
- Bendit Thinking. S.L.
- Website
- https://somosbendit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bendit Thinking is a Spanish boutique strategy consulting firm founded in 2015, advising enterprise clients including BBVA, Santander, Samsung, and L'Oréal on marketing, neuroarchitecture, and cognitive consumer strategy.
- Ownership category
- akta.pro rank
BENDIT THINKING industry classification
Industry- Product category
- Strategic Brand Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where BENDIT THINKING is headquartered
LocationHeadquarters
- HQ city
- Alcobendas, Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
BENDIT THINKING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Brand Consulting: Strategic brand consulting services including brand auditing, creation, construction or reinforcement to ensure brand contributes to business objectives. Encompasses customer, employee and patient experience optimization.
- Communication and Marketing Services: Communication and marketing strategy services including creation, design, coordination and/or supervision of projects from inception to launch.
- Innovation of Products and Services: Product and service innovation consulting to help companies transform and develop innovative offerings.
- ESG Management: Environmental, social and governance management services for sustainable organizations with positive impact.
- Neuroarchitecture Design Services: Neuroarchitecture and well-living design services including spatial redesign, accessibility methodology, mathematical flow studies, and sustainable building projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting projects tailored to client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
BENDIT THINKING product offering
Product offeringCore offering
BENDIT THINKING is a strategic consulting firm that helps enterprises maximize their intangible assets by designing brand strategy, customer/employee/patient experience, communication, innovation, and ESG programs. Through its specialized BendItA division, the firm applies applied neuroscience and environmental psychology principles to design emotionally optimized architectural spaces for commercial, corporate, residential, tourism, and hospital environments. The firm also offers GEO/ChatGPT Positioning services to control how brands appear in AI-generated responses.
Product overview
BENDIT THINKING is a strategic consulting firm, not a software/SaaS company. Its portfolio consists of professional services organized around three main areas: (1) Strategic Brand and Customer Experience Consulting (including customer/employee/patient experience, product/service innovation, communication/marketing, and ESG management), (2) Neuroarquitectura (BendItA) — a specialized division applying neuroscience to space design for commercial, corporate, residential, tourism, and hospital environments with sub-services including Well-Being Homecare and hospital humanization, and (3) GEO and ChatGPT Positioning — a digital marketing service for AI platform visibility including Generative Engine Optimization, Answer Engine Optimization, ChatGPT advertising, and automated content generation.
Differentiator
Problem solved
Functional benefit
Brands
- BendItA: The neuroarchitecture division of Bendit Thinking that designs spaces for human well-being based on neuroscience and environmental psychology principles.
Products and services
- Strategic Brand & Customer Experience Consulting Strategic consulting service that helps enterprises maximize intangible assets including brand reputation, customer relationships, employee engagement, and societal impact. Includes brand auditing, creation, construction, and reinforcement aligned with business objectives.
- Neuroarchitecture (BendItA Division) Neuroarchitecture division applying neuroscience and environmental psychology principles to design spaces that optimize health, productivity, and comfort. Services span commercial, corporate, residential, tourism, and hospital spaces using immersive neurotechnologies and user-centered design methodologies.
- GEO and ChatGPT Positioning Service
Quantifiable outcome
- Intangible assets (brands, reputation, social responsibility) identified as the greatest value of companies - the 'invisible advantage'
- +1 more outcomes
Companies that use BENDIT THINKING
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
BENDIT THINKING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BENDIT THINKING partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Club de Marketing de La RiojaminorMónica Deza delivered a conference on 'The Force of Purpose' at El Club de Marketing de La Rioja, discussing how life purpose can be the source of professional success and personal happiness.
- Next EducaciónminorMónica Deza serves as director and moderator for Next Educación forums promoting professional recognition of women in business, social, academic and communication spheres.
- FIDE - Fundación para la Investigación sobre el Derecho y la EmpresaminorMónica Deza participated in FIDE Foundation session on 'The Future of TV Advertising' addressing commercial communication through audiovisual content.
- IFEMA - Feria de MadridminorBendit Thinking participated in Semana del Seguro (Insurance Week) at IFEMA, one of Spain's premier convention venues. Mónica Deza spoke on change management and profitable innovation.
- AEPE - Asociación Española de Publicidad ExteriorminorBendit Thinking participated in XXIV Outdoor Advertising Conference organized by AEPE, where Mónica Deza spoke on digital signage effectiveness.
- DCH - International Organization for Human Capital ManagersminorBendit Thinking participated in DCH Meetings on Human Capital management. Mónica Deza spoke at the Third Exclusive Encounter on identifying, attracting and retaining 21st century leaders.
- Foro de Presidentes (Presidents Forum)minorMaría José Pérez-Cejuela and Mario Sigfrido Huertas invited as speakers at the Plenary Session organized by the Presidents Forum in Bogotá.
- IAB SpainminorBendit Thinking collaborated with IAB Spain and Corpora360 on a Digital Retail Strategy study analyzing 119 of the most representative Spanish retail brands and their physical and digital channel services.
- AXA FoundationcoreMónica Deza is patron of the AXA Foundation, contributing to social responsibility and corporate governance initiatives.
- AINACE - Asociación Iberoamericana de Neurociencia Aplicada a la Comunicación y la EconomíacoreMónica Deza serves as president of AINACE, an Ibero-American association for applied neuroscience in communication and economics.
- Fundación CorAIlminorMónica Deza serves as patron of Fundación CorAIl, contributing to social initiatives.
- Fundación CurarteminorMónica Deza previously served as patron of Fundación Curarte, focused on art and culture in healthcare.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
BENDIT THINKING competitors and assessment
Company assessmentBroad incumbents
- BBDO Worldwide: BBDO Worldwide is a global creative and brand strategy agency network. It is a broad incumbent in brand consulting and customer experience, serving enterprise clients across multiple verticals and geographies that overlap with Bendit's customer roster.
- Nielsen: Nielsen provides consumer neuroscience, audience measurement, and brand strategy advisory services. It is a broad incumbent with overlapping applied-neuroscience capabilities for enterprise clients in FMCG, retail, and adjacent verticals.
- IPSOS: IPSOS is a global market research and consulting firm with established neuromarketing and consumer neuroscience capabilities. It competes for the same enterprise brand-and-experience engagements as Bendit but from a much larger global footprint.
- McCann Worldgroup (BrainGuym): McCann Worldgroup operates BrainGuym, an applied neuroscience unit that informs advertising and brand strategy. It is a broad incumbent with a dedicated neuroscience practice, directly mirroring Bendit's cognitive consumer science positioning but at global scale.
- Havas Group: Havas Group is a global communications and marketing services network offering brand, experience, and content consulting. It is a broad incumbent competitor for enterprise brand-and-experience engagements, with broader geographic reach than Bendit.
Direct peers
- NeuroInsight: NeuroInsight is a neuromarketing research firm applying neuroscience to consumer insight and brand strategy. It is the closest direct competitor to Bendit's Cognitive Consumer Science offering in the applied neuroscience + marketing space.
- Proximity Worldwide: Proximity Worldwide is a strategic and creative agency focused on customer engagement and data-driven marketing. It is a direct peer in strategic brand consulting and customer experience, with similar relationship-based, enterprise-led delivery.
- Serviceplan Group (NeuroLab): Serviceplan Group runs NeuroLab, a neuroscience-led brand and innovation consultancy. It is a direct peer in applying neuroscience to brand strategy, customer experience, and innovation consulting for enterprise clients.
Others
- Merkle: Merkle is a data-driven customer experience and brand consultancy. It is an adjacent peer that competes for parts of the enterprise customer-experience and brand-measurement stack where Bendit operates, though with a stronger technology-platform orientation.
Regional players
- LLYC (Llórente y Cuenca): LLYC is a strategic communications, brand, and public affairs consultancy headquartered in Spain with deep Latam presence. It is a regional peer competing for Spanish and Latin American enterprise brand-and-experience mandates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BENDIT THINKING social profiles
Digital presenceBENDIT THINKING compliance and trust
Trust signalCompliance1 record
BENDIT THINKING financial estimates
Financial estimateRevenue estimate
Valuation estimate
BENDIT THINKING leadership team
Management profileNumber of profiles
Profiles5 records
BENDIT THINKING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BENDIT THINKING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BENDIT THINKING
What does BENDIT THINKING do?
BENDIT THINKING is a strategic consulting firm that helps enterprises maximize their intangible assets by designing brand strategy, customer/employee/patient experience, communication, innovation, and ESG programs. Through its specialized BendItA division, the firm applies applied neuroscience and environmental psychology principles to design emotionally optimized architectural spaces for commercial, corporate, residential, tourism, and hospital environments. The firm also offers GEO/ChatGPT Positioning services to control how brands appear in AI-generated responses.
Is BENDIT THINKING a public or private company?
BENDIT THINKING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BENDIT THINKING founded?
BENDIT THINKING was founded in 2015. It employs 1 to 10 people.
Where is BENDIT THINKING based?
BENDIT THINKING is headquartered in Alcobendas, Madrid, Spain, in the Europe region.
How does BENDIT THINKING make money?
Five revenue lines are on record. Strategic Brand Consulting is the primary driver. The others are communication and Marketing Services, innovation of Products and Services, ESG Management and neuroarchitecture Design Services.
Who are BENDIT THINKING's main competitors?
Broad incumbents on record are BBDO Worldwide, Nielsen, IPSOS, McCann Worldgroup (BrainGuym) and Havas Group. Direct peers are NeuroInsight, Proximity Worldwide and Serviceplan Group (NeuroLab). Merkle is listed as an others. LLYC (Llórente y Cuenca) is listed as a regional player.
Does BENDIT THINKING have an API?
No public API is recorded for BENDIT THINKING.
What industry is BENDIT THINKING in?
BENDIT THINKING's product category is Strategic Brand Consulting. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 54161 and its SIC code is 8742.