What Euromadi Group does

Euromadi Group (legal entity EUROMADI IBÉRICA, S.A.) is a privately held Spanish purchasing central and member-owned business association headquartered in Esplugues de Llobregat, Barcelona, founded in 1990. It aggregates purchasing power on behalf of independent and regional retailers across Spain and Portugal — including large enterprises such as Covirán (3,250+ supermarkets), Alcampo (531 centers, 23,000 employees), Makro Spain, Grupo Miquel/Transgourmet, Condis, SPAR España, and a network of perfumeries including Douglas Spain, Druni, and Perfumerías Primor. The group operates through six business lines: Marcas Fabricantes (manufacturer brand negotiation), Marcas Propias (private-label portfolio of ten-plus brands including Alteza, Spar, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivo, and Vivo Chef, managed by Desarrollo de Marcas), Markant (fresh produce and non-food), Club de Perfumería (perfume/cosmetics category management), Servicios de Valor Añadido (energy, insurance, telecommunications, and equipment cost optimization), and an integrated Logistics division operating two technologically advanced platforms with voice picking, EDI, and radio frequency systems.

Revenue is generated primarily through transaction-based fees and margins on aggregated purchasing volumes, membership economics, logistics fees integrated into product costs, and service fees from the value-added services business. Distribution relies on two centralized logistics platforms serving as bridges between suppliers and member associates, with field sales organized through six regional commercial offices (Norte, Centro, Sur, Levante, Cataluña y Baleares, and Canarias) covering the entire Spanish territory, plus the Euromadi Portugal subsidiary for the Portuguese market. Internationally, Euromadi co-founded and holds a 17.5% stake in European Marketing Distribution (EMD), the largest European consumer-goods purchasing alliance headquartered in Pfäffikon, Switzerland, which groups 12 organizations across 19 countries and holds 14% market share in European Food at Home, providing transnational supplier negotiation leverage and access to international sourcing agreements.

Name

Euromadi Group

Legal name

EUROMADI IBÉRICA, S.A.

Website

https://euromadi.es

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Euromadi Group is a Spanish member-owned purchasing central and business association that aggregates buying power for independent retailers across Spain and Portugal, offering manufacturer-brand negotiation, a ten-plus private-label portfolio, fresh produce, perfumery category management, logistics, and added-value services through wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Purchasing Central Services

NAICS

Wholesale Trade Agents and Brokers (4251), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industries

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM), Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels) (CRAEAEAC)

Keywords

• Purchasing central services
• Private label brands
• Retail logistics distribution
• B2B procurement alliance
• Store brand management

Headquarters

HQ city

Esplugas De Llobregat

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Central Purchasing Services: Euromadi generates revenue by aggregating purchasing power for independent retailers. The group negotiates volume discounts with manufacturers and suppliers, passing savings to members while retaining margins on the difference. Revenue comes from membership fees and margins on aggregated purchasing volumes across food, perfumery, and non-food categories.
2. Own Brand Products: Through subsidiaries like Desarrollo de Marcas and Markant, Euromadi develops and distributes private label products (Alteza, Spar, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivo, Vivo Chef) to member retailers, generating revenue through product sales and supplier partnerships.
3. Value-Added Services: SVA (Servicios de Valor Añadido) provides cost optimization services across expense categories including energy, telecommunications, insurance, and equipment. Revenue generated through service fees and negotiated volume discounts shared with members.
4. Logistics Services: Two advanced logistics platforms provide distribution services to associates, managing products from central warehouses to retail locations. Revenue from logistics fees integrated into product costs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Euromadi Group operates as a purchasing central and business association that aggregates buying power for independent retailers, supermarkets, cash & carry operators, and perfumeries across Spain. It negotiates volume discounts with manufacturers, develops private label brands through subsidiaries (Desarrollo de Marcas, Markant, Club de Perfumería), runs two advanced logistics platforms, and provides value-added cost optimization services.

Product overview

Euromadi Group operates as a purchasing central and business association for independent distributors in the Spanish market, offering six interconnected business lines: Marcas Fabricantes (manufacturer brand negotiation), Marcas Propias (private label portfolio including Alteza, Spar, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivo, and Vivo Chef), Markant subsidiary for fresh products and non-food, Club Perfumería for beauty sector, Servicios de Valor Añadido for cost optimization, and an integrated Logistics network with two advanced platforms. The offering combines supplier negotiation power with proprietary brands and shared services to enhance member competitiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Markant: Filial subsidiary created to develop and manage food and non-food products exclusively for associated members, including fresh fruits and vegetables, meat, and fish.
• Club de Perfumería
• Desarrollo de Marcas

Products and services

• Marcas Fabricantes (Manufacturer Brand Negotiation) Commercial division focused on strategic alignment and negotiation with leading brand suppliers in both Retail and Cash/Mayor channels to improve competitiveness and profitability for member associates.
• Marcas Propias (Private Label Brands) Private label brand portfolio managed through the Desarrollo de Marcas division, offering products across food and non-food categories under brands including Alteza, Spar, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivo, and Vivo Chef.
• Markant Fresh Products & Non-Food Subsidiary company developing and managing exclusive food and non-food products for members, including fresh produce (fruits, vegetables, meat, fish), seasonal campaigns, personalized promotions, and Group B4 non-food range.
• Club Perfumería (Perfume Club) Department dedicated to improving competitiveness of members operating in the Perfume and Drugstore channel (PdM) in the Leaders Brands segment, offering innovative services and trend monitoring for the beauty sector.
• Servicios de Valor Añadido (Added Value Services) Cost optimization methodology based on volume consolidation, providing members with better conditions for expenses and investments in areas such as energy, insurance, telecommunications, and equipment.
• Logística (Integrated Logistics) Integrated national logistics network with two advanced platforms managing voice picking, EDI, and radio frequency technology, serving as a bridge between headquarters and member associates for all product categories.

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• European Marketing Distribution (EMD)coreStrategic or Co-development Partner · 1 January 1990Euromadi co-founded EMD in the 1990s alongside other European purchasing groups. Euromadi holds 17.5% of EMD capital, enabling access to international supplier agreements and participation in European market transformation. EMD is headquartered in Pfaffikon, Switzerland, and holds 14% market share in Food at Home across Europe with operations in 19 countries.
• Euromadi PortugalcoreOthersSubsidiary entity extending Euromadi group operations to the Portuguese market as part of the Iberian purchasing alliance structure.
• MarkantcoreStrategic or Co-development PartnerMarkant is the subsidiary company of Grupo Euromadi created to develop and manage exclusive food and non-food products for associates, focusing on quality and competitiveness. Markant handles private label development and fresh produce sourcing including fruits, vegetables, meat, and fish.
• Desarrollo de MarcascoreStrategic or Co-development PartnerPrivate brand development company responsible for managing the group's own brand portfolio including Alteza, Spar, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivo, and Vivo Chef across food and non-food categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Daymon (formerly Daymon Worldwide): Global private label development and brand management company serving retail purchasing groups. Comparable to Euromadi's Desarrollo de Marcas subsidiary as a third-party private label developer for retailer-owned brands across multiple categories.
• Siplec (Leroy Merlin / Auchan buying group): Central purchasing organisation for Auchan and affiliated retailers across Europe. Comparable as a B2B purchasing central aggregating demand from member retailers, though broader in scale and tied to a single anchor retailer.

Direct peers

• Hagenbräu / Markant (Germany): Markant is one of Europe's largest purchasing and private label organisations serving retail members across multiple countries. Comparable to Euromadi's Markant subsidiary in private label and fresh product development for independent retailers.
• Makro Spain: Cash & carry and Horeca distribution leader in Spain, operated as a Euromadi member. Comparable as a B2B wholesale customer served through Euromadi's aggregated purchasing and Vivo private label programme.
• Transgourmet / Pro à Pro: European cash & carry and food service distribution operator serving Horeca professionals. Comparable through Euromadi member Grupo Miquel (Transgourmet) and Euromadi's Vivo/Vivo Chef private labels targeting the Horeca channel.
• European Marketing Distribution (EMD): European purchasing alliance co-founded by Euromadi and 11 other national groups, holding 14% European Food-at-Home share. Direct peer because Euromadi holds 17.5% of EMD and participates directly in its transnational supplier negotiations across 19 countries.
• Cooperative Buying Group (Gruppo VéGé / Despar): Italian purchasing central coordinating independent retailers under the Despar banner, providing aggregated purchasing, private label, and logistics services. Direct peer because of similar member-association model and grocery private label portfolio.
• SPAR España: International supermarket brand operating across Spain through regional distributors and a Euromadi member. Comparable because Euromadi's own private label brand is licensed under the Spar name, making it both a partner and a distribution channel.

Emerging players

• Covirán: Spain's largest independent retailer cooperative (3,250+ supermarkets) and a major Euromadi member. Relevant as both a customer and structural peer — illustrates the cooperative grocery model in Spain that Euromadi serves and competes for member loyalty within.

Regional players

• Condis Supermercats: Catalan supermarket chain and Euromadi member. Comparable as a regional independent/chain retailer that depends on Euromadi's aggregated purchasing services to compete against national chains in its home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/euromadi-iberica-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromadi Group