What SORELLA does

SORELLA (legal name Sorella Store) is a Brazilian direct-to-consumer women's fashion brand founded in 2013 and headquartered in São Paulo. The company manufactures its own apparel and sells it exclusively through its own e-commerce store at sorellastore.com.br, targeting style-conscious Brazilian women seeking versatile, contemporary, and comfortable clothing at accessible price points. The catalog spans tops (blouses, t-shirts, shirts, bodysuits, blazers, vests, jackets, cardigans, overshirts, trench coats), bottoms (pants, skirts, shorts), one-pieces (dresses, jumpsuits, conjuntos), and accessories (shoes, bags, belts, gift cards, home items), with curated themed collections such as Preview 27 and Éden plus a dedicated Saldi clearance section.

The technology stack is intentionally lean: the storefront is built on the Nuvem platform (Mitendanube), with payment processing handled through Nuvem Pago supporting credit card installments up to 6x interest-free and PIX discounts. Fulfillment combines national shipping via Correios with same-day or next-day messenger delivery in São Paulo capital, and in-store pickup at the São Paulo headquarters is available. Marketing is concentrated on three owned channels — Instagram (@sorellaoficial), WhatsApp customer service (+55 11 99412-0822), and email newsletters — with no disclosed paid acquisition, marketplace presence, or wholesale accounts.

The business model is straightforward one-time retail sales with unit pricing ranging from R$99.90 (accessories) to R$899.90 (premium silk pieces). Conversion incentives include free shipping above R$699.90, a 5% first-purchase coupon (WELCOME5), and a 3% PIX discount. SORELLA is privately held with no disclosed funding, parent company, or subsidiaries, and operates as an independent, founder/owner-operated brand within Brazil only. Revenue, headcount trends, and growth metrics are not publicly disclosed.

Name

SORELLA

Legal name

Sorella Store

Website

https://sorellastore.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SORELLA is a privately held Brazilian DTC women's fashion brand, founded in 2013 and headquartered in São Paulo. It self-manufactures and sells apparel and accessories exclusively through its own e-commerce store, sorellastore.com.br, targeting style-conscious Brazilian women.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Women's apparel
• Fashion e-commerce
• Direct-to-consumer fashion
• Brazilian clothing brand
• Women's ready-to-wear

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Direct-to-consumer retail of self-manufactured women's clothing and accessories through the company's e-commerce platform. Revenue is generated through one-time product sales with various payment options including installment payments (up to 6x interest-free), PIX discount (3%), and standard credit card transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SORELLA is a Brazilian women's fashion brand that self-manufactures and sells clothing and accessories directly to consumers through its e-commerce platform sorellastore.com.br. The product portfolio spans tops (blouses, t-shirts, shirts, bodysuits, blazers, jackets), bottoms (pants, skirts, shorts), one-pieces (dresses, jumpsuits, sets), and accessories (shoes, bags, belts), positioned around versatile, contemporary feminine styling.

Product overview

Sorella is a Brazilian fashion e-commerce brand operating as Sorella Store, offering women's clothing and accessories through its online store. The brand's product portfolio centers on its own manufactured clothing with categories spanning tops (blouses, t-shirts, shirts, bodysuits, blazers, jackets), bottoms (pants, skirts, shorts), one-pieces (dresses, jumpsuits), and accessories (shoes, bags, belts, home items). The store is built on the Universo Ecommerce platform and features collections like Preview 27, Basics, and New-in, with a dedicated Saldi (sale) section. Sorella differentiates through own-manufacture production, emphasizing versatility, personality, and comfort in contemporary feminine styling.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Tops Collection A range of women's upper-body garments including blusas (blouses), t-shirts, camisas (shirts), body suits, blazers, coletes (vests), jaquetas (jackets), casacos (coats), cardigans, overshirts, and trench coats, designed for versatile everyday and occasion wear for modern Brazilian women.
• Women's Bottoms Collection A range of women's lower-body garments including calças (tailored trousers, linen pants, leather-look pants, cargo pants), shorts (jeans, raffia), and saias (skirts), designed in contemporary feminine cuts and washes.
• One-Piece Garments Collection A range of women's one-piece garments including conjuntos (matching sets/co-ords), vestidos (dresses), and macacão/macaquinho (jumpsuits/rompers), designed for special occasions and elevated casual looks.
• Accessories Collection A range of women's accessories including sapatos (shoes/boots), bolsas (bags), cintos (belts such as chain belts), vale presente (gift cards), and casa (home items), sold as standalone accessories to complement apparel purchases.
• Saldi Sale Collection A dedicated sale section (Saldi) featuring discounted tops, bottoms, and one-pieces from previous collections, with reductions of 30% or more off regular prices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dafiti: Brazilian fashion and lifestyle e-commerce platform offering multi-brand apparel, footwear, and accessories. Comparable to Sorella on channel (online-first) and category, but as a marketplace rather than a single-brand manufacturer.
• C&A Brazil: Established Brazilian fashion retailer with national store coverage and significant e-commerce presence. Overlaps with Sorella in the mid-range women's apparel segment, but at substantially larger scale and with broader category mix.
• Lojas Renner: Brazil's largest fashion retailer, with physical stores and a strong e-commerce operation in women's apparel. Competes with Sorella for the same end consumer but across a much broader assortment and full omni-channel footprint.

Emerging players

• Shein: Global cross-border fast-fashion operator that has aggressively expanded in Brazil. Competes for the same value-conscious Brazilian customer as Sorella, with materially faster trend cycles and lower price points, pressuring the mid-range DTC segment.

Direct peers

• Farm Rio: Brazilian DTC and retail fashion brand selling women's apparel directly to Brazilian consumers with a strong e-commerce presence. Compares closely to Sorella on target customer, channel mix, and Brazilian-market focus, though operating at significantly larger scale.
• Animale: Brazilian contemporary fashion brand targeting modern women with multi-category apparel collections. Overlaps with Sorella on customer demographic, price band, and product breadth, with a larger brand footprint and omnichannel presence.
• Zattini: Brazilian fashion e-commerce platform selling multi-brand women's apparel and accessories online. Compares to Sorella on category mix and digital-first channel, but operates as a multi-brand marketplace rather than a single-brand house.
• Amaro: Brazilian fashion tech brand that pioneered the country's digital-native, vertically integrated D2C model. Closest peer to Sorella in operating model and customer base, though at a larger scale and tech-platform orientation.
• Le Lis Blanc: Brazilian fashion brand with a premium women's apparel positioning. Comparable to Sorella's upper-tier offerings (silk, tailored pieces) and serves an overlapping aspirational Brazilian female consumer.
• Maria Filó: Brazilian women's fashion brand with a similar versatile, feminine aesthetic and contemporary styling. Directly comparable to Sorella in target market, product positioning, and Brazilian DTC-plus-retail go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sorellaoficial
• LinkedInlinkedin.com/company/sorellaoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SORELLA