SORAP

What SORAP does

SORAP (Syndicat des experts de la relation commerciale), founded in 1982 and headquartered at 18 rue Pasquier, 75008 Paris, is a French professional union (syndicat professionnel) that federates 65 member companies specialized in commercial relationship services, including force de vente supplétive (suppletive sales force), animation commerciale (field sales activation), merchandising, shelf optimization, and activation marketing. The organization represents a sector with €497 million in annual revenue (2025) and approximately 90,030 employees across its branch (IDCC 2098, P2ST collective agreement), with 27,285 training actions and 9,939 apprenticeship contracts recorded in the branch.

SORAP's core service portfolio spans veille et prospective (market intelligence), représentation et défense des intérêts (advocacy before public authorities and paritary bodies), promotion des métiers, social and legal advisory, networking/events, training (delivered in partnership with ACTECIL), and a proprietary digital platform called Easy-Check-In that streamlines administrative procedures and document sharing between member companies and retail distribution networks. It also mandates a Deloitte-conducted social audit that all members must satisfy within 6 weeks of admission, and it enforces a code of conduct governing collective agreement application (P2ST), ethics, and social compliance.

The business model is a non-profit, subscription-recurring structure: member companies pay annual dues (amount undisclosed) determined by a tiered grid, with admission gated by application, review by the Commission Admission, and approval by the Conseil d'Administration. SORAP is governed by an elected board led by President Jean-Dominique Castellani (since 2025, succeeding Alain Martin) with Frédérique Ammeloot as Déléguée Générale, and it operates with a lean staff of 6 employees focused on member services rather than commercial product sales. Pricing, contract values, and SORAP's own operating revenue are not publicly disclosed; the €497 million figure refers to sector-wide revenue, not SORAP's own top line.

Name

SORAP

Legal name

SORAP (Syndicat professionnel)

Website

https://sorap.fr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

SORAP (founded 1982) is a French professional union federating 65 member companies in commercial relationship services (suppletive sales force, animation commerciale, merchandising). It operates as a non-profit on annual member dues, providing advocacy, training, networking, and its Easy-Check-In digital platform.

Ownership category

akta.pro rank

Product category

Professional Trade Union Services

NAICS

Business Associations (813910), Professional, Scientific, and Technical Services (54)

SIC

Services-Membership Organizations (8600), Services-Management Services (8741), Services-Educational Services (8200)

akta.pro primary industry

Channel, Partner & Alliance Sales Enablement (EDABABAH)

akta.pro secondary industry

Process, SOP & Workflow Onboarding (EDABAOAF)

Keywords

• Professional trade union
• Commercial relationship services
• Suppletive sales force
• Commercial animation
• Merchandising services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cotisations annuelles des adhérents: Les entreprises adhérentes s'acquittent d'une cotisation annuelle dont le montant est défini selon une grille de cotisations. Cette cotisation donne accès à l'ensemble des services du SORAP : veille et prospective, représentation et défense des intérêts, promotion des métiers, conseil social et juridique, réseau et événements, formation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SORAP is a French professional union (syndicat professionnel) that federates 65 companies specialized in commercial relationship services, including suppletive sales force, commercial animation, merchandising, and shelf optimization. It delivers member services spanning market intelligence, advocacy before public authorities, social and legal advisory, networking events, training programs (with ACTECIL), and the Easy-Check-In digital platform for streamlining administrative procedures with retail chains.

Product overview

SORAP operates as a professional organization (Syndicat des experts de la relation commerciale) that offers a suite of services to its member companies, rather than a traditional product company. Its core service offering includes a proprietary digital platform called Easy-Check-In for facilitating administrative procedures between members and retail distribution networks, combined with professional services encompassing market intelligence (Veille et Prospective), advocacy (Représentation et Défense des Intérêts), professional promotion, social and legal counsel, networking events, and training programs delivered in partnership with ACTECIL. The Easy-Check-In platform represents the primary technology product, while other services are advisory, representational, and networking offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Easy-Check-In Platform A digital platform developed by SORAP that facilitates access to distribution networks by streamlining administrative procedures and document sharing between SORAP member companies and retail chains.
• Veille et Prospective (Market Intelligence) Market intelligence and foresight services providing continuous monitoring and analysis of sector developments, social regulations, and evolving professions for member companies.
• Représentation et Défense des Intérêts (Advocacy) Advocacy and representation of member interests before public authorities, social partners, and institutional stakeholders, including participation in P2ST collective agreement (IDCC 2098) negotiations and public policy development.
• Conseil Social et Juridique (Social and Legal Advisory) Advisory and information services for members regarding P2ST collective agreement application and employment law compliance.
• Formation (Training Programs) Training programs developed in partnership with ACTECIL to help members implement regulatory reforms including Social and Economic Committees (CSE), GDPR compliance, and professional training regulations.
• Réseau et Événements (Networking and Events) Networking services connecting members with industry partners through affiliations with GPS, Trophées Action Commerciale, Trophées Force de Vente LSA, ILEC, and DCF events.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Harmonie MutuelleminorStrategic or Co-development Partner · 1 January 2026Partenariat permettant aux adhérents du SORAP de bénéficier d'informations, de ressources et d'actions de sensibilisation autour des enjeux de santé, de prévention et de qualité de vie au travail.
• CPME (Confédération des Petites et Moyennes Entreprises)coreStrategic or Co-development PartnerLa CPME est l'organisation patronale des PME françaises. Le SORAP est partenaire et invité à la Grande Assemblée des Entrepreneurs CPME nationale, événement majeur réunissant 4 000 dirigeants pour représenter les métiers de terrain.
• L'Alliance des Services (ex-GPS)coreStrategic or Co-development PartnerLe GPS (Groupement des Professions de Services) est devenu 'L'Alliance des Services', seule organisation professionnelle qui réunit, représente et défend les métiers des services. Le SORAP est adhérent fier de contribuer à cette dynamique collective.
• Univers ServicecoreStrategic or Co-development PartnerPremière confédération patronale des prestataires de services aux entreprises, Univers Service fédère 7 organisations professionnelles représentant l'ensemble des activités de la branche des prestataires de services tertiaire.
• APICILminorOthersMutuelle santé, prévoyance et épargne collective recommandée pour assurer et gérer le régime conventionnel en santé des entreprises P2ST.
• ACTECILcoreStrategic or Co-development PartnerPartenaire de formation du SORAP pour accompagner les entreprises dans l'appropriation des réformes (CSE, RGPD, formation professionnelle) et proposer des audits de pratiques RGPD.
• Very UpminorStrategic or Co-development PartnerPartenaire pour le développement d'un agent pédagogique IA - Santé & Sécurité, outil opérationnel pour sensibiliser, former et accompagner les équipes terrain.
• SHOP! FrancecoreGTM or Marketing PartnerLe SORAP est partenaire de SHOP! Le Salon et sera présent aux côtés de SHOP! France pour rencontrer les adhérents et échanger sur les enjeux actuels de la filière.
• Trophées Action Commerciale et Trophées Force de Vente LSAminorGTM or Marketing PartnerPartenaire des trophées pour valoriser les métiers de la relation commerciale.
• ILECminorGTM or Marketing PartnerPartenaire des rencontres ILEC auxquelles les adhérents du SORAP peuvent participer.
• DCF (Dirigeants Commerciaux de France)minorGTM or Marketing PartnerPartenaire des rencontres DCF auxquelles les adhérents du SORAP peuvent participer.
• DeloittecoreImplementation/ SI/ Consulting PartnerCabinet indépendant qui réalise la grille d'audit social que l'ensemble des adhérents doivent satisfaire pour évaluer leurs pratiques sociales.
• FIGECminorGTM or Marketing PartnerLe SORAP participe aux événements de la FIGEC (entreprises du recouvrement, de'information et de l'enquête civile), comme la Matinée Géopolitique 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sorap

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SORAP