What Soquesto GmbH does

Soquesto GmbH is a German fashion company headquartered in Warendorf, founded in 2005, operating two distinct apparel brands: s'questo for women's fashion and Questo (with sub-line Questo Savage) for men's fashion. The company designs and sells casual everyday clothing — blouses, shirts, dresses, pants, jackets, and accessories in sizes 34–46 — positioned around feminine lifestyle wear for women and functional, comfortable menswear, with unit prices ranging from approximately €16.99 to €149.99. Seasonal themed collections (Summer Mood, Bella Italia, Sun Kissed, Havana Beach, Great Lakes, Wild Roads) drive merchandising cadence.

The business runs on a standard WordPress/WooCommerce e-commerce stack with the XStore theme, supplemented by Amazon Germany marketplace listings and a dedicated B2B dealer/wholesale portal. Marketing relies on the proprietary storefront, Mailchimp-powered email newsletters, and organic search; no app, custom API, or proprietary technology is disclosed. Geographic coverage is limited to Germany, Austria, and the Netherlands. Revenue is not publicly disclosed and the company is privately held by Managing Director Brigitte Weeke-Therling, with no outside institutional investors, funding history, acquisitions, or material restructuring documented.

The operating model is a classic small Mittelstand D2C-plus-wholesale apparel business: long-tail consumer demand, no enterprise contracts, no subscription, and no disclosed data or AI capabilities. Strategic emphasis is on multi-channel distribution (own site, Amazon, B2B), brand identity through differentiated women's and men's lines, and seasonal collection turnover rather than scale expansion.

Name

Soquesto GmbH

Legal name

Soquesto GmbH

Website

https://soquesto.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soquesto GmbH is a German fashion retailer operating two apparel brands — s'questo for women and Questo for men — selling casual everyday clothing via its own e-commerce site, Amazon, and B2B wholesale across Germany, Austria, and the Netherlands.

Ownership category

akta.pro rank

Product category

Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Women's apparel
• Men's clothing
• Fashion e-commerce
• B2B wholesale apparel
• German fashion brands

Headquarters

HQ city

Warendorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct B2C Sales: Direct consumer sales through proprietary e-commerce website selling fashion apparel directly to end consumers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Soquesto GmbH designs, brands, and sells women's and men's apparel under its proprietary labels s'questo (women) and Questo / Questo Savage (men), spanning blouses, shirts, dresses, pants, jackets, and accessories. Products are distributed to end consumers through its own WordPress / WooCommerce online shop and through Amazon, and to retailers through a B2B dealer and wholesale network covering Germany, Austria, and the Netherlands.

Product overview

Soquesto GmbH operates as a fashion retailer offering two main sub-brands: s'questo for women's fashion and Questo Savage for men's fashion. The company sells clothing including shirts, blouses, dresses, pants, jackets, and accessories across multiple seasonal collections. Products are available in sizes 34-46 and are sold through their website and Amazon marketplace. The women's line emphasizes feminine, casual styles with fresh colors and soft materials, while the men's line focuses on modern, functional everyday wear.

Differentiator

Problem solved

Functional benefit

Brands

• s'questo: Women's fashion brand offering feminine clothing with a relaxed style, fresh colors, soft fabrics and loving details for everyday wear, office, or leisure.
• Questo
• Questo Savage

Products and services

• s'questo Women's apparel label under Soquesto GmbH offering blouses, shirts, dresses, pants, jackets, and accessories with a feminine, contemporary, detail-oriented design approach, aimed at female consumers in Germany, Austria, and the Netherlands and sold via the company's D2C shop, Amazon, and dealer / wholesale partners.
• Questo (Questo Savage) Men's apparel label under Soquesto GmbH — also marketed as Questo Savage — offering shirts, pants, jackets, and accessories in a modern, functional design language, targeted at male consumers in Germany, Austria, and the Netherlands and distributed through the D2C shop, Amazon, and dealer / wholesale partners.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as a marketplace channel for Soquesto products. Product pages on the Soquesto website include 'Buy on Amazon' links, indicating products are also available through Amazon Germany's platform.
• GINDAT GmbHminorOthersExternal data protection officer service provider. Mr. Arndt Halbach from GINDAT GmbH serves as Soquesto's external data protection officer, accessible at [email protected].

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sheego: German women's fashion retailer specializing in size 40+ apparel with feminine, everyday styles. Comparable to Soquesto in size range, women's-everyday positioning, and DACH e-commerce-led distribution.
• comma (GBC Group): German women's fashion brand offering modern, feminine apparel for everyday and office wear. Comparable to Soquesto's s'questo in target segment, style language, and DACH wholesale/retail distribution.
• Madeleine Mode: German women's fashion specialist offering feminine, classic, and casual apparel primarily to the 40+ segment. Comparable to Soquesto's s'questo in female-focused, feminine mid-market positioning and DACH e-commerce orientation.
• Samoon (GBC Group): German women's fashion brand specializing in plus-size feminine apparel with casual, everyday styling. Comparable to Soquesto's s'questo in size range (extending to 46), feminine casual aesthetic, and DACH wholesale distribution.
• Ernsting's family: German family-focused fashion and lifestyle retailer with broad multi-channel distribution. Comparable to Soquesto in offering family-orientated, mid-market apparel at accessible price points across Germany.
• Witt Weiden: German mid-market fashion retailer operating across women's and men's categories with strong catalog and e-commerce presence. Comparable to Soquesto in target demographic, price tier, and family-and-everyday wear positioning.

Broad incumbents

• s.Oliver: German mid-market fashion brand offering men's and women's apparel at accessible price points through multi-channel retail (own sites, wholesale, marketplaces). Comparable to Soquesto in target customer, price band, and DACH-centric operations, but at significantly larger scale.
• Bonprix (Otto Group): Major German-owned fashion retailer offering affordable women's, men's, and family apparel online and via catalogs. Comparable to Soquesto in mid-market positioning, multi-channel DACH distribution, and breadth of women's apparel.
• Esprit: Global casual fashion brand with significant DACH presence selling women's, men's, and children's apparel. Comparable to Soquesto in offering casual, accessible everyday fashion across genders through multi-channel retail.
• Gerry Weber: German fashion house offering women's (and selected men's) apparel to a slightly more mature demographic. Comparable to Soquesto in DACH focus, multi-channel retail, and women's-everyday positioning, though at a higher price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soquesto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soquesto GmbH