Dot

What Dot does

Dot Agencia Consultora, operating as Dot, is a privately held full-service digital marketing and creative agency founded in 2015 and headquartered in San José, Costa Rica, with stated operations across Argentina and the United States. The company delivers an integrated service portfolio organized around three pillars: paid-media advertising (Google Ads, Meta, TikTok, LinkedIn, Spotify, programmatic, and Smart TV), web services (corporate websites, e-commerce platforms, landing pages, and ongoing support/maintenance), and creative services (graphic design/branding in three tiers, photography, video production, and social media graphics). In addition, Dot distributes the Purple WiFi software platform as a value-added reseller, enabling client venues to capture customer data (email, demographics, visit frequency) through WiFi login flows for remarketing, email marketing, and venue analytics.

Dot's customer base spans enterprise brands (Unicomer, Aloft Hotels, Total Dermatology, Burger King/Whopper en Casa, Toyota Latam) and a long tail of SMB clients across retail, food & beverage, hospitality, and non-profit sectors. The agency generates revenue through professional services fees (paid-media campaign management, design, photography, video), one-time project fees (website builds, branding packages), and software licensing via Purple WiFi. Pricing is uniformly quote-based and not publicly disclosed; only the three branding tiers (Básico, Intermedio, Avanzado) are defined on the website.

The go-to-market motion is consultative and sales-assisted, with leads generated through website CTAs (contact, "Talk to an Expert," "Schedule a Video Call"), organic social (Facebook, Instagram, YouTube, LinkedIn), client testimonials, and case-study portfolios. Dot has 28 employees, no disclosed external funding, no parent company, and operates as a founder-led independent agency with no M&A activity, leadership changes, or restructuring events recorded in the available data.

Name

Dot

Legal name

Dot Agencia Consultora

Website

https://somosdot.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dot is a privately held Costa Rican full-service digital marketing agency offering paid-media advertising, web design, branding, photography, video, and Purple WiFi software distribution for enterprise and SMB clients across Costa Rica, Argentina, and the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Digital advertising services
• Web design and development
• Branding and graphic design
• Photography and videography
• WiFi marketing software

Headquarters

HQ city

Not specified

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising Services: Dot designs and manages paid media campaigns across Google Ads, Meta Ads (Facebook, Instagram, WhatsApp), TikTok, LinkedIn, Spotify, and programmatic channels, charging for campaign management and media spend optimization.
2. Web Design and Development: Creation of corporate websites, e-commerce platforms, landing pages, and non-profit organization sites. Revenue generated through project-based fees for design, development, hosting, and maintenance.
3. Branding and Graphic Design: Visual identity design services including logo proposals, color palettes, typography, brand guidelines, and mockups. Offered in tiered packages (Básico, Intermedio, Avanzado) with one-time fees.
4. Purple WiFi Software: Purple is a WiFi monetization platform offered as a licensed software solution. Dot facilitates deployment for client businesses to capture customer data and serve targeted advertising through the WiFi login flow.
5. Photography and Videography: Professional photography (corporate, food, product, production processes) and video production services billed on a per-project basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dot is a full-service digital marketing and creative agency that designs, manages, and optimizes paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, Spotify, programmatic, and Smart TV. It also develops corporate websites, e-commerce platforms, and landing pages; creates brand identities, graphic design, photography, and video content; and distributes the Purple WiFi software for customer data capture and WiFi monetization.

Product overview

Dot is a digital marketing agency that combines creativity, data analysis, and technology to deliver measurable results for brands. The company operates as a unified service portfolio organized around three core pillars: Paid Media advertising (Google/Meta Ads, TikTok, LinkedIn, Spotify, programmatic, Smart TV), Web Services (corporate websites, e-commerce, landing pages, support and maintenance), and Creative Services (graphic design/branding, social media graphics, web/email banners, photography, video). Additionally, the company resells Purple WiFi software for WiFi monetization and customer analytics. The product ecosystem functions as a full-service agency model where individual services are combined into integrated marketing solutions rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Advertising (Google / Meta / TikTok / LinkedIn / Spotify / Programmatic / Smart TV) Digital advertising campaign design, management, and optimization across Google Ads, Meta (Facebook, Instagram), TikTok, LinkedIn, Spotify, programmatic, and Smart TV platforms. Includes data-driven optimization to maximize ROI and reach target audiences across search, display, social, audio, and connected TV channels. Targeted at businesses seeking measurable paid media results.
• Web Design and Development (Corporate Websites, E-commerce, Landing Pages) Creation of corporate websites, e-commerce platforms with payment gateway integration, landing pages, and non-profit organization websites. Includes hosting, domain management, unlimited pages, promotional landing pages, contact forms, social media integration, and self-administrable CMS. Targeted at SMBs, enterprises, and non-profits seeking professional web presence.
• Website Support and Maintenance Website optimization, bug fixes, backend maintenance, content updates, security certificate installation, and plugin licensing services for client websites. Targeted at businesses requiring ongoing website upkeep and technical support.
• Branding and Graphic Design Visual identity creation including logo proposals, color palettes, typography, brand guidelines, brand books, web banners, email marketing banners, social media graphics, and brand mockups. Offered in three tiered packages (Básico, Intermedio, Avanzado) with one-time fees. Targeted at businesses establishing or refreshing their brand identity.
• Purple WiFi Software Distribution Distribution and integration of the Purple WiFi software platform that captures user data (age, email, visit frequency, country) through social login or custom forms on business WiFi networks. Enables remarketing, email marketing campaigns, satisfaction surveys, heatmaps, and content-based advertising. Dot acts as a value-added reseller, customizing and deploying the platform for client venues across multiple locations. Targeted at businesses with physical venues seeking customer data capture and WiFi monetization.
• Photography Services Professional photography services including corporate photography, food photography, product photography, and production process documentation. Billed on a per-project basis. Targeted at businesses requiring high-quality visual content for marketing, digital presence, and brand storytelling.
• Video Production Video content creation for corporate, promotional, and digital marketing purposes, including brand storytelling and campaign video production. Targeted at businesses needing professional video assets for digital marketing and social media.

Quantifiable outcome

• Improved online presence and positioning achieved through digital advertising strategies
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Purple (WiFi Software)coreOEM/ Whitelabel/ Licensing PartnerPurple is a WiFi monetization software platform that Dot promotes and deploys for its client businesses. The software enables businesses to capture customer data (email, age, visit frequency, country, and other data) through a WiFi login flow, serving targeted advertising and enabling remarketing, email marketing campaigns, and satisfaction surveys. Dot acts as a distributor/integrator of Purple, customizing and deploying it for client environments across multiple venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WebFX: Established US-based full-service digital marketing agency offering SEO, paid media, web design, and creative services. Comparable as a multi-disciplinary digital marketing agency serving SMB and mid-market clients with integrated offerings.
• Thrive Internet Marketing Agency: US full-service digital marketing agency delivering web design, SEO, paid media, and social media marketing. Comparable as a one-stop-shop digital agency with similar service breadth and SMB-to-enterprise client mix.

Direct peers

• SmartSites: US digital marketing agency offering web design, SEO, PPC, and social media management. Comparable as a small-to-mid full-service agency competing for SMB and mid-market clients.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and landing-page conversion across Google, Meta, and LinkedIn. Direct comparable on paid-media-led agency model with creative and CRO services bundled in.
• Disruptive Advertising: Performance-focused digital marketing agency specializing in paid media management (Google, Meta, LinkedIn, programmatic) with creative and landing-page services. Direct comparable on multi-platform paid media and conversion optimization.
• Atomic Marketing (Costa Rica): Costa Rica-based digital marketing agency offering paid media, web design, and branding services. Direct local market competitor targeting the same SMB and enterprise client base in Costa Rica.
• Sherwood (Sherwood Agency CR): Costa Rica-rooted creative and digital marketing agency offering branding, web design, and advertising services. Direct competitor for the same Costa Rican SMB and regional enterprise market.

Regional players

• Teravision: Latin American digital product and marketing agency serving regional and US clients with web development, digital strategy, and marketing services. Comparable as a LatAm-headquartered digital agency with multi-country reach.

Emerging players

• Genwords: Digital marketing agency offering SEO, content, paid media, and web services to SMB clients. Comparable as a small integrated agency targeting similar SMB and mid-market segments.
• Adogy: Digital advertising agency specializing in paid search, paid social, and programmatic campaigns for growing brands. Comparable on the paid-media management core of Dot's offering, though narrower than Dot's full-service scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCibKYwrTIwzPFDamTPg89Vw/featured?view_as=subscriber
• Facebookfacebook.com/somosdot
• Instagraminstagram.com/somosdot
• LinkedInlinkedin.com/company/somosdot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dot