FEED Empresa B certificada

What FEED Empresa B certificada does

FEED is an Argentine B2B food+tech company that provides corporate gastronomic solutions through an integrated platform of smart vending machines (available 24/7 with daily fresh restocking), online-ordered pick-up points, curated Office Box snack deliveries, and 360° corporate event catering. The business was created in 2018 by Julieta Lamdany, Marina Ini, and Victoria Lamdany as a spin-off of their earlier venture Copetin Catering (founded 2009), combining the founders' food-service background with an integrated technology stack for menu curation, ordering, and on-site distribution. All solutions are deployed exclusively inside client corporate facilities; pricing is quote-based and not publicly disclosed, with revenue generated through per-transaction vending sales and recurring corporate catering contracts.

The company serves medium-to-large enterprises in Argentina across at least nine verticals, with publicly visible clients including Mercado Libre, Pfizer, Abbvie, Galicia, Uala, Huawei, Natura, Accenture, Allianz, and Marval. FEED has built its positioning around ESG credentials — it is B Corp certified since 2021, carbon neutral (with 491.8 tonnes of CO2 offset per its 2022 impact report), women-owned, and partners with Cooperativa El Alamo (packaging recovery), IDEL (labor inclusion), and SUSTENTAG (sustainable gastronomy network) to operationalize its impact claims, which were reported as 85,928 containers recovered (2023) and 52,515 meals donated (2024).

The business remains single-country (Argentina), with 11–50 employees and no disclosed external funding or revenue figures. Its commercial motion is enterprise field sales supported by LinkedIn, Instagram, TikTok, and an impact-report-driven content strategy, with no direct-to-consumer channel. The "tech" stack is operational and transactional (smart vending hardware, online ordering platform) rather than AI-enabled.

Name

FEED Empresa B certificada

Legal name

FEED

Website

https://somosfeed.com.ar

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FEED is an Argentine B2B food+tech company operating smart vending machines, online-ordered pick-up points, and corporate catering for medium-to-large enterprises. Founded in 2018 as a women-owned B Corp, it serves multinationals including Mercado Libre, Pfizer, Accenture, and Allianz.

Ownership category

akta.pro rank

Product category

Corporate Food Services

NAICS

Food Service Contractors (72231)

akta.pro primary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

akta.pro secondary industry

DTC Snacks & Packaged Foods Subscriptions (AFAIANAG)

Keywords

• Corporate catering services
• Smart vending machines
• Workplace food solutions
• Online food ordering
• Corporate meal programs

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vending Machine Sales: Revenue generated from food and beverage sales through FEED's network of vending machines placed in corporate environments. Available 24/7 with daily replenishment.
2. Corporate Catering Solutions: Customized gastronomic solutions for organizations including pick-up points, office boxes, and 360° solutions for events and special corporate actions. B2B recurring and project-based contracts.
3. Pick-Up Point Subscriptions: Organizations offer employees access to daily menus through FEED's pick-up point service, with online ordering and scheduled collection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FEED provides B2B corporate gastronomic solutions that combine food and technology, offering fresh, healthy, daily-changing meals to employees within their workplaces. Its offering includes smart vending machines available 24/7 with daily replenishment, online-ordered pick-up points for breakfasts/lunches/meeting packs, curated Office Box snack deliveries, and full-service 360° catering for corporate events. All menus are prepared without preservatives, rotate daily with seasonal ingredients, and are customized per client organization.

Product overview

FEED is a food + tech company offering corporate gastronomic solutions through a unified ecosystem combining vending machines, pick-up points, and tailored food services. The portfolio consists of four main offerings: Máquinas Expendedoras (automated vending machines available 24/7 with daily restocking), Pick Up Points (online ordering and pickup service for daily menus), Office Box (curated fresh snack delivery), and Soluciones 360° (comprehensive catering for corporate events). Together, these products form an integrated food service ecosystem that leverages technology to deliver fresh, healthy meals to workplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Máquinas Expendedoras (Smart Vending Machines) Automated vending machines offering fresh, healthy food and snacks available 24/7 with daily restocking and varied menu options, deployed inside corporate client offices for employee use.
• Pick Up Points Online ordering system allowing employees to purchase the daily menu in advance and pick up breakfasts, lunches, and meeting packs at a designated point within their organization.
• Office Box Curated fresh snack box delivery for employees at client organizations, ordered through FEED's customer service and curation team.
• Soluciones 360° (360° Corporate Solutions) Comprehensive catering solutions for corporate events and special actions, delivering ready-to-eat food tailored to each occasion and managed by FEED's customer service and curation team.

Quantifiable outcome

• 52,515 meals donated to civil associations serving at-risk children (2024)
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cooperativa El AlamocoreStrategic or Co-development PartnerFEED partners with Cooperativa El Alamo for waste management, collecting and separating packaging waste and transforming it into resources as part of their environmental sustainability program.
• IDEL (Instituto de Estudios Laborales)coreStrategic or Co-development PartnerFEED collaborates with IDEL, a non-profit foundation dedicated to promoting the labor inclusion of people with disabilities, as part of their social inclusion commitment.
• SUSTENTAGminorStrategic or Co-development PartnerFEED is a member of SUSTENTAG, a network of gastronomy businesses working together on projects to share more sustainable solutions with the community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Benvi: Mexico-based corporate meal-benefits platform offering multi-brand food cards and integrated corporate food solutions. Comparable to FEED's recurring corporate meal positioning in LatAm, with similar targeting of HR and operations decision-makers, though benefits-led rather than food-service-led.
• Caju: Brazilian B2B corporate meal-benefits platform providing multi-benefit cards (food, meal, culture) used by Brazilian employers. Comparable as a tech-enabled corporate meal-benefit solution in LatAm, though operates primarily as a payment/benefits infrastructure layer rather than a food operator.

Direct peers

• PedidosYa for Business: Corporate meal-delivery vertical of the major LatAm delivery platform, offering workplace meal programs across Argentina and the region. Directly comparable to FEED's pick-up point and online-ordering model as a tech-enabled corporate meal solution for enterprise workforces.
• Farmer's Fridge: US-based smart-vending company placing IoT-enabled fridges in workplaces, hospitals, and universities with daily-restocked fresh, chef-prepared meals. Closest direct analog to FEED's vending-machine + daily-fresh-restocking model, with an equivalent Food + Tech positioning targeting corporate environments.
• ezCater: US corporate catering marketplace connecting businesses with restaurants for group orders and meetings. Comparable to FEED's Soluciones 360° catering arm and recurring office-meal programs, though operates as a software platform rather than a vertically integrated food operator.

Broad incumbents

• Aramark: Global corporate food, facilities, and uniform services provider with a significant LatAm presence. Competes with FEED for large multinational corporate food-service contracts but typically operates at facility-wide cafeteria scale rather than tech-enabled vending/pick-up.
• Sodexo: Global corporate foodservice and workplace benefits giant operating across multiple LatAm markets including Argentina. Comparable to FEED as a contracted workplace food provider, though Sodexo serves a broader set of verticals (education, healthcare, energy) and operates at vastly larger scale with standardized offerings.
• Compass Group: World's largest contract foodservice company, with operations across the Americas including Argentina. Comparable as a workplace food vendor to enterprise clients but offers a much broader portfolio (cafeteria management, premium dining, vending) at global scale.

Emerging players

• Wabi: LatAm B2B consumer-goods and food-distribution platform enabling corporate clients and resellers to procure packaged goods at wholesale. Adjacent to FEED's recurring snack/food distribution layer (Office Box) in the B2B food ecosystem, with partial overlap in target customers.

Others

• Pluxee: Global employee benefits and engagement platform (spun off from Sodexo) including meal-voucher solutions widely used in Argentina and across LatAm. Comparable ecosystem participant — meal benefits issued by Pluxee are frequently spent at FEED-style workplace food vendors, making it an adjacent enabling platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/somosfeed
• Instagraminstagram.com/somosfeed/?hl=es
• TikToktiktok.com/@somosfeed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEED Empresa B certificada